Nicole Santoro

(914)-552-3897
nicolegsantoro@gmail.com

University of Central Florida (Orlando, FL) Bachelor of Science in Business Administration (Graduation: May 2014) EDUCATION Major: Marketing Certificate: Services Marketing GPA: 3.93 Greensleeves LLC (Winter Springs, FL) Marketing Intern (January 2013- August 2013) Assisted in conducting a market research analysis of 30+ survey results to identify market trends and opportunities. Planned and prepared advertising and promotional material such as brochures and magazine ads that reached 200+ companies. Generated 4 press releases through PRLog.com that advertised company achievements. This resulted in the increase of company awareness. InternEdge (Orlando, FL) Inbound Marketing Intern (October 2011-October 2012) Participated in the development of a social media marketing PROFESSIONAL strategy that helped increase company awareness through Facebook EXPERIENCE by 443 people. Conducted 10+ online marketing initiatives, such as email promotions, and marketing campaigns on social media web sites. Collected and analyzed data using web traffic metrics such as page visits, link popularity, and click-through rates. Sigmund Software (Brewster, NY) Marketing Assistant (May 2011- July 2011) Conducted research on over 100 companies nationwide to find sales leads and increase profitability for the company. Maintained database of 200+ prospects in Sales Force. Assembled 50+ marketing items such as brochures and handouts for prospective customers. Society for Marketing Professional Services (Orlando, FL) President (August 2013-Present) Managed team of 13 student board members to effectively implement creative marketing ideas such as inter-club collaboration and on site company visits. Developed social media strategies to increase awareness of organization on campus, which led to a 15% increase in LEADERSHIP membership over 3 months. Supervised a team of students in hosting our annual career expo, in & INVOLVEMENT which we achieved an 11% increase in employer attendance and a 23% increase in student attendance from the previous year. Capstone (Orlando, FL) Team Leader (August 2013-Present) Oversaw a team of 4 business students in researching and developing ideas for 5 major U.S. retail companies. Compiled a 25-page department store industry analysis that included extensive research from 10+ databases. AWARDS UCF Pegasus Bronze Scholarship, Deans List (7 Semesters)