Scribd Logo
Upload

Welcome to Scribd!

  • Excerpt From SHAKE by Eric Prum and Josh Williams

    Uploaded by

    The Recipe Club
    2K views13 pages
    An artisinal cocktail book by two best friends and the entrepreneurs who invented The Mason Shaker cocktail shaker, SHAKE brings cocktail crafting out of the bar and into the home. Recipes included in this excerpt: - The Spicy Mezcalita - The Blackberry Fence Hopper ERIC PRUM and JOSH WILLIAMS have been best friends since they were freshman roommates at UVA. A decade later, they are founding partners in W&P Design, a product innovation company launched in 2012 with a Kickstarter campaign to manufacture a Mason jar cocktail shaker. Their $5k ask resulted in $75k of funding, and in less than a year they have sold more than 100,000 units of The Mason Shaker in 4,000 doors in the US and internationally. The W&P product line includes more than fifteen bar items under The Mason Shaker brand, and, by the end of the year, their portfolio will include 35 items. Eric, Josh, W&P Design, and/or "The Mason Shaker" have been featured in the New York Times, Martha Stewart, Southern Living, Food & Wine, and on CNN among other media outlets. Eric and Josh host cocktail events at cool places, such as Momofuku, Haven's Kitchen, the Tasting Table Lobster Roll Rumble, and at retailers. They are guest cocktail contributors for marthastewart.com.

    Original Title

    Excerpt from SHAKE by Eric Prum and Josh Williams

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    An artisinal cocktail book by two best friends and the entrepreneurs who invented The Mason Shaker cocktail shaker, SHAKE brings cocktail crafting out of the bar and into the home. Recipes included in this excerpt: - The Spicy Mezcalita - The Blackberry Fence Hopper ERIC PRUM and JOSH WILLIAMS have been best friends since they were freshman roommates at UVA. A decade later, they are founding partners in W&P Design, a product innovation company launched in 2012 with a Kickstarter campaign to manufacture a Mason jar cocktail shaker. Their $5k ask resulted in $75k of funding, and in less than a year they have sold more than 100,000 units of The Mason Shaker in 4,000 doors in the US and internationally. The W&P product line includes more than fifteen bar items under The Mason Shaker brand, and, by the end of the year, their portfolio will include 35 items. Eric, Josh, W&P Design, and/or "The Mason Shaker" have been featured in the New York Times, Martha Stewart, Southern Living, Food & Wine, and on CNN among other media outlets. Eric and Josh host cocktail events at cool places, such as Momofuku, Haven's Kitchen, the Tasting Table Lobster Roll Rumble, and at retailers. They are guest cocktail contributors for marthastewart.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views13 pages

    Excerpt From SHAKE by Eric Prum and Josh Williams

    Uploaded by

    The Recipe Club
    An artisinal cocktail book by two best friends and the entrepreneurs who invented The Mason Shaker cocktail shaker, SHAKE brings cocktail crafting out of the bar and into the home. Recipes included in this excerpt: - The Spicy Mezcalita - The Blackberry Fence Hopper ERIC PRUM and JOSH WILLIAMS have been best friends since they were freshman roommates at UVA. A decade later, they are founding partners in W&P Design, a product innovation company launched in 2012 with a Kickstarter campaign to manufacture a Mason jar cocktail shaker. Their $5k ask resulted in $75k of funding, and in less than a year they have sold more than 100,000 units of The Mason Shaker in 4,000 doors in the US and internationally. The W&P product line includes more than fifteen bar items under The Mason Shaker brand, and, by the end of the year, their portfolio will include 35 items. Eric, Josh, W&P Design, and/or "The Mason Shaker" have been featured in the New York Times, Martha Stewart, Southern Living, Food & Wine, and on CNN among other media outlets. Eric and Josh host cocktail events at cool places, such as Momofuku, Haven's Kitchen, the Tasting Table Lobster Roll Rumble, and at retailers. They are guest cocktail contributors for marthastewart.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Pur

    chas
    eacopyof

    S
    HAKE

    atoneoft
    hes
    er
    et
    ai
    l
    er
    s
    :

    CLARKSON POTTER

    Copyright 2013 by Eric Prum and Joshua Williams


    All rights reserved.
    Published in the United States by Clarkson Potter/Publishers, an imprint of the
    Crown Publishing Group, a division of Random House, Inc. LLC, a Penguin
    Random House Company, New York.
    www.crownpublishing.com
    www.clarksonpotter.com
    CLARKSON POTTER is a trademark and POTTER with a colophon
    is a registered trademark of Random House, LLC.
    Originally published in the United States by W&P Design LLC, New York, in 2013.
    Library of Congress Cataloging-in-Publication data is available upon request.
    ISBN 978-0-8041-8673-5
    eBook ISBN 978-0-8041-8682-7
    Printed in the United States of America
    Book and jacket design by Eric Prum and Josh Williams
    Jacket photography by Eric Prum and Josh Williams
    First Clarkson Potter/Publishers Edition
    10 9 8 7 6 5 4 3 2 1

    www.masonshaker.com
    Follow us on Instagram, Facebook and Twitter at @masonshaker

    Prum_9780804186745_3p_all_r1.indd 168

    5/20/14 5:07 PM

    introduction
    We love cocktails. We have for a long time. But recently, we looked around and realized that, while
    cocktail bars had sprouted up across the world, good drinks still couldnt be found in the place where
    we had always mixed them: at home with friends.
    So we set out from our workshop in Brooklyn, New York, to come up with a solution. What resulted is one
    part instructional recipe book, one part photo journey through our year of cocktail crafting, and one part
    inspirational pep talk. We think weve ended up with something unique: a cocktail book that expresses
    our seasonal and straightforward approach to drinks and entertaining, and reminds us that, above all,
    mixing cocktails should be fun, simple, and social:
    Cocktails should be fun. If theyre not fun, why make them?! How do you keep them fun? Be creative. Use interesting ingredients you find at the market. Improvise on a recipe you have mastered. Take
    cocktails with you on the go (we have included an example of how we do this each season).
    Cocktails should be simple. Your ingredient list for a cocktail should include, at maximum, five
    itemsand try to keep your ingredients seasonal and fresh!
    Cocktails should be social. Drinking alone is acceptable on some specific occasions, like after a
    bad breakup, or while waiting for others to drink with. But theyre so much better when theyre shared.
    Cocktails naturally bring people together. Dont believe us? Just try bringing makings for a delicious
    cocktail to the next house party youre attending and see what happens.

    Our genuine hope is that this book inspires you to take delicious cocktails out of the bar and into your
    handsand helps you do just that. So, grab some friends, turn the page, and start shaking up drinks in
    a whole new way.

    Eric & Josh


    6
    Prum_9780804186745_3p_all_r1.indd 6

    5/20/14 5:01 PM

    Cointreau

    Tequila

    Prum_9780804186745_3p_all_r1.indd 88

    Lime

    Jalapeos

    Mezcal

    5/20/14 5:04 PM

    Fresh Jalapeos

    "be sure to taste the jalapeos before using, as the


    spice levels can vary dangerously..."

    Prum_9780804186745_3p_all_r1.indd 89

    5/20/14 5:04 PM

    Prum_9780804186745_3p_all_r1.indd 90

    5/20/14 5:04 PM

    The

    Spicy

    Mezcal i

    We like our margaritas spicy, smoky, and


    not too sweet and this Mezcalita delivers
    just that. Mezcal is made by smoking the
    agave plant thats usually boiled to produce
    tequila. That distinct smokiness combined
    with some jalapeo heat and just a touch
    of sweetness makes this Mezcalita a regular in our cocktail rotation.

    THE PARTICULARS
    makes two drinks
    2 shots tequila
    1 shot mezcal
    1 & 1/2 shots Cointreau
    1 & 1/2 shots fresh lime juice
    2 slices of fresh jalapeo (plus 2 slices to
    garnish)
    2 slices of fresh lime (to garnish)

    i.

    t a.

    Combine the tequila, mezcal, Cointreau, lime


    juice, and 2 slices of jalapeo in the shaker.

    ii.

    Add ice to above the level of the liquid and


    shake vigorously for 15 seconds.

    iii.

    Strain the mixture into chilled rocks glasses


    containing large cubes of ice and garnish
    with remaining lime and jalapeo slices.

    91
    Prum_9780804186745_3p_all_r1.indd 91

    5/20/14 5:04 PM

    Lemon

    Vodka

    Prum_9780804186745_3p_all_r1.indd 56

    Blackberries

    Seltzer

    Wildflower
    Honey

    5/20/14 5:03 PM

    Seriously Good Seltzer


    Prum_9780804186745_3p_all_r1.indd 57

    5/20/14 5:03 PM

    Prum_9780804186745_3p_all_r1.indd 58

    5/20/14 5:03 PM

    The

    Blackberry

    The flavors of this cocktail bring us

    Fence
    Hopper.

    back to childhood memories of bramble


    scratches, sunburns, and furious neighbors
    yelling about us stealing berries from their
    yard. Minus the vodka of course...

    THE PARTICULARS
    makes two drinks
    2 shots vodka
    1 shot fresh lemon juice
    1 shot wildflower honey
    8 fresh blackberries (plus 4 for garnish)
    2 slices of lemon (for garnish)
    Seltzer

    i.
    ii.
    iii.
    iv.

    Add the lemon juice, honey, and blackberries


    to the shaker.
    Muddle the ingredients in the bottom of the
    shaker until thoroughly crushed.
    Add the vodka and ice to above the level of
    the liquid and shake vigorously for 10 seconds.
    Strain the mixture into tumblers containing
    large cubes of ice, top with seltzer, and garnish with remaining blackberries and lemon
    slices.

    59
    Prum_9780804186745_3p_all_r1.indd 59

    5/20/14 5:03 PM

    Pur
    chas
    eacopyof

    S
    HAKE

    atoneoft
    hes
    er
    et
    ai
    l
    er
    s
    :

    CLARKSON POTTER

    You might also like