1

Content

Corporate profile .................................................................................................................................... 2
Specific purpose ..................................................................................................................................... 3
programs ................................................................................................................................................. 4
Company clients ..................................................................................................................................... 6
internship journal ................................................................................................................................... 7
references ............................................................................................................................................. 11
conclusion ............................................................................................................................................. 14


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Corporate Profile
Introduction
As Malaysia is facing new challenges in living conditions, the design ought to articulate new ways of
thinking, living and working. Present day technology has paved new possibilities of living styles. It is
therefore pertinent issues in order to create an overall spectrum of conducive living globally.Our
spectrum of responsibilities includes supervision of postgraduate studies in the field of art and
design, organizing international and national conferences that act as platforms for discussion on
contemporary issues. We endeavor to increase the momentum for fundamental research activities
in tangent with good design principles.
Aim & Objectives
The overall aim of NDC is to improve and enhance the quality of life in all aspects of design, with
emphasis to increase the awareness of all involved quarters, on the importance of design towards
nation building. The ultimate goal of the National Design Centre is the direction that all involved
parties is heading, towards a conducive mode of living, based on design excellence.
Vision
To transform NDC into a centre of excellence for innovative design with national identity that acts as
a point of reference for the global community.
Mission
To help promote and upgrade the current stance of the national design reputation, and thus
elevating them into a recognized status which is of reputed of international standing capable of
championing the competitive global design market.
To propel the design awareness from policy maker to the mundane grass roots within the society
and enhance the role of art and design via strategic design excellence, and function as a key factor in
improving the quality of life in developing the nation vision.
To improve and enhance the quality of life in all aspects of design, with emphasis to increase the
awareness of all involved quarters, on the importance of design towards nation building. The
ultimate goal of national design centre is the direction that all involved parties is heading, towards a
conductive mode of living, based on design excellence.

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Specific purpose

To support policies on design and innovation by providing a platform for creative design
development, promotion and partnership across many sectors, region, states and to stand
out in the international arena.
To achieve UiTMs mission as Innovative Entrepreneurial research University by developing
leading edge designs to enhance the integration of technology, management, creativity and
design through fundamental / applied design research and applications and to
commercialize the product.
To render and consultancy services on design to industries, ministries, state government and
other organizations.
To encourage research in all aspects of design and to publish findings both the academic and
business publications.
To promote value of design through, conferences, workshop seminars and lecture series.
To document the role of design in the planning of quality living.
To produce a definition of good design practice.
To actively organize design competitions, international conferences and lecture series on
contemporary issues.
To produce a set of published and guidelines, tools and techniques for companies to use in
design and planning.

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Programmes

Design Paper Presentation
ADAP is the acronym for art and design paper presentations, another platform the articulation of
mind and opinion to be expressed, under the wings of the National Design Center. This is a platform
the encourages both expert and amateurs to present their study on matters. The main aim of the
ADAP is to encourage the presentations of paper or study on issues of art and design, both from the
eastern and western hemisphere and from the elite experts of the field or new adventurers to the
field of art and design. The ultimate aims of ADAP is to bring forth new discoveries, new
enlightenment to well-discussed issues and avenues of research into the open for all to explore.

Design Research and Consultancy
ADREC or in full Art and Design Research Consultancy is one of the eight wings in NDC. ADREC is
established to bridge a gap between the world of art and design in UiTM with order design
organization and associations. It is in the hope that positive affiliation with such organizations will
create plausible collaborations in various activities to promote research under the discipline of art
and design. The wing will also be the official center for Phd. candidates to conduct their research,
write their papers and demonstrate their project in spectrum in design knowledge.

Design Royal Lecture
This is a platform where the Art and Design and culture promote awareness in the effort to preserve
the local heritage of the country. It is also a mechanism that triggers actions by certain quarters to
initiate new trends and mindset of young, while the simultaneously preserve and educate the future
generation on the heritage of our local culture.

Design Workshop Series
ADWORK is another platform under the supervision of the National Design Series. ADWORK is short
for Art and Design Workshop Series. The intention of setting up a workshop series is to enhance the
technical know-how of the latest procedures and techniques pertaining to art. These workshop
series light up the black whole of knowledge, illuminating the seekers with new and improved
knowledge, where the end product can satisfy both of local and global markets. Simultaneously
enriching the pool of ready knowledge with new perspective methodology, all aimed at overall
improvement. Experts from private and public sectors will be invited to facilitate the series.
Discussions may even ensure to another level at research and presentations.

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Design Lecture Series
ADLEC or in full the Art and Design Lecture Series is a platform inviting renowned artist and
designers to provide lecture in their field of expertise. The ultimate intention of such lecture series is
to illuminate the minds of the masses on the importance of the good design and principle and
highlight many other venues of lectures. The lecture series will be conducted once a month.


Design Conference Seminars
The Art and Design conference seminar is a sub-wing to the National Design Center. The aim of
establishing ADCOS is to able the conduct both National and international level conferences and
seminars in regards to the field of Art and Design. ADCOS will be the platform where active minds
speak of important issues that not only affect the discipline of Art and Design but the quality of living
as a whole.

Design Education and Promotion
The dialogue of Art and Design Education and promotion on in short ADEUP aims in promoting the
right mindset in regards to the education of Art and Design. NDC intends to promote the basic,
spectrum of education under the discipline of art and its affiliates.

Design Award and Exhibition
This another platform for the National Design center work forms. It is called the Art and Design
Awards and Exhibition The acronym is ADAEX. It is platform solely create for the purpose of
appreciating the artistic work from various creative designers and artists. This form of appreciation is
shown via the award bestowed on those who are deserving in their quest for excellence in design,
for local and foreign exhibitors to exhibit their works of art for the public to appreciate. It is also a
method to recognizing the various works of art in Malaysia to other parts of the world.

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Company client
Research Department
1. Design Research
2. Design Partnership
3. Design Methods
4. Design Development
Education Department
1. Design Education
2. Design Awareness
3. Design Curriculum
4. Design Policy
5. Design Repository
6. Design Collaboration
7. Design Intellectual Discourse
Design Innovation
1. Design Consultancy
2. Design Research
3. Design Innovation
4. CG/CAD excellence
5. Design Commercialization
6. Design Marketing
7. Design Clinics
8. Indigenous Design
9. Design Collaboration
10. Design Competition
Internship Journal
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20.1. 2014

National design center introduction session
I have to make some research on this company.
And my other intern friends have to introduce ourself to the director, designer
and the staff in this company.


21.1.2014

Go to work at 8a.m. and do the research
NDC aim to improve and enhance the quality of life in all aspect of design.
Do some laminating, cutting works and office works.


22.1.2014

Discussion with the NDC staff about national design center.
Were divided to two different supervisor for more experience and easier to
handle us.
Encik mansor me and Izwan.
Encik Faizal Syai and Salwa.


23.1.2014

National Design Center corporate profile mission
Promote and upgrade or improve design


24.1.2014

Today my supervisor give us some graphic works to do.
We need to design some name tag for the company staff using Ai (adobe
illustrator)
I and izwan deviding our work and do it together.


27.1.2014

This day, I continue my work and doing graphic design for name tag.
Also do a little bit of signage inside the NDC office.
We need to do some homework on sketches too.


28.1.2014

Continue doing our work on the signage and name tag for NDC.
Today is a big day,as we need to attend to Matrade for exhibition and MRM
ceremony.
Many students from UiTM win this competition.


3.2.2014

Dr.Hariri give us an assignment research for our faculty (the signage to show
way)
Meeting in group with our supervisor
Generate idea in group using brainstorming method
I need to study the plan of the faculty building and do a checklist before start a
research.
Next Wednesday is our second meeting.

4.2.2014

Today we need to do research in faculty
We need to find suitable place and spot to place the signage
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We need to do some survey on the most confusing place for visitor to find
Continue our daily works


5.2.2014

On this day, I continue doing name tag for the company (NDC) under encik
mansor.
We also have discussion with dr Hariri about the signage project.
I need to discuss with my group member on how to do the signage


6.2.2014

Today, I have to prepare for our presentation about the signage.
I need to do and prepare some speech and make sure the slide are prepare with
my intern friends.
We have some discussion together.


7.2.2014

On this day, I and my intern friends have to go for meeting with the faculty dean
and lecturers.
I need to present about our signage project.
Need to explain to the dean about the importance of signage to the faculty.
The dean loves our idea and wants us to design the signage.


10.2.2014

We need to continue our work on this signage project.
Today , we need to design proposal for our signage project.
We separate our task to ease and do our work nicely.


11.2.2014

We need to do outdoor and indoor proposal.
Outdoor

- show the 3 building of our faculty. (main building, fine art building, and workshops
building.)

Indoor

-show the way inside of the buildings such as toilets, auditorium, offices and others.


12.2.2014

Continue our work on sketching our signage project.
Do some of different ideation
On the evening, we do some office work on organizing the store in NDC.






13.2.2014

Meeting with prof Hariri
Annual report design
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Dr Hariri teach us on how to do good design and good layout
He also teach us on how to present the content
He also told us about not to do plagiarism



14.2.2014


We all need to upgrade our signage design
Need to touch up more on the design
Continue our daily tasks.
Organizing the NDC store.


17.2.2014

Start our week with continue our signage project design.
Do some more signage design
Referring to our supervisor, encik mansor and encik faizal about our design
Continue our daily tasks.


18.2.2014

Refinement on our signage project
Do some research on where to put our signage
We go to all main place in faculty to find the right and suitable place for the
signage.
Took some picture for the signage.


19.2.2014

Finalize our signage design before submit it to our boss (prof Hariri)
Preparing presentation using powerpoint to show our design to our boss.
Combine our daily tasks that given by our supervisor.


21.2.2014

Today, we have to submit and explain our works to dr Hariri
He do some comment, refinement and reject some of our design.
He teach us some of idea and how to design a better signage
He want us to show him progress on next Tuesday (20.2.2014)
Continue our daily tasks that given by our supervisor


24.2.2014

Start our week with continue our signage project design.
Do some refinement on our signage design
Prepare a better presentation to show to our boss (dr Hariri)


25.2.2014

Show our final presentation to dr Hariri
He loves some of our design
He choose and want us to develop some of the design to show our art culture


26.2.2014

Submit our 2
nd
proposal to dr Hariri
Continue our daily tasks given by our supervisor

10



27.2.2014

Continue our daily tasks
Finishing all works given



28.2.2014

Continue our daily tasks
Finishing all works given
End of our internship.



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References


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Conclusion
On the whole, this internship was a useful experience. I have gained new knowledge, skills and met
many new people. I achieved several of my learning goals, however for some the conditions did not
permit. The internship was also good to find out what my strengths and weaknesses are. This helped
me to define what skills and knowledge I have to improve in the coming time. It would be better that
the knowledge level of the design is sufficient to contribute fully to projects. This are what Ive
learned from my internship:
1. I became more conversant with the working situation in Graphic Design field but realised
that l prefered to work in Furniture Design and Product Design, although there seem to be
more job opprtunities in the later.

2. I learnt the different methods and approaches of dealing with and solving design problems.


3. I got many contacts of people working in the design industry in Malaysia.

4. I gathered ideas of work and job opportunities to be made and found in the country

.
5. I got ideas of topics to write for my final thesis papers.