SUMMER TRAINING PROJECT (SYNOPSIS)

MARKET ANALYSIS OF HCL CAREER

DEVELOPMENT CENTRE

Undertaken at

“HCL CAREER DEVELOPMENT CENTRE”

Submitted in the partial fulfillment for the award of the degree of

PGDM(TT)

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 A REPORT ON
ON

“HCL as a Player in IT sector and where

it stands”

BY

Nishant Jain

A REPORT
ON

HCL cdc centers

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HCL as a Player in IT sector and where
it stands
BY

Nishant Jain
PGDM(TT)2008-2010

Project report submitted to Indian

Institute of Tourism & Travel
Management, Bhubaneswar in
Partial fulfillment of PGDM Programme

Udhyan marg, Sishu Bhawan Chowk,Forest

Park,Bhubaneswar(Orissa)
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 UNDERTAKING

I have been undertaking that, this

is my original work and have never
been submitted elsewhere.Project
guides:

Mr.H.V. Chauhan Nishant Jain

(By student name)

Faculty
Mr.Soumendra Nath Vishwas

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 TABLE OF CONTENTS

• Acknowledgement
• Introduction of company
• ABSTACT
• Introduction of Project
• Main text
• Reference

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 Acknowledgement

I would like to devoted Mr. Harsh (Corporate guide) for his

valuable suggestion, necessary guidance and cooperation for
helping of this project. Without his help compilation of this
research study would not have not been possible.

I am also thankful to the Faculty member Mr. H.V chauhan and

our respected principle sir Mr. J.m ovasdi (Hindustan Business
School of management, Agra) for his support and vital guidance. I
sincerely acknowledge each and every individual who has helped
me in preparation, of this project.

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 Introduction of company

HCL CDC. Dominates the IT space as a leader 58000

gifted professionals, a colossal US $5.0 billion
turnover an international presence in 19 countries,
and most impotently, a deep- rooted commitment to
innovate makes it a true technology giant.
As the fountainhead of the most significant pursuit
of human mind, HCL believes only a leader can
transform me into a leader HCLcdc. Is an initiative
that enables individuals to be benefit industry ready
IT.

Opportunities and beyond:

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HCL takes students to the core of IT fundamentals
and the most advanced cutting problems. Its course
modules are structured to give me the best of both
worlds, academic and hands-on. Whether anybody
are a beginner or a working professional, HCLcdc.
Can make a difference to our learning curve and
there by to our curve.

Empowering students to bring out the

best:

As the fountainhead of the most significant pursuit

of human mind (IT), HCL, strongly believes “only a
leader can transform me into a leader “HCLcdc. Is a
formalization of this experience and credo which has
been perfected over three decades?
it is an initiative that enables aspiring
individuals to benefit from HCL’s longstanding
expertise in the space and become industry ready IT
professionals.

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About HCL Enterprise

HCL Enterprise is a leading global technology and IT

enterprise with annual revenues of US $4.1 billion
(Rs. 17,889 crores). The HCL Enterprise comprises
two companies listed in India - HCL Technologies &
HCL Info systems. The 3-decade-old enterprise,
founded in 1976, is India’s original IT garage start-
up. Its range of offerings span Product Engineering,
Technology and Application Services, BPO,
Infrastructure Services, IT Hardware, Systems
Integration, and distribution of ICT products. The
HCL team comprises over 47,000 professionals of
diverse nationalities, who operate from 17 countries
including 360 points of presence in India. HCL has
global partnerships with several leading Fortune
1000 firms, including leading IT and Technology
firms

Vision statement
“To create industry ready professionals “

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Mission statement

To provide world-class information technology and

services in order to enable our customer to serve
their customer better.

Core Values

• Nothing transforms life like education.

• I shall honor all commitments
• I shall be committed to Quality, Innovation and
growth.
• I shall be responsible corporate citizens

Competitors of HCL CDC

In domestic market HCL cdc has many competitors.

Some small players also has competition in IT
education sector.
Competitors of HCL CDC..

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 i) GT
ii) IIJT
iii) NIIT
iv) IIHT
v) JET KING

Product of HCL CDC

HCL is an IT company and it is an Indian

company and it produce computers & laptop.HCL
CDC is the subsidy of the HCL LTD that’s growing
in service sector. HCL CDC provides the training to
students & employees in the field of Hardware,
Software, Networking and Telecommunication.

Hcl products:-

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To join the pampered tribe of IT wiz kids, the
Career Development Centre or CDC offers a
number of industry relevant courses.

○ MCSE –Microsoft certified

software engineer
○ CCNA –Cisco certified network
associate
○ RHCE –Red hat certified

engineer

To provide world-class solutions and

services to all our customers, we have
formed Alliances and Partnerships with
leading IT companies worldwide.

HCL Infosystems has alliances with

global technology leaders .
These alliances on one hand give us
access to best technology & products as
well as enhancing our understanding of
the latest in technology. On the other
hand they enhance our product portfolio
and enable us to be one stop shop for
our customers.
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Structured program provide by HCL
CDC:-:-

HCL Certified Enterprise Engineer (HCE+)

HCL Certified Network Engineer (HCNE)
Basic Hardware
Advance Networking
Network Technology and Devices
System Engineer
Linux Administrator
HCL Certified Software Engineer (HCSE Dot Net
Track)
HCL Certified Software Engineer (HCSE Java
Track)
HCL Certified Software Engineer (HCSE Oracle
Developer Track)
Implementing Windows Application using
VB.Net
Implementing Windows Application using
C#.Net
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Core Java 1.5
Advance Java 1.5
Basics of IT Hardware
MS Office
C
C++
HTML
Internet and Mail
HCL Certified Service Pro (HSPro

HCL Alliances and Partnerships

To provide world-class solutions and services to

all our customers, they formed Alliances and
Partnerships with leading IT companies
worldwide.HCL Info systems has alliances with global
technology leaders like Intel, AMD, Microsoft,
Bull, Toshiba, Nokia, Sun Microsystems,
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Ericsson, nVIDIA, SAP, Scan soft, SCO, EMC,
Veritas, Citrix, CISCO, Oracle, Computer
Associates, Red Hat, In focus, Duplo, Samsung
and Novell.

To provide world-class solutions and services to all

our customers, we have formed Alliances and
Partnerships with leading IT companies worldwide.

HCL Infosystems has alliances with global

technology leaders .
These alliances on one hand give us access to best
technology & products as well as enhancing our
understanding of the latest in
technology. On the other hand they enhance our
product portfolio, and enable us to be one stop shop
for our customers

Project Title
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 “HCL is a player and where it
stands in IT Sector”

“HCL is a player and where it stands in IT

Sector”

Project title is “HCL is a player and where it

stands in IT Sector” this title tell me the about
HCL that how much market it has because it
includes the competitive study of all the IT Institutes
those are providing the same course and have a
very good reputation in market. I choose this title
because I want to study that market share of HCL
and where it stands.

In IT education it has been said that if education

is a kingdom than Students is its king. Education
involves only servicing to students, so satisfying
them ultimately makes the business will be
profitable.

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 Abstract

I joined HCL Company, Agra (CDC Ltd. Agra) as an

intern on 20 April, 2009. I was working in the
Marketing Department of HCL.

Schedule

Visiting all the IT institutes and studying about their

products and prices, and marketing strategies. Identify
the concept of visual merchandising and how to make
convince the target group and design the promotional
target for the products, which are providing by the
Institutes. Analyse them for getting result which can be
helpful in promotion of HCL and make HCL as a leader
among other IT sector..

Timings:

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 Login time: 9:30 AM
Reporting time: before 8:00 PM

The works assigned to me during Training at

HCL (CDC Ltd.) are:

First week

• In first week understands the products of HCL

CDC

• I registered myself as a trainee in HCL.

• I participated in education fair and distributed

pamphlets

SECOND WEEK

• In second week i collected data from different

schools and Collages.

• I submitted IIR report to corporate guide

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THIRD WEEK

• Collected the information of HCL CDC

compotator products and make a analysis of

report.

• prepare synopsis for project

FOURTH WEEK

• I went in Amar ujala Education fair and

council the target audience.

• I send synopsis and weekly report to my faculty

guide Mr. H. V .Chauhan

FIFTH WEEK

• Prepare an Interim report.

• Analysis the data which was collected by me
through different sources.
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SEVENTH WEEK

• Meeting with Faculty guide in collage.

• Preparation for Final report.
Phase 1: Comparative study of Company

The objective of this phase to understands the market dynamic and

studies the competitor of HCL CDC and tries to find out the gaps
between them. It’s includes the followings steps by me:

• Visiting all the IT institute and collect the information about

their center and their product, marketing strategies and the
extra facility provide by them.

Phase 2: Products Mix

The objective of this phase to find out the difference between the
products of HCL CDC and its competitor in local market. Its
include the followings steps by me:

• Visiting all the IT institute and collect the information about

their products.

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 • Fees structure of the same course providing by the entire IT
institute in Agra.

Phase 3: Conclusion

The objective of this phase to include all the facts and findings
and our suggestion from which company can increase its sale and
came to know strategies about their compatitor. And most of the
institutes use branding for their product so HCL should has
branding in local market as well in national market .HCL should
also provide short term courses with their networking and other
program

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Market Research

To Study the Marketing Dynamics and how much

market share cover by HCLcdc (HCL career
development centre)

Phase 1: The objective of phase 1 is to collect data from the

designated area/market and competitor Analysis
• Collection of data from market, my regular target of data
collection is 40 data per day from the market, and
•
• In competitor analysis, I have to sort out the competitor of HCL
CDC present in the Agra market, product they are offering,

Strategy

A marketing strategy is a process that can allow an

organization to concentrate its (always limited) resources on the
greatest opportunities to increase sales and achieve a sustainable
competitive advantage.

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A marketing strategy is most effective when it is an integral
component of corporate strategy, defining how the organization
will engage customers, prospects and competitors in the market
arena for success. It is partially derived from broader corporate
strategies, corporate missions, and corporate goals. They should

flow from the firm's mission statement. They are also influenced
by a range of micro environmental factors.

Survey Research

A survey research is defined as the method of

collecting information by asking a set of pre
formulated questions in a predetermined sequence
in a structured questionnaire to a sample of
individuals drawn so as to be representative of a
defined population. These questionnaires are
administered to an individual or a group of
individuals through interviews. Typical survey
objectives involve describing or learning from an
ongoing activity by studying the changes in
behavioral patterns of the subjects of interest to the
researcher.

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Plan for achieving the same with
weekly time lines

• I have to collect the data from 280 customers

(students) in a week.
• I will get fill the form of students those are
interested in HCL CDC Hardware, software
networking, courses
• I will try my best to achieve the weekly target
and above the target

Identification of segments:-

My customer segments are of two types:

I) Technical students (those students they are doing or

done Engineering and any technical courses.).

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 II) Non technical students (those students they are 12th
passed and graduate in any stream or those are pursuing
graduation.

Plan on how to approach segments:

My plan for how to reach the target customers are

as follows:-

• I have door to door contact with the

customers.
• I have contact with many educational
institutes for contact to students.
• I have organized the seminar with my group at
the schools and college campus.
• I have use reference to reach the customers

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 QUESTIONAIRE

Name:- / /

Address:-
Landline
:
Telephone number(s)

Mobile:

None at all
Any previous computer
A Little
experience? Completed Basic Course
Other (please state
Pursuing 12th
What is your qualification? Graduate
post graduate
General Interest
For job
Why would you like computer Other (please state)
training?

Basic computer knowledge

Networking
Hard ware
Software engineer
Training Required Other (please state)

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 NIIT
Which IT institute you prefer F-Tec
most? GT
HCL CDC
Other
for job assurance
Why you prefer it most? for job assistance
for good quality training
Affordable

SAMPLE SIZE

What is your qualification?

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According to survey I found many of
students are interested in computer
education among them most of are
under gradute and they are seeking
for good institute and carrier
development centers.

Why would you like computer

training?

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I asked most of students about their
preferences in computer programs
and most of them answered for
Job .

Required training?

From above question I came to know

that many students are interesting in
software engineering in spite of
networking, hardware, or other
computer knowledge.

Which IT institute you prefer most?

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I found many students are unknown
about HCL and they are well known
about GT and other IT institutes and
to make people aware about HCL we
have to use promotion strategy in
branding of HCL CDC…

Why you prefer it most?

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And reason is GT providing many
short term and affordable program for
the students.

Communication strategy:

When did interact the customers then there I will use my soft
skills and interpersonal skills through questionnaire. I will try to
familiar with the customer because when I found more familiar
with the customer then customer feel very comfort and they
believe on me easily .

I should have good command in English for get better corporate

exposure but I should know Hindi and local language of rural area
in their language. Because they understand easily in their
language.

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Limitation

• The data collected is totally dependent on respondents’

views, which could be bias in nature.
• Sometimes respondents do not give a response or give
partial response. It is called non response error. The
reason may be lack of knowledge or unwillingness to
answer.
• The sample size is small and it may not actually represent
the whole population.
• There is limited time available each day and lot of tasks
have to completed in a day like preparing reports,
conducting surveys, spend time at the office to gain
knowledge, etc

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.

Work I have been done in that week:

FIRST WEEK

I started my sip on 20th April 2009 i had meeting

with our corporate guide Mr. Harsh who told me
about the procedure that how I collect data of
different students in different area and the areas
are east of Agra site like;
 Tundla
 Sanjay place
 Firozabad

I prepared a questionnaire and send it to our

corporate guide .Whole “SIP“ Is divided in four phase
in which first phase is about data collection and
about competitive analysis he also make understand
me about “HCL” product and further three phases
will understand on second half of a sip program gave
him IIR report for sip report. Than I started our “SIP”
program through visited in different schools
I organized seminar and make them
aware about” HCL CDC” and its program. i collected
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data from various schools ,institutes and colleges I
send data of students number with their name and
contact number with permanent addresses. I
collected data from “education fair”. It was all about
our first week
SECOND WEEK

In our second week of sip program again i had

meeting with our faculty guide and he told me to
visit different institute for competitive analysis. I
contact institutes like GT , IIHT ,JETKING ,F-TECH
from there I collected information about there
product and prices .

THIRD WEEK

In my third week they asked for data collection of

MAT exam students and i gave them more than 150
data of MAT students by visited in different
examination centre.

FOURTH WEEK

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I went in Amar ujala education fair where “HCL
CDC” has a counter. I contributed for HCL like I
distributed pamphlets, collected data via brochures
and lucky coupons ,I made walk- in many students to
the counter and also council them .

FIFTH WEEK

I prepared my interim report with help of

weekly report and synopsis and I did
competitive analysis through visited in different
institutes are as follows:-
• GT
• IIHT
• F-TEC

• JET KING
• N- tech
• Horizon

Sixth week

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 In this week I had Meeting with Faculty guide in
my collage prepared Final report.

REFERENCES

I visited in schools and different IT institutes for

collecting data .and education fairs and I came to
know more about hcl through visited at different
sites of hcl like:

www.hclcdc.in
www.google.in
www.hcl
I took information from different business books and
many other sources like newspapers which help me
to find out fact and findings to make report more
useful for the college and company as well.

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Recommendation

I have done deep study and I came to know that

many students preferred IT institutes which would
help them to get job and easy to afford it means HCL
cdc should use promotional strategy in urban as well
in rural areas because in rural areas students at
there ready to take admission in the same institute
where students of their town and villages were
already study hence, I suggest HCL should start their
promotional activities more in rural than urban areas
..

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