Walt Disney- The creator of the dreamland

Disneyland a masterpiece, unique creation by Walt Disney had first come into being
in the year 1955. The first Disneyland was thus created in a remote location in
California with the view of providing the world a clean, safe place to have fun with
the family. Walt Disney had put forward his animated creations of Mickey Mouse,
Goofy, Tweety Bird as the mascots and the main attraction of the theme park.
Disneyland was thus first established in Orlando, California and then Tokyo, Japan.






The Dawning of Disney


Disneyland is one of the largest amusement parks in the world. Walt Disney and his
partner UB Iwerks start a commercial art firm in 1917, at first they made short
cartoon ads for theatre. The year 1928 saw the creation of Mortimer Mouse, later
renamed Mickey. In 1955, Walt decided to send his entourage of characters into the
real world, through the creation of Disneyland in Anaheim, California. At that time
Walt wanted to open up a place where people from all over the world would be able
to go for clean and healthy family time, unlike the less-than wholesome carnivals of
the day. April 15, 1983 is the opening day at Tokyo Disneyland. April 12, 1992 is the
probable date to open Euro Disneyland. In opening the Disneyland outside the
country the company has to face a lot of problem as cultural personnel. After the
death of Disney the company also faces some problem of the perfect lead.
Despite these problems the management team was so strong and was so united that
they make over the losses and turn the business into a whole new dimension.


Maintenance Policy of Walt Disney


At that time, Walt wanted to open up a place where people from all over the world
would be able to go for clean and healthy family time, unlike the less-than wholesome
carnivals of the day. From his point of view Cleanliness is a high priority and his
main objective was customer satisfaction. He was a very good manager and he knew
how to maintain and train 7,500 employees of the park. He assigned each one of them
the specific tasks from cleaning the side walk streets to technical specialties. He made
a routine of every employees about their daily duties which starts from sharp 8.00
a.m. Other examples of the emphasis placed on the small details include one person
working a full eight-hour shift to polish the brass on the Fantasy merry-go-round;
treating the meticulously manicured plantings throughout the park with growth-
retarding hormones to keep the trees and bushes from spreading beyond their assigned
spaces and destroying the carefully maintained five-eighths scale modeling that is
used throughout the park; the maintenance supervisor of the Matterhorn bobsled
personally walked every foot of the track and inspected every link of tow chain each
night, despite the $2 million in safety equipment built into the machine. All this old-
fashioned dedication has paid off. Since the opening day in 1955, Disneyland has
been a consistent moneymaker.


The death of Walt Disney: The new horizon to the Disney Corporation


In 1966 the founder of Disney Corporation died and the corporation coordinates by E.
Cardon Walker from 1976 to 1983 which is considered as failure because of his
centralizes decisions. At this point, Ron Miller took over corporation from Walker
and become a decentralized but not to be profitable where their stock price felling
down. Before 1983 the stock price was $84.375 per share and during the period of
April 1983 to February 1984, the stock price went to $48.75 per share.



The new leadership policy reopened by Roy Disney, Jr.


As the company fell from riches-to-rags, Roy Disney, Jr., was forced to watch the
Disney Empire built by his uncle, Walt Disney, and his father, Roy Disney, Sr.,
crumble. Roy had always held a firm belief that the various divisions of the company
were synergistic. For the theme parks to grow, movie and television production had to
be strong. In 1984, nephew of Walt Roy Disney made a team with Stanley Gold,
Frank Wells and Warner Bros. Together they persuaded Frank Wells, then vice-
president of Warner Bros., to become president at Disney if all went as Gold and
Disney, Jr., planned. The old top management was forced out, and the company
emerged from its past equipped with a skilled new top management team poised for a
bright future.





DisneyWorld, Orlando, Florida


By the time Eisner arrived, Disney World in Orlando was already on its way to
becoming what it is todaythe most popular vacation spot in the United States.
However, the company had barely tapped into a rich aspect of the businesses: hotels.
And the most adorable three existing hotels at Disney World are Disneys Grand
Floridian Beach Resort, Disneys Caribbean Beach Resort and Disneys Yacht Club
and Beach Resort. This new Disneyworld Park consisted of two large complexes that
are completely different in nature. Future World was a series of pavilions designed to
show the technological advances expected in the next 25 years. World Showcase was
a collection of foreign villages designed to allow various countries to present some
aspect of their country and culture.




Tokyo Disneyland


Mickey Mouse, or Mikki Mausu in Japanese, took the country by storm. Tokyo
Disneyland opened on a nasty winter day, April 15, 1983. It only took four years for
Mikki Mausu fans to break yet another single day attendance record: 111,500.
Between 1983 and 1988, nearly half of Japans entire population, or about 50 million
people, had walked through the turnstiles. Financially, this translated to consistently
high revenues for the Oriental Land Company, owner of Tokyo Disneyland.






Euro Disneyland


With the continued success of its two parks in the U.S. and the one in Japan, the
promise of a new European Union was too much to resist. The question wasnt
whether or not to build a Disney theme park in Europe, it was where: Spain or France.
Both countries bureaucrats were under mandates from their prime ministers to help
Disney in its quest for the perfect location. France set up a five-person team, headed
by Edith Cresson, Special Advisor to Foreign Trade & Tourism. Ignacio Vasallo, the
Director-General for the Promotion of Tourism, led Spains team.