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SAPPHIRE NOW and 2014 ASUG Annual Conference Exhibitor Program Prospectus
Customer Experience Schedule at a Glance Exhibit Packages Key Dates and Deadlines Eligibility and Contact Information Conference Demographics Marketing Sponsorships

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Two unique events, one location, one Exhibitor Program

SAPPHIRE NOW and ASUG Annual Conference are respectively the worlds premier, global business technology and largest SAP customer-run conferences and its where SAP partners and exhibitors can:  Showcase their solutions, services, and applications to thousands of SAP customers including senior executives and business and IT decision makers  Engage with leading customer executives to build new relationships and generate new opportunities for their companies Build on the event excitement and momentum to help accelerate existing deals  Cross-sell and up-sell current customers and prospects by showcasing solutions that use the latest SAP innovations  Work with customers and prospects to help address their broader solution needs and sell additional applications and services Strengthen their relationship with SAP

Why Customers Choose To Attend

SAPPHIRE NOW is the worlds premier business technology conference, bringing together thousands of customers and prospects on-site and online to innovate and discover new, game-changing solutions and services from SAP. Through inspiring keynotes and presentations focused on innovation and results, interactive discussion groups, hands-on demos, and hundreds of partner exhibits, SAPPHIRE NOW offers a unique showcase for the latest business strategies and industry best practices. In addition, attendees can network with their peers from around the world, and get invaluable, rst-hand advice from customers, partners, industry experts, and SAP executives. These benets make SAPPHIRE NOW a must-attend conference for any professional who wants to innovate without disruption and learn how to run smarter, faster, and simpler.

Access the entire SAP ecosystem in one place at one time during the ASUG Annual Conference, the worlds largest SAP customer-driven conference, where thousands of SAP customers, partners, and experts share strategies on how to best use SAP technology to achieve their business goals. With hundreds of education sessions by SAP customers for SAP customers, the conference provides opportunities to share eld-tested best practices, lessons learned, and other insights; network with fellow SAP professionals; and inuence the future product and service direction of SAP. Augmented by SAP partners and subject-matter experts, this interactive exchange provides your organization with an edge you can leverage for efciency, productivity, inuence, and business results.

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SAPPHIRE NOW and ASUG Annual Conference Demographics for 2014

The co-location of SAPPHIRE NOW and ASUG Annual Conference means industry professionals can design the conference experience thats uniquely right for their business. By choosing the elements of each conference that are most relevant to their needs, they will make the most of their time out of the ofce.

Attracting Highly Qualied Buyers and Key Decision Makers Expected attendance is 16,000
SAPPHIRE NOW
Senior Executives Business Managers Decision Makers Government and Education Professionals

ASUG Annual Conference

Project Managers and Teams Technical and Support Teams Business Process Leaders Super Users

Reasons our 2013 delegates gave for attending

Evaluating partner solutions Finding new SAP solutions Meeting with SAP executives and product experts Networking with other SAP users Optimize/upgrade current SAP solutions See complete 2013 demographics >

Approximately 87% of exhibitors surveyed in 2013 reported that they were either extremely or very successful in reaching their objectives and 93% indicated that they denitely or most likely would exhibit in 2014.

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Schedule at a Glance (preliminary)

Monday, June 2
ASUG Pre-conference Sessions

Tuesday, June 3 Thursday, June 5

ASUG Sessions Show Floor: Exhibitor booths and meeting rooms Keynote SAP content areas Sessions Microforums Demos Being at SAPPHIRE NOW and ASUG Annual Conference is a 

Wednesday, June 4
Celebration Night Program activities are subject to change. For the most up-to-date show oor hours, please refer to the Exhibitor Conference Schedule available in mid-January and located in the Exhibitor Manual of the Exhibitor Information Web Site.

must for any serious SAP partner. It is a crucial element of our marketing plan and has been consistently paying good returns.

Infosys

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Exhibit Packages at a Glance

Please view the Exhibit Packages document for complete details.

Package Component
Price Space Conference Badges Premium Location Option to Expand Exhibit Space Home Base Conference Room Pre-Fabricated Conference Room Invitation to Global Communications Dinner Spotlight Promotion Featured Exhibitor Promotion Demo Theater Session Microforum Partner Track Session Special Recognition in Conference On-Site Guide Hotel Room Block (based on availability) Turnkey Convenience* Company Description Word Count Opportunity to Purchase Marketing Sponsorships

Sapphire
$215k 30'x40' 65 x x x x x x x 2 2 2 x x 200 x

Onyx
$150k 30'x30' 50 x x x

Diamond
$78k 20'x20' 20 x x

*Emerald Turnkey
$66k 10'x20' 10

Emerald
$46k 10'x20' 10

*Ruby Turnkey
$33k 10'x10' 5

Ruby
$23k 10'x10' 5

*Pod
$14k pod 3

x 1 2 x x 150 x x 125 x x x 100 x 100 x x x 100 x 100 x x 100 x

* Emerald Turnkey, Ruby Turnkey, and Pod level exhibit packages include a booth structure, display monitor(s), lead retrieval unit(s), Internet, electrical, chairs, carpet, and cleaning. SAP and ASUG reserve the right, at any time, to review the display materials, demos, company descriptions, marketing sponsorship messaging, collateral assets, and presentations of all Exhibitors to address any sensitive and/or non-complementary issues.

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Marketing Sponsorships
Experience the Value of Marketing Sponsorships
Marketing sponsorships will be announced in late-January and posted on the Marketing page of the Exhibitor Information Web Site. Exhibitors with unique sponsorship suggestions are asked to submit a detailed proposal to their exhibit manager. Marketing Sponsorships are only available to current exhibitors. Taking advantage of these sponsorships will enable exhibiting companies to: Build awareness Increase market share Develop customer loyalty Enhance corporate image Increase booth traffic

If your company is in the SAP

ecosystem, SAPPHIRE NOW is the Must-Attend conference of the year!

Winshuttle

Marketing Sponsorships are Available to Fit Every Budget and Marketing Goal
Here is a sampling of sponsorships you may want to consider: Transportation Escalator clings Mobile guide banner ad Hot beverage sleeve Glass door cling advertisement Refreshment break Charging station

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Key Dates and Deadlines*

A few of the key exhibitor dates and deadlines may be found below. A complete list of deliverables and associated deadlines is prepared for each exhibitor as part of their unique task list and timeline. All exhibitors should plan to be show ready by 5:00 p.m. on Monday, June 2. December 31 Late-January Late-January February February 11 April 7 April 21 Gain two priority points with a completed exhibitor application and signed agreement Online exhibitor manual and task list available Marketing sponsorships available Exhibit space selection begins; timing will vary depending on exhibit package level Application, signed agreement, and full payment due for priority point space selection Cancellation/reduction of exhibit space deadline; review the exhibitor program rules and regulations for full cancellation policy Last day to complete the application to exhibit

We look forward to the SAPPHIRE NOW

and ASUG Annual Conference every year. There is no better place to meet with SAP users and technology leaders, learn where the industry is heading and discover all of the ways companies are innovating and growing. As an exhibitor, this insight is imperative and impossible to gain anywhere else except at the SAPPHIRE NOW and ASUG Annual Conference.

Secure-24

*All dates are tentative and subject to change.

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Eligibility and Contact Information

Eligibility to be an Exhibitor in this program is limited to companies that have a current partnership agreement in good standing with SAP. Exhibitors must have no outstanding credit issues or past due amounts with SAP or ASUG. SAP and ASUG reserve the right to reject or cancel any application/agreement to exhibit. If you have questions on the material in this prospectus or the SAPPHIRE NOW and ASUG Annual Conference Exhibitor Program, please contact us: Barb Kavetski b.kavetski@sap.com Tel: 610.518.6291 Ellen Stangroom e.stangroom@sap.com Tel: 610.417.1070

SAPPHIRE NOW and ASUG Annual Conference

is the premiere SAP event to attend each year. We benet from learning about the latest enhancements in technology to talking with old connections and making new ones. This event is a value add, and one that Symmetry will attend for many years to come.

Symmetry

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