2nd Edition 2012

ISBN 978-81-8281-456-1
Price ` 150/-
paperback
Size 1624cm
260 Pages
A Text on
Financial
Management
N.P. Srinivasan
M. Sakthivel Murugan
A TEXT ON FINANCIAL MANAGEMENT
has been written keeping in view the
requirements of the students of BBM and
B.Com and degree courses of various
universities and explain various financial
decision making tools.
CONTENTS:
Finance Functions Investment Decision
Financing Decision Dividend Decision
Dividend Theories Dividend Policy in
Practice Working Capital Management
Working Capital Estimation Cash
Management Accounts Receivable
Management Inventory Management
Working Capital Finance Financial Planning
and Forecasting Stock Market Money
Market Skill Development Capital
Structuring Decision Time value of Money
Index.
A TEXT ON SERIES
Ist Edition 2012
ISBN 978-81-8281-440-0
Price 125/-
paperback
Size 1624cm
222 Pages
`
A T E X T O N F U N D A ME N TA L S
ACCOUNTING will help students with
theoretical and practical problems and has
been written to cater the needs of students
of BBM and B.Com.
CONTENTS:
Introduction To Financial Accounting
,Accounting Process Subsidiary Books,
Bank Reconci l i ati on S tatement
Rectification of Errors Final Accounts
Single Entry System
Mohd. Arif Pasha
A TEXT ON
FUNDAMENTALS
OF ACCOUNTING
A Text on
Fundamentals
of Accounting
Mohd. Arif Pasha
Ist Edition 2012
ISBN 978-81-8281-438-7
Price 150/-
paperback
Size 1624cm
282 Pages
`
! A TEXT ON MANAGEMENT PROCESS
will help students with theoretical and
practical problems and has been written to
cater the needs of students of BBM and
B.Com.
CONTENTS:
Introduction To Management Planning
Organizing & Staffing Directing Controlling
Probable Questions And Answers & Extra
Questions For Study Last Menute Revision
Bibliography Index
M.K. Purushothama
A TEXT ON
Management
Process
A Text on
Management
Process
M.K. Purushothama
Website: www.vrindaindia.com 57
N.P. SRINIVASAN
M. SAKTHIVEL MURUGUN
2nd Edition
e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-459-2
Price 125/-
paperback
Size 1624cm
228 Pages
`
This book has been written and designed
for college students who are taking their
first course in organizational behaviour
and who are interested in business or
management. The book is designed to
meet the requirements of syllabus of
degree level courses; B.COM /BBM/BBA of
Indian universities.

Unit 1: Organizational Behaviour Unit 2:
Perception And Attitudes Unit 3:learning And
Behaviour Modification Unit 4: Personality
Unit 5:group Dynamics & Leadership Unit 6:
Organizational Change Unit 7: Organizational
Culture Unit 8: Values
CONTENTS:
Organisational
Behaviour
Niloy Biswas
A Text on
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-460-8
Price ` 125/-
paperback
Size 1624cm
216 Pages
Amit Shar ma
Deepak Bhandar i
This text is intended for business studies
and management degree courses at
undergraduate level, as well as BBA.
B.COM, MBA. courses.
CONTENT :
Introduction To Marketing Recent Trends In
Marketing Marketing Environment Market
Segmentation, Targeting And Positioning
Consumer Behaviour Product Pricing
Distribution Promotion Services The
Concept : Marketing Mix For Services
Service Quality And Service Design Tourism
Marketing Transportation Marketing
Airlines Marketing Marketing Of Health Care
Services Hospital Marketing Educational
Services Marketing Case Study.
Sharma & Bhandari
A Text on
Marketing and
Services
Management
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-454-7
Price ` 150/-
paperback
Size 1624cm
296 Pages
The book is designed to meet the
requirements of syllabus of degree level
courses; B.COM/BBM/ BBA of Indian
universities.
Content
Unit I - Introduction to Production and
Operations Management Unit II - Plant
Location and Layout Unit III - Material
Management Unit IV - Production Planning
and Quality Control Unit V - Time and Motion
Study Unit VI - Maintenance and Waste
Management Unit VII - Common to all Units
of Syllabus Case Studies
Production and
Operations
Management
N.V. Badi
A Text on
e
Textbook
A v a i l a b l e
58 E-mail: vrinda@ndf.vsnl.net.in
Ist Edition 2012
ISBN 978-81-8281-435-6
Price ` 150/-
paperback
Size 1624cm
240 Pages
A TEXT ON
BUSINESS
ORGANISATION
AND
ENVIRONMENT
V. Neelamegam
Ist Edition 2012
ISBN 978-81-8281-441-7
Price ` 125/-
paperback
Size 1624cm
208 Pages
ATEXTON
CORPORATE
ADMINISTRATION
M.K. Purushothama
AllaBakash.s
N. SantoshKumar
A T E X T O N C O R P O R A T E
ADMINISTRATION will help students with
theoretical and practical problems and has
been written to cater the needs of students
of BBM and B.Com.
CONTENTS :
Unit 1: J OINT STOCK COMPANY
Unit 2: CAPITAL OF COMPANY
Unit 3 : COMPANY ADMINISTRATION
Unit 4 : CORPORATE MEETINGS
Unit 5 : GLOBAL COMPANIES
ANNEXURE
Most Likely Questions
Model Questions
A Text on
Business
Organisation
and
Environment
V. Neelamegam
This book is particularly designed for B.A.,
B.Com, B.B.A.,B.B.M., B.Sc (ISM) and other
Management Students. It is intended to
provide a complete introduction to the subject
Business Organisation and Environment in a
simple and thorough manner. The chapters
are so designed in a logical and
uncomplicated way, that they stimulate inquiry
and aid clear thinking about various aspects of
Business Organisation and Environment.
An Overview of Business Introduction to
Business Organisation Sole Proprietorship
Partnership Co-operative Society J oint
Hindu Family Business J oint Stock Compan
An Overview of Business Environment
Government and Business Business and
Indian Constitution Economic Reforms in
India (LPG) Economic Environment Socio-
Cultural Environment Natural and
Technological Environment Global business
and Ethics Business Ethics Case Study
Glossary of Key Terms.
CONTENTS :
A Text on
Corporate
Administration
M.K. Purushothama
Alla Bakash.S
Santosh Kumar N.
e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-461-5
Price ` 100/-
paperback
Size 1624cm
224 Pages
A Text on
Environmental
Studies
Chandar K. Sharma
This book as per UGC core module
syllabus for all undergraduate courses of
Indian universities (BA/BA Journalism
/Vocati ona)B.Com/B.H.M/B.B.M/B.B.A./B.
Sc / FAD/ DM/ BCA. BE/ En v i r o n men t
courses)
UNIT- 1 Multidisciplinary nature
of environmental studies UNIT-2 Natural
Resources Unit-3 Ecosystem Unit-4 :
Biodiversity and its Conservation Unit-5
Environmental Pollution Unit-6 : Social
issues and The Environment Unit-7 : Human
Population and The Environment Case
Studies on Human Population and
Environment Case Studies on Pollution
CONTENTS :
e
Textbook
A v a i l a b l e
Website: www.vrindaindia.com 59
Ist Edition 2013
ISBN 978-81-8281-464-6
Price ` 125/-
paperback
Size 1624cm
188 Pages
The present book is a modest attempt to
present the basic concepts, principles and
theories of human resource management
for the benefit of the students aspiring to
occupy managerial positions in the global
corporations in the near future.We, wish
and hope, that the students find this book
under st andabl e, knowl edgabl e and
helpful in their graduation level studies,
Pri mari l y meant for BBM/BBA/B.Com
Students.
Unit-1 Human Resources Management
Recent Trends in HRM UNIT-2 Human
Resource Planning J ob Analysis
Recruitment and Selection Employment
Interview UNIT-3 Placement, Induction
Training Executive Development Career
Planning UNI T-4 J ob Evaluation
Performance Appraisal Compensation
Management Maintenance of Human
Resources UNIT-5 J ob ChangesTransfer,
Promotion and Separation UNIT- 6 Human
Resource Development (HRD) Global
Human Resource Management The Effects
of Globalization on MNCs Case Studies
CONTENTS

A Text on
Human
Resource
Management
Meenakshi Kaushik
Chitra Jha
M.Prakash
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-461-5
Price 125/-
paperback
Size 1624cm
224 Pages
`
This book is more useful to B.Com ,BBM,
BBA,BCS,BBM,St udent s of var i ous
colleges and Universities. Moreover it is
more helpful to the students of Department
of Economics, Bank professionals and
Chartered Accountants too.
Commercial Banking Central Banking
Banker And Costomer Relationship Banking
Regulation Act, 1949 Reserve Bank Of India
types Of Bank Customers Various Forms Of
Customer Services Negotiable Instruments
Crossing Of Cheques And Endorsement
Liabilities Of Paying And Collection Banker
Loans And Advances. Development Banks
Appendix-i Appendix-iis Index
CONTENTS:

A Text on
Banking
Law & Operations
A. Gajendran
Ist Edition 2013
ISBN 978-81-8281-469-1
Price ` 150/-
paperback
Size 1624cm
232 Pages
A Text on
Quantitative
Analysis for
Business Decision
D.R.Agrwal
The Present book has been primarily
written keeping in view the requirements
of undergraduate students, speci al l y
B.Com, BBM, B.B.A. The book has several
distinctive features which makes it unique.
CONTENT
Correlatin And Regressin Analysis Time
Series Interpolation And Extrapolation
Sampling And Sampling Distribution Theory
Of Probability

e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-471-4
Price ` 125/-
paperback
Size 1624cm
200 Pages
This book is meant for those who inspire to
improve their English language in their
early professional courses like BBM, B.
Com or Hotel Management.
CONTENT :
Unit 1: Attitude And Emotional Intelligence
Uni t 2: Vision, Goal Setting & Time
Management
Unit 3: Creativity
Unit 4: Elements Of Communication
Unit 5: Career Planning
Unit 6: Extempore Speaking
Unit 7: Latest English Question Bank
A Text on
Soft Skills
For Business
Ashok K. Sinha
Nisha Singh
e
Textbook
A v a i l a b l e
Ist Edition 2013
ISBN 978-81-8281-480-6
Price ` 125/-
paperback
Size 1624cm
156 Pages
The objective of this book is to develop the
reader's skills in understanding the basic
knowledge of corporate accounting and to
improve the analytical abilities. The book
will serve its purpose for students
pursuing B.COM/BBM/BBA and MBA
programs of various Indian universities
Content;
Unit-I: Acquisition Of Business Of Non-
corporate Entities
Unit-II : Profit Prior To Incorporation
Unit-III : Valuation Of Goodwill
Unit-IV : Valuation Of Shares
Unit-V: Company Final Accounts
Corporate
Accounting
A Text on
Mohd. Arif Pasha
e
Textbook
A v a i l a b l e
60 E-mail: vrinda@ndf.vsnl.net.in
Ist Edition 2013
ISBN 978-81-8281-472-1
Price 150/-
paperback
Size 1624cm
256 Pages
`
The book i s desi gned to meet the
requirements of syllabus of degree level
courses; B.COM/BBM/BBA of Indi an
universities.

Unit-I : J oint Stcok Company
Unit-II : Share And Share Capital
Unit-III : Corporate Meetings
Unit-IV :company Secretary
Unit-V : Winding Up Of Company
CONTENTS:
Sanjeev Kumar
Shubhra Mani
A TEXT ON
CORPORATE
ENVIRONMENT
Corporate
Environment
Sanjeev Kumar
Shubhra Mani
A Text on
Ist Edition 2013
ISBN 978-81-8281-473-8
Price ` 125/-
paperback
Size 1624cm
176 Pages
This text is intended for business studies
and management degree courses at
undergraduate level, as well as BBM/ BBA/
B.COM/ MBA. courses.
CONTENT :
Services : The Concept Marketing Mix In
Service Industry Building Customer Loyalty:
Service Failure And Recovery Tourism
Marketing Transportation Marketing Airlines
Marketing Banking Marketing Insurance
Marketing Leasing Marketing Marketing Of
Health Care Services Hospital Marketing
Educational Services Marketing Hotel
Marketing Telecom Marketing case Studies

Sharma & Bhandari
A Text on
Services
Management
e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
Ist Edition
Reprint2012
ISBN 978-81-8281-371-7
Price ` 150/-
paperback
Size 1624cm
248 Pages
N.V BADI
A TEXT ON
I NTERNATI ONAL
B U S I N E S S
A Text on
International
Business
N.V. Badi
A TEXT ON INTERNATIONAL BUSINESS
provides a study of different fundamental
aspects of international business and has
been written for undergraduate students
of BBM and B.Com.
CONTENTS:
Introduction to International Business
Theories of International Business Modes of
Entering International Business Entering
International Business and Strategies
Globalisation Globalisation And India Mncs
and International Business International
Marketing Intelligence Foreign Trade
Foreign Exchange Export Promotion
Important Terms and Case-Lets Bibliography
Index.
e
Textbook
A v a i l a b l e
Ist Edition 2011
ISBN 978-81-8281-372-4
Price ` 175/-
paperback
Size 1624cm
452 Pages
A TEXT ON
MARKETING
MANAGEMENT
DEBRAJ DATTA
MAHUA DATTA
A Text on
Marketing
Management
Datta & Datta
A TEXT ON MARKETING MANAGEMENT
has been written to cater the needs of
students of BBM and B.Com .The book is
written completely in the Indian scenario.
The examples in this book are mostly
Indian and the authors have made an
attempt to explain to global theories of
marketing taking the Indian examples.
CONTENTS:
Introduction to Marketing Marketing
Environment Analysing consumer markets
and buying behaviour Product Pricing
Channels of distribution Promotion
Marketing Research Recent Trends in
marketing Case Studies Bibliographic
References Web References Index.
e
Textbook
A v a i l a b l e
Ist Edition 2011
ISBN 978-81-8281-369-4
Price ` 150/-
paperback
Size 1624cm
376 Pages
Mohammed Ar i f Pasha
A TEXT ON
COST ACCOUNTI NG
A Text on
Cost
Accounting
Mohd. Arif Pasha
A TEXT ON COST ACCOUNTING will help
students with theoretical and practical
problems and has been written to cater the
needs of students of BBM and B.Com.
CONTENTS:
Cost Accounting Materials Labour Cost
Overheads J ob Costing Process Costing
Contract Costing Reconciliation of Cost And
Financial Accounts Integrated Costing
Ist Edition 2011
ISBN 978-81-8281-370-0
Price ` 150/-
paperback
Size 1624cm
364 Pages
A TEXT ON
BUSINESS
MATHEMATICS
D.R. AGARWAL
A TEXT ON BUSINESS MATHEMATICS
fulfills skills in mathematics alongwith its
applications in Business and Economics.
Bus i nes s Mat hemat i c s has been
introduced as a compulsory paper so that
ski l l s of students are devel oped to
Business situation. The book caters the
needs of students of BBM and B.com.
CONTENTS:
Basic Concept of Mathematics, Theory of
Numbers, Factorisation, HCF, LCM Theory of
Equations Matrices & Determinants
Arithmetic and Geometric Progressions
Permutation and Combinations Ratio and
Prop. Stocks and Shares, Interest and
Annuities Differential and Integral Calculus
and Applications in Economics and Business.
A Text on
Business
Mathematics
1
D.R. Agarwal
Website: www.vrindaindia.com 61
Ist Edition 2012
ISBN 978-81-8281-413-4
Price ` 230/-
paperback
Size 1824cm
466 Pages
Ist Edition 2012
ISBN 978-81-8281-394-6
Price ` 150/-
paperback
Size 1624cm
240 Pages
BUSI NESS
ENVI RONMENT
V. NEELAMEGAM
A TEXT ON
Ist Edition 2012
ISBN 978-81-8281-412-7
Price ` 170/-
paperback
Size 1624cm
332 Pages
A TEXT ON
PRINCIPLES OF
ACCOUNTING
SUBHRO SEN GUPTA
A Text on
Business
Statistics
D.R. Agarwal
The present book has been primarily
written keeping in view the requirements
of undergr aduat e st udent s,speci al l y
B.B.A. The book has several distinctive
features which makes it uique.
Unit1 Introduction to Statistic Frequency
Distribution UnitII Measures of Central
Tendency Measures of Variation, Skewness
and Kurtosis Uni t III Correlation
Regression UnitIV Probability Probability
Distributions (Discrete) Continuous
Probability Distribution Uni t-V Sampling
Distribution Hypothesis Testing
CONTENTS:
.
A Text on
Principles of
Accounting
Subhro Sen Gupta
Ist Edition 2012
ISBN 978-81-8281-416-5
Price ` 165/-
paperback
Size 1624cm
290 Pages
Busi ness
Communi c at i on
A TEXT ON
Ashok K. Si nha
Ni sha Si ngh
This book is useful to every one who is
interested in Balancing and developing his
professional communication skills.Book
i ncl udes oral , wri tten and corporate
communication skills. This book will be of
great use to B.B.A,B.E,B.Tech,M.E,M.C.A
and other technical and management
courses of universities in India
CONTENT:
Unit-I Business Communication Principles
of Communication Uni t -II Corporate
Communication forms of Communication
Grapevine Communication Group
Discussion & Mock Interviews Uni t -III
Business Letters Unit-IV Oral and Non-Verbal
Communication Presentation Public
Speaking Conducting Surveys Body
Language Para Language Interview Skills
Unit-V Modern Forms of Communication
Internation Communication Cultural
Sensitiveness and Cultural Context Writing &
Presentation in International Situation
A Text on
Business
Environment
V. Neelamegam
The book is specially designed for B.Com
B.B.A.,B.Sc (ISM) M.Com.,M.B.A and other
management course.
Unit-I Introduction to Business Components of
Business Environment Social Responsibilities
of the Business. Unit-II Economic Systems
Public Private and J oint Sector Unit III
Industrial Policy Economic Reforms in India
LPG Unit IV Business and Government
Monetary Policy Fiscal Policy Trade Policy
and Exim Policy The Foreign Exchange
management Act 1999 Unit-V International
Business Environment The General
Agreement on Tariffs and Trade (GATT) and
world Trade Organization (WTO) Case Studies
India (LPG) Economic Environment Socio-
Cultural Environment Natural and
Technological Environment Global business
and Ethics Business Ethics Case Study
Glossary of Key Terms.
CONTENTS :
A Text on
Business
Communication
Ashok K.
Nisha S
Sinha
ingh
The Present book has been primarily
written keeping in view the requirements
of undergraduate students, speci al ly
B.B.A. The book has several distinctive
features which makes it unique.
CONTENT
Account of Consignment Transition
Accounting for Branches Admision of a
Partner Retirement of a Partner Death of
Partner Partnership Accounts: Dissolution
Final Accounts of a Partnership firm
Accounts of Banking Companies
Departmental Accounts J oint Venture
Account Accounts of Not-For Profit
organizations Royalty Accounts General
Insurance Hire Purchase Inflation
Accounting Accounting Standard List of
Chart
e
Textbook
A v a i l a b l e
62 E-mail: vrinda@ndf.vsnl.net.in
Ist Edition 2012
ISBN 978-81-8281-446-2
Price ` 170/-
paperback
Size 1624cm
324 Pages
A Text on
Fundamentals
of Management
P. Parthasarathy
Ist Edition 2012
ISBN 978-81-8281-444-8
Price ` 150/-
paperback
Size 1624cm
272 Pages
A Text on
Advertising
Management
Datta & Datta
The book is specially designed for B.Com
B.B.A.,B.B.M,. and other management
course.
Unit-I ADVERTISING
Unit-II INTEGRATED COMMUNICATION
MIX
Unit-III PROMOTIONAL OBJ ECTIVES
Unit-IV ADVERTISING COPY
Unit-V ADVERTISING RESEARCH
CONTENTS :
The Present book has been primarily
written keeping in view the requirements
of undergraduate students, speci al ly
B.B.A,. B.B.M,. B.Com,.
CONTENT
UNIT-I Introduction To Management UNIT-II
Planning UNIT-III Organisation and
Organisation Theory UNIT-IV Direction and
Supervision. UNIT-V Control Techniques
of Control.

This Book is designed to provide students

framework, tools, skills and comfort in the
understanding of working of computers
and its software.
The book is meant for the students of B.
Tech., M.B.A., B. Com., B.B.A. B.C.A. and
other courses of various universities.
Unit I Basics of Computers and their
Evolution
Unit II Input Devices
Unit III Operating System Concepts
Unit IV Concepts of Data Communication and
Network
Unit V Fundamentals of C Programming
CONTENTS:
A Text on
Computer
Fundamentals
Neeraj Kaushik
Sanjaya Tripathi
Ist Edition 2011
ISBN 978-81-8281-401-1
Price ` 175/-
Paperback
Size 16x24 cm
272 Pages
Ist Edition 2013
ISBN 978-81-8281-457-8
Price ` 125/-
paperback
Size 1624cm
234 Pages
The book will serve its purpose for
students pursuing B.COM/ BBA and MBA
programs of various Indian universities
Content;
Unit I. Sales Management Unit II. Sales
Organisation and relationship Unit III.
Salesmanship Unit IV. Distribution network
Management Un i t V. Sales Force
Management Supplementary Section-1.
Case Studies Supplementary Section-2.
Technical Notes Bibliography.
Sales
Management
A Text on
Kisholoy Roy
Ist Edition 2013
ISBN 978-81-8281-455-4
Price ` 125/-
paperback
Size 1624cm
216 Pages
Research
Methodology in
Management
A Text on
C. Murthy
This book is meant for B.COM. B.B.A,
M.B.A., M.Phil and Ph.D in Business
admi ni st r at i on degr ees of Indi an
Universities.
Content
UNIT - I Introducation UNIT - 2 The Design
Of Management Research UNI T-3
Sampling Design UNIT-4 Processing And
Analysis of Data. UNIT-5 Presentation of
The Management Research Report
Appendix . Glossary . Bibliography
Ist Edition 2013
ISBN 978-81-8281-478-3
Price ` 150/-
paperback
Size 1624cm
297 Pages
M.L. Jhingan
ATEXTON
PRINCIPLES OF
ECONOMICS
A Text on
Principles of
Economics
M.L. Jhingan
This is an introductory textbook designed
primarily for BBA students of Indian
universities. It deals with the concepts,
p r i n c i p l e s a n d t h e o r i e s o f
microeconomies in business management
in a simple, coherent and critical manner..
CONTENT
UNIT - I Definition, Nature and Scope of
Economics Utility Analysis UNIT - II Demand
Theory The Elasticity of Demand The
Indifference Curves Analysis The Concept
of Consumer's Surplus UNIT - III Production
Function and Laws of Production The Equal-
Product Analysis UNIT - IV Market Analysis
Cost Theory The Concept of Revenue
Supply-Its Laws, Curves and Elasticity
Monopoly Pricing Price Discrimination under
Monopoly Pricing Under Monopolistic
Competition Pricing Under Oligopoly UNIT
- V Theories of Factor Pricing Theories of
Rent Theories of Wages Theories of
Interest Theories of ProfitObjective Question.
Ist Edition 2012
ISBN 978-81-8281-410-3
Price ` 200/-
paperback
Size 1624cm
248 Pages
A TEXT ON
ASHISH BHATNAGAR
Ist Edition 2013
ISBN 978-81-8281-476-9
Price 165/-
paperback
Size 1624cm
326 Pages
`
The book i s desi gned to meet the
r equi r ement s of syl l abi of Indi an
Universities, for Bachelor of Business
Administration Courses.
Content
.Introduction to Entrepreneurship Theories
of Entrepreneurship Entrepreneurial
Development Transportation Models and
Problems Project and Project Reports
Network Analysis Project Appraisal and
Plant Layout Small Scale Industry (SSI)
Incentives for SSI and Exports from SSI
Legal Issues in Entrepreneurship
International Entrepreneurship International
Business and Entrepreneurial Partnerships
New Venture Avenues Case Studies
Objective Questions Bibliography.
A TEXT ON
Entrepreneurship
& Small Business
Management
N.V. Badi
A Text on
Entrepreneurship
& Small Business
Management
N.V. Badi
Ist Edition 2011
ISBN 978-81-8281-373-1
Price ` 150/-
paperback
Size 1624cm
176 Pages
A TEXT ON
PERFORMANCE
MANAGEMENT
Varsha Dixit
A Text on
Performance
Management
Varsha Dixit
A T E X T O N P E R F O R M A N C E
MANAGEMENT i s i nt r oduced as a
specialisation paper at UG and PG levels in
Management Courses like MBA, BBA,
BBM, PGDM, PGDBM, PGDHR etc.
CONTENTS :
Introduction Performance Appraisal
System Implementation Performance
Management and Employee Development
Performance Consulting Measuring
Performance Conducting Staff Appraisals
Performance Consulting Case Study
Reference Index
The book i s expect ed t o meet t he
requirements of students who need to
understand the role of TQM in their courses
in science, engineering or management.
The book shall also serve the needs of
those who are pursuing professional
qualifications in quality management .
CONTENT :
Understanding Quality Total Quality
Management Planning for Total Quality
Management Organizing for Total Quality
Management Change Management The
Driver of Total Quality Business Process Re-
Engineering Quality Function Deployment
Quality Circles Quality Assurance and
Quality Control Performance Measurement
Total Productive Maintenance J ust In-
Time(J IT) Service Quality International
Standards Organization (ISO) Six-Sigm
A Text on
Total Quality
Management
Ashish Bhatnagar
Ist Edition 2011
ISBN 81-8281-392-2
Price ` 175/-
paperback
Size 1624cm
356 Pages
The book A TEXT ON AUDITING written
accordi ng to the syl l abus of Indi an
Universities. More than 300 short type
questions have been given at the end of
the book. The book has been written for the
course of B. Com (Pass and Honours), M.
Com, C.A., ICWA, and other professional
courses.
CONTENTS
An Overview of AuditingClassification of
AuditProcedures of Audit:Internal Control,
Internal Check and Internal AuditVouching of
Transactions Verification and Valuation of
Assets and Liabilities:Reserve and
Provision:Audit of CompaniesCompany
AuditorDivisible Profits and DividendsAudit
of Sole-proprietorship and Partnership
Firm:Audit Report and Certificate Audit of
Different Institutions:Investigation: Auditing
of Computerized Accounting:Recent Trends
in AuditingEvents on the basis of case
Laws:AppendixIndex
A Text on
Auditing
Partha Chatterjee
Website: www.vrindaindia.com 63
Ist Edition 2011
ISBN 978-81-8281-386-1
Price ` 75/-
paperback
Size 1624cm
125 Pages
A TE XT ON
A TEXT ON FINANCIAL MATHEMATICS is a
key requirement for under standing the
basi cs of busi ness pr obl ems and
therefore, it is helpful in the decision
making process. The text provides a back
ground to the students of Economics,
Commerce and Management, who want to
use analytical tools. The book is useful for
the students of BBA , BBM and B.Com
CONTENTS :
Fundamental Concepts and some
Definitions Present Value and Discount
Value Equation of Payments Annuities
Valuation of Annuities Sinking Fund Policies
Application of Computer in Financial
Mathematics Other Concepts Articles
Table.
A Text on
Financial
Mathematics
D.R. Agarwal
Shashi Gupta
Ist Edition 2012
ISBN 978-81-8281-432-5
Price ` 150/-
paperback
Size 1624cm
257 Pages
The book is specially designed for B.Com
B.B.A.,B.B.M,. and other management
course.
PART I BUSINESS ETHICS PART II
I NDI AN P HI LOSOP HY PART I I I
CORPORATE EXCELLENCE PART IV
GANDHIAN PHILOSOPHY PART V
CORPORATE SOCIAL RESPONSIBILITY
PART VI OTHER RELATED TOPICS IN
BUSINESS ETHICS PART VII CASE
STUDIES
CONTENTS:
N.V. BADI
A TEXT ON
BUSINESS
ETHICS
A Text on
Business
Ethics
1
N.V. Badi
64 E-mail: vrinda@ndf.vsnl.net.in
Ist Edition 2012
ISBN 978-81-8281-414-1
Price ` 150/-
paperback
Size 1624cm
236 Pages
Values and Ethics
Cor por ate Gover nance,
Chandr a S hekhar Vyas
Ruchi S r ivastava
The book provides basics of ethical
t heor i es bot h west er n and Indi an,
necessary to under stand business ethics
and value system that aret the pillars of
socially responsible business corporate
governance makes or mars business.
CONTENT.
Unit-I CORPORATE GOVERNANCE Unit-II
IMPACT OF VALUES ON BUSINESS Unit-
I I I BUS I NE S S E T HI C S Un i t - I V
CORPORATE STARATEGY Index.
A Text on
Corporate
Governance
Values and Ethics
C.S.Vyas &
Ruchi Srivastava
Ist Edition
Reprint 2012
ISBN 978-81-8281-390-8
Price 175/-
paperback
Size 1624cm
422 Pages
`
This book will be more useful to the
s t udent s of ec onomi c s , bank i ng
professionals, chartered accountants and
to those who are in the business field.
CONTENTS:
Commercial Banking Origin and growth of
banking Central banking Banker and
Customer Relationship The Banking
Rregulation Act, 1949 Reserve Bank of India
Types of Bank Customers Banks Customer
Services Negotiable Instruments Crossing
of Cheques and Endorsement liabilities of
Paying and Collection Banker Loans and
Advances Development Banks Appendix III
A Text on
Banking Theory
Law & Practice
A. Gajendran
Ist Edition 2011
ISBN 978-81-8281-398-4
Price ` 165/-
paperback
Size 1624cm
304 Pages
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Ist Edition 2012
ISBN 978-81-8281-450-9
Price ` 200/-
paperback
Size 1624cm
459 Pages
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Ist Edition 2012
ISBN 978-81-8281-378-6
Price ` 150/-
paperback
Size 1624cm
242 Pages
INTERNATIONAL
LOGISTICS
MANAGEMENT
A TEXT ON
RUCHIKA RAJ PUT
A Text on
International
Logistics
Management
Ruchika Rajput
The Present book has been primarily
written keeping in view the requirements
of undergraduate students, speci al ly
B.B.A. The book has several distinctive
features which makes it unique.
CONTENT
International Logistics International Supply
Chain Management Ships .Shipping Routes
and World Tonnage Flag of Convenience and
Chartering Freight Structureand Role of
Imtermediaries Ports in India Concept of
Containerization Beginning of Conference
System Open and Closed Conference Liner
Conference Changing scenario Summary
Questions.
Website: www.vrindaindia.com 65
Ist Edition 2011
ISBN 978-81-8281-397-7
Price ` 150/-
paperback
Size 1624cm
260 Pages
Ist Edition 2011
ISBN 978-81-8281-399-1
Price ` 175/-
paperback
Size 1624cm
416 Pages
A TEXT ON
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Principles of Economic Analysis
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(Public Finance and
International Trade)
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Economic Analysis)
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ii
Ist Edition 2011
ISBN 978-81-8281-387-8
Price ` 150/-
paperback
Size 1624cm
252 Pages
A TEXT ON
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dkbfr gkl
(History of Economic Thought)
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CONTENTS :
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Ist Edition 2012
ISBN 978-81-8281-403-5
Price ` 165/-
paperback
Size 1624cm
285 Pages
A TEXT ON
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dkvFkZ' kkL=
, e-, y-f>axu i h-ds-xqI r k
EconomicsofTheLessDevelopedCountries
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(Economics of the Less
Developed Countries)
A Text on
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66 E-mail: vrinda@ndf.vsnl.net.in
B U S I N E S S
E N V I R O N M E N T
V. N E E LA M E G A M
E S S E N TI A LS O F
Ist Edition 2012
ISBN 978-81-8281-423-3
Price ` 170/-
paperback
Size 1624cm
328 Pages
Ist Edition 2012
ISBN 978-81-8281-424-0
Price ` 150/-
paperback
Size 1624cm
332 Pages
ESSENTIALS SERIES
ESSENTIALS OF
Business
Environment
The prominent feature of this subject is
integration of Economics, Social, Cultural,
Po l i t i c a l , Fi n a n c i a l a n d L e g a l
Environmental Factors with business.
These aspects of the subject will enable
the future businessmen, managers and
executives of business firms to gain a
thorough knowl edge about busi ness
environment in India. The book is ment for
Graduate and Post Graduate levels viz.,
B.B.A.,B.Com.,B.Sc.(I.S.M).,M.B.A.,M.Com
., and other management courses in
almost the institutions and universities.
CONTENTS
An overview of Business Environment
Business and Strategic Management
Introduction to Business Economic
Environment Monetary Policy Fiscal Policy
The Competition Act soico-Cultural
Environment Social Responsibilities of the
business Business Ethics Business and
Government Business and Indian
constitution Natural and Technological
Environment Business Policy and Strategy
Economic Systems Macro Economic
Parameter The Monopolies and Restrictive
Trade Paractices Act 1969 Financial
Institutions Case Studies.
V. Neelamegam
ESSENTIALS OF
Entrepreneurship
Development
E n t r e p r e n e u r s h i p c o n t r i b u t e s
substantially to the process of Indian
Economic Development. The subject has
drawn proper attention from many Indian
Universities. The subject is introduced as
a core subject at UG level in management
and Commerce courses and Competitive
examinations.
CONTENTS
Introduction to Entrepreneurship
Promotion of a Venture Legal Requirements
of Establishment of a New Unit Raising
Funds for a New Unit Entrepreneurial
Behaviour Entrepreneurial Development
Programmes (EDP) Role of Entrepreneur
Case Studies.
N.V. Badi
Website: www.vrindaindia.com 67
Ist Edition 2013
ISBN 978-81-8281-470-7
Price ` 125/-
paperback
Size 1624cm
168 Pages
Ashok K. Sinha
Nisha Singh
This book is meant for those who inspire to
improve their English language in their
early professional courses like BBM, B.
Com or Hotel Management.
Unit 1: Elements Of Communication Unit 2:
Non Verbal Communication Unit 3: Public
Speaking Importance Of Public Speaking
Speech Composition Unit 4: Interview
Techniques Unit 5: Meetings Unit 6:
Business Communication Unit 7: Career
Planning Question Bank
CONTENTS :

ESSENTIALS OF
Soft Skills
For Business
Ashok K. Sinha
Nisha Singh
Ist Edition 2013
ISBN 978-81-8281-481-3
Price ` 125/-
paperback
Size 1624cm
160Pages
The objective of this book is to develop the
reader's skills in understanding the basic
knowledge of corporate accounting and to
improve the analytical abilities. The book
will serve its purpose for students
p u r s u i n g B. COM/ BBM an d MBA
programs of various Indian universities
Content
Unit 1:Company Final Accountsunit Unit-II :
issue Of Sharesunit Unit- III : Issue Of
Debentures Unit-IV : Underwriting Of
Shares Unit-V : Valuation Of Goodwill Unit-
VI : Valuation Of Shares

Corporate
Acconting
ESSENTIALS OF
Mohd. Arif Pasha
Ist Edition 2013
ISBN 978-81-8281-463-9
Price ` 175/-
paperback
Size 1624cm
292 Pages
ESSENTIALS OF
Computer
Fundamentals
Loveleen Gaur
This text book has originated from the fact
that both teachers and students have to
refer many different books to prepare for
the paper on Fundamentals of Computer.
Keeping this in mind, this text book will
cater to the students of BBM/B.COM/BBA.
course of Indi an Uni versi t y, wher e
Fundamental of Computer is a compulsory
paper
Essential Components of Computer
Elements of Programming Computer
Languages Input and Output Devices CPU
Architecture Data Representation
Computer Memory Secondary Storage
Devices Disk Operating System Windows
Operating System Data Base Concepts MS
Word Microsoft Excel Presentation
Package Concept of Data Communication
and Networking Introduction to Internet
Multimedia EssentialsEssential Components
Of Computer Elements Of Programming
Computer Languages Input And Output
Devi ces Cpu Archi tecture Data
Representation Computer Memory
Secondary Storage Devices Disk Operating
System Windows Operating System Data
Base Concepts Ms Word Microsoft Excel
Presentation Package Concept Of Data
Communication And Networking Introduction
To Internet Multimedia Essentials
CONTENTS :

Loveleen Gaur
e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
e
Textbook
A v a i l a b l e
www.vrindaindia.com
e-Textbook
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