H Healthy Meals

E Exquisite Taste

L Luscious Food

L Leverage Diversity

O Originality

The five mottoss the company lives by. Since its inception in 2004, Hello Fried Chicken (HFC) strives to deliver its unique service to the mass public. With four outlets scattered at key locations around the city, it aims to cater to the fast food lovers of Dhaka. Overseeing all outlets from their corporate office in Niketon, HFC has been catering to age groups of 7 and above and mostly outgoing teenagers and families with children who tend to eat out more often. Now, to cater to families who are pretty health conscious, they work hard to give the healthiest possible food by sourcing their food products from well established brands who are deemed reliable by the general public and approved by the authorities as clean, healthy and honest. In the following report, we have gathered information as to how and where they get their supplies and the processes they undertake to ensure a good healthy meal.

Supply Chain Management:

Corporate Strategy: HFCs corporate strategy states that they want to be an established fast food chain store in Bangladesh by gaining market share and maximizing profits.

Operation Strategy: HFC follows a made-to-order strategy. Based on their daily input and output, they put forward a requisition to their head office of their requirements. The head office at Niketon then acquires some of the supplies or transfers cash to the outlets for them to acquire the supplies from the designated suppliers. They perform this transaction on a day to day basis. In the case of the IUB outlet, HFC performs these actions 5 days a week, with week starting on Sundays and ending on Thursdays. There are special occasions when the University is open on Fridays or Saturdays and based on past experience, HFC prepares accordingly to the occasion. We have also collected the date on how much of each stock is maintained on an average on a day-today basis. The data has been presented in a table format below. Item Chicken Burger Fillet Chicken Wings Burger Buns Rice Flour etc Soft Drinks Mineral Water Tea/Coffee French Fries Ice Cream Other Misc. Grocery Items Disposable Cutlery No. of stock per day 5 packets @ 16peices/pack 2 packets @ 10peices/pack 4 packets @ 30peices/pack 30-35 peices 25-30kgs 16-18kgs 1000 bottles 70-75 pieces 3-4 packets @ 800grams each 8 packets 40-45 pieces As per cooks instructions 1100-1200 sets (2-3 days)

Their Suppliers: After a thorough discussion with one if the managers at IUBs HFC outlet, we managed to get a list of their suppliers which have been listed down below. Chicken ProductsAkhter Food Products (Corporate Partner) Brac Chicken (Corporate Partner) Holy Seed (Corporate Partner) Shaheenpukur (Corporate Partner) Anik Store (Karwan Bazar) Teer Atta / Teer Maida Karwan Bazar (Wholesale Market) Coca Cola (Corporate Partner) Igloo (Corporate Partner) Nestle (Locally through convenience stores) Bought locally from convenience stores

French FriesRiceWheat/FlourGrocery MiscSoft DrinksIce CreamTea/CoffeeDisposable Cutlery-

Their Customers:

It cant get any more specific for a target market then this. HFCs target market for Independent University, Bangladesh, is the students and teachers of IUB, that are looking for a quick healthy breakfast, lunch or just a snack, and with a disposable income of 100 BDT to 300 BDT. They offer eat ins and take outs to cater to customers who like sitting down for a meal, or is in a hurry and wants a quick bite. The styles of food that the customers might like are American, Asian Fusion, Barbeque, Breakfast, Burgers, Diners, Fast Food, Indian/Pakistani, Pizza, Thai, or Vegetarian. HFC has been able to cater to all these styles through a variety of choices on their menu.