General Marketing Interview Questions

1. How can marketing lead the way toward customer centricity? What experience do you have to
support your answer?
2. What is a customer-centric marketing organization, and what ive processes has your team
implemented to make your entire company more customer-centric?
!. " your current company is not yet customer-centric, what skills does your currentmarketing
team re#uire to lead your company through this change? What steps are you taking to close this
skill gap?
$. With whom should you partner to help support this shit to customer-centricity?
%. How can you leverage new channels, tactics, and media to drive customer engagement and
intimacy? What steps have you taken to link these divers to your team&s compensation?
'. How can you eectively integrate traditional, maturing, and new media, channels, and tactics?
(. What technologies should you leverage to )est reach your clients and integrate your activities?
*. " your company markets through )oth +2+ and +2, channels, descri)e any channel
dierences in approaching customer-centricity?
-. What customer experience strategies are disrupting the status #uo in your industry? .re these
strategic disruptions customer driven? /r were they driven )y your competitors? Why?
10. Which o your competitors oer a superior customer experience? How do they do it? How
did they preempt you? 1id you see it coming? 2ame ive things you are doing right now to
address this pro)lem?
11. How could your irm change its organization, processes, and culture to compete more
eectively?
12. How can your company pinpoint weaknesses in your customers& experiences and make
improvements that lead to increased proits?
1!. What are your top three predictions a)out how integrated, multichannel marketing in your
industry will evolve in 201$? Why?
1$. 3ell me what kind o marketing plan you would create or product 4? 5"nsert product6 service
or whatever company you are recruiting7?
1%. Who is your target market or product 4 and where would you ind them?
1'. What product )eneits would you communicate to your target market and why?
1(. 1escri)e ! campaigns you have worked on in the past8how you approached them and why
they ailed or succeeded?
1*. Why do you want to work on this product? 59ee i their answer is passionate a)out the
product7? Why do you want to work in marketing?
1-. 3ell them to solve a marketing challenge, such as, :3his )rand in the past has )een perceived
as 5insert negative thing here8i.e., not customer service ocused, not relia)le, etc..7 How would
you solve this pro)lem as a marketing specialist working on that )rand?
20. " you had ;1,000,000 to invest in a new company what would you do and how would you do
it?
21. "t is 9eptem)er and you have to increase proits on your product )y ;%,000,000. What do you
do?
22. <ou have to launch a new product that contains )eets. How would you go a)out determining
what to launch and then how would you launch it?
2!. <ou =ust launched a direct email campaign program to increase online payment on the .mex
site. .ter a week, you see that the results are dismal, what do you do?
2$. What is the last ad o ours that you saw that you liked?
2'. <ou are in charge o a marketing campaign that is o high importance according to your
manager and need the call center that is currently operating under ull capacity to un your
program. How do you go a)out handling this situation?
2(. 3ell me a)out a time in which you used strategic thinking?
2*. What things do you think keeps the ,>/ up at night?
2-. What are the )iggest issues that are aect our )usiness?
!0. " you had only ;%00 to market your new pharmaceutical product how would
you do it?
!1. " you were to set up a relevant regression or our )usiness how would
you do it6what would it include?
!27 Who are your target customers or a speciic product and how r u going to approach them?
!!.7 How can u deine a 2",H> ?@/1A,3?
!$.7 What positioning would you use or a particular 4 products,
Bor e.g what would )e the positioning mix or Cutual unds?
!%7 How is ?D, concept helpul or product management and how can u ind out where u place
your product in the ?D,
!'7 1escri)e We) 9ervices to your Erandmother
?retend you are the manager o pro=ect that is given a 10 million dollar )udget. .ter a ew
months into the pro=ect you learn that your )udget was cut in hal. What do you do?
!(7 .ter a couple o months on the =o) in the marketing division, your )oss leaves. <our new
)oss comes rom sales and doesn&t understand marketing or its importance in the organization.
How do you educate your )oss on the )eneits o marketing?
!*7 <ou are a mem)er o a team. When the manager o the team leaves, you are asked to replace
them and now lead your ormer peers. /ne person is particularly upset )ecause they eel that
they deserved the promotion. How do you handle this to ensure the success o the pro=ect?
!-7 Det&s play a scenario. "magine you are a )rand manager or a new technology product and
you orecast your sales or the year and decide you can make a ;10C proit. <ou go into a
meeting with your )oss and other )rand managers. .t the end o the meeting your )oss pulls you
aside and tells you that one o the other )rands is having diiculties and will )e short ;10C in
proit.
F ,an you pull it o and what do you tell him?
$0. How could you market a hardware product with only ;$00 at hand?
$1. How well do you think you can handle a customer?
$2. 1o you choose a customer?
How will you handle a diicult customer?
$!. "s promptness important in dealing with customer? /r is it =ust a minor thing or you thinking
that a customer could wait?
$$. 1o you have any marketing experience? " none, do you think you can handle the =o)?
$%. "s #uota a )ad word or you? 1oes this word irritate or scare you?
$'. What technologies or ways should you leverage to productively reach your clients?
$(. What will you do when a customer says no? Will you walk away?
$*. What can you do to help your company identiy weaknesses in your customers& experiences?
$-. Dight us with your ways on how to add improvements that lead to increase proits.
.%0 Eiven a product, could you draw a marketing plan or me? 9tate the particular product or
services and the company that you are negotiating with.
%1. Eiven a particular product, how will you identiy your target market and how will you ind
them?
%2. "llustrate at least ! marketing campaigns you have handled in the past, how did you deliver
them and what are the reasons why they ailed or succeeded?
%!. 1o you have any idea on what particular product or services we are selling?
%$. <ou think you could sell our product?