Yolanda Jimenez-Colon

34 Rosalind Circle • Sicklerville, NJ • 08081

E. yolandacolon80@yahoo.com • P. 267.255.2989

EXECUTIVE PROFILE

Bi-lingual marketing communications strategist with more than seven years of success in
community relations, media relations, social media, branding, event planning and negotiation
with a particular expertise in reaching diverse groups. Able to visualize, implement and manage
strategies and tactics that are creative and proactive, paying distinct attention to relationship
building.

Experience

Taller Puertorriqueño, Inc., Philadelphia, PA

2005-Present
Marketing and Communications Director

• Responsible for creating, implementing and measuring the success of a comprehensive

marketing, communications and public relations program that continues to enhance Taller’s
image and position locally, regionally and nationally.
• Monitor trends and developments in the social media, marketing, communications and
public relations fields, [and the specific business of Taller] and use this information to
strategically help the organization operate with initiative and innovation to effectively position
it.
• Build, cultivate and maintain relations with the media, community, and other publics.
• Serve as the organization’s spokesperson.
• Lead projects as assigned, such as cause-related marketing and special events.
• Manage the development of publications, and write content for all marketing materials
including social media sites, website, presentations, brochures, newsletters, press
releases, media advisories and other materials.
• Provide public relations counsel to executive director, senior staff, other staff and
volunteers to:
o ensure consistent messaging;
o develop and maintain a strategic perspective to ensure the overall health and
vitality of Taller.
• Develop and coordinate feedback mechanisms designed to seek regular input from key
constituencies regarding the quality of programs and services and Taller’s relevance.

KEY ACCOMPLISHMENTS
• Established a Public Relations and Marketing Department
o Developed and implemented Communications Policy and currently working on a
Social Media Policy that will be utilized by all staff and volunteers.

• Branding
o Managed the creation of an enhanced corporate identity. The planning included
research, negation and presentations to a variety of stakeholders and the inclusion
of stakeholders as co-managers of the Taller Puertorriqueño brand. This process
resulted in a smoother transition and a better overall product. The new logo,
website, brochure and other materials were launched during a member reception at
Philadelphia City Hall.

• Event Planning
 Yolanda Jimenez-Colon
34 Rosalind Circle • Sicklerville, NJ • 08081
E. yolandacolon80@yahoo.com • P. 267.255.2989
o Produced the Feria del Barrio festival. For the past three years, the festival has
grown, resulting in increased attendance from 5,000 in 2005 to approximately
15,000 in 2009, and increased sponsors, vendors and other exhibitors.
o Established successful partnerships with media outlets that have resulted in
bringing Grammy- nominated Latino artists with out increasing program expenses.

Yolanda Jimenez-Colon 2

o Successfully established and produced annual member reception that aided in a 60

percent increase in membership.

 Negotiation
o Secured strategic partnerships and contractual agreements with various
organizations and media outlets including Temple University, University of
Pennsylvania, Greater Philadelphia Marketing and Tourism Association, Philadelphia
Bar Association, La Mega Radio Station, WFMZ Channel 69 and Univision 65, among
others, which have resulted in organizational savings and more than $100,000 in
free advertising.

• E-Marketing/Social Media
o Expanded the ability for people to experience Taller and engage in its various
programs and activities by making social media an integral part of the public
relations/marketing department. In the past six months, we receive an average of
40 friend requests per week on Facebook.
o Established a Young Friends of Taller group and have hired a part-time college
student to aide in the management of social sites such as Facebook and Twitter.
o Reduced organizational expenses by developing a quarterly e-newsletter entitled
ENTERaRTE News from Taller Puertorriqueño.
o Developed a Join our Mailing List button our website and allow people to learn more
about the organization, make online donations/reservations and more which has
increased online donations.

U.S. Department of Labor, Philadelphia, PA

2004
Public Affairs Intern, Office of Public Affairs

• Assisted in the planning and execution of high- profile press conferences announcing the
Occupational Safety and Health Administration’s findings and citations against contractors
involved in the Tropicana Hotel and Casino garage collapse of 2003.
• Created, crafted and presented award-winning educational campaign, Latino… Raise Your
Voice, targeting the Hispanic community.
• Wrote press releases, media advisories and letters in English and Spanish.
• Translated communication materials into Spanish.
• Pitched various Department of Labor programs to Hispanic television stations.
• Compiled, updated and fine tuned OPA’s media distribution list using Bacon's Media
Source.
• Designed flier for award-winning YouthRules! Rally, a child labor outreach event that
reached more than 1,000 people.
 Yolanda Jimenez-Colon
34 Rosalind Circle • Sicklerville, NJ • 08081
E. yolandacolon80@yahoo.com • P. 267.255.2989

Consulting Experience
Greater Philadelphia Cultural Alliance, Engage 2020, Philadelphia, PA
State of Pennsylvania, Governor’s Commission on Children and Families, Southeastern, PA
Temple University, Welfare Reform and Child Care Subsidies, Philadelphia, PA
Univision 65/Telefutura 28, Community Relations, Objetivo Fama, Philadelphia, PA
The Language Institute of Atlantic County, Atlantic City, NJ
Nueva Esperanza, Inc., 20 Years Anniversary Media Relations, Philadelphia, PA
Township of Winslow, Human Relations Commission, Winslow Twp., NJ
Church of God New Jerusalem, Special Events, Atlantic City, NJ
Church of God Jehovah Yireh, Special Events, Camden, NJ
Yolanda Jimenez-Colon 3

Rowan University, Public Relations Student Society of America (PRSSA), Glassboro, NJ

Security on Campus, Inc. Media Relations Plan, King of Prussia, PA

Education
Rowan University Glassboro, NJ.
Bachelor of Arts, Communication
Major: Public Relations
Minor: Spanish
Honor: Dean’s List

Affiliations
Public Relations Society of America—Member
Public Relations Society of America—Multicultural Communication Section
Philadelphia Public Relations Association—Member
Philadelphia Advertising Club—Member
Greater Philadelphia Cultural Alliance—Member
National Association of Latino Arts and Culture—Member
Latino Professional Network—Member
Greater Philadelphia Tourism and Marketing Corporation—Neighborhood Tourism
Committee
Greater Philadelphia Tourism and Marketing Corporation—Latino Traveler Committee
Multicultural Affairs Congress—Heritage Tourism Committee
Multicultural Affairs Congress—Annual Luncheon Committee
Philadelphia Museum of Art—Latin American Outreach Committee