Harry Levinson,

Levinson world-renowned psychologist, in his book

Psychology of Leadership questioned the well-known concept of
MBO (MManagement By Objectives) thus-

Management By Whose Objectives?

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

Performance enhancement strategies as followed in organisations today
fails to deliver the essence of an ideal MBO process.

Certain factors like compensation

are labelled as universal
performance enhancers,

when in reality,

every individual is unique with his

own needs, ambitions, goals and
means to achieve these goals.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

It puts people in the same position as rats in a maze,
where the experimenter who puts the rat in the maze
assumes that the rat wants the food at the end of the
maze.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

 These rat-
rat-in-
in-the-
the-maze employees may put in effort, but with
increasing resentment, complaints and passive resistance to the
mounting pressure for ever-
ever-higher goals.

They see these goals as forced choices

unrelated to their underlying dreams,
wishes and personal aspirations.

In short, a

Rat-in--the
Rat-in the--maze employee
=LIABILITY!!

As HR/ T & D Professionals what can you do about it?

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

As an HR /T & D professional, whose core function is
Human Resource Optimisation,
You need to Manage Behavioural Objectives for optimum
productivity.

Behaviour that we observe in people is only the tip of the

iceberg and cannot be changed unless you address the
thought and attitude behind the action.

Only then can you witness desirable qualities such as

initiative, ownership, flexibility, effective team work etc
from your people.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

Every organisation is a social system, a network of interpersonal relationships.
A person may have the skills; however he may fail miserably as a partner,
friend, supervisor or colleague.

More people fail to be promoted for behavioural reasons than for skill inadequacy.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

Routine “outside-
“outside-in training” fails to bring about top performances owing
to a total neglect of addressing attitudes that stem from glue-like
mindsets & die-hard habits.

What you instead need to do is

inspire a change from with(in) the individual

through a unique process of

“inside--out training” aimed to bring about

“inside
long-
long-lasting improvements in performance.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

Wish to learn more about the “inside-
“inside-out” process or BAT route
to Training & Development?

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

Grab this opportunity to obtain

An Exclusive Flexi-
Flexi-Learning Diploma in Behavioural Training & Development
Avail a host of benefits including:

Placement opportunities

Pearls of wisdom from the master coaches

Flexible fee structure based on contact classes

Projects with reputed organisations

Separate Certifications in Training Delivery & Design based

on extensive 10 –day face-
face-to-
to-face coaching followed by practical
projects

Extensive learning material and much more!

View detailed brochure of the Diploma Certification on our website:

website: www.oscarmurphy.com

*Oscar Murphy Life Strategists Pvt Ltd is now an esteemed member of the AATD. The Accrediting Alliance for Training and Development Development is the internationally recognised
accrediting agency for standards and authorization in the human resource development field. AATD specializes in the accreditation
accreditation of training and consulting firms in the
human resources development field, training departments, corporate
corporate colleges and universities, as well as trainers, consultants aand
nd business coaches. You may contact us at OMI
department
with regard to accreditation of your training organisation, dep artment & facilitators. Visit www.aatd.org for more details on AATD.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

 Your benefits as HR/ T & D professionals?

 Practice latest tools of Employee Behaviour & Performance Training

to catapult your HR/T&D unit into the league of a productive
business unit

 Experience an in-
in-depth insight into addressing behavioural roots in
any training that you undertake

 Apply the science of objective psychometric testing in Training to

understand core competency, innate talents, deep-
deep-rooted attitudes
and unique personalities of people

 Execute systematic techniques to measure the ROI of learning

initiatives

 Develop People Resources that are not just storehouses of knowledge

but powerhouses of excellence

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma

For more information on the same, send us an email
at diploma_tnd@oscarmurphy.com or
sanjana@oscarmurphy.com
You could also call us at 91 80- 41718771/772.

Make a
difference to
yourself to
make a
difference in
others’ lives.

Changing Attitudes Reaching Effectiveness Get Certified, Gain A Diploma