RESEARCH METHEDOLOGY

RESEARCH METHODOLOGY
IN THE PROJECT THE RESEARCH IS CONDUCTED FOR THE PURPOSE TO FIND OUT THE FACTORS OF ATTRITION
IN BIG BAZAAR IN RELATION WITH JOB SATISFACTION.

OBJECTIVE OF THE RESEARCH:

THE
MAIN OBJECTIVE OF THIS STUDY WAS TO ASCERTAIN THE DIFFERENT FACTORS WHICH AFFECT THE LEVEL OF SATISFACTION, MORALE AND MOTIVATION OF THE EMPLOYEES OF AN ORGANIZATION AND THE EXTENT UP TO WHICH THOSE FACTORS INFLUENCE THE WORKING OF INDIVIDUALS OF AN ORGANIZATION.

THE

PRIME MOTIVE OF CARRYING OUT THIS STUDY WAS TO

ASCERTAIN THE VARIOUS FACTORS THAT ARE

RESPONSIBLE FOR NEGATIVELY MOTIVATING AND SATISFYING THE EMPLOYEES AND THEREBY WHAT ARE ITS CONSEQUENCES.

Finally the prime objective behind this study is to find out the de-motivating factors and suggest ways to remove them, so that the employees are provided with a decent as well as satisfactory working condition.

RESEARCH DESIGN: A RESEARCH DESIGN IS THE ARRANGEMENT OF CONDITIONS FOR COLLECTION AND ANALYSIS OF DATA, IN A
MANNER THAT AIMS TO COMBINE RELEVANCE TO RESEARCH PURPOSE WITH ECONOMY IN PROCEDURE.

WE

HAVE SELECTED DESCRIPTIVE RESEARCH STUDY FOR OUR PROJECT.

DRS

ARE THOSE STUDIES WHICH ARE

CONCERN WITH DESCRIBING THE CHARACTER OF A PARTICULAR INDIVIDUAL OR OF A GROUP.

THIS RSD FOCUSES ATTENTION ON THE FOLLOWING: Formulating the objectives of the study. Designing the methods of data collection. Selecting the sample. Collecting the data.

 Processing and analyzing the data. Reporting the findings SAMPLING:

This deals with the methods of selecting items to be observed for the given study. In the given project we have targeted the employees working in Big bazaar for the purpose of collection of data. The sampling elements were the individual employees of the Big bazaar. Our sampling sizes were 147 employees in which 27 were supervisors and 120 were workers.
OUR SAMPLING PLAN WAS PROBABILITY SAMPLING ALSO KNOWN AS RANDOM SAMPLING OR CHANCE SAMPLING. UNDER THIS SAMPLING EVERY ITEM OF THE UNIVERSE HAS AN EQUAL CHANCE OF INCLUSION IN THE SAMPLE. HERE IT IS BLIND CHANCE ALONE THAT DETERMINES WHETHER ONE ITEM OR OTHER IS SELECTED.

COLLECTION OF DATA

The task of data collection begins after the research problem has been defined and the research design plan checked out.

In this we had described about the sources of data collection, methods of data collection. The various sources of data collection are: Primary sources: I approached to employees of big bazaar for the purpose of surveying about the satisfaction level of the employees. Secondary sources: I visited to big bazaar websites, library and the last years project on employees satisfaction.

The different methods of data collection are:

OBSERVATION METHOD: Under this method the information is solved by the way of investigators own direct observation, without asking from the respondent. For this, we visited to the workshop and spent time with the salesmens &ADMs during the working hours.

INTERVIEW METHOD:

IT INVOLVES COLLECTION OF DATA, PRESENTATION OF ORAL-VERBAL STIMULI AND REPLY IN THE TERMS OF
ORAL-VERBAL RESPONSE. THIS CAN BE DONE WITH THE HELP OF PERSONAL INTERVIEWS OR TELEPHONIC INTERVIEWS.

IN

THIS WE INTERVIEWED THE EMPLOYEES WHILE THEY WERE FILLING THE QUESTIONNAIRE TO FIND OUT THEIR

PROBLEMS AND SATISFACTION LEVEL.

I HAVE SELECTED SURVEY METHOD OF DATA COLLECTION. THIS IS ONE OF THE COMMON AND WIDELY USED METHODS FOR PRIMARY DATA COLLECTION. WE CAN GATHER WIDE
RANGE OF VALUABLE INFORMATION ABOUT THE BEHAVIOR OF THE EMPLOYEES VIZ. ATTITUDE, MOTIVE AND OPTIONS ETC.