STRATEGIC MANAGEMENT OF SUBWAY

HISTORY:
Subway prides itse ! i" bei"# a $ea t$y !ast !%%d &$ai" %!!eri"# a 'ariety %! sa"dwi&$es a"d subs F%u"ded i" su((er %! )*+,- by Fred .e u&a a"d i"'est%r .r/ Bu&0 As a #r%wt$ strate#y- a"d i" e!!%rt t% i"&rease pr%!its- t$ey e(bar0ed %" t$e idea %! !ra"&$isi"# t$eir busi"ess

1ISION:
Be t$e "% ) 2ui&0 Ser'i"# Restaura"t 32SR4 !ra"&$ise i" t$e w%r d- w$i e de i'eri"# !res$de i&i%us sa"dwi&$es a"d a" e5&epti%"a e5perie"&e

MISSION:
.e i#$t e'ery &ust%(er s% t$at t$ey wa"t t% te t$eir !rie"ds6 wit$ #reat 'a ue t$r%u#$ !res$ de i&i%us (ade 7t%6%rder sa"dwi&$es a"d a" e5&epti%"a e5perie"&e

GOA8S:
T% bui d %ur busi"ess re ati%"s$ips by ser'i"# ea&$ %t$er i/e/ %ur &ust%(ers 9 %ur &%((u"ities- (u&$ as we d% wit$i" %ur !a(i ies

OB:ECTI1ES:
We &$a e"#e %urse 'es ea&$ %t$er t% su&&eed t$r%u#$ tea(w%r0- a#ai"st s$ared #%a s a"d t% be a&&%u"tab e !%r %ur resp%"sibi ities

STRATEGIC INTENT:
F%r(u ati"# a u"i;ue 'a ue pr%p%siti%" Tar#eti"# a" u"derser'ed &ust%(er se#(e"t Stru&turi"# a" a##ressi'e !ra"&$isi"# (%de E5pa"di"# I"ter"ati%"a y

BUSINESS MO.E8:

T$e tea( %!!ers a di'ersi!ied p%rt!% i% %! "ew a"d pr%(isi"# ideas t$at wi i(pr%'e t$e subway e5perie"&e !%r !ra"&$isees a"d t$eir &ust%(ers Fra"&$isi"# i"'% 'es %w start up &%st i" w$i&$ ess e;uip(e"t is "eeded i/e/ &%u"tert%p%'e"- re!ri#erat%r 9 (i&r%wa'e- S(a area is "eeded a"d rea estate &%sts are %w 8%wered %perati"# &%sts w$i&$ t$ere!%re raise (ar#i"s: i4 <)=->>> 1s <?,->>> !%r M&.%"a ds ii4 Ma0es it appea i"# t% i"'est%rs .%&t%r Ass%&iates I"&/ 3.AI4 is t$e trade(ar0 $% der a"d !ra"&$is%r %! SUBWAY

MAR@ETING:
AEAT FRESHB 3s %#a"4 Hi#$er per&ei'ed 'a ue a#ai"st &%(petiti%" Cust%( sa"dwi&$es tai %red t% &ust%(er Appea t% y%u"# pr%!essi%"a s

COMCETITORS:
Subway uses its %w" pr%du&ts a#ai"st t$e &%(petiti%" i" t$eir ;uest t% e e'ate t$e(se 'es/ Subway says %%0 at $%w bad M&.%"a dDs %r Bur#er @i"# is !%r y%u a"d %%0 $%w #reat %ur !%%d is !%r y%u/ T$e "a(es- pr%du&ts- a"d $ea t$ i"!%r(ati%" %! di!!ere"t bra"ds are isted ri#$t %" SubwayDs pa&0a#i"# a"d (ar0eti"# (ateria /

SWOT ANA8YSIS:
STENGTHS:
TEAMWORK: We &$a e"#e %urse 'es ea&$ %t$er t% su&&eed t$r%u#$ tea(w%r0- a#ai"st s$ared #%a s a"d t% be a&&%u"tab e !%r %ur resp%"sibi ities FRANCHISE BRANDS: t$is tea( %!!ers a di'ersi!ied p%rt!% i% %! "ew a"d pr%(isi"# ideas t$at wi i(pr%'e t$e subway e5perie"&e !%r !ra"&$ise a"d t$eir &ust%(ers Hi#$er per&ei'ed 'a ue a#ai"st &%(petiti%" EAT FRESH 3s %#a"4

WEA@NESS:
8%&ati%" Cr%du&t saturati%"

OCCORTUNITIES:
COMMUNITY INVOLVEMENT: Ma"y %! t$e !ra"&$ise %w"ers a"d t$eir e(p %yees $e p supp%rt t$eir %&a &%((u"ities t$r%u#$ (%"etary a"d pr%du&t d%"ati%"s T$e : Cur'e pri"&ip e %! upward #r%wt$ %! subway i"di&ates its $i#$ pr%!itabi ity i" !uture

THREATS:
Str%"# &%(petiti%"

BA8ANCE SCORE CAR.

/INANCIAL PRESPECTIVE Increase mar0et s.are /aster "ro#uction & #e%i'er& time Cost %ea#ers.i" Efficienc& & #e%i'er&

CUSTOMER PRESPECTIVE No of new customer Retainin e!istin customers S"ee# Pricin $ua%it& Ser'ice

PRODUCTIVIY & SALES

INTERNAL (USINESS PRESPECTIVE Or#er #e%i'er& time Pro#uction )%o*a%isation

LEARNIN) & )RO+, PRESPECTIVE -now%e# e *ase# Trainin & De'e%o"ment Tec.no%o & In'estment in

FACTORS 8EA.ING TO ORGANISATIONA8 CACAB8ITY COMCETITI1E A.1ANTAGE

ORGANISATINAL RESOURCES: /ranc.isee

ORG BEHAVIOUR/WORK CULTURE: Teamwor0 & /ami%& Note8 Su*wa& maintains its core 'a%ue *& *ui%#in *usiness re%ations.i"s *& ser'in eac. ot.er customers & communities muc. %i0e a fami%&

STRENGTH: Teamwor06 /ranc.ise (ran#s6 .i .er "ercei'e# 'a%ue a ainst com"etition WEAKNESS: Location6

SYNERGESTIC EFFECT: /aster rowt.6 "rofit eneration COMPETENCIES: /ranc.isee6 uni7ue store %ocation

Note8 Uni7ue store %ocation inc%u#es suc. as air"orts6 amusement "ar0s6 sta#iums6 co%%e es6 & Uni'ersities6 .os"ita%s6 mi%itar& *ases6 su"ermar0ets an# truc0 s.o"s

ORGANISATIONAL CAPABILITIES

12 Financial Capabili !" resp%"sib e !%r tra&0i"#- %r#a"isi"# a"d rep%rti"# %" t$e !i"a"&ia a&ti'ities
wit$ .AI 3.%&t%rDs Ass%&iates I"&/4

32 Ma#$% in& Capabili !" It i"& udes resear&$ 9 de'e %p(e"t w$i&$ de'e %ps test (ar0ets !%r t$e !%%d
t$at is bei"# ser'ed/ FAF 3Fra"&$isi"# Ad'ertisi"# Fu"d46 resp%"sib e !%r &reati%" a"d p a&e(e"t %! &%((er&ia s a"d pri"t ads/ 42 Op%#a i'nal Capabili ! " It e"!%r&es sta"dards a"d pr%'ides trai"i"# a"d %perati%"a assista"&e t% !ra"&$ises a"d !ie d sta!!s 52 L%&al Capabili !" T$is depart(e"t is resp%"sib e !%r e"suri"# .AI 9 SUBWAY &%(p y wit$ rati%"a a"d i"ter"ati%"a aws- &ust%(s 9 %rdi"a"&es

92 E(%c) i*% Capabili !" T$is tea( supp%rts &%(pa"y wide %perati%"s at SubwayDs $ead;uarters i"
Mi !%rd- CT a"d i"& udes depart(e"ts i0e &ust%(er &are a"d t$e busi"ess pr%&ess tea(

:2 A+,ini- #a i*% Capabili !" T$is tea( is resp%"sib e !%r .AI e(p %yee (a"a#e(e"t a"d #r%u"ds 9
s$ippi"# &e"tre %'ersi#$t ;2 F#anc.i-%% B#an+-" T$is tea( %!!ers di'ersi!ied p%rt!% i% %! "ew a"d pr%(isi"# ideas t$at wi i(pr%'e t$e SUBWAY e5perie"&e !%r !ra"&$isees 9 t$eir &ust%(ers

COMPETITIVE ADVANTAGE: /ranc.isee E!"ansion

1RIO ACCROACH
A#% .% capabili i%*al)abl% YES A#% .% capabili i%- Ra#% A#% .% capabili i%- c'- l! ' i,i a % NO A#% .% capabili i%'#&ani-%+ /'# )-%YES A#% .% capabili i%- #%n& . '# 0%a$n%-Stre"#t$ a"d disti"&ti'e &%(petiti%"

YES

ASSI)NMENT ON STRATE)IC MANA)EMENT O/ SU(+AY

(Y A(,IRUP DAS )UPTA Ro%% no8 <1=D=3<1<

Su*mitte# to M#> Irfan U%%a.