Contact

Samuel Sargeant
801.358.2384
SammySarge@Gmail.com
Table
of
Contents
1. Flier
2. Event Ad
3. Photography
4. Montage
5. Logos
6. Staitionary
7. Business Cards
8. Webpage
Project 1: Flier
Description: Tis is a fier to promote next level opportunities to graduates as they
move on from school into the professional world. It tried to convey that message with a
professional and competitive edge design. It is an attractive design that will have you
start from the top and fow all the way down the page smoothly as a viewer.
Process (Programs, Tools, Skills): Te majority of the work was done in
InDesign. I originally sketched approximately 10 designs, and from those 10 made 3
difering rough draf digital layouts. I then identifed a single message to go with those
layouts. Afer that I asked friends and fellow students to vote on which design they liked
best. Which had the best fow, proximity, message, contrast, value. From their input I
collectively chose a single design with all those elements and then started doctoring
it up. I had 7 people go through and critique the design in-depth until I have came up
with this fnal design. Using the single image we were assigned, I cut and cleaned it up
in photoshop so it appears as two separate pictures. Afer I did that, I used the create
outlines type tool to manipulate the title text and give it and underline using the serifs
from the letter Rs in the text. Total time on this project approximately 20-25 hours.
Message: Te message is focused on graduating students, informing them with the
opportunity to become better leaders through a leadership conference to further their
career.
Audience: Te audience is graduates. Te title graduate in addition to the pictures of
the young men indicate that it is for those people who are graduating from school/college,
Top Ting Learned: I learned a lot about how terrible my frst designs were, and the
importance of critique. Comparing my designs from the very frst one to the fnal draf is
embarrassing really. I really learned the importance of seeking and receiving feedback. A
fresh set of eyes, can really help solidify your design.
Title Font Name & Category: Rockwell Regular - Oldstyle
Arial Regular - Sans Serif
Project 2: Event Ad
Description: Event Ad promoting everyone to donate money towards the purchase of
a brand new Lamborghini for Sams birthday on his birthday.
Process (Programs, Tools, Skills): Everything was done using Microsof word
in Publishing Mode.
Message: Help donate the money towards the purchase of a Lamborghini for Sam.
Audience: Te audience includes (YOU), that means everyone.
Color scheme and color names: I used a Tetradic Color Scheme: Blue and
Orange, Lime and Violet
Top Ting Learned: Microsof Word is not the sofware to design fiers.
Title Font Name & Category: La Macchina - Script
Copy Font Name & Category: Arial Black - Sans Serif
Scanned images used, sources, original sizes, location of scanner
used: Used pictures from photos that I had printed from online. Used an HP Deskjet
F4480. Original Sizes: 3313px x 1947px. 836px x 320px. Scanner Location was at home. I
own the scanner.
Project 3: Photography
Description: Tis is a Photodesign to advertise for BYU-Idaho.
Process (Programs, Tools, Skills): I used Adobe Illustrator and Adobe
Photoshop. Within Illustrator I made lots of boxes and then resized them and made them
diagonal. I then placed the edited photo that I touched up in Photoshop, into each box.
I had to place the image inside the box for every box I had. Because the boxes were all in
diferent locations, I had to line up all the images so that each box would look like a piece
to a full picture. Tis took the longest to do.
Message: Te message is to show students that BYU-Idaho is the path for them. Tat is
is the University to go to. A place where you will fnd peace, direction and your path.
Audience: Te audience is intended for those who are looking to attending BYU-
Idaho.
Top Ting Learned: I think that top thing learned for me was that I needed to
sketch more.
Color scheme and color names: Triadic Color Scheme, Colors used were Yellow,
Green and Violet.
Title Font Name & Category: News Gothic MT - Sans Serif
Copy Font Name & Category: Rockwell Regular - Slab Serif
Date and location you took the photo(s): Photo taken at BYU-Idaho May
14th, 2014
Project 4: Montage
Description: Tis was a montage project. I made a montage using Monster Energy
Drink Logo pictures and I took a picture of myself and made my self look like a monster
by using some retile photos from online. I masked it all together in photoshop.
Process (Programs, Tools, Skills, Steps taken while designing):
Te process has been a lengthy one. I took a picture of myself with my iPhone5 using a
flter. I went online and searched for some more photos. I got all my photos of monster
energy, reptiles and background on google images. (I will provide links below.) I used
Adobe Photoshop to put this all together. Inside of photoshop I created approximately
20 layers to composite this into one beautiful monster. Te main tool I used with all of
those layers was creating masks and painting in and out the desired pictures. For the text
I downloaded the Unleash Te Beast font. Te ofcial font of Monster. Tis text really
unifed the design. I used text warp to manipulate the text to match the lining in the
walls of the background picture for alignment. And to top it all of, I used a really hot
picture of me. Tis sealed the deal. :)
Message: You need some energy? You need the drive to get done what ever needs
getting done? Drink a Monster Energy Drink. It will unleash the beast inside you.
Audience: Young Adults, specifcally those looking for some energy to accomplish
whatever it is they need accomplished.
Top Ting Learned: Masking is an amazing tool that really blends things together.
Photoshop is amazing.
Filter / Colorization used and where it was applied: I didnt use fltering
in the picture of myself but I suppose the adjustments I made most were done through
lighter and darker shades of masking.
Color scheme and color names: Complementary: Black and Green
Title Font Name & Category: Unleash the Beast - Decorative
Project 5: Logos
Description: Tis project was to help us learn how to create logos. I chose my own
personal brand to design logos for. Te Ginger With Soul is me, and so these are my logos
crafed. I was inspired by many designs including Fire Man logo and Man on Fire logo.
Ten I tweaked the designs a bit and created new material, which came to what it is now.
Process (Programs, Tools, Skills): I started out by searching logos and studying
how they worked and fowed. I then sketched until I decided I liked something. I then
went to Adobe Illustrator and began to draw it out using the pen tool. Once I got the
outlines done, I chose a color scheme for each and then began to add the color. I changed
my designs multiple designs during this process until I was ready to call it in.
Message: Te message is pretty clear. Gingers have soul. I for one am a Ginger and am
proud of it. I also believe that I have a lot of soul. So I wanted to create a brand for my self
that when everyone thinks of me as a ginger they also thing I have doe serious soul!
Audience: Everyone and especially gingers. It goes to support all Gingers out there
who get hated on.
Top Ting Learned: Logos are freaking hard to design. A good idea is multiple ideas
put together.
Tree Color Scheme and Color Names: Monochromatic - Orange
Complimentary - Blue and Orange, Complimentary - Brick and Teal
Tree sets of Title / Body Font Names & Categories: Decorative - Cheap
Fire, Sans Serif - Surrounding Renaissance Regular, Sans Serif - Avenir Next
Votes on favorite logo: Bottom Logo
Top Logo = 4 ; Middle Logo = 3 ; Bottom Logo = 6 ;
My favorite logo is a mix up between the top lef and bottom lef. But I think that my
favorite is the very bottom logo.
Project 6: Stationary
Description: Tis project was a design for a business card and stationary design.
Process (Programs, Tools, Skills): Everything I created in Adobe Illustrator.
Te tools with in AI were primarily the pen tool. I also used the rotate and duplicate
options to make the dots on the stationary and also the lens guards on the shutter design
that I made. It took a lot of time and patience. I also used the basic shape tools to make my
business card look more like a video clapper as part of the design.
Message: I think the message is pretty simple. Shutter Studios is a company that does
videography and photography. If you need some shooting done, Shutter Studios is the
company to go to.
Audience: Tose individuals who need to hire professionals for either photo or video
needs.
Top Ting Learned: Stationary is a pretty cool thing to develop, but it is also pretty
tricky.
Color scheme and color names: Complementary: Black and Red
Title Font Name & Category: Myraid Pro - Sans Serif
Copy Font Name & Category: Did not use body copy font.
Project 7: Business Cards
Description: Tis project was a design for a business card and stationary design.
Process (Programs, Tools, Skills): Everything I created in Adobe Illustrator.
Te tools with in AI were primarily the pen tool. I also used the rotate and duplicate
options to make the dots on the stationary and also the lens guards on the shutter design
that I made. It took a lot of time and patience. I also used the basic shape tools to make my
business card look more like a video clapper as part of the design.
Message: I think the message is pretty simple. Shutter Studios is a company that does
videography and photography. If you need some shooting done, Shutter Studios is the
company to go to.
Audience: Tose individuals who need to hire professionals for either photo or video
needs.
Top Ting Learned: Stationary is a pretty cool thing to develop, but it is also pretty
tricky.
Color scheme and color names: Complementary: Black and Red
Title Font Name & Category: Myraid Pro - Sans Serif
Copy Font Name & Category: Did not use body copy font.
801.358.2384
Samuel Sargeant SammySarge@gmail.com
100 K Million Dollar Ln. Hollywood, California
S a m m y S a r g e @ g m a i l . c o m
ShutterStudios
S a m m y S a r g e @ g m a i l . c o m
ShutterStudios
801.358.2384
Samuel Sargeant SammySarge@gmail.com
100 K Million Dollar Ln. Hollywood, California
Project 8: Webpage
Description: Tis logo was created to brand myself. Eventually my goal is to have a
web presence and following under the name of Te Ginger With Soul. Below I will write
about color choices, the target audience, design skills, and tools/tricks that I used while
creating this logo.
Process (Programs, Tools, Skills): My tool of choice was of course the pen tool
in Adobe Illustrator. I primarily used that tool to accomplish all of my design. I used it to
bend lines and great lines. I originally had text with my design, but decided that it would
be a better logo without the words, and the design would speak for itself.
Message: Gingers do have souls! And I am awesome!
Audience: My target audience is red heads, or what the world would call us; Gingers.
I was ofen made fun of at school when I was younger for having red hair and use to hate
the color of my hair. However I changed my ways and began loving my hair color. I now
proudly have branded myself as Te Ginger With Soul. Tis is to all the gingers and
ginger haters out there.
Top Ting Learned: I hate coding. It aint for me.
Color scheme and color hex: Complimentary:Blue and Orange. I chose the
orange or ginger because I that is the color of my hair. I was born with red hair and
over the years it has gotten much lighter and more orange, however I am still full fedged
supporter to the ginger cause. We do have soul! I then selected the contrasting blue color
to help some complement some elements of the design to stand out. Te orang and blue
really work nicely together and that is why I chose it.
Title Font Families & Category: Times New Roman
Copy Font Families & Category: Verdana