2009 09 English

BRAND NEW LIFE

11
AN INDIVIDUALS ATTITUDE
TOWARD AIR QUALITY CAN
REVEAL HIS CHARACTER
If he can identify outdoor air pollution from seeing
the overcast sky and can see indoor air pollution
from the dust on the table, then his power of
observation is revealed.
If he can link air pollution to his own health, his power
of understanding is revealed.
If he knows how many liters of air a person breaths
each day, and how many pollutants each liter of air
can contains, then his knowledge is revealed.
If he knows that air pollution poses many threats to
his health, both short and long term, then the depth
of his awareness is revealed.
If he pushes the government to improve air pollution
management, then his civic spirit is revealed.
If he uses an air purifer in his home, offce, and car,
then his love for life is revealed.
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THE COST OF AIR POLLUTION

The US Environmental Protection Agency and the Canadian
Public Health Service have shown that 68% of human diseases
are related to air pollution.
The World Health Organization certifes that indoor air pollution
is fve times worse than outdoor air pollution. Indoor air contains
outdoor particles and smog as well as the harmful chemical
emissions that decorations and furniture release.
The vast majority of air pollution particles are invisible to the eye,
often smaller in size than human cells. These particles can pass
directly through the alveolus in the lungs into the blood stream.
(The smallest cell in the body is approximately 2.5 microns
across, but bacteria and heavy metal particles are less than 1
micron across in size.)
Each day a person breathes 15 cubic meters of air, and each
cubic meter weighs roughly 1.3 kilograms; therefore, each day
a person consumes roughly 20 kilograms of air. People typically
prefer to drink pure, bottled water, but frequently ignore the
fact that they consume ten times more air than water by
weight each day.
Airborne bacteria is the main reason for catching colds and the
fu. Airborne particulate matter, particularly the heavy metals that
come from power plants, factories and car exhaust, is also one of
the main causes of lung, liver, kidney and lymphoma cancers.
Airborne formaldehyde and benzene, which come from the
paint and adhesives in decorations and furniture, are some of
the main causes of nasopharyngeal carcinoma, colon cancer
and brain tumors, as well as many birth defects.
(The details please see Page 27)
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World Health Organization
3 million people now die each
year from the effects of air
pollution. This is three times the
1 million who die each year in
automobile accidents.
5
THE BROAD AIR PURIFIER:
KEEPS POLLUTION FAR
AWAY FROM MY FAMILY
Reduces the chance of catching common diseases
such as colds, sniffes, coughs and the fu.
Reduces not only the chance of developing chronic
diseases, but also the severity of the symptoms
associated with diseases such as rhinitis, laryngitis,
asthma, pneumonia and other respiratory diseases.
Reduces the risk of cancer, diabetes and other
major diseases, as well.
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WITH THE BROAD AIR
PURIFIER, A BRAND NEW
LIFE STARTS
When you breathe pure air everyday, your
physiological functions are enhanced. Pure
blood fows through your body, making your
skin look smooth, and flling you with energy. A
new life starts.
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9
Clean air
Dirty Air
Filter
Blocks insects
Active
Carbon
Filter
Absorbs
chemical
gases
CO
2

Sensor
Monitors
indoor
CO2
levels
Fan
Air Circulation
Negatively
Charged
Aluminium Plates
All the positively
charged particles will
be collected on the
negatively charged
aluminium plates.
Positively Charged
Tungsten Filaments
Release 6000V of static
electricity to charge dust
particles and kill bacteria
Electrostatic Dust Cleaner Functions
PRODUCT FUNCTION
All of the needed functions without anything unnecessary; this is the Broad Air Purifer.
There is no other air purifer in the world that has four functions in one: Electrostatic Dust
Cleaning, Electrostatic Bacteria Elimination, Active Carbon Detoxifcation and Carbon
Dioxide Sensing, a Broad patented combination of functions.
Electrostatic Dust Cleaning: Tungsten filaments release high voltage static electricity to
positively charge all dust particles and bacteria entering the machine. The particles are then
absorbed on the negatively charged aluminum plates. Then the filter can absorb particles
of dust and smog that are smaller in size than a human cell. Offering comprehensive
protection for the respiratory system, the air purifier reduces the risk of cancer.
Electrostatic Bacteria Killing: All bacteria, viruses and pollen adsorbed on the
electrostatic cleaner are instantly killed by a 6,000V static electric charge. Because of
this function, the Broad Air Purifer is very effective at eliminating colds and many types
of airborne diseases.
Active Carbon Detoxifcation: The Active Carbon Filter absorbs formaldehyde,
benzene, nicotine and many other types of toxic chemicals gasses.
Carbon Dioxide Sensor: The CO2 Sensor monitors the concentration of CO2 indoors
and automatically alerts users of high concentrations of CO2 and the need to
increase ventilation.
Diagram of Air Purifer Functions
10
Active Carbon Filter
Electrostatic Dust Cleaner
Filter
CO
2
Sensor
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OPERATION AND MAINTENANCE
Operation: Operation is very easy; Broad Air Purifers are plug and play machines.
Power consumption is exceptionally low (see the following pages), allowing you to
keep the air purifer running all year long.
Maintenance: In order to effciently maintain the best level of purifcation, as soon
as the electrostatic dust cleaner is fully covered by dust, it needs to removed and
cleaned (probably once per month). The cleaning process is very easy and takes just
a few minutes: Use detergent to wash the Filter and Electrostatic Dust Cleaner by hand
and then rinse and let both parts dry before replacing them. You can also use the
Broad Ultrasonic Washing Machine to clean the Filter and Electrostatic Dust Cleaner.
The Active Carbon Filter is the only disposable material in the Broad Air Purifer. Replace
the Active Carbon Filter once or twice per month. Broad gives you four free pieces
with your purchase, and will supply additional Active Carbon Filters for a low price.
After cleaning the Broad Air Purifer, you will see water as black as ink. Just think that
without your Broad Air Purifer, these particles might be inside of your lungs.
Opposite, top photo: Cleaning by hand with detergent
Opposite, bottom right photo: Cleaning with the Broad Ultrasonic Washing Machine
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Model TB800 TB400 TB240 TB100 TA400 TA240 TA100
Price RMB 7500 5360 3750 2680 4880 3400 2430
Area Coverage m
2
20 - 80 15 - 60 10 - 40 5 - 20 15 - 60 10 - 40 5 - 20
Air Flow m
3
/h 800 400 240 100 400 240 100
Power Consumption W 15 - 50 10 - 35 8 - 25 5 - 15 12 - 40 10 - 30 6 - 20
Weight kg 25 8 6 4 9 7 4
Note: The prices are available until Dec. 31st, 2009
HOME USE SERIES
Broad Home Use Series Air Purifers
adopt minimalist design and have a
compact shape and little operating
noise. They strive to meet the air
purifcation needs of any sized living
space with the ability to be integrated
into a variety of interior design styles.
Every Home Use Air Purifer, except for
the TB800, can be carried home from
the store. Once home, within one
minute the Home Use Air Purifer can
be taken out of its package, plugged
in and operated. You and your family
can begin enjoying purifed air as soon
as you arrive home with your new
Broad Air Purifer.
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Model TC5000 TC3800 TA2000 TA1000
Price RMB 32200 25000 9890 6680
Area Coverage m
2
120 - 500 100 - 400 50 - 200 30 - 100
Air Flow m
3
/h 5000 3800 2000 1000
Power Consumption W 150 - 500 110 - 360 30 - 110 20 - 60
Weight kg 176 144 50 21
Note: The prices are available until Dec. 31st, 2009
PROFESSIONAL
SERIES
Broad Professional Series Air Purifers
are applied to larger spaces for the
specifcations of wider air fow and
larger area coverage. (Products TA
1000 and TA 2000 can also be applied
in a larger living room.)
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Model TD50 TD50 Battery TE30 TE30 Battery
Price RMB 800 460 490 290
Area Coverage m
2
3 - 12 / 2 - 7 /
Air Flow m
3
/h 50 / 30 /
Power Consumption W 3 - 8 / 2 - 6 /
Weight kg 1 0.3 0.5 0.2
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Note: The prices are available until Dec. 31st, 2009
PORTABLE SERIES
Note: Models in this series do not contain CO
2
Sensors
Holding an air purifer while walking down the street, you may catch a few
strange looks from bystanders, but there is no other way to protect yourself
from airborne pollution while outdoors. Wearing a mask on a smoggy street
only provides psychological comfort because the mask is not a fne enough
flter to block inhalable suspended particles, dust and bacteria less than 10
microns in size (1/100th of a mm), the true sources of damage to our health.
During the fu season the importance of the Broad Air Purifer becomes
obvious. Airborne bacteria on planes, busses and in other public spaces will
be killed immediately when passing through the electrostatic section of the
Broad Air Purifer.
A small Broad Air Purifer in your car can purify the dirty air in the streets and
on the roads. Hotels are places where infections can easily spread, and
putting an air purifer into your baggage will transform your life on the road.
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Model TD50 TD50 Battery TE30 TE30 Battery
Price RMB 800 460 490 290
Area Coverage m
2
3 - 12 / 2 - 7 /
Air Flow m
3
/h 50 / 30 /
Power Consumption W 3 - 8 / 2 - 6 /
Weight kg 1 0.3 0.5 0.2
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Note: The prices are available until Dec. 31st, 2009
PORTABLE SERIES
Note: Models in this series do not contain CO
2
Sensors
Holding an air purifer while walking down the street, you may catch a few
strange looks from bystanders, but there is no other way to protect yourself
from airborne pollution while outdoors. Wearing a mask on a smoggy street
only provides psychological comfort because the mask is not a fne enough
flter to block inhalable suspended particles, dust and bacteria less than 10
microns in size (1/100th of a mm), the true sources of damage to our health.
During the fu season the importance of the Broad Air Purifer becomes
obvious. Airborne bacteria on planes, busses and in other public spaces will
be killed immediately when passing through the electrostatic section of the
Broad Air Purifer.
A small Broad Air Purifer in your car can purify the dirty air in the streets and
on the roads. Hotels are places where infections can easily spread, and
putting an air purifer into your baggage will transform your life on the road.
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OUR PLANET FACES AN AIR POLLUTION CRISIS.
USING AN AIR PURIFIER IS THE LAST RESORT TO
PROTECT OURSELVES FROM AIR POLLUTION.
BUT ONLY WHEN ALL CITIZENS ARE CONSCIOUS
OF THIS CRISIS, CAN TAKE WE THE STEPS
NEEDED TO ELIMINATE AIR POLLUTION.
AIR POLLUTION FATALITIES NOW EXCEED TRAFFIC
FATALITIES BY 3 TO 1
Earth-Policy
The World Health Organization reports that 3 million people now die each year
from the effects of air pollution. This is three times the 1 million who die each year in
automobile accidents. A study published in The Lancet in 2000 concluded that air
pollution in France, Austria, and Switzerland is responsible for more than 40,000 deaths
annually in those three countries. About half of these deaths can be traced to air
pollution from vehicle emissions.
In the United States, traffc fatalities total just over 40,000 per year, while air pollution
claims 70,000 lives annually. U.S. air pollution deaths are equal to deaths from breast
cancer and prostate cancer combined. This scourge of cities in industrial and
developing countries alike threatens the health of billions of people.
AIR POLLUTION CAUSES EARLY DEATHS
BBC
Air pollution is responsible for 310,000 premature deaths in Europe each year, research
suggests. A study by the European Commission calculated that air pollution reduces life
expectancy by an average of almost nine months across the European Union. Poor quality
air is thought to result in more than 32,000 premature deaths in the UK each year alone.
Experts say many of these deaths could be avoided if measures were put in place to cut
pollution levels. The fgures show every European takes on average half a day off sick a
year due to illnesses linked to air pollution - costing the economy more than 80bn euros.
The main threat to health is posed by tiny particles known as particulate matter, which
can penetrate deep into the respiratory tissue, and even directly into the bloodstream.
Professor Andrew Peacock, of the British Thoracic Society, said: "We have known for
some time that high levels of air pollution have a direct link to respiratory illnesses.
AIR POLLUTION KILLS, BUT DEATHS CAN BE PREVENTED
Environmental News Network
Eight thousand people a day die from air pollution but some simple preventative
steps and increased monitoring could lessen the toll, according to a recently released
report by Australia's Commonwealth Science Council.
Of the 3 million annual deaths, 2.8 million are from indoor air pollution. Ninety percent
of the deaths occur in developing countries, according to World Health Organization
estimates. Over 500,000 people a year die in China alone due to air pollution, said
Peter Manins, a scientist at Australia's federal science agency, CSIRO.
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IT'S NO DIRTY SECRET-PITTSBURGH AIR
RANKED AMONG NATION'S WORST
Tribune-Review
Perhaps the clearest thing about the air in the
Pittsburgh area is that it's bad. So says another report,
this one from the Surface Transportation Policy Project,
a national nonproft organization that ranks the
Pittsburgh metro area as the sixth-worst in the nation,
behind a quintuplet of California metro areas, based
on the number of unhealthy air pollution days.
"Air pollution continues to be a serious health problem in
America, and one for which our transportation system
bears a large responsibility for," the report said. "Recent
studies have shown strong evidence linking air pollution
with public health problems like asthma, cancer and
heart disease." About 10.7 percent of Pittsburgh-area
adults have asthma, the report said.
About 45 percent of the area's air pollution comes from
cars and heavy vehicles, generating 638,895 tons of
pollutants each year, according to the report. It calls on
Congress to strengthen clean air legislation and provide
funding for federally required mitigation programs.
AIR POLLUTION LINKED TO HEART DEATHS
WebMD Health News
Air pollution is a much bigger factor in death from heart
disease or stroke than has previously been recognized,
according to fndings from one of the largest studies ever to
examine the issue.
Researchers followed close to 66,000 women -- aged 50-
79 -- living in 36 cities. All the women were enrolled in the
ongoing health study, the Womens Health Initiative.
After adjusting for other risk factors for heart disease and
stroke, they found that air quality was a strong predictor
of heart disease and stroke risks -- and an even stronger
predictor of death from heart disease or stroke.
Fine particulate air pollution -- caused primarily by
vehicle exhausts, coal-fred power plants, and other
industrial sources -- was the sole type of air pollution
associated with increased risk. When all other risk
factors were equal, the researchers found that women
living in the most polluted cities had the highest heart
disease and stroke risks, while women living in the
cleanest cities had the lowest.
AIR POLLUTION IN LONDON "DRIVING
PEOPLE TO EARLY DEATH"
London.gov.uk
Dr Frank Kelly of Kings College London told the Assembly
Environment Committee that our poor air quality is driving
people to early death and is affecting everyone, but particularly
the capitals children and the elderly.
During todays session on air quality in London, the Committee
heard that air pollution is believed to be responsible for around
1,000 premature deaths each year, but experts believe the
actual fgures could be signifcantly higher. Poor air quality is also
causing a reduction in some childrens lung growth of up to 17
percent by the time they hit their teens. This lung capacity can
never be regained.
IRAN SMOG 'KILLS 3,600 IN MONTH'
BBC

Air pollution is estimated to have killed nearly 10,000 people
in Tehran over a one-year period, including 3,600 in a month,
Iranian offcials say. Most of the deaths were caused by heart
attacks and respiratory illnesses brought on by smog, they said.
The scale of the problem led one senior offcial to say living in the
Iranian capital was like "collective suicide".
Cheap fuel encourages car use in Iran, correspondents say, and
many vehicles do not meet global emissions standards.
"It is a very serious and lethal crisis, a collective suicide," the director
of Tehran's clean air committee, Mohammad Hadi Heydarzadeh,
told an Iranian newspaper. "A real revolution is needed to resolve
this problem." He said air quality had worsened and was linked to
some 3,600 deaths in October. Many of the deaths were caused by
heart attacks brought on by the air pollution.
New fgures showed a sharp rise in pollution-related deaths in
Iran, where 9,900 people died of pollution in the previous Iranian
year (March 2005 to March 2006).
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BROADS MISSION
Broad Town is located in the eastern outskirts of Changsha,
Hunan, and is the research and development base for
Broad Air Purifers. Established more than 20 years ago,
Broad has continuously pursued independent innovation,
never imitating any other technologies in the industry. We
are proud to sell our products in more than 60 countries.
All of Broads business follows one motto: We Preserve Life.
As a manufacturer of central air conditioning equipment,
Broad has pursued the development of non-electronic
air conditioning, which, when compared with traditional
electronic air conditioning, saves twice the energy
and emits four times less CO
2
. Broads goal is to
reduce greenhouse gas emissions and allow our future
generations to continue thriving on the earth.
Broad has focused on improving human health
throughout the development of all Broad Air Purifers, Fresh
Air Units, Air-Conditioned Indoor Units and other air quality
products. Broad has pursued the development of the
best purifying and electrostatic dust cleaning products,
and has refused in include any technology gimmicks in
Broad products.
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Broad Town, taken on 22nd. July, 2009
31
BROAD Town, Changshai, PRC
TEL +86-731-8408 6688
FAX +86-731-8461 0087
Zip 410138
www.broad.com
Broad Ai r Puri fi er obtai ned
certifcates from CE and ETL.
ISO9001
DESIGNATED AIR PURIFIER SHANGHAI EXPO

DESIGNATED AIR PURIFIER SHANGHAI EXPO

BY166 - 09 2009
2009.09 Print Amount: 10,000