An employee performance appraisal is a processoften combining both written and oral elementswhereby management evaluates and provides feedback

on employee job performance, including steps to improve or redirect activities as needed. Documenting performance provides a basis for pay increases and promotions. Appraisals are also important to help staff members improve their performance and as an avenue by which they can be rewarded or recognized for a job well done. In addition, they can serve a host of other functions, providing a launching point from which companies can clarify and shape responsibilities in accordance with business trends, clear lines of management employee communication, and spur re e!aminations of potentially hoary business practices. "et #oel $yers notes in Memphis Business Journal that %in many organizations, performance appraisals only occur when management is building a case to terminate someone. It&s no wonder that the result is a mutual dread of the performance evaluation sessionsomething to be avoided, if at all possible. 'his is no way to manage and motivate people. (erformance appraisal is supposed to be a developmental e!perience for the employee and a &teaching moment& for the manager.%

McDonalds Corporation: McDonalds Corporation is one of the world largest and biggest chain of hamburger fast food restaurants that approximately serves around 68 million customer on every day basis in 119 different countries all over the world McDonalds Corporation have approximately !"#"""

restaurants worldwide having its head$uarter located in %a& 'roo& in (llinois# )*+ ,he company basically started in 19-" by Mr .ichard and Mr Maurice McDonald as a barbecue restaurant (t was not until 19-8 that owners of the business reorgani/ed the business into a hamburger stand and then in the year 1900# a businessman named Mr .ay 1roc got united with the company as the first franchise agent ,he chain of the McDonalds Corporation was purchased by Mr .ay 1roc form Mr .ichard and Mr Maurice McDonald and helped it expand and grow globally

McDonalds Corporation basically operates in two way that is either McDonalds restaurant is operated by the corporation itself or by a franchisee Ma2ority of the revenues generated for McDonalds Corporation are mostly gained from franchises fees# rent# royalties as well as the sales generated form the restaurants that are operated directly under McDonalds Corporation ,he annual revenues of McDonalds Corporation in the year 3"1! was 438 10 billion and their profit were 40 6 billion 56ahoo finance7

8roduct line of McDonalds Corporation includes selling of variety of hamburgers including cheese burgers# chic&en related items# french fries# desserts# brea&fast items# soft drin&s and mil&sha&es (n order to survive in this competivite ever changing business environment and due to consumer changing taste McDonalds Corporation made an effort to add fish# wraps# salads and smoothies to its product line and menu list

McDonalds 53"1-7# Corporate (nfo# .etrieved March 33# 3"1-# from# http9::www mcdonalds com:us:en:our;story:Corporate;(nfo html 6ahoo finance 5March 3"1-7# (ncome *tatement# .etrieved March 33# 3"1-# from# http9::finance yahoo com:$:is<s=MCD>(ncome>*tatement?annual