Mobile Phone Product Life Cycle

Mobile phones looks to have the classic product life cycle of introduction, growth and maturity.
Introduction
A long slow period of introduction from 1985 to 1997, in this time that a mobile phone was considered to be the preserve of
fancy yuppies (Young upwardly mobile people) e.g. city financiers. They are first generation (1G) analog cellular network.
In the 1990s, if you wanted to meet up with a friend, you would generally go and knock on their door. There was no mobile
phones, (no one ever answered the telephone shared by the whole corridor) There was definitely no facebook and very few
had email. If you did have email, you probably only checked it in the computer room once a day. (Goodness me, this is
making me feel nostalgic for the good old days!)
Ex: Motorola DynaTAc Analog AMPS
Growth:
In the years 1998 to 2000, there is suddenly an explosion as the rate of mobile phone subscription increases from 25% to
74%. Mobile phones went from being a minority user group, to an essential of life. As mobile phone use increased, mobiles
themselves decreased in size (until the smart phones reversed trend) . They are second generation (2G) digital cellular
network. The advent of prepaid services in the late 1990s soon made SMS the communication method of choice amongst
the young, a trend which spread across all ages.
Ex: IBM Simon

Saturation or Maturity:
In the late 2000s, mobile phones reached to even the most technophobic elements of society. Advertising on the mobile
phone first appeared in Finland when a free daily SMS news headline service was launched in 2000. They are third
generation (3G) broadband data services. The 2G technology was nowhere near up to the job, so the industry began to work
on the next generation of technology known as 3G. By 2009, it looks like we have reached the peak and market saturation,
with a subscription rate constant at 130%. By the end of 2007, there were 295 million subscribers on 3G networks
worldwide, which reflected 9% of the total worldwide subscriber base.
Ex: i phone, Samsung android series, Nokia windows series
Decline :
Is it possible that we could see a decline in mobile phone subscriptions, as in some product life cycles?
It is unlikely. In a way we have already seen a decline of the old traditional mobile phone which has been replaced by the
new smart phone. Just like fourth generation (4G) native IP-networks. Interestingly, the Smart phone is causing a decline in
digital camera sales. As people dont need both a camera and a phone. But, because the mobile phone has evolved, it is
hard to see a decline in mobile phone subscriptions for the foreseeable future.


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Process view
Lead Acid Battery Scrap Recycling:
Recycling by definition is the reuse of materials, either pre-consumer or post-consumer, that would ordinarily be
considered waste. Recycling helps lessen the amount of waste that goes into landfills, helps reduce the amount
of toxic chemicals absorbed into the earth and, in some cases, significantly reduces manufacturing costs and
energy consumption.



BATTERY RECYCLING:
Battery Recycling is good for the E.arth and good for future generations. Battery Recycling is the act
of processing used or abandoned Batteries, which would otherwise be considered waste and harmful to our
environment. Many communities have curbside Battery Recycling services to help out and there are Battery
Recycling centers all across the country where Spent Battery can be brought. Often timesBattery
Recycling centers pay you for dropping Spent Battery off, so its a win-win situation.
The Lead-acid battery has led the way in recycling. The automotive industry should be given credit in
organizing ways to dispose of spent car batteries. In the USA, 98% of all Lead acid batteries are recycled. In
comparison, only one in six households in North America recycles batteries.


Battery Recycling Plant require that the batteries be sorted according to chemistries. Some sorting
must be done prior to the battery arriving at the recycling Plant.
Battery recyclers claim that if a steady stream of batteries, sorted by chemistry, were available at no
charge, recycling would be profitable. But preparation and transportation add to the cost. Batteries contain a
range of metals which can be reused as a secondary raw material. There are well-established methods for the
recycling of most batteries containing Lead.
Process:
The recycling process starts by removing the combustible material, such as plastics and insulation, with
a gas fired thermal oxidizer. Gases from the thermal oxidizer are sent to the plant's scrubber where they are
neutralized to remove pollutants. The process leaves the clean, naked cells, which contain valuable metal
content.
The cells are then chopped into small pieces, which are heated until the metal liquefies. Non-metallic substances
are burned off; leaving a black slag on top that is removed with a slag arm. The different alloys settle according to
their weights and are skimmed off like cream from raw milk.
There are a number of different Battery Recycling processes, which are aimed at recovering a variety
of materials:
1. Lead can be recovered by either separating the different materials that make up the battery (Lead, plastics,
acid, etc.) prior to metallurgical processing.
2. Alternatively, batteries can be processed as a whole through heat treatment in a particular type of furnace with
metals being recovered at the end of his process.

TEAM MEMBERS
SATYA SAKSHINI P-45
SAWAN KUMAR PATEL-46
ROHITH P-44
KEERTHI P-42
PRAVEEN-43