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Real HVAC

Marketing Campaigns
& Teir Results
SUCCESSFUL HVAC PROMO
4.25x6 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
Received over 50 calls and generated $8,000 from mailing 5,000 cards.

MAILING LIST:
(Mail cards themselves) Use Haines Criss+Cross Directory - mailing to developments where
homes were built about 10 years ago.

MAILING SCHEDULE:
(Mail cards themselves) Mail 1x per month to same list.
Card #59762
Presorted
FIRST-CLASS
U.S. Postage
PAID
PostcardMania
33756
Just A Friendly
Reminder!
Just A Friendly
Reminder!
CALL TODAY!
800-555-5555
ALL MAKES AND MODELS
SENIOR DISCOUNT AVAILABLE
SPRING AND WINTER CHECK UPS
FINANCING AVAILABLE
visit us @ www.website.net
for special coupons
Hot and humid weather is just
around the corner and we want
our customers to be ready!
Call today for an appointment
to have a licensed technician
perform a 14 point tune-up
and be cool and comfortable all
summer!
Now Only
$49.00 $68.00 $78.00
Only 50 Available
ABC Air Conditioning
1000 Main Street
Yourtown, USA 12345
SUCCESSFUL HVAC PROMO
4.25x6 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
Our response has been very good! ---50 RESPONSES from about 1,200 cards mailed.

MAILING LIST:
Provided - homeowners (1,200 records)

MAILING SCHEDULE:
Mailed 1,200 one time.
Card #65429
Call today to take advantage of our
ComforTeam Special:
Clean, Inspect and Service Your
Residential System for Just $70.00
(Additional systems at same residence $20.00 each)
Let ABC Heating & Air check your
HVAC system to ensure that you are ready
for whatever Mother Nature has in store.
Our technicians are qualied to service all
brands of home comfort systems. Give
yourself peace of mind that all is working
properly and efciently to save you
money on energy bills.
Comfort You Can
Rely On!
800-555-5555
www.website.com
ABC HVAC
1000 Main Street
Yourtown, USA 12345
Cost of Comfort
Too High?
SUCCESSFUL HVAC PROMO
4.25x6 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
We are getting a great response on our postcards from our customers - 32 calls and 20 sales
totaling $5,784.00

MAILING LIST:
Provided - Customer Database

MAILING SCHEDULE:
Mailed 2 time to same mailing list - 2500 records
Card #59338
Prevent a Potential Disaster
with Preventative Air Conditioning Maintenance.
Presorted
FIRST-CLASS
U.S. Postage
PAID
PostcardMania
33756
Just A Friendly
Reminder!
Hot and humid weather is just around the corner
and we want our customers to be ready!
Ask our technician how you can
save 15% on any needed repairs!
Have your cooling system inspected by one
of our service professionals so youll be
ready for hot weather.
SPECIAL $75
(reg. $85) per unit!
$100 off any new
high efciency system!
THINKING ABOUT A NEW HIGH
EFFICIENCY SYSTEM?
ABC Heating & A/c
1000 Main Street
Yourtown, USA 12345
Your Total Comfort Solution Is Just One
Phone Call Away!
Call Today 800-555-5555
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SUCCESSFUL HVAC PROMO
4.25x6 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
We sold a few units and already paid for campaign after one mailing!

MAILING LIST:
Purchased 1,250 records - single family homeowners, age 35+, income $30k+, year built 1900-
1998

MAILING SCHEDULE:
Mailed 1250 cards (1x)
Card #60906
SAVE

40%

up to
on your Heating & Cooling Bill!
Upgrade your existing system to an
energy ecient system and save big
on your utility bill. Our highly trained
technicians will show you the best option
for your home its an obvious choice.
Save on Energy Costs
Stay Comfortable All Season
Improve Indoor Air Quality
Prevent Unexpected Breakdowns
Start Saving Today!
Call for your FREE Estimate
800-555-5555
ABC Heating and Air Conditioning
1000 Main Street Yourtown, USA 12345
Serving the Mohawk Valley
Average Savings 40%
You cant aord not to call.
Presorted
FIRST-CLASS
U.S. Postage
PAID
PostcardMania
33756
DONT LET
YOUR HEATING
FALL SHORT!
ABC HVAC
1000 Main Street
Yourtown, USA 12345
Update your home with a reliable, modern heating
and cooling system that protects you from harsh
weather for safer, more comfortable seasons.
Save on Energy Costs
Prevent Expensive Repairs
Improve Indoor Air Quality
Repair & Service for All Makes & Models
Electrical Solar Panels
Electrical Wiring Safety Upgrades
Summer is ComingNow Accepting
Appointments for A/C Checks
ALL WORK GUARANTEED!
Schedule Your Maintenance Check-Up Today!
800-555-5555
$50 OFF
Any Service Visit
Expires 06-01-08
$200 OFF
Heating & Cooling
Effciency Upgrade
Expires 06-01-08
Presorted
STANDARD
U.S. Postage
PAID
PostcardMania
33756
SUCCESSFUL HVAC PROMO
6x8.5 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
I got about a dozen calls and made about $10,000.

MAILING LIST:
Purchased 2000 records - home owners with home value of $150K+ within a 15 mile radius of
location

MAILING SCHEDULE:
Mailed 2,000 cards, 3X - every 2 weeks
Card #55700
SUCCESSFUL HVAC PROMO
6x8.5 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
His postcard campaign generated $36,470 from 10 new jobs!

MAILING LIST:
Purchased 1,500 records homeowners with home valued $200k+

MAILING SCHEDULE:
Mailed 3x, 1,500 each time (same list)
Card #64794
WITHOUT REGULAR MAINTENANCE,
YOUR HEATING & COOLING SYSTEM
CAN LOSE UP TO 10% EFFICIENCY EVERY YEAR
Call NOWfor our 30-Point Tune-up/Safety Inspection that will:
Lower your monthly energy bill
Lengthen the service life of your heating
and air conditioning equipment
Improve the quality of air in your home
Prevent future repairs
SPECIAL OFFER
$
25 OFF
any service or maintenance Offer good for 30 days.
Heating, Cooling & Plumbing
Service, Installation and Repair
We service ALL makes and models
Friendly, courteous technicians
Flexible scheduling times
24-hour emergency service
100% financing of new equipment
Call ABC HVAC Today & Receive
a FREE Electronic Efficiency Test!
800-555-5555
Presorted
STANDARD
U.S. Postage
PAID
PostcardMania
33756
ABC HVAC
1000 Main Street Yourtown, USA 12345
Family Owned &Operated
www.wilsonbroshvac.com
SUCCESSFUL HVAC PROMO
6x11 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
Ive had about 50 responses so far that have resulted in several tune-ups and already sold a
$10,000 unit! - Also said that people loved the scratch o on the back because they felt like they
won something!

MAILING LIST:
Customer database (2,500 records)

MAILING SCHEDULE:
Mailed 2,500 cards, 1X
Card #72588
$ $
$ $
$ $
$ $
A/C Start-up
$94.95
with this coupon
(regular price $109.95)
Spring is in
the Air
Hurry!
Call today!
800-555-5555
12 MONTHS
SAME AS CASH
$1,500
TAX CREDIT
ABC Heating & Cooling Company
1000 Main Street Yourtown, USA 12345
WIN
$500 OFF
FURNACE & A/C
INSTALLATION
SCRATCH OFF
to see if you won!
Presorted
FIRST-CLASS
U.S. Postage
PAID
PostcardMania
33756
SUCCESSFUL HVAC PROMO
6x8.5 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
Tis campaign just mailed last week and they already have 10-15 calls from the card. Tey
usually do a summer (A/C), winter (heater/furnace), and recall campaign throughout the year.
On average, they generate around $20,000 in business from every 5,000 cards they mail.

MAILING LIST:
Provided - customer database

MAILING SCHEDULE:
5,000 3x per year (since 2008)
Card #109459
HUMIDIFIER
Only
$399
INSTALLED
Get comfortable. Call for details.
Time for Fall Maintenance
on your Heating System
ABC
Heating & Air Condi tioning
1000 Main Street
Anytown, USA 12345
Its That
Time Again!
20%
OFF ALL FILTERS
Call 800-555-5555
to schedule an appointment
Please like us on facebook!
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Take Advantage of our
Preseason Clean & Check
SPECIAL $79
$59
NEW LOW PRICE ON
DIAGNOSTIC EVALUATION
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SUCCESSFUL HVAC PROMO
6x8.5 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
Tey had 155 people redeem this coupon! Tese respondents generated about $12,000 in
business.

MAILING LIST:
Provided - customer database

MAILING SCHEDULE:
5k 3x (monthly mailings April - June)
$
1
0
0
0
O
F
F
TAKE
ANY SERVICE CALL

LIMITED TIME OFFER
A
/
C
T
U
N
E

U
P
Not valid on previous services or with any
other offers. Inspection required before
agreements are accepted.
Limited Time Offer!
ABC MECHANICAL, INC.
1000 Main Street Anytown, USA 12345
1-800-555-5555 www.website.com
$
5
0
00
O
F
F
TAKE
WE OFFER SERVICE AGREEMENTS FOR ALL TYPES
OF HEATING AND AIR CONDITIONING SYSTEMS.
Any
Air
Cleaner
$
2
5
00
O
F
F
TAKE
Any Premium
Service
Agreement.
1
0
5
0
5
7
New contract
customers only.
Card #105057
SUCCESSFUL HVAC PROMO
6x8.5 Postcard
Call us today to have this campaign customized and promoted in your own area!
1- 8 0 0 - 628-18 0 4 WWW. P OS T CAR DMANI A. COM
RESPONSE:
We mail our own list of approximately 4,000 customers. Of those we usually end up setting
appointments on about 8-10 percent. In revenue on just the service call that amounts to
approximately 30,000.00. Tat not counting any ancillaries such as humidier pads, lters, etc.
Ive been quite satised (with) PostcardMania.

MAILING LIST:
Provided approximately 4,000 records customer database

MAILING SCHEDULE:
4K 4X per year (usually quarterly)
Card #104890
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NOW ONLY $74.95
regularly $84.95
800-555-5555
CITY #1
800-555-5555
CITY #2
ABC HVAC
1000 Main Street, Anytown, USA 12345
License # 12345
HOT, HUMID WEATHER IS JUST AROUND THE CORNER.
Precision Spring Tune-up & Cleaning of your
Air Conditioner will:
Reduce your cooling cost
Spot potential problems
Help prevent breakdowns
Extend the life of your air conditioner
Peace of Mind we guarantee all repairs we make
Call us today & stay cool and
comfortable all summer long.
JUST A FRIENDLY REMINDER!

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