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SWOT- analysis

STRENGTHS
- Famous brand, strong name.
- Playful learning
- It is a good idea that there are
education centers in the world.
- Reputation of brand and
customers.
WEAKNESSES
- Price of the course is expensive.
- Difficult managing of the
program.
- There are not many of ego
educations centers in the world.
- !ot reachable for the whole
world.
OPPORTUNITY
- "trategic positioning#.
- $rrival of the new technologies
in the learning.
- %asy that the company grow.
- %&learning program its available
on&line the whole world.
THREATS
- 'thers companies offering the
same service.
- 'thers brands see( to interfere
on the mar(et.
SWOT: Assessing and Arguing
"trengths)
Famous brand, strong name. ego *ompany goes being in business for many
years and people rather trust the famous brands than others.
Playful learning. It is very important to have fun in everything you do, and the
children learn best by playing. The educational system is entertained and
attractive because the children can learn practicing.
It is a good idea with the education centers around the world. ego education
should exist in more countries, since this is a way they can announce better and
they would have more acceptances among people.
Reputation of brand and customers. ego *ompany exists for a long time
now, they are famous in the whole world and people relate the reputation of the
brand to the +uality of the product.
,ea(nesses)
Price of the ego education course is +uite expensive. The high price can result
that many average families would not register their children in the course,
especially if they have more children.
The program can ensue from difficult participation for children and because of it
they offer teacher-s service.
There are not a lot of education centers worldwide, and none in %urope at all, so
many people in %urope do not even (now about this program.
'pportunity)
*ountries in which this program is in process, is developing and en.oying the new
technologies with great ac+uisitive level.
The arrival of the new technologies in the e&learning allows to interact without its
present and to connect always that you want.
The company grows because the new technologies also are growing.
,hen e&learning program gets available online to the whole world, people around
the globe who use internet can get into the program and use it and be active.
Threats)
'ther companies offering the same service li(e /attel and /ega brands.
'ther brand see(s to interfere on the mar(et, because they see it as an opportunity
on the mar(et.

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