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Book before
2 2 - 2 4 Fe b r u a r y 2 0 1 0 , R y d g e s M e l b o u r n e 22 January 2010
to receive our
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Internal
Communication
Effectively communicating within your organisation
to drive strategy and boost business performance
Participate
in hands-on
discussions Hear from our expert
and interactive Hear case studies
activities from practitioners panel of speakers:
working within AUSTRAC
Australian public
and private sector Ericsson
organisations
AMP
Royal Australian Air Force
Integrated Group Limited
Post-forum workshops: Wednesday, 24th February 2010 Division of Housing & Community Building,
Workshop A: What’s the point? Writing in the digital age
Department of Human Services
Facilitated by: Kate Raulings, Communications Specialist, KJ Raulings
Anecdote
Workshop B: The power of stories
Facilitated by: Rachael Edginton, Founder and Managing Director, IABC Victoria Chapter
PLUM Communication
Deakin University
Department of Education, Employment and
Workplace Relations
Today the internal communication function focuses primarily on developing Ark Group’s internal communication forum will integrate practical case
calculated strategies and gaining the necessary buy-in to infuse studies, interactive sessions and workshops to provide you with insights on
communication initiatives into the entire organisation. how to:
It is crucial to demonstrate how internal communication supports the Measure the effectiveness of internal communication and enhance value
delivery of business objectives, so communicators can add value through perceptions
their work as change catalysts and effectively deliver messages via a range Collaborate with management to develop an integrated approach to
of communication tools, techniques and channels. internal communication
Effectively communicate across broad and dispersed workforces
Once recognition is in place, internal communicators can improve the Utilise tools and techniques such as social media, intranets and
communication framework by focusing on obstacles such as measurement communities of practice
and delivering tangible results, engaging stakeholders, using new media Elevate the status of internal communication within your organisation
and collaborative tools to enhance communication receptiveness and Develop communication initiatives for difficult economic times and
effectively communicating internally during times of transition. transitional periods
Internal Communication E
mployee Communication/Staff Public Relations
Corporate Communication Communication Learning and Development
Change Management Organisational Development
Human Resources Corporate Affairs
Also Team Leaders looking to develop better intra-team and inter-team communication.
P o s t - f o r u m w o r k s h o p s : We d n e s d a y, 2 4 F e b r u a r y 2 0 1 0
Workshop A: What’s the point? Writing in the digital age Workshop B: The power of stories
Facilitated by: Kate Raulings, Communications Specialist, Facilitated by: Rachael Edginton, Founder and Managing
KJ Raulings Director, PLUM Communication
In this workshop we will cover: As communicators, we can all spin a good yarn. But when does a story become
Tailoring messages to your chosen print or electronic medium a science? And how can planned storytelling be used to break down barriers and
Selecting the appropriate style and tone for your audience engage employees, stakeholders and the community?
A refreshing look at some language basics
Ethical considerations in message delivery This interactive and practical workshop will take attendees through the science of
Approval and sign off of content planning strategic stories and story boards, to the art of producing and mingling
stories into verbal and non-verbal organisational communication.
Evaluating your success
About your workshop leader: This workshop will examine case studies of effective storytelling and discuss how
Kate has over 10 years experience in employee engagement and internal storytelling can be incorporated into your current communication activity.
communication. She has managed communication for a variety of corporations,
government bodies and not for profit organisations. Before starting her own About your workshop leader:
communication consultancy, Kate was the Group Communications Manager for Rachael’s experience as a corporate affairs professional spans 20 years, and
Exego Group, which includes Repco amongst several other businesses. There, has included senior management and consulting roles with Cadbury Schweppes,
Kate was responsible for implementing the first employee communication Mercer, ANZ and the Victorian Department of Sustainability and Environment.
strategy to engage people with the new company’s strategic direction. Kate has After a successful start in media as an award winning journalist, Rachael went on
a Bachelor of Arts degree in psychology, linguistics and anthropology where she to build an outstanding career as a corporate communication practitioner.
focused on the impact that culture and language has on behaviour.
Her particular field of expertise is linking corporate communication activity to
. organisational goals, and delivering measurable, integrated communication
programs that draw from the full mix of the communication spectrum. In 2006
Rachael founded PLUM Communication, a national consultancy that provides
communication strategy, planning and resources for major projects.
DAY ONE – Monday, 22 February 2010 DAY TWO – Tuesday, 23 February 2010
8.30 Registration and refreshments 8.30 Registration and refreshments
5.15 Chairperson’s closing remarks and end of day one 5.20 Chairperson’s closing remarks and end of connected forum
5 ways to boo k yo u r p l ace AT this e v ent A G -W E B
Phone: +61 1300 550 662 Fax: +61 1300 550 663 Email: aga@arkgroupasia.com
+61 (02) 8913 4000 +61 (02) 8913 4099 Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060
Internal Communication
22 - 24 February 2010, Rydges Melbourne
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3. All speakers are correct at the time of printing, but are 7. Ark Group Australia will not be held liable for
subject to variation without notice. circumstances beyond their control which lead to the For more information contact Aimee Rootes
4. If the delegate cancels after the booking has been cancellation or variation of the programme. Phone: 1300 550 662
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Email: arootes@arkgroupasia.com
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