HAYLEYMcDonald

London Bridge SE1

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Several years experience of freelance Art directing, prop sourcing and product styling for commercials,
stills campaigns, fashion shows and music videos. Experienced and skillful in designing, sourcing, styling,
with an in-depth knowledge of London Prop houses.
With a meticulous eye for detail and good commercial understanding, I have managed client relationships
diplomatically and always with a positive can do attitude. I have demonstrated artistic fair and strong
creative vision and enjoy interpreting the client brief creatively to maximize the impact of the clients brand
values and concept for the given budget.
I have excellent problem solving skills and the ability to adapt to changing circumstances. Experienced in working on complex projects;
practical and methodical in delivering on time and to budget.
I pride myself on my ability to get on well with people and work effectively in a team, frequently working in a high-pressure environment
and to tight deadlines.
My skills are a balance of the creative and the practical, consistently willing to go above and beyond to produce the best results.
Art Director
Preen Winter AW14 London Fashion week. The National Theatre, South Bank.
Preen Summer SS14 London Fashion week. The Natural History Museum.
(Set design featured on the landing page of American Vogue online)
Interpreting the client brief and designing to their vision.
Collaborating, liaising with the client/construction company/electricians etc. to bring together an impactful catwalk
design that could be installed quickly and removed quickly.
Designing and monitoring the construction of a set build and development of creative solutions to overcome the
challenges and constraints of utilizing a working public building; designing and installing within very tight timescales
and within budget.
Art Director
Primal Scream (2013 Music Video in association with Show studio)
Collaborative process with director to develop concept and art direction.
Design, sourcing and installation of the set.
Art Director
The Script featuring Sony Headphones. (Online video content)
Interpreting the clients requirements.
Sourcing props.
Styling pack shot of product to maximize the impact of the brand.
Interacting with artists; styling the product on the Artists.
ARTDirecting Credits
Art Director
Diesel Watches (Spot)
Designing and commissioning the set design including the build of a mechanized model airplane to simulate
fight and work with green screen requirements.
Liaising with prop makers, model makers and clients to approve and sign off designs.
Styling the product on the model and for pack shots ensuring the excellent presentation of product throughout.
Art Director
All Saints (Online video content)
Styling products, creating and dressing the set.
Art Director
Nandos Event (Jungle Themed Party for 3,000 people at XXL Arches at London Bridge)
Developing ideas and proposals for the set design.
Using the space creatively to maximize the impact of the design within budget.
Designing and overseeing the installation of the set build.
Liaising with prop makers.
Art Director
Two Door Cinema Club (Changing of the Seasons) (Music Video)
Interpreting the script and the key aspects of the treatment to deliver the right look within budget and on time.
Reinterpreting reference imagery and flms to represent the aesthetic of the directors vision.
Designed and styled the set within a specifc historical period.
Interacting with the artists.
Art Director
The Vaccines (No Hope) (Music Video)

Interpreting the treatment and references, managing the budget and logistics.
Sourcing and styling props.
Kayne West Black Skinhead (Music video) (Directed by Nick Knight)
(Art Directed by Simon Foxton, Creative Director of ID Magazine).
Designing and making the iconic penitent hats used within the video.
Creating and styling warrior costume on the models.
HAYLEYMcDonald CV page2
Art Director
Preen Winter AW14 London Fashion week. The National Theatre, South Bank.
Preen Summer SS14 London Fashion week. The Natural History Museum.
(Set design featured on the landing page of American Vogue online)
Interpreting the client brief and designing to their vision.
Collaborating, liaising with the client/construction company/electricians etc. to bring together an impactful catwalk
design that could be installed quickly and removed quickly.
Designing and monitoring the construction of a set build and development of creative solutions to overcome the
challenges and constraints of utilizing a working public building; designing and installing within very tight timescales
and within budget.
Art Director
Primal Scream (2013 Music Video in association with Show studio)
Collaborative process with director to develop concept and art direction.
Design, sourcing and installation of the set.
Art Director
The Script featuring Sony Headphones. (Online video content)
Interpreting the clients requirements.
Sourcing props.
Styling pack shot of product to maximize the impact of the brand.
Interacting with artists; styling the product on the Artists.
Art Director
Diesel Watches (Spot)
Designing and commissioning the set design including the build of a mechanized model airplane to simulate
fight and work with green screen requirements.
Liaising with prop makers, model makers and clients to approve and sign off designs.
Styling the product on the model and for pack shots ensuring the excellent presentation of product throughout.
Art Director
All Saints (Online video content)
Styling products, creating and dressing the set.
Art Director
Nandos Event (Jungle Themed Party for 3,000 people at XXL Arches at London Bridge)
Developing ideas and proposals for the set design.
Using the space creatively to maximize the impact of the design within budget.
Designing and overseeing the installation of the set build.
Liaising with prop makers.
Art Director
Two Door Cinema Club (Changing of the Seasons) (Music Video)
Interpreting the script and the key aspects of the treatment to deliver the right look within budget and on time.
Reinterpreting reference imagery and flms to represent the aesthetic of the directors vision.
Designed and styled the set within a specifc historical period.
Interacting with the artists.
Art Director
The Vaccines (No Hope) (Music Video)

Interpreting the treatment and references, managing the budget and logistics.
Sourcing and styling props.
Kayne West Black Skinhead (Music video) (Directed by Nick Knight)
(Art Directed by Simon Foxton, Creative Director of ID Magazine).
Designing and making the iconic penitent hats used within the video.
Creating and styling warrior costume on the models.
cutterupper.tumblr.com
ARTDepartment Assistant
Babylon (Art department Assistant) (Series of Channel 4 Drama, pilot directed by Danny Boyle)
(6 month assignment)
Set dressing.
Art Department Researcher for reference imagery.
Organizing stills photo shoots for additional content.
Sourcing obscure props.
Office and diary management.
Permissions and copyright clearance.
Recruiting and managing trainees.
Creating and maintaining a knowledge management system.
HAYLEYMcDonald CV page3
cutterupper.tumblr.com
PROPStyling and ARTDepartment Assistant
TV Commercials
Carphone Warehouse Christmas
Argos 'Aliens' Christmas Commercial
Cadbury's Christmas Commercial
Ikea 'Small spaces'
Boots
Compare the Market
Activa
PG Tips Monkey
Mini
McDonalds
HSBC
Unilever
Lynx
Missing Persons
Tesco Value
Wella
Adidas 2012 Olympics
PRODUCTIONAssistant
EDUCATION
Adidas ClimaCool with David Beckham
Casting of lighting stand ins, body doubles and extras.
Rihanna 'We Found Love'
(Grammy award winning music video)
Casting of lighting stand ins and extras. Street casting.
Coordinating of the extras on set.
Driving License (Clean) (Own Car)
Volunteer at OMG Everywhere Charity- childrens music video camp.
Degree BA Hons Fine and Applied Art, University of Ulster (2.1)
Foundation Art and Design, University of Ulster
Short Course (2011) Set Design for Film and TV, Central St Martins
BTEC Level Two Millinery, Kensington and Chelsea College
GCSEs 5A*s, 2As, 2Bs
AS levels 2As, 2 Bs
Stills shoots
British Vogue editorial - Tim Walker and Rhea Theirstein.
Heals Stills Campaign
Clarks
Nike Air Max
Agent Provocateur
John Lewis Stills Campaign
Microsoft
Music Videos
Eaux (Assisting Jaime Pearlman Creative Director of British
Vogue)
The Kills
Robbie Williams
Lilly Allen
MIA
ADDITIONAL