By Carrie Jaffe-Pickett

Assistant Director of Communications and Social Marketing

Twitter Presentation
Overview
Source: Media Bistro
2014 Social Media Stats
Overview
nextgov.com
Overview
Who's on Twitter?
Overview
Twitter Most E!ective for Nonprots
Through These Top 12 Features

1. *# Hashtags for events, campaigns, trends, programs,
Ex #DalaiLamaSCU #ConscienceProject #beautifulSCU
#GivingTuesday #bringbackourgirls
Consolidates audience for content aggregation

2.*Lists
Create your own, Subscribe to others
Fast Track way to group similar entities
Ex ethics inuencers, Bay Area media, Campus tweeters
Overview
3.*Related Applications, esp micro video""
Vine, Instagram, Instagram Video

4.*Blog and website Promotion/General Promotion #Light$

5.*Fundraising

6.*Feedback/Crowdsourcing/Market Research
Overview
7.*Alliance with Inuencers/Lead Capture/Potential Audiences,
Customers, etc

8. Immediacy/Surprise/Drama #Oreos at Super Bowl$

9. Bridge to O%ine/Realtime events, relationships, etc

10. Press/PR

11. "Voice" and Personality for your brand

12. Multimedia connect
Top Nonprots on Twitter
Best Practices and Tips
Credit:
Janet Fouts
Best Practices and Tips

*set up a dynamic prole that uses keywords for your bio and
use good quality prof pic
#Avoid the default egg$

*keep an even ratio of followers/ following

*tweet a variety of media to keep it interesting

*try live tweeting events and Follow others doing the same

*Listen!
Best Practices and Tips

*use Twitter Search and other tools to nd inuencers
in your area of interest

*be strategic about lists and hashtags

*no more then 2 hashtags per tweet or hard to read

*keep tweets short so they can be easily retweeted
Best Practices and Tips

*Tweet photos as often as possible

*Voice and personality for your brand

*Avoid self"promotion: 20& 80& rule

*Use apps such as Hootsuite, Tweetdeck, Bu'er, rather
then basic Twitter
Our Team
Examples
Reciprocity
Cool Case Studies
Cool Case Studies
Cool Case Studies
Cool Case Studies
Oops!
Common Terms

Twitter Prole
Your homepage on Twitter, including 140 character bio and photo

Tweet
140 characters
Can be text only, text with link, image, etc.

RT: Retweet
Retweet what someone else posted, shows to your followers

Klout
App that uses social media analytics to rank user inuence
You need to register

Trending
Extremely popular at this moment
Common Terms
@reply
Public response/answer to someone, when rst word in the tweet

@mention
Public mention, when last word in tweet

DM
direct message #private$

Twitter "handle"
Someone's Twitter identity

Stream/Feed
history of tweets

Common Terms

Follow
Following others of interest

Followers
others following you

#Hashtag
Targets the conversation, event, campaign

Favorite
little gold star that shows others what kind of content you prefer

Lists
Users grouped by category
You can create your own and subscribe to others
Can be private or public
Tools and Timesavers

*Hootsuite

*Tweetdeck

*Bu'er

*Tweet Stats

*Follow/Unfollow

*Nutshell Mail
And Then There's Vine...
Fastest growing app in
the world
40 million+ users
1 in 5 tweets = vine link
Resources


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