PROFILE

COMPANY
INSIGHT
DATA
INTELLIGENCE
Transforming our customers data into a real valued commodity and
helping them make sense of it
-
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drives
drives
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Inseyab The Company
INSEYAB -
THE COMPANY
MIDDLE EAST EXPERIENCE
Inseyab has a reputation for results, dependability, creativity and
local market knowledge with its strong presence and affiliations in
U.A.E and key markets throughout the GCC region. Our team is
composed of domain specialists experienced in servicing
numerous clients in the region. Inseyab has trusted partners and
affiliated organizations in the region, with a similar commitment of
developing and implementing cutting edge solutions.
Specialized in the delivery of end-to-end Performance and Data
Management Integration, Inseyab encapsulates the concept of
customer service through its core competencies, consulting and
system integration.
A DIFFERENTIATED
VALUE PROPOSITION
World class analytics solutions for common
pain points serve as a strong reference base
for arriving at effective and cost-sensitive
solutions
As Enterprise Architects we translate the
strategic objectives and vision of an enter-
prise into a realizable blueprint for busi-
ness and IT change. We help organiza-
tions attain their solution objectives by
working closely with business and IT.
Understand the business drivers & vision
and how it should be reflected in the Enter-
prise architecture.
Inseyab is a key regional player in technol-
ogy consulting and information systems
providing services in the Middle East. Our
daily challenges are acquiring the most
up-to-date knowledge in latest technolo-
gies and utilizing this knowledge to maxi-
mize the value added services to our
clients.
ACCELERATORS - Inseyab leverages
its methodology and accelerators for a
360 degree approach for bringing indus-
try best practices, standardization and
speed into engagements. The Inseyab
Data Discovery Methodology (Inseyab
DDM ) consist of 5 data process
streams that are aligned with the
services that can be implemented
sequentially, simultaneously or inde-
pendently fashioned to the strategy and
design of our clients.
DEEP DOMAIN FOCUS - All Inseyab
engagements leverage the inherent
domain expertise of our consultants.
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ENTERPRISE
SOLUTIONS
A PASSION FOR
PROBLEM SOLVING

TM
Page 2 of 16
Inseyab The Company
EXCELLENCE IN SERVICE DELIVERY
Our pursuit to be process driven enables us to relentlessly and
consistently deliver services to our customers. Inseyab endeavors to
be a world-class supplier of services to make an impact in the global
information management arena. Excellence in service delivery is our
chosen path to achieve the milestone of a world-class services
supplier.
WWW.INSEYAB.COM
Inseyab Service Landscape
LANDSCAPE
SERVICE
Page 3 of 16
SERVICE - TAIRLORED TO YOUR NEEDS
As a specialized information technology service provider,
Inseyab offer a unique set of services best suited to meet the
costomers information management requirements. Inseyab is
one of the first companies in the MEA region to provide a total
end-to-end Data Management, BI consulting and systems
integration solution to its customers.
Our services are aligned with ten functions described in the
Data Management Body of Knowledge (DM BOK) from the
Data Management Association (DAMA). In addition, we draw
on our own intellectual property and other public domain stan-
dards and methodologies such as MIKE 2.0. This framework
for cross-functional activities and alignment with standards
such as ISO 38500 provides a framework for Corporate Gover-
nance of data.
BEST-OF-THE BREED
TECHNOLOGIES
A BROAD SPECTRUM OF
AN EFFECTIVE SYSTEM IS DATA
AND COLLECTION OF DATA
THE DIGITAL METAMORPHOSIS -
FIRST STEP TOWARDS BUILDING
TANGIBLE INTELLIGENCE
CONVERTING THE ABSTRACT INTO REAL,
UNITING THE DATA LANDSCAPE
DISCOVER, IMPROVE AND ACCELERATE PLANNING,
BUDGETING, AND REPORTING - THE CIRCLE OF
MEASURED SUCCESS
EXTRACTING INTEGRITY
OUT OF CHAOS
DATA DETOX -
Inseyab is a specialized information tech-
nology service provider, offering end-to-end
data management, BI consulting and
system integration solutions to its custom-
ers. In doing so we ensure that top-notch
and most approriate technologies are
utilized with relevant frameworks and meth-
odologies
Our data Governance & MDM services
ensure that data within the organizational
Infrastructure of systems (ERP, CRM silos,
Data Marts or Legacy Systems) is accurate
and complete across the enterprise. Our
services leverage our expertise in business
rules mapping, process management and
the latest innovations in fuzzy matching
logic and phonetic algorithims. Our tools
enable the highest level of data quality and
effective data integration - critical for ensur-
ing a single view of information.
Business Intelligence encompasses a number of definations and
has a variety of practical applicatins for businesses, depending
on the needs of the client. Inseyab has developed a Business
Intelligence framework, to help clients determine the depth and
breadth of their Business Intelligence
This key stream concentrates on data
storage for retrieval and analysis including
multiple sub-streams and processes within
it: the final design is heavily dependent on
the client environment while inseyab
enables a streamlined high performing
data management systems.
Performance Management encompasses strategic planning, budgeting, forecasting, workflow, reporting, modeling,
scenario planning profitablity analysis, KPI monitoring, and consolidation. Inseyab addresses performance manage-
ment to include the process of collecting the data and performing analysis and reporting in a collaborative fashion for
executives, managers and staff through all levels of an organization.
Data Covernance & MDM
Data Integration
Business Intelligence
Performance Management
Data Warehousing
Inseyab Service Landscape
Even though internal company documents most often are
digitally created and through out their life cycle will only
be kept digitally. Inseyab provides elaborate Data Integra-
tion services, which help to achieve automation in the
creation, management and distribution of vast quantities
& types of information. Everything from mail, invoices,
drawings, web pages, financial reports and many other
forms of electronic information and their related process-
es and procedures can be automated.
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Data Capturing
and Integration
Data
Governance & MDM
Performance
Management
Business
Intelligence
Data
Warehousing
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Page 4 of 16
Inseyab data discovery methodology
INSEYAB DATA DISCOVERY
METHODOLOGY DDM
TM
The Inseyab DDM is equipped to provide consultation and
implementation services from initiation-to-completion of
projects as well as for existing data processing initiatives.
Our methodology can be used to build projects from ground
up or can be injected into an existing process for improving
effectiveness, increasing scope and/or expanding the end
objective
TM
The Inseyab DDM anknowledges the value of a tailored and flex methodolo-
gy, where each stream can be deployed to a clients benefit, independently.
This flex DDM stream approach transforms existing processes and inputs so
that they can be consumed by a stand-alone stream.
TM
TM
FLEX METHODOLOGY
Capture &
Integration
Governance &
MDM
Warehousing Intelligence Performance
Identify
Data Sources
Pre-Process
Data Resources
Extract
Enforce
Data Quality
Data Matching &
Consolidation
Apply
Integration Rules
Apply
Business Rules
Transformation
Outline
Governance Policy
Define Core
Data Elements
Enforce
Rules & Standards
Create Data Assets
Meta Data
Association
Enforce Data
Compliance
Meta Data
Analysis
Staging Layer
Data Preservation
De-
normalization
Integration Layer
Data Exploring &
Mining
Process
Discovery
Process
Management
Activity
Monitoring
Service
Management
Decision
Engineering
Document
intelligence
Mobile Driven
Decision Support
Integrated
Business
Planning
Analytic
Applications
Drill Down
Data Visualization
Data Analytics
Business Analytics
Scorecards
Powerful Mobile
Dashboards
Inseyab Data Discovery Methodology - DDM
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Page 5 of 16
Businesses need to efficiently manage
information, so that the organization can
make effective and informed decisions
based upon solid data and analysis. Insey-
abs full spectrum data and performance
management services are implemented
using what we refer to as the Inseyab Data
Discovery Methodology (Inseyab DDM ).
Our methodology consists of 5 data process
streams that are aligned with the services
that can be implemented sequentially,
simultaneously or independently fashioned
to the strategy and design of our client.
TM
Inseyab Tools, Technologies, Solutions
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TOOLS, TECHNOLOGIES, SOLUTIONS
At Inseyab we strengthen and extend our capabilities by partnering with some
of the leading solution providers in the world. These collaborations allow us to
provide cost-effective and results-driven technology solutions. We invest
significant time and resources to maintain our business partner relationships,
product knowledge and technology certifications.
QlikView brand delivers software and services that make data a natural part of how people decide
and act. We help people to do more than just report findings; we help them to change their world,
in ways both small and large, through understanding and sharing data more naturally and effective-
ly to create value.
Informatica is the worlds number one independent provider of data integration software. Organi-
zations around the world rely on Informatica for maximizing return on data to drive their top
business imperatives.
A global leader in Business Intelligence technology, MicroStrategy provides Integrated
reporting, analysis, and monitoring software that enables companies to analyze the data
stored across their enterprise to make better business decisions.
Microsoft Business Intelligence is delivered as part of the world's most popular business
productivity suite and most widely deployed information platform.
Predict and improve. Anticipate and solve. Your formula for success. Youve got data.
Youve got questions. But how do you find the answers you need to solve your most
difficult problems? Its easy. SAS Analytics. Because with SAS, you can reveal patterns
and anomalies. Identify variables and relationships.
At Inseyab we strengthen and extend our capabilities by partnering with some of the
leading solution providers in the world. Datazen Dashboard Designer has been
conceived to be the single publishing point for BI content. Connect to your data sources,
create layouts and publish with complete confidence that your dashboards will work on
all mobile platforms and scale perfectly to any screen size.
iDashboards is the leader in enterprise dashboard software. This web-based dashboard
application, with its award winning engineering and patented technology, has
complelling advantages over other options on the market.
Pyramid Analytics is a leader in innovative business intelligence applications and has
created a paradigm shift in the BI market. Pyramid Analytics BI Office allows everyone
the freedom to harness data insights with enterprise class self-service business analyt-
ics through all-in-one BI suite.
Page 6 of 16
SAP Business Objects software helps organizations gain better insight into their business,
improving decision-making and enterprise performance.
IBM Cognos Business Intelligence provides reports, analysis, dashboards and scorecards to
help support the way people think and work when they are trying to understand business perfor-
mance.

Oracle Oracle delivers a complete, pre-integrated technology foundation to reduce the cost and
complexity of building and deploying enterprise business intelligence.
BUSINESS INTELLIGENCE
Best In Business Intelligence
TM
In 2003 Tableau Tableau spun out of Stanford University with VizQL, a technology that
completely changes working with data by allowing simple drag and drop functions to create
sophisticated visualizations. The fundamental innovation is a patented query language that
translates your actions into a database query and then expresses the response graphically.
IS Strategy
& Organisation
Business-IT
Alignment
Business Process
Engineering
Gap Analysis
Roadmapping
Requirements
Management
IS Risk
Management
Quality Control
& Testing
IT Service
Management
IT Review
(quick scan)
TCO &
Benchmarking
Project Management
Project Portfolio
Management
VISION
PLANNING
ASSESS &
EVALUATE
MANAGE
BUSINESS
TRANSFORMATION
Inseyab ADMS - Integration and Business Applications
This practice provides customized solution development using tech-
nologies like .Net, SharePoint, Oracle and other platforms. Other
ADMS services include conversions & product migrations, custom
application development & integration, legacy application life cycle
management, engagement management & solution.
TECHNOLOGY CONSULTING
SPECTRUM
CONSULTING AND
IT SERVICES
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Inseyab Technology Consulting Spectrum
Page 7 of 16
Project management
IT Strategy and Consulting Services
Research of specific technologies
Research and concept development
IT business analysis
Business case development
Project planning
Assistance with IT roadmap or strategic plans
Vendor and product evaluations
Gap Analysis of current vs desired IT process groups
Evaluation and Selection of best software and services solutions to meet business needs
Determine the IT capabilities and strategies needed to exploit emerging business opportunities
Functional analysis of business processes and identify gaps in IT infrastructure to serve business needs
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Inseyab Project & Change Management
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Page 8 of 16
PROJECT AND CHANGE
MANAGEMENT
Project management success requires discipline at both the individual and organizational levels. As project management
experts, we understand how hard it can be to change behaviors and adopt new operational processes. We will work with you
to solidify adoption of change in process resulting from new IT initiatives and build the discipline that will guarantee long-term
success.
Through our experienced certified project managers, we supplement project teams with:
Leadership and change planning necessary for successful project completion and closure
Planning and then supporting execution of an organizational change program
Acting as external Project Management Office to audit projects, assess risks, and enforce compliance and
coach enterprises PMO team during this transition period.
Corporate & BI vision, goals
and strategies
Assess Business process
Develop high-level
implementation roadmap
Gap Analysis
Discovery/Biz Case
Logical and Physical design - DB
ETL design
BI/OLAP report design
Metadata Solution Design
Data Quality Management
Design
Iterative test plan, case and data
Test environment creation
Integration testing
System testing
Stress testing
User Acceptance Testing (UAT)
Testing
Database: Backup, recovery and
failover
ETL:transformation
BI/OLAP: Reports delivery
mechanism and UI
Metadata: Extraction, update and
impact analysis scripts
Development
Gather requirements from
Business and Tech Stakeholders
Storyboarding to design, report &
dashboard interfaces
Source system analysis
Requirement Analysis
System Architecture
Data Architecture
Workload modeling
Data Steam Analysis
Build vs Buy analysis
SLA
ETL Architecture
Database design
Architecture
Training: end-user, operations and support
Beta deployment into production
Legacy data migration
Beta testing and fixes
Cutover into final production & warranty service
Deployment
BENEFITS OF
COLLABORATIVE DELIVERY MODEL
CONSULTING
AND TRAINING
INNOVATION
FOR
SUSTAINABLE
GROWTH
CDM is the basis of process improvement campaign
which involves contribution from practitioners, senior
managers, Quality team and Customer Feedback
Inseyab Collaborative Delivery Model
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A collection of best practices from world-wide industry standard processes
Support Flexible Tailoring and Integration with clients processes in consultation with the clients
CDM defines Inseyab specific process based on the scope of work executed
Collaboration helps us align the solution to clients expectations
A collection of Policies, Processes, Templates, Tools, Checklists, Standards, Guidelines and
Training Materials for all related practices
Reduction in defect find and fix cost
reductions in the total cost of final or intermediate work products
increased predictability of cost incurred
Effort variances controlled within the defined limits
When you think of a solution, it includes the hardware,
software, supporting people and documentation to solve a
problem or reach a certain business goal. Solution archi-
tecture starts with a really deep understanding of the
business need, and this is where so many projects fail. We
gather requirements, envision the solution, evaluate the
options available for the solution, perform the time/peo-
ple/resources trade-offs, design the solution, and then
communicate all of this to the developers. As a part of our
consultation services, we assist businesses by offering a
clear and concise set of software systems. In order to serve
the greatest number of clients, we practice platform agnos-
ticism. In concrete terms we favor Microsoft .Net platform
and the LAMP stack for custom development.
We operate in an industry where change
is rapid and where information flows at
lightening speeds. At Inseyab, we believe
and practice innovation by enabling and
encouraging employees to learn by
investing in their skills and development.
To Inseyab learning is a process, which
drives innovation with intelligence in
continues innovation remains our
penchant for growth.
COST
SCHEDULE
QUALITY
CUSTOMER SATISFACTION
Improved predictability in delivery schedule
Reductions in the time required to do work
Effort variances controlled within the defined limits
Reduction in the number of pre-delivery defects
Reduction in number of post-delivery defects
Zero post implementation critical defects
Improved quality of achitecture & design
Customer involvement as BI initiatives are usually owned by business users
Deliver high quality product
Deliver product on time & budget
COLLEBORATIVE
DELIVERY MODEL - CDM
Page 9 of 16
At Inseyab it is standard practice to inculcate employees with the
value of the customer. Our survival is a function of our customers'
success. Whatever we do, is driven by what our customers
demand. It is our commitment to match and exceed our customers'
expectation consistently and achieve nothing short of customer
loyalty.
COMMITMENT TO BE
CUSTOMER CENTRIC
Our reputation with our clients and the trust they place in our services is critical to our
business. We believe that our clients' success is our success; we believe in profes-
sionalism, we consistently maintain high standards for systems, service and consul-
tants to be always able to bring best.
HOW WE DO BUSINESS
The way we conduct our business affects our relationship with groups such as:
Major Enterprises who use our services including mission critical companies
Their employees whom they trust them for their life and money
Their Clients who are in continuous need of their products and services
Governments that regulate their industries
Page 10 of 16
Inseyab How We Do Business
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EXPERTISE CERTIFICATIONS
Inseyab Ethics
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ETHICS
INTEGRITY IN ALL ENDEAVORS
Personal and corporate integrity is and will always remain the cornerstone of our value system. Integrity builds
discipline and character, which helps us to deliver on our promise to our customers and stakeholders. At Inseyab,
employees demonstrate high morals and ethics both as individual personalities and professionals to build trust - and
that is what matters most.
RESPECT FOR EMPLOYEES,
CUSTOMERS AND SOCIETY
At Inseyab we firmly believe that to be respected, we have to respectful. Our reputation in the marketplace must
reflect our corporate character to which each individual employee must contribute unequivocally and equitably. We
also volunteer to earn respect by being responsible corporate citizens in the geographies in which we choose to
operate.
We rely on human resources with relevant experience
and expertise gained in globally renowned companies
including IBM, Unisys, Microstrategy and Microsoft.
Accomplished Inseyab professionals have achieved
certifications from Project Management Institute,
Oracle, IBM, Microsoft, BusinessObjects, and numer-
ous other industry bodies.
Page 11 of 16
Inseyab Strategic Alliances
Page 12 of 16
Tier-1 alliances with international service delivery organizations provides an
integrator the ability to deliver world-class quality by synergizing high-value
driven solutions. Inseyab has established strong alliances with the following
global technology providers:
STRATEGIC ALLIANCES
iDashboards is the leader in enterprise dashboard
software. This web-based dashboard application,
with its award winning engineering and patented
technology, has complelling advantages over other
options on the market.
WWW.INSEYAB.COM
Microsoft Business Intelligence is delivered as part
of the world's most popular business productivity
suite and most widely deployed information
platform.
A global leader in Business Intelligence technology,
MicroStrategy provides Integrated reporting, analy-
sis, and monitoring software that enables compa-
nies to analyze the data stored across their enter-
prise to make better business decisions.
Best In Business Intelligence
TM
Oracle Business Intelligence (BI) tools help organi-
zations gain more insight, across more data, and
drive better outcomes in every aspect of their
business.
BUSINESS INTELLIGENCE
Pyramid Analytics is a leader in innovative
business intelligence applications and has created
a paradigm shift in the BI market. Pyramid Analytics
BI Office allows everyone the freedom to harness
data insights with enterprise class self-service
business analytics through all-in-one BI suite.
Attivio's award-winning Active Intelligence Engine
(AIE) is the leading unified information access
platform. It rapidly delivers comprehensive,
high-value insight the way you want it, when you
want it. AIE is enterprise-class software that
supports SQL and simple search-style queries to
retrieve information via reports, dashboards and
custom interfaces.
INSEYAB PRODUCT PROFILE
AN INTELLIGENT APPROACH TO DOCUMENT
ARCHIVING & MANAGEMENT
FAST, EFFICIENT BULK CONVERSION AND LONG-TERM ARCHIVING
NAVIGATION AND DYNAMIC VIEWS
TAGGING: THE BENEFITS OF MANAGING DOCUMENTS AND
INFORMATION NOT BY WHERE IT IS BUT BY WHAT IT IS!
SECURE, AUTOMATED ACCESS CONTROL
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Inseyab Product Profile
Page 13 of 16
Searching
Indexing
Capability
Security
Access
Control
Supports
Multiple File
Type
Alert
Notification
Version
Control
Creation
Review.
Approval
Backup
Recovery
Reports
Matrics
e D A A S
INSEYAB PRODUCT PROFILE
WWW.INSEYAB.COM Inseyab Product Profile
Page 14 of 16
Project management
Track Project Progress
Team Collaboration
Create Project Plans
Track Task and Resource Utilization
Intuitive Web-based Reports and Dashboards
Save on hefty license agreements
Dashboard Visualization with Charts and Trends
Enable Business Workflows
Access Control Mechanism
An Intuitive web-based Project
Management Solution
Resource
Management
Project
Centralization
Project
Information
Management
Project
Progress
Tracking
Project
Documents
PMS
F
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g

h
t
An Intuitive web-based Balanced Scorecard and Performance
Management Solution
Web-based Balanced Scorecard Entry
Capture Key Performance Indicators set measures, targets and weightage
Dashboard Visualization with Charts and Trends
Ad hoc reporting
Enable Business Workflows
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Inseyab Product Profile
Page 15 of 16
LOCATE US
GET IN TOUCH
Inseyab Contact Us
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Page 16 of 16
Office 421, 4th floor plot 8 sector m4, Al-Fahim HQ Building,
Mussafah Industrial Post code 92548,
Abu Dhabi, UAE
Email: info@inseyab.com
Phone: +97125523354
Web: www.inseyab.com
LOCATION
Based out of Abu Dhabi, the city and region epitomize
everything that Inseyab has set out to be - A dynamic
enterprise at the forefront of state of the art techno-
logical initiatives and planning for transformation.