Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalogue

potter SUMMER 2010
potter craft
watson-guptill
Photo © by Sco Jones from Simply Sublime Gifts, page Photo © by Brandi Simons from Knitting Mochimochi, page Photo © by Iain Bagwell from The Ciao Bella Book of Gelato and Sorbetto, page
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contents
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potter
THEWILDVINE
•CLARKSONPOT TER
A Forgoen Grape and the

Untold Story of American Wine
Todd Kliman
A rich romp through untold American history peppered with
fantastic characters, this is the tale of a lile-known American
grape—born and cultivated only in this country—that rocked the
fine-wine world of the th century and is poised to do so again
today, fulfilling the promiseof top-notch, truly American wine.
The Wild Vine is the very first book to explore the Norton grape,
America’s singular claim to fine-wine fame. Norton was created
in the mid-
s by a widower doctor in Virginia who ardently
believed in his young country’s ability to produce a native grape
suitable for winemaking. Later that century, a Missouri Norton
went on to win a competition in Vienna—long before California
wines, made from European varieties, rose to international dis-
tinction. Aer the grape’s brief soar to fame, it dissolved just as
quickly into oblivion but was kept alive by bootleggers during Pro-
hibition. Now, generations later, unique vintners such as Dennis
Horton, Jenni McCloud, and others, in states of the union, are
reviving America’s noble grape—our country’s homegrown answer
to Chardonnay and Merlot—and with it the potential for truly
American fine wine.
TODD KLIMAN is the food and wine editor and restaurant critic
of The Washingtonian. He won a James Beard Award in for his
Cooking—Wine & Spirits (CKB

writing, which has appeared in The New Yorker, Harper’s, Men’s Health,
1⁄8 x 1⁄4;
pages

----
National Geographic Traveler, The Washington Post Magazine, and
hardcover (Canada: ) the Best Food Writing anthologies. Kliman taught English and litera-
On sale// ture for years at American University and Howard University. He
British: Lippinco Massie McQuilkin lives with his wife and son in the Washington, DC area.
Translation: Lippinco Massie McQuilkin
First Serial: Crown an excerpt from the wild vine:
“What’s this stuff we’re drinking, anyway?” somebody asked at one point.
National publicity My friend said it was the native grape of America, a grape called Norton.
Major national print aention My wife said, “I thought Concord was the native grape.”
Author events and interviews out of New York “OK: correction. The native grape that makes a good, drinkable wine.”
and Washington, DC
“Hey,” someone piped up, “don’t knock Manischewitz.”
Online Promotion
Norton? All I could think of was Jackie Gleason’s famously gravelly bellyache:
• Advertising on HistoryChannel.com
“Hey, Nawwwwwwwwton!”
• Advertising on food and wine websites
• Poer Recipe Club feature It didn’t sound like the name of a wine, or anyway, a reputable wine; it
• Blogger outreach sounded like something with cartoon animals on the label of the bole. Real
• Read It Forward feature wines had French names that rolled off the tongue in an elegant procession
of vowels.
Cross-promotion with Norton Vineyards
Squinting, I scanned the fine print on the label for more information, much
Winery and wine industry contacts mailing the way I used to read liner notes as I lay on the floor and listened to my
Masthead mailing to food and wine magazines father’s old jazz records, in the hope that the words might illuminate some
aspect of the music (in the hope, too, that this illumination would, in turn,
Book Group-In-A-Box mailing illuminate some aspect of my father). No illumination, though I did fasten
Crown Buzz mailing onto one detail: In 1873, at an exhibition in Vienna, a bole of Norton was
declared one of the great red wines in the world. I turned the bole around
to look at the front of the label: Chrysalis Vineyards. I had just begun writing
a column about food and wine for a weekly paper in Washington, DC, and,
drunk though I was, I managed, somehow, to retain this piece of information.
There was always another column to write. It might come in handy.

•
CLARKSON
POT TER
INTHEGREENKITCHEN
Techniques to Learn by Heart
Alice Waters
From Alice Waters, bestselling cookbook author, celebrated chef,
and champion of the sustainable food movement, comes an indis-
pensable resource for cooks of all levels, featuring basic cook-
ing techniques and corresponding recipes, each demonstrated
by chefs and friends of Alice, including Thomas Keller, Deborah
Madison, Rick Bayless, Lidia Bastianich, and Dan Barber.
Hailed as one of America’s best and most influential chefs by the
James Beard Foundation, Gourmet, and the New York Times, Alice’s
impact upon the American table is irrefutable and long-lasting. In
In the Green Kitchen, Alice assembles cooks from across the
United States (who came to San Francisco in the summer of
to participate in Slow Food Nation) to demonstrate universal tech-
niques every home cook should know—from boiling noodles and
sautéeing greens to making chicken stock and baking bread. With
help from her chef friends, Alice teaches readers how to keep a
simple, green kitchen, using minimal equipment and focusing on
fresh, seasonal ingredients in this collection of recipes.
ALICE WATERS’s influence on American cooking is unrivaled.
Inspired by the markets of Paris, Waters opened Chez Panisse (named
Cooking (CKB Best Restaurant in America by Gourmet) in The Café at Chez

7⁄16 x
pages; full-color photographs
Panisse in and Café Fanny in
. She founded her career
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hardcover (Canada: ) on creating dishes around fresh, local, and seasonal ingredients long
ON SALE // before sustainability was in vogue. Alice has won many accolades
British: Collins McCormick Literary Agency for her food and environmental philosophies, most notably Bon
Translation: Collins McCormick Literary Agency Appétit’s Lifetime Achievement Award and the James Beard Best
First Serial: Crown Chef in America Award, Humanitarian Award, and Lifetime Achieve-
ment Award. In she created the Chez Panisse Foundation to
Major national publicity fund models of edible education in the public school system.
Major national print aention
Author events and interviews out of New York and
San Francisco
Online Promotion
• Advertising on food websites
• Advertising on green websites
• Advertising on Gothamist Network (Gothamist and SFist)
• Cross-promotion at AliceWatersGreenKitchen.com
Promotional materials available for authors featured in book
Buzz mailing to slow food and green organizations, farmers’
markets, and food industry contacts
Video available for online channels
ALSO BY ALICE WATERS

The Art of Simple Food
----

hardcover
(Canada: )
APARTMENTTHERAPY’S
•CLARKSONPOT TER
BIGBOOKOF
SMALLCOOLSPACES
Maxwell Gillingham-Ryan
For the millions of small-space dwellers unwilling to sacrifice
comfort and style, for millions of fans of the top design website
Apartment Therapy, and for the devoted readers of Domino, this
beautifully photographed guide is filled with creative ways to
enlarge the feeling of a space, decorate it with heaps of personality,
and make it a true home.
When Maxwell Gillingham-Ryan’s daughter was born, he and
his wife were living in a -square-foot studio in New York.
No stranger to being creative under space constraints, Maxwell
founded Apartment Therapy, which has now become the top
design website and a thriving online community, hosting more
than 3 million unique visitors a month on its main site and satel-
lites. Now, this frequently quoted authority on the subject of small
spaces presents the most beautiful, inspirational, and informative
resource for ideas. Sharing special, diminutive living rooms, kitch-
ens, offices, kids’ rooms, bedrooms, and more, Maxwell demon-
House & Home—Decorating (HOM) strates that from very lile space comes infinite possibility.
7⁄16 x 1⁄2; pages; - full-color photographs

---- “One part interior designer, one part life coach,” MAXWELL
hardcover (Canada: ) GILLINGHAM-RYAN is the cofounder of ApartmentTherapy.com,
On sale // which launched in April and is now one of the most popu-
All rights: Crown lar and influential design blogs in the country. With its satellites,
including OhDeeDoh.com (the nursery), Unpluggd.com (home
tech), TheKitchn.com, and Re-Nest.com (green home), Apartment
Therapy Media reaches million unique visitors per month. Max-
National television well is frequently interviewed in publications including the New
National radio York Times, the New York Post, House Beautiful, the New York Ob-
Author interviews out of New York server, and the Wall Street Journal. He is the author of Apartment
Therapy and Apartment Therapy Presents.
Author events out of Boston, Los Angeles,
San Francisco, and Washington, DC
Online Promotion
• Cross-promotion with Apartment Therapy and its
network of websites
• Advertising on design websites and blogs
• Advertising on lifestyle and gossip sites
• Social network advertising
Blow-ups available upon request
Resource mailing
•CLARKSONPOT TER
OTHERPEOPLE’S
REJECTIONLETTERS
Relationship Enders, Career Killers, and Other
Leers You’ll Be Glad You Didn’t Receive
Edited by Bill Shapiro
Following in the tradition of Other People’s Love Leers, Bill
Shapiro presents a colorful panoply of rejection leers (many
from famous people, such as A-Rod, Jimi Hendrix, and Andy
Warhol, among others) that, when taken together, offer humor,
insight, the comfort of shared experience, and, yes, even a lile
schadenfreude to anyone who has ever experienced rejection,
whether at the hands of a callous lover, potential employer, or
countless others with the power to say no.
Other People’s Rejection Leers is a collection of actual let-
ters by hundreds of Americans presented exactly as they were
wrien—rejections full of sting and bite, disdain and disinterest,
misjudgment and mistrust (and, yes, even encouragement). They
provide an uncensored look into the myriad types of rebuffs
people have experienced. From the smart of being dumped by
Humor (HUM a lover to the heartbreak of a child’s runaway leer, from the dis-
3⁄4 x
1⁄4 pages; full-color illustrations appointment of not geing a needed job to an insurance com-

--- - pany’s denial, every type of rejection leer was fair game for Bill
paper-over-board (Canada:
Shapiro. Ultimately, however, while rejection comes in many
On sale //
forms—personal, institutional, statistical—Other People’s Rejection
British: DeFiore & Co
Leers shows that one of the great universals in life is people’s
Translation: DeFiore & Co
First serial: Crown
desire for acceptance—and their ability to persevere even in the
face of disappointment.
Major national publicity BILL SHAPIRO is the editor in chief of Life.com. He has worked
in senior editorial positions in the magazine business for
years, including at Health, Men’s Journal, Details, Maxim, Self, and
Author interviews out of New York Parenting, among others.
Online promotion
• Advertising at USAToday.com
• Advertising on gossip and lifestyle websites
• Major promotion at author’s website,
OtherPeoplesRejectionLeers.com
• Blogger outreach
Buzz mailing to literary, Hollywood, and music agents
ALSO BY BILL SHAPIRO
Other People’s Love Letters

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paper-over-board
(Canada: )
FLOWERSCHIC
• CLARKSON POT TER
ANDCHEAP
Arrangements Made with Flowers Picked
from the Market or Backyard
Carlos Mota
Photography by William Waldron
Foreword by Margaret Russell
Cheap thrills are having beautiful flowers around all the time just
for the heck of it. With short lists of what you’ll need and clear
instructions for what to do, plus more than gorgeous and
inspirational color photographs, Flowers Chic and Cheap makes
decorating with flowers something you will want to do every day.
Carlos Mota, who has styled hundreds of the world’s most elegant
homes for Elle Decor, has a simple, secret weapon for brightening a
room with flowers: a handful of seasonal blooms (no more than four
types of flowers) from a place such as the grocery store, farmers’
market, or your backyard; a simple container—perhaps one found
in Wal-Mart, your recycling bin, or heirloom cabinet; and a touch
of whimsy. Flowers Chic and Cheap is inspired by our simplest and
Gardening (GAR most popular cookbooks, and each arrangement is accompanied
3⁄8 x 1⁄4; pages; full-color photographs by a brief “ingredient” list, a “recipe” for puing them together, and
--- - beautiful color photography that shows the completed arrange-
paper (Canada: ) ment. Additionally, there are tips, notes, and ideas throughout that
On sale //
shine with Carlos’s inimitable, friendly, and funny voice.
All rights: Crown
Editor-at-Large at Elle Decor, CARLOS MOTA has styled and
Major national print aention produced feature stories for Vanity Fair, the New York Times, New
York magazine, Harper’s & Queen, Travel + Leisure, Vogue, and O,
National television
The Oprah Magazine, among others. Carlos is also the designer of
Author interviews out of New York Casa Carlos Mota, a collection of six polyester-silk flower arrange-
Online Promotion: ments, sold exclusively through HSN.
• Advertising on cra and design websites
• Cross-promotion at Carlos.Mota.us
Buzz mailing to flower shows and botanical gardens
Resource mailing

• CLARKSON POT TER
CULINARYCAREERS
How to Get Your Dream Job in Food with Advice
from Top Culinary Professionals
Rick Smilow, President and CEO of the Institute of
Culinary Education, and Anne E. McBride
Turn a passion for food into a career with this comprehensive
guide that explores all facets of being a culinary professional,
both in the kitchen and out, for career changers and those just
geing started.
Working in food can mean cooking on the line in a restaurant, of
course, but there are so many more culinary career paths. No
one knows this beer than Rick Smilow, president of the Institute
of Culinary Education (ICE)—the award-winning culinary school
located in New York City—who has seen ICE graduates go on to
top jobs both in and out of professional kitchens. Tapping into that
vast alumni network and beyond, Culinary Careers offers candid
job portraits of dozens and dozens of coveted jobs at all levels.
Read about the inspiring—and oen unconventional—paths individ-
uals took to reach their current positions. From whether to aend
culinary school or not to what to expect at a job interview, every
career question is answered. Supplemented with tried-and-true
Cooking/Business & Economics—Careers
(CKB/BUS
advice for anyone looking to break into the food world, Culinary
3⁄8 x ; pages Careers is a must-have resource for first-time job seekers as well
---- as midlife career changers.
paper (Canada: )
RICK SMILOW is the president and CEO of the Institute of
On sale //
Culinary Education (ICE). He acquired ICE from the estate of
All rights: Crown
Peter Kump in and has expanded the school substantially
since that time. Previously Smilow was an entrepreneur in the
National publicity consumer products industry and held positions at Nabisco Brands
National print aention USA. ANNE E. McBRIDE is a writer who has collaborated on two
National radio cookbooks with celebrated pastry chef François Payard.
Author interviews out of New York
Online promotion
• Advertising on food and culinary career websites
• Poer Recipe Club feature
• Eblast to guidance counselors
• Cross-promotion with academic marketing
Buzz mailing to culinary schools and food industry
contact list
•CLARKSONPOT TER
WHATTODOWHEN
NOONEHASACLUE
Advice for the Brave New World of OMFG
Stephanie Pierson and Barbara Harrison
Never before has there been a road map for what to do in the age
of Twier, legal gay marriage, and genetic tests to gauge your un-
born child’s athletic abilities in a “post-racial” America.
In a divorce, it used to be who gets the child? Now it’s Who gets
the dog . . . Daddy’s ashes . . . the Kaballah coach? Your partner
insists that if you really love him, you’ll give him your password.
Should you? The woman in the next stall is yakking on her cell
phone—is it okay for her to talk? Is it okay for you to flush? It’s dif-
ficult to tell what’s expected of you today when the private is now
public; there are few—if any—boundaries. Stephanie Pierson and
Barbara Harrison have surveyed the experts to help us manage
bizarre modern quandaries—when it comes to technology-induced
challenges, modern dating, and dining. What to Do When No One
Has a Clue is a humorous guide to handling confusing situations in
a collected and smart way.
STEPHANIE PIERSON is a former creative director at a major
New York advertising agency. She is also the author of the book
Males, Nails, Sample Sales, and has wrien magazine articles for
the New York Times, New York magazine, and Metropolitan Home.
BARBARA HARRISON is a direct-marketing specialist. Stephanie
and Barbara have a column on contemporary behavior in The
Reference—Etiquee/Humor (REF/HUM)
1⁄2 x
1⁄4 pages; line drawings Atlantic Monthly and can be found guest blogging on the Huffing-

---- ton Post website.

hardcover (Canada: )
On sale//
an excerpt from what to do
British: The Creative Culture, Inc. when no one has a clue
Translation: The Creative Culture, Inc.
First Serial: Crown
Do you need to lie to your kids about everything
you did in high school?
National publicity “Younger kids want perfect, idealized parents. Later, in their need
National print aention to separate, they start to see their parents as the most unfair,
stupid people on the planet. They will find plenty to complain
Author interviews out of New York about no maer what, so pick and choose what ammunition you
Online Promotion hand out.”
• Advertising on parenting websites and blogs —ALEXISJOHNSON family therapist
• Social network advertising “I’m prey honest. I told them that I smoked once in a while.
• Books for Beer Living feature I experimented with pot. And that I had been drunk at a few
• Blogger outreach parties. But I didn’t kill anyone. Until I became a doctor . . .
I’m kidding!”
Resource mailing
—A top Houston neurosurgeon who has two teenagers
P.O.P. and a sense of humor

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-copy L-card display available
You’re standing in the dog park, deep in thought,
(Canada:

when someone’s Dalmatian stops at your side,
and pees on your leg. What do you do?
“It’s never appropriate for you to discipline someone else’s dog
unless the dog is aacking you (or someone near you) and you
need to intervene to save life or limb.”
—PATMILLERCertified Dog Behavior Consultant
and Certified Pet Dog Trainer, and author of four books,
including The Power of Positive Dog Training
KIDS’CAKES
•POT TERCRAFT
FROMTHEWHIMSICAL
BAKEHOUSE
And Other Treats for Colorful Celebrations
Liv Hansen and Kaye Hansen
From the mother-daughter baking and decorating team the
media loves, this trove of recipes and ideas will help home bakers
conjure up a colorful world of pixie dust or pirate’s treasure for
their kids.
Chocolate fairies dance atop a woodland cake surrounded by magic
cookie wands and tea party cupcakes; extraterrestrial cupcakes
orbit a -D rocket cake; a spooky mummy mask cake watches over
pudding-filled chocolate cauldrons. No maer what a child fan-
cies, Kaye and Liv offer unique ideas and kid-friendly confections
for everything from birthday parties to sleepovers to holiday get-
togethers to everyday occasions—as well as ways to get the kids
involved in the simpler steps of these spectacular creations.
KAYE HANSEN is a self-taught baker and the owner of the
Cooking—Cakes (CKB Riviera Bakehouse in Westchester, the bakery of choice for devoted
7⁄16 x pages; full-color photographs
customers from Albany to New York City. LIV HANSEN was
and - black & white illustrations

---
- trained as a painter before turning her eye for color and composi-
hardcover (Canada:
) tion to buercream and melted chocolate. The bakery has been
On sale // featured in the New York Times, and the Hansens have appeared
All rights: Crown on Today, the Food Network, the Early Show, and The View. Both
Kaye and Liv reside in Rockland County.
National publicity
National print aention
National television
Online Promotion
• Cross-promotion at WhimsicalBakehouse.com
and RivieraBakehouse.com
• Advertising on cra websites
• Advertising on food and baking blogs
• Food blogger outreach
Promotional materials available
Resource mailing
ALSO BY THESE AUTHORS:
The Whimsical Bakehouse Little Cakes from the Christmas Cookies from

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- Whimsical Bakehouse the Whimsical Bakehouse
paper
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(Canada: ) hardcover hardcover

(Canada: ) (Canada: )
•CLARKSONPOT TER
PETERSON’SHAPPY
HOUR
Spirited Cocktails and Helpful Hints
to Brighten Daily Life
Valerie Peterson
Peterson’s Happy Hour contains recipes for refreshing pick-me-
ups to take the edge off predictably stressful or surprisingly
excruciating situations, and to help you make your own Happy
Hours on even the darkest day.
Life is full of surprises—and sunny days that quickly turn rainy.
Whether expected (tax audit; meeting your fiancé’s ex-wife; ex-
plaining the house arrest to your perfect eHarmony match) or not
(spilling coffee on your lap first thing in the morning; rude post of-
fice line-cuers; the hostage situation in the cafeteria delaying your
lunch), life’s minor mishaps, pey grievances, and social stresses
can oen be alleviated with the right wet for your whistle.
Now, the author of Peterson’s Holiday Helper presents a brand-
new bitingly wiy yet charmingly upbeat collection—this time of
anxiety-inducing situations that can (and probably will) befall
you at any time of year. Each is accompanied by corresponding
Cooking—Wine & Spirits (CKB
refreshingly delicious recipes developed to fix them—or at least to

x

pages; - full-color photographs help you temporarily forget them.

--- - VALERIE PETERSON is a writer whose articles have appeared
in the New York Times, and a filmmaker whose work has received
On sale//
recognition in film festivals. She is the author of Peterson’s Holiday
All rights: Crown
Helper and the coauthor of several books on cookie decorating.
A native of Yonkers, New York, she now lives in (and enjoys an
National publicity occasional) Manhaan.
Online Promotion
• Advertising on liquor blogs and websites
• Cross promote on author’s websites,
ValeriePetersonInk.com and
PetersonsHolidayHelper.com, including enewsleer
• Read It Forward feature
Promotional materials available
Blow-ups available upon request
Resource mailing
ALSO BY
VALERIEPETERSON
Peterson’s Holiday Helper

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hardcover
(Canada:

•CLARKSONPOT TER
THECIAOBELLABOOK
OFGELATOAND
SORBETTO
Bold, Fresh Flavors to Make at Home
F. W. Pearce and Danilo Zecchin
From the premier gelato and sorbeo makers in the country, this
is the must-have guide to re-creating Ciao Bella’s award-winning
unique and classic flavors—as well as inventing hundreds of your
own original combinations.
Supermarkets across the United States sell Ciao Bella’s products.
Customers flock to their main stores and designated pop-
ups. Ciao Bella is simply the # commercial brand of gelato and
sorbeo in the country, and now they will share their secrets with
frozen dessert lovers everywhere. Co-founder F. W. Pearce and
chef Danilo Zecchin, the mastermind behind many of Ciao Bella’s
creative flavors, celebrate the beauty of using simple ingredients
in easy recipes. The magic of this book: By mastering just one base,
readers can make an infinite number of flavors.
Cooking—Desserts (CKB F. W. PEARCE is the founder and DANILO ZECCHIN is the
7⁄16 x ; pages; full-color photographs chef and chief flavor creator of Ciao Bella. Fondly called America’s

---
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Gelato, Ciao Bella began in New York’s Lile Italy in
. Ciao
hardcover (Canada:

On sale //
Bella has set the dessert standard for innovation and supreme
indulgence with its collection of ultra-premium ice cream and sor-
All rights: Crown
bet pints. Oprah chose their Blood Orange sorbeo as one of her
“favorite things,” and the company has received awards from
National publicity the National Association for the Specialty Food Trade. Featured
National print aention as the subject of a full episode of The Apprentice, Ciao Bella has
Author interviews out of Florida appeared in hundreds of media outlets.
Cross-promotion with Ciao Bella
Online promotion
• Advertising on food websites
• Food blogger outreach
Promotional materials available for Ciao Bella stores
and retail partners
Read It Forward promotion
Resource mailing
•CLARKSONPOT TER
AMERICANHEART
ASSOCIATION
QUICK&EASYMEALS
More Than Healthy Recipes and Time-Saving
Tips for Shopping, Planning, and Eating Well
American Heart Association
The American Heart Association presents a revised and retitled
edition of its classic Meals in Minutes, with updated health in-
formation and more than delicious low-fat, low-cholesterol
recipes—most of which can be made in minutes or less—includ-
ing all-new recipes to please today’s palate and result in big
savings for the family.
Americans are busier than ever, and at the end of a long day, they
are oen overwhelmed by the idea of cooking a healthy sit-down
dinner. In Quick & Easy Meals the AHA teaches home cooks that
healthy meals can be simple, cheap, and prepared in less time than
it takes to order out. As all the recipes in this book prove, health-
ful food can be low in total fat, saturated fat, and cholesterol—
and moderate in sodium—and still look appealing and taste great.
Including everything from appetizers to main courses, breakfast
dishes to desserts, and updated with new time-saving tricks and
tips—this revised edition is the perfect addition to any busy home
cook’s kitchen.
Cooking (CKB
THE AMERICAN HEART ASSOCIATION is the nation’s
1⁄8 x 1⁄8;
pages

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premier authority on heart health. Its bestselling library of cook-
hardcover (Canada:) books and guides includes: The New American Heart Association
On sale // Cookbook, th Edition; American Heart Association No-Fad Diet;
British: American Heart Association American Heart Association Low-Salt Cookbook, rd Edition;
Translation: American Heart Association American Heart Association Low-Calorie Cookbook; and American
First Serial: Crown Heart Association Quick & Easy Cookbook.
National publicity
National print coverage
Online Promotion
• Advertising at USAToday.com and Prevention.com
• Cross-promotion at AmericanHeart.org
Promotional materials available for AHA
publications, events, and conferences ALSO BYTHEAMERICANHEARTASSOCIATION
The New American American Heart American Heart American Heart American Heart American Heart American Heart
Heart Association Association Association Low-Salt Association Low-Calorie Association Quick Association Complete Association Low-Fat,
Cookbook, 7th Edition No-Fad Diet Cookbook, 3rd Edition Cookbook & Easy Cookbook Guide to Women’s Low-Cholesterol

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- Heart Health Cookbook, th Edition
paper paper paper paper paper
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(Canada: (Canada: (Canada: (Canada: (Canada: hardcover paper
(Canada: (Canada:
•CLARKSONPOT TER
INFASHION
From Retail to the Runway, Everything You Need to
Know to Break Into the Fashion Industry
Annemarie Iverson
Land a coveted position at a top-of-the-line company with the
help of In Fashion. No other industry promises an exciting mix of
beauty, glamour, big bucks, and creativity, but catching a break in
this highly competitive industry can be extremely frustrating. With
more than years inside America’s top magazines and beauty
brands, Annemarie Iverson knows all the ins and outs of how to
succeed in this industry, and she tells all in this book. Regardless
of who or what you know, her advice will help you discover what
jobs exist and figure out how to get your foot in the door at pres-
tigious companies. A practical guidebook, In Fashion has the tools
that help you assess your personality and work skills, as well as
an exhaustive list of jobs—from clothing designer, photographer,
and hair stylist, to magazine editor, buyer, and visual merchandiser—
that suit every type of person. You’ll even get a glimpse inside some
companies through interviews with people at top companies, such
as Nicole Miller, Hearst, and Neiman Marcus. In Fashion is the must-
have guide to make your fashion dream job a reality.
Art—Fashion/Business & Economics—Careers
ANNEMARIE IVERSON is the former editor in chief of both
(ART/BUS
3⁄8 x
1⁄4 pages; line drawings and charts Seventeen and YM magazines, and for more than eight years she

---- worked as the fashion and beauty news director of Harper’s Bazaar

paper (Canada:

under the legendary Liz Tilberis. Iverson has also wrien two New
ON SALE // York Times bestsellers, Bobbi Brown Beauty and Teenage Beauty,
All rights: Crown and she helped Liz Tilberis with her autobiography. Currently, she
is a consultant for beauty brands, including Clinique, Origins, and
National publicity Calvin Klein.

Author events and interviews out
of New York THE FOUR FASHION TRIBES
Online Promotion
• Advertising on fashion and fashion- CREATORS are fashion designers and CRITICS are anyone who has an
job-posting websites their court. They exist at the center opinion about what the creator
• Targeted search advertising of the fashion universe around which creates and expresses that opinion
Cross-promotion with academic marketing all the other planets orbit. in fashion magazines, on television,
and on the Internet.
Eblast to guidance counselors
VISUALIZERS are people who bring
Design school mailing
fashion to life. Stylists are visualizers, SELLERS comprise the business of
Resource mailing probably the fastest growing, most fashion. The guy helping you “find your
appealing new role out there. Also size” in jeans at the GAP is called a
among the visualizers are photog- retail sales associate, but he’s a seller.
raphers, illustrators, models, hair So are the entire publishing staffs of
stylists, and makeup artists. Together, fashion magazines and the parts of
this team of people is charged with advertising agencies that scare up
the task of presenting next season’s business and maintain relationships
clothes and accessories in advertis- with clients. Public relations, merchan-
ing and editorial in a compelling way. dising, and marketing also fall under
this category: Ultimately their perfor-
mances are judged by what sells.
•CLARKSONPOT TER
selected backlist
Everyday Food: Great Food Fast The Art of Simple Food Relaxed Cooking with Curtis Stone
The Editors of Martha Stewart Living Magazine Alice Waters Curtis Stone

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paper with flaps hardcover hardcover
"CAN$ "CAN$ "CAN$
Larousse Gastronomique Rachael Ray’s Book of Fresh Mexico

Librarie Larousse Rachael Ray Marcela Valladolid

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hardcover paper with flaps paper with flaps
"CAN$ "CAN$ "CAN$
watson-
guptill
Amphoto Books, Billboard Books,
and Watson-Guptill Books
www.Watson-Guptill.com
MODELINGTHEFIGURE
INCLAY TH
ANNIVERSARYEDITION
A Sculptor’s Guide to Anatomy
Sculpture by Bruno Lucchesi;
Text and Photographs by Margit Malmstrom
Master sculptor Bruno Lucchesi’s classic anatomy reference book,
designed to teach sculptors not only where each bone and muscle
goes, but how it is modeled in clay!
Modeling the Figure in Clay is meant for a special group of people
who think, see, and understand form best in the round; namely,
•WATSON-GUPTILL
sculptors. This book offers readers an opportunity to experience

a guided tour of the human form, as one of the foremost contem-
porary sculptors creates a figure in clay—literally from the inside
out—starting with the skeleton, laying on the muscles to show male
and female anatomy, and finishing with a complete figure sculpture
with every detail of face and hair carefully modeled.
BRUNO LUCCHESI was born in Lucca, Italy. He studied at the
Art Institute in Lucca and later in Florence. Since his arrival in the
Art—Sculpture United States in his work has been added to the collections
81⁄4 x pages; black-&-white photographs of the Whitney Museum of American Art, the Brooklyn Museum,
978-0-8230-3096-5
the Dallas Museum, among many others. Lucchesi has received
paper (Canada: )
On sale /
/
awards from the National Academy, which elected him a member
in the National Arts Club, the Architectural League, was
All rights: Crown
a Guggenheim Fellow in –, a Gold Medal award from the
National Academy of Design in and was awarded the Polich
National publicity
Tallix Foundry Prize from the National Sculpture Society in
Promotion at The College Art Association and The
National Arts Materials Trade Association trade shows
Academic marketing
FASTTRACK
PHOTOGRAPHER
REVISEDAND
EXPANDED
Discover Your Unique Advantage
in Professional Photography
Dane Sanders
A groundbreaking approach for aspiring and working photogra-
phers in all genres who want to best position their unique strengths
for success in today’s competitive photography industry.
•AMPHOTOBOOKS
This empowering book by popular photographer and speaker Dane
Sanders inspires working photographers and other creatives to
define their commercial identity based on personality, raw abili-
ties, and circumstances, then enables them to devise a foolproof
plan for a more fulfilling, recession-proof approach to the business.
Includes free access to an online assesment tool readers can use to
identify their key strengths and help define the photographer they
were meant to be.
DANE SANDERS is a Southern California–based event photogra-
pher. A frequent speaker for Adobe and Pictage, he has been featured
in such publications as Rangefinder, Professional Photographer, and
American Photo. He has lectured at PhotoPlus Expo, and speaks
Photography—Careers (PHO) regularly at WPPI, Imaging USA, and Kevin Kubota’s Digital Photo
1⁄2 x
1⁄4; pages Bootcamp, in addition to leading Fast Track workshops nationwide.
ISBN/EAN:
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-- He can be found at www.danesanders.com; www.facebook.com/
paper (Canada:) people/Dane-Sanders; and www.twier.com/danesanders.
On sale //
All rights: Crown
from the preface:
National publicity
National print aention If you’re looking for a technical book on how to take beer photo-
graphs, this is not the book for you. This is not a “how to” book, at
Online Promotion: least not in the traditional sense. This book has loier goals. It is
• Advertising on PDN.com meant to tempt you into a fundamentally different way of approach-
• Promotion on photo sites such as Smugmug.com, ing photography, one that begins not with the photograph but with
Rangefinder.com, and Thisweekinphotography.com something far more interesting: you.
• Cross-promotion on author’s website,
The value in these pages has less to do with how to create beer
DaneSanders.com
output and more to do with creating a more valuable photographer
Academic marketing to photography and art programs behind the lens. It’s about a new approach to becoming a profes-
sional photographer at this radically unique moment in the history
Promotion at PhotoPlus and The Wedding & Portrait
of commerce. So, if you’re just starting out or if you’re beating your
Photographers International Convention
head against the wall wondering why your hard work isn’t working,
this is the book for you.
But this is more than a book. It’s a system of thinking that will first
alter your take on who you are as a photographer and second,
expand what you thought was possible for you in the world of
photography. You will learn how to connect where you and your
photography are today with what you were meant to be as a
professional photographer tomorrow.
The only assumptions this book makes are that you are passionate
about photography and that you’re determined to generate wealth
from it. With those two commitments firmly in place, let’s take a ride
that I hope will change much of what you previously believed about
this cra and your potential within it.
SHONENARTSTUDIO
Everything You Need to Create Your Own
Shonen Manga Comics
Yishan Li with Yishan Studio
Targeted to a range of shonen manga enthusiasts—young males
typically between the ages of early teens to early twenties.
Shonen manga means boys’ comics—those comics read primarily by
boys. This type of manga is more action- and hero-oriented than
shoujo, the girls’ manga. Shonen Art Studio demonstrates the myriad
ways that shonen manga characters and background scenes can
be personalized, adapted, and customized, and reveals the secrets
of manga storytelling, pacing, and panel and page composition.
•WATSON-GUPTILL
The accompanying CD includes gutsy contemporary heroes, cute

girls, supporting casts, backgrounds, page layouts, speech bal-
loons, tones, speed lines, fonts, and effects—everything a budding
mangaka could ever need to create his own, professional looking
shonen comics.
YISHAN LI is a professional manga artist living in Edinburgh,
Scotland. Her work has been published in the UK, US, France, and
Switzerland. With many published books under her belt, Yishan
also draws a monthly strip, The Adventures of CG! for CosmoGirl!.
Art—Techniques/Art—Cartooning (ART
/ART Her Beijing-based company, Yishan Studio, is made up of a small

1⁄4 x
pages; full-color illustrations group of artists who has published many manga titles in the US.

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On sale //
British: The Ilex Press Limited
Translation: The Ilex Press Limited
First Serial: Crown
National publicity
Online Promotion:
• Advertising on ICv2.com
• Outreach to comic and manga blogs
• Cross-promotion on author’s website, LiYishan.com
Promotion at New York Comic-Con and San Diego
Comic-Con
ALSO BY YISHAN LI
Shoujo Art Studio

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hardcover
(Canada:
CARTOONCUTE
ANIMALS
How to Draw the Most Irresistible Creatures
on the Planet
Christopher Hart
For a broad audience of aspiring cartoonists and animators who
are looking to infuse personality into their animal drawings and
make them irresistibly appealing.
Cartoon animals are the essential subject maer for all cartoon-
ists and animation artists, whether they are aspiring or professional.
From TV animation to animated movies and comic strips, animals are
the stars, especially the cutest and most adorable types. Until now,
•WATSON-GUPTILL
with the publication of Cartoon Cute Animals, there hasn’t been a
book that specifically focuses on this area of cartoon animals. As
bestselling author Chris Hart shares in depth in his latest tutorial,
there is a secret to developing charming, cute, and irresistible ani-
mals. Each page features heart-melting, appealing characters. Gone
are the goofy personalities and vicious predators seen in other car-
Art—Cartooning (ART toon animal tutorials. This book is totally devoted to the warm and

1⁄2 x pages; black-&-white illustrations fuzzy world of creatures that everyone can’t help but love. And in

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- a fresh twist, the book shows many exotic animals, which also make
paper (Canada: )
for wonderfully cute characters. So in addition to many examples
On sale //
of the cuddliest dogs, cats, and bunnies, there are a whole host of
All rights: Crown
charming exotic animals: ferrets, badgers, lemurs, walruses, zebras,
sea oers, toucans, ostriches, pelicans, and much more!
National Publicity
CHRISTOPHER HART is the world’s bestselling author of draw-
Advertising in School Library Journal ing and cartooning books. His books have set the standard for art
Online Promotion instruction, both nationally and internationally. Renowned for up-
• Advertising on ICv.com to-the-minute content and easy-to-follow steps, all of Hart’s books
• Outreach to family friendly activity sites have become staples for a new generation of aspiring artists and
• Cross-promotion on author’s website, professionals, and they have been selected by the American
ChrisHartBooks.com Library Association for special notice.
ALSO BY CHRISTOPHER HART
The Cartoonist’s Big How to Draw Humongous Book

Book of Drawing Animals Cartoon Animals of Cartooning

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paper paper paper
"CAN$ "CAN$ "CAN$
DIYARTATHOME

Simple Projects for Chic Décor on the Cheap
Lola Gavarry; Photography by Hiroko Mori
For craers and home decorators who want to bring a personal
touch to their décor but don’t have the money to purchase origi-
nal art—or the time (or talent) to aend art school.
DIY Art at Home shows how easy it is to create modern master-
pieces by using a few simple art supplies and the full-size templates
that are also included. The book begins with The Practical Studio,
which outlines the materials and tips that you’ll need to get started.
The five chapters that follow—Living Room Spirit, Kitchen Inspira-
tions, Bedroom Influences, Office Décor, and Sweet Expressions—
offer
fresh, beautiful, step-by-step projects for every room,
•WATSON-GUPTILL
all with a clean, modern aesthetic that will complement virtually

every style of decorating.
LOLA GAVARRY is a designer who creates artwork for residen-
tial clients throughout France. HIROKO MORI is a commercial
photographer based in Paris.
Cras & Hobbies—Graphic Arts (CRA

7⁄16 x pages; full-color illustrations with 15 templates

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paper (Canada:

On sale //
British: Crown
Translation: Hachee Livre S.A.
First Serial: Crown
National publicity
Online Promotion:
• Advertising on ApartmentTherapy.com
• Outreach to DIY sites
Promotion at The Cra & Hobby Association
trade show
Academic marketing
KNITTING
MOCHIMOCHI
Super-Cute Strange Designs
for Knied Amigurumi
Anna Hrachovec
For beginner and intermediate-level kniers seeking the Japa-
nese-style cuteness of crocheted amigurumi toys in knied toy
designs.
In Kniing Mochimochi, knied amigurumi guru Anna Hrachovec
offers instruction on the basic supplies and techniques needed for
kniing colorful (and humorous) paerns that have the same
fun, wiy sensibility as their crocheted counterparts—along with

•WATSON-GUPTILL
how-to on creating an original toy design.
ANNA HRACHOVEC launched Mochimochi Land (mochimochi-
land.com), a website and brand of knied toy paerns, in early
To design her toys, Anna draws inspiration from Japanese
kawaii (cute) culture and children’s illustrators such as Dr. Seuss.
Her original knied creations have been featured on The Martha
Cra & Hobbies—Kniing (CRA Stewart Show, around the web, and in print, and have been exhib-

1⁄2 x pages; full-color illustrations
ited in galleries in New York, Seale, and Tokyo. In addition to her

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paper (Canada: ) website, she maintains a blog (hp://mochimochiland.com/weblog)
On sale // and a Flickr group (Mochimochi Land’s Photostream). There’s even
All rights: Crown a Ravelry group for Anna’s fans (Mochimochi Land Lovers).
National publicity
Online Promotion:
• Advertising on Ravelry.com
• Outreach to kniing bloggers
mochimochiland.com
• Craernews e-newsleer feature
Promotion at The Cra & Hobby Association and
The National NeedleArts Association trade shows
CONTEMPORARY
LANDSCAPE
PHOTOGRAPHY
Professional Techniques for Capturing
Spectacular Seings
Carl E. Heilman II, with Greta Heilman-Cornell
Amateur photographers interested in capturing stunning land-
scape images get up-to-the-minute techniques and inspiration in
this lushly illustrated guide from a master photographer.
This gorgeously illustrated book is a complete course in taking
professional-caliber photographs of nature and urban landscapes,
•AMPHOTOBOOKS
covering everything from gear and outdoor safety to exposure and

composition techniques, lighting options for various wilderness
Photography—Techniques (PHO

1⁄4 x
1⁄4; pages; full-color photographs seings, creative effects, and an entire chapter of post-processing
ISBN/EAN:
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paper (Canada:
)
Award-winning photographer CARL E. HEILMAN II has been
On Sale //
photographing the North American wilderness landscape since
British: The Ilex Press Limited His photography has been published in Outside, National
Translation: Crown
Parks, Adirondack Life, and other magazines, as well as in nine
First Serial: The Ilex Press Limited
books of photography, including The Adirondacks (Rizzoli, )
and The Maine Coast (Rizzoli, ). He has also presented on PBS
and is a skilled outdoorsman, craing his own snowshoes and run-
Online Promotion: ning outdoor photography courses across the United States. This is
• Advertising on PDN.com and ShuerBug.com
his first instructional photography book. Carl can be found at
• Cross-promotion at author’s website,
www.carlheilman.com.
www.CarlHeilman.com
Academic marketing to photography programs
Promotion at PhotoPlus
THEPHOTOGRAPHER’S
LIGHTINGTOOLBOX
A Complete Guide to Gear and Techniques
for Professional Results
Brian Stoppee
A comprehensive yet easy-to-follow introduction to lighting gear,
setups, and techniques that amateur and semipro photographers
will turn to again and again as an essential reference.
Photography is all about light, yet light remains one of the most
confusing, intimidating topics for amateur photographers. This
practical reference from successful photographer and author Brian
Stoppee breaks it all down, from simple explanations of light and
•AMPHOTOBOOKS
its properties to the various kinds of light, exposure techniques,
and most important, a comprehensive introduction to lighting
gear and techniques for the four main types of lighting: natural,
modified, continuous, and flash. The result is an indispensable ref-
erence for photographers interested in learning to use light for
more professional results.
BRIAN STOPPEE is a professional photographer and co-owner
(with his wife, Janet) of M2 Media Studios, Inc., based in the Blue
Photography—Techniques (PHO
Ridge Mountains of Virginia. He is co-author of The Photographer’s

1⁄2 x ;
pages; full-color photographs Guide to Using Light and Stoppees’ Guide to Photography & Light.

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paper (Canada:
)
On Sale /
/
All rights: Crown
National publicity
Online Promotion:
• Advertising on PDN.com and ShuerBug.com
• Photo blogger outreach
• Cross-promotion at author’s website,
www.MMedia.com
Academic marketing to photography programs
ALSO AVAILABLE
The Photographer’s
Guide to Using Light
Ted Schwartz
and Brian Stoppee

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paper (NCR)
BAGSINBLOOM
Customizable Flower Purses with Easy
Embroidery Stitches and Simple Paerns
Susan Cariello
For sewers and stitchers who are looking for easy-to-sew, stylish
purse designs that feature prey stitched floral motifs.
In Bags in Bloom, accessories designer Susan Cariello shows how
to embroider and sew stunning handbags and purses that feature
beautiful embroidered floral motifs. Following a chapter on finding
inspiration and an overview of the necessary materials and tools
are step-by-step instructions for stitching embroidery motifs
and sewing and adapting the purse templates at the back of the
book. The stylish purse designs and the stitched flowers that
•WATSON-GUPTILL
adorn them both follow the seasons and incorporate a wide vari-
ety of shapes, colors, and fibers. The purses are accessible to new
sewers, while experienced stitchers looking for floral embroidery
with a fresh twist will be inspired by the creative potential of com-
bining and modifying simple motifs.
SUSAN CARIELLO produces limited-edition collections of
handmade, hand-embroidered, and hand-embellished bags and
Cras & Hobbies—Embroidery "CRA
accessories. She is a graduate of Central Saint Martins College of

1⁄4 x 1⁄4 pages; full-color illustrations
Art & Design in London, and has worked in New York and London
and black-&-white illustrations

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as a textile print and embroidery designer.
paper (Canada: )
On sale / /
British: Breslich & Foss Ltd
Translation: Breslich & Foss Ltd
First Serial: Crown
National publicity
Online Promotion:
• Advertising on Craster
• Craernews e-newsleer feature
SusanCariello.co.uk
• Cra blogger outreach
Promotion at The National NeedleArts Association
and The Cra & Hobby Association trade shows
THEARTOFMETAL
CLAYREVISED
ANDEXPANDED
WITHDVD
Techniques for Creating Jewelry
and Decorative Objects
Sherri Haab
For metal clay and polymer clay enthusiasts, jewelrymakers, bead-
ers, and other craers who want the latest information on metal
clay, from the most authoritative source on the medium.
•WATSON-GUPTILL
Since it was first published in The Art of Metal Clay has
introduced thousands of readers to metal clay—the moldable,
malleable clay that becomes pure metal aer it’s fired—and
become the metal clay classic. Now author and jewelry-making
instructor Sherri Haab has updated her bestselling book with the
most current information on this revolutionary medium, including:
• the new bronze and copper clays, with must-have instructions for
successful firing and techniques for creating stunning jewelry
Cras & Hobbies—Jewelry (CRA) • new bead projects: creating beads around silver cores, bronze

1⁄2 x 7⁄8; pages; full-color illustrations; DVD beads, and bead caps for lampworked beads
ISBN-/EAN$
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• up-to-date, detailed information on firing with stones, plus a
paper with flaps (Canada:
)
On sale / / new technique for seing delicate stones
All rights: Crown • recently developed methods for water etching and electro-etching
• new techniques for working with pigments and enamels
National publicity • all-new, inspiring galleries of work by prominent metal clay artists
National print aention • a companion DVD with bonus projects
Author events and interviews out of Provo/Salt Lake SHERRI HAAB is an award-winning author of several adult cras
City, UT titles, including Metal Clay and Mixed Media, The Art of Resin
Jewelry, and Beaded Macramé Jewelry, all published by Watson-
Online Promotion:
• Advertising on Craster and Crazine Guptill. (Among her bestselling children’s titles are The Incredible
• Cra blogger outreach Clay Book and Nail Art, both of which have sold more than million
• Cross-promotion on author’s website, SherriHaab.com copies.) A certified instructor in both Precious Metal Clay and Art
• CraerNews e-newsleer feature Clay Silver, she teaches jewelry-making classes internationally.
Promotion at The Cra & Hobby Association Trade Show
ALSO BY SHERRI HAAB
The Art of Resin Beaded Macramé Metal Clay and Mixed

Jewelry Jewelry Media Jewelry

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(CAN: (CAN: (CAN:
THENEWFACEOFJAZZ
An Intimate Look at Today’s Living Legends
and the Artists of Tomorrow
Cicily Janus
The New Face of Jazz is for all those jazz fans who want an
in-depth look at who and what is hot on the jazz scene today—not
another survey of the history and long-gone legends of yesteryear.
The jazz scene is hoer than ever, and the jazz community is pas-
sionate, eclectic, and inspirational. This book spotlights more than
150 artists, as well as covers venues, festivals, media, and educa-
tional programs across America, so that anyone in any part of the
country can learn where and how they can see a live jazz concert,
hear jazz on the radio, or learn about new artists.
CICILY JANUS is a musician, writer, and passionate supporter
of jazz. Currently, she is a jazz instructor at Broadmoor Academy of
Music in Colorado Springs, CO, as well as a writer for Downbeat mag-
azine. Other writing credits include interviews and reviews in Rocky
Mountain Jazz, Opium Magazine, and Outsider Writers. She also
began a tri-annual writer’s retreat series in Vail, CO, and Taos, NM.
•
Music—Jazz (MUS
x
pages; black-&-white photographs
ISBN-
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paper (Canada:
)
On sale //
profile excerpt:
All rights: Crown
Grammy Award–winner Marcus Miller has been a heavy hitter on
the scene since his teenage years. Miller has toured, produced,
performed, and recorded with Roberta Flack, Grover Washington
National publicity
Jr., Stanley Clarke, Victor Wooten, and David Sanborn. As one of
National print aention the most talented and innovative musicians of our time, Miller is
changing the scene with his approach by incorporating all genres
Online Promotion
into his music, and he’s beefing up the live music arena to bring
Cross-promotion on author’s website,
the entertainment aspect of jazz back into the mainstream.
NewFaceofJazz.com
“I’ve found that there are things you can say more clearly
Academic marketing
with music than you can say with words about the essential
qualities of life. I’ve been in countries where I can’t say
hello to an audience, but after I’ve finished playing there’s a
connection because the music said everything they needed
to know about me. The music is so real and primary, it’s an
advantage to figuring things out. I’ve figured out that you
have to write your own rules to this game. That way, you
know when you’re winning. It’s helpful to sit down and say,
‘What is it that I would like to accomplish for myself?’ To
live a completely balanced life isn’t everyone’s goal, but it’s
mine. And in the context of my own game, I’m winning so
far. It’s a beautiful world, and I’m happy with my path.”
—MARCUSMILLER
BOTANICALDRAWING
INCOLOR
A Basic Guide to Mastering Realistic Form
and Naturalistic Color
Wendy Hollender
A thorough immersion in the art of botanical drawing, this book
will aract both aspiring and more experienced artists seeking
scientific accuracy and the illusion of
-dimension in their botani-
cal artwork.
Based on author Wendy Hollender’s classroom demonstrations at
the New York Botanical Garden—the largest program of its kind
in the world—Botanical Drawing in Color is grounded in the basic
•WATSON-GUPTILL
principles of drawing as they apply to the botanical forms of plants
and flowers. Colored pencil techniques and color theory are intro-
duced to help artists create realistic forms and naturalistic colors.
An emphasis is placed on close observation of plants and their
life cycle, so that readers can deepen their understanding of the
natural world.
WENDY HOLLENDER is the coordinator of botanical art and
illustration at the New York Botanical Garden. She teaches bo-
Art—Drawing (ART) tanical art at the New York Botanical Garden, Brooklyn Botanic

1⁄2 x pages; full-color illustrations
Garden, Westchester Arts Workshop, and leads workshops in

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paper (Canada:
)
such exotic locations as Trinidad, Block Island, and Hawaii. She is
On sale / / the founder of WH Art & Design, which focuses on her botanical
artwork used in a variety of ways by many organizations, including
All rights: Crown
museums, parks, and conservation groups. Wendy exhibits inter-
nationally and was awarded a Silver Medal at the Royal Horticul-
National Publicity
tural Society of London in She is a member of the American
National Print Aention Society of Botanical Artists, the Guild of Natural Science Illustra-
Author interviews out of New York City tors, the Brooklyn Botanic Garden Florilegium, and the New York
Botanical Garden Board of Advisors.
Online Promotion:
Cross-promotion on author’s website,
WendyHollender.com
Promotion at The College Art Association and The
National Arts Materials Trade Association trade shows
Buzz mailing to botanical gardens
MICROSTOCKMONEY
SHOTS
Turning Downloads into Dollars
with Microstock Photography
Ellen Boughn; Foreword by Andres Rodriguez
An industry insider offers behind-the-scenes secrets to taking
microstock images that will stand out, get viewed, and get sold.
The booming young microstock industry has made it possible for
amateur photographers—previously shut out of exclusive stock
photography—to show and sell their images. Here, microstock
guru Ellen Boughn offers expert advice to help those already using
microstock to gain an edge, as well as introduce the millions of

•
AMPHOTO
BOOKS
Flickr users obsessed with posting and sharing photos to the

added bonus of dollars per download.
ELLEN BOUGHN has worked in microstock photography for
more than years, with experience in nearly every facet of the
industry. In she founded the innovative stock agency A
er-
Image, which is now part of Gey Images. She was until recently
director of content and business development at Dreamstime, the
Photography—Techniques (PHO)
world’s third highest-grossing microstock agency, where she wrote
7⁄16 x ; pages; full-color photographs
ISBN/EAN: ---- a popular blog. She has also served as executive editor at Corbis;
paper (Canada ) vice president at UpperCut Images, Artville, and Punchstock.com;
On Sale // and senior vice president of visual content at SuperStock. Ellen
All rights: Crown is a frequent panel member and speaker for the Picture Archive
Council of America (PACA), and has lectured the past three years
at PhotoPlus Expo. She can be found at www.ellenboughn.com.
National publicity
ANDRES RODRIGUEZ (foreword) is one of the world’s top
National print aention microstock contributors. A self-taught photographer, he receives
Online Promotion: downloads each month.
• Advertising on PDN.com
EllenBoughn.com
UNDERSTANDING
EXPOSURE
RDEDITION
How to Shoot Great Photographs with Any Camera
Bryan Peterson
Amphoto’s # bestselling title of all time, now updated to reflect
the quickly changing world of digital photography.
With more than copies sold, Understanding Exposure
has demystified the complex concepts of exposure for hundreds of
thousands of amateur photographers. In this rd edition—refreshed
with current technologies and terms, more than new images,

•
AMPHOTO
BOOKS
an all-new chapter, and exclusive access to a series of free online
video tutorials—Bryan Peterson continues “bringing exposure to
the masses,” teaching today’s amateur photographers how to free
themselves from “auto” to take the images they truly want.
BRYAN PETERSON is a phenomenon in how-to photography,
with more than half a million books sold, including Amphoto’s #
bestselling title of all time, Understanding Exposure. He also ranks
as one of the bestselling authors in the entire category, from any
publisher. A professional photographer and internationally known
Photography—Techniques
1⁄2 x pages; full-color photographs instructor, he is the author of Understanding Close-Up Photography,
---- Learning to See Creatively, Understanding Digital Photography,
paper (Canada: ) Beyond Portraiture, Understanding Shuer Speed, and Bryan
On sale // Peterson’s Understanding Photography Field Guide. He is also the
All rights: Crown founder of the online photography school, The Perfect Picture
School of Photography (www.ppsop.com).
National publicity
Online Promotion:
• Advertising on ShuerBug.com and popular
photography websites
• Cross-promotion on author’s website, PPSOP.com
ALSO BY BRYAN PETERSON

Beyond Portraiture
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Learning to See Creatively

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Understanding Digital
Photography
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Understanding Shuer Speed

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ENCAUSTICART
The Complete Guide to Creating Fine Art with Wax
Lissa Rankin
The definitive guide on creating encaustic art, an ancient medium
that is increasingly popular with contemporary fine artists.
Encaustic Art serves as the complete resource for artists working
with encaustic wax. Featuring step-by-step techniques with easy-
to-understand instructions and detailed illustrations, gorgeous
examples of encaustic works of art, plus tips and techniques
gleaned from interviews and studio visits with more than
professional artists working with the medium internationally.
A self-taught painter, LISSA RANKIN’s layered, textural abstract
paintings, notable for their gestural energy and lyrical movement,

•
WATSON-GUPTILL
have received critical acclaim. Trained as an OB/GYN physician,

her art reflects her interest in the dynamic push and pull of life’s
events, such as birth and loss, and her continued work as a phy-
sician breathes life into her art. Rankin’s encaustic paintings and
sculptures are represented in prestigious galleries and museums
in San Francisco, Washington D.C., and Atlanta. During the course
of her career, she has developed an international reputation as
an expert on encaustic and has been invited by a variety of art
Art—Techniques (ART schools, conferences, workshops, and artists’ retreats to speak on
1⁄2 x 7⁄8; pages; full-color illustrations encaustic art.
ISBN-/EAN ----
paper (Canada:
On sale 8/10/2010
All rights: Crown
National publicity
Advertising in Art Materials Retailer magazine
Online Promotion:
LissaRankinArt.com
Promotion at The National Art Materials Trade
Association and The College Art Association
trade shows
Academic marketing
CREATING
ANIMATEDCARTOONS
WITHCHARACTER
A Guide to Craing and Producing Your Own Series
for TV, Web, and Short Film
Joe Murray
This book targets the scores of aspiring cartoon animators out
there who are seeking a comprehensive, step-by-step guide to
creating characters and the world they live in and what it takes to
get their ideas on the screen.
Creating Animated Cartoons with Character was born out of

•
WATSON-GUPTILL
Emmy Award–winning illustrator and animator Joe Murray’s expe-
riences with countless aspiring cartoonists—who approached him
on his popular website and blog and at speaking engagements—
who want to know how to cra
a successful animated series and
get it on screen. He offers an in-depth, fully illustrated guide to
creating characters and scene and behind-the-scenes looks at his
successful series and those of his contemporaries.
JOE MURRAY is an author, illustrator, animator, and filmmaker
most widely known for his two hit animated television series,
Art—Cartooning (ART) Rocko’s Modern Life, which won an Emmy award and has a global
7⁄16 x pages; full-color and black-and- fan base in the millions of viewers, and Camp Lazlo, which earned
white illustrations back-to-back Emmys in and His production studio
ISBN/EAN: ---- has been in business for over years, producing various projects
paper (Canada: )
for print, television, and film
On sale //
All rights: Crown
Promotion at New York Comic-Con and San Diego

Comic-Con
National Publicity
National Print Aention
Online Promotion:
• Outreach to cartooning, art and entertainment media
• Advertising on ICv2.com
JoeMurrayStudio.com
Academic marketing
selected backlist
FROMWATSON-GUPTILL
•WATSON-GUPTILL
Bryan Peterson’s Understanding The Polymer Clay Cookbook DC Comics Guide to

Photography Field Guide Jessica Partain and Susan Partain Digitally Drawing Comics
Bryan Peterson ---- Freddie E. Williams II and Brian Bolland
--- -

paper ----
paper CAN paper
CAN CAN
FROMPOTTERCRAFT
Photojojo! The Knier’s Book of Wool Bend the Rules with Fabric
Amit Gupta with Kelly Jensen Clara Parkes Amy Karol
--- - --- - --- -
paper hardcover paper
CAN
CAN CAN

potter
craft
www.PotterCraft.com
THEARTOF
KNITTEDLACE
With Complete Lace How-to and Dozens of Paerns
Poer Cra
The perfect book to take kniers through the hot summer
months—and beyond—The Art of Knied Lace is filled with beauti-
ful designs. From simple to complex, from a comprehensive lace
primer to paerns from some of the cra world’s biggest names,
this is a must-have reference and paern book in one.
The introduction to lace section and two paerns come from
KRISTIN OMDAHL, founder of StyledByKristin.com and the
design company Kristin. Her paerns have appeared in major
publications including Interweave Crochet, Crochet!, Vogue Knit-
ting, Knit N Style, and Knit.1. In addition, her designs are featured in
many books, including Crochet Me, the Vogue Knitting On The Go
series, and more. Contributors to The Art of Knitted Lace include
Lisa Llloyd, Annie Modesi, Phoenix Bess, Berta Karapetyan, and
Melissa Mahay.
Cras & Hobbies—Kniing

1⁄2 x 7⁄8;
pages;
full-color photographs
and black-&-white illustrations
---
-
paper (Canada: $
)
On sale / /

All rights: Crown
National Publicity
•POT TERCRAFT
National Print Outreach to Cra, Kniing and

Women’s Media
The National NeedleArts Association Trade Shows
•POT
Online Promotion:
• Advertising on Kniersreview.com
• Advertising on Crazine.com
• Feature title in CraerNews e-newsleer
• Cra blogger outreach
www.PotterCraft.com
EMBROIDERY
COMPANION
Classic Designs for Modern Living
Alicia Paulson
When needle and thread are used to decorate even the humblest
of fabrics, something magical happens. Whether charming,
sophisticated, or whimsical, embroidering something by hand
gives your body and your brain a chance to slow down.
In this follow-up to Stitched in Time, Alicia shares of her dream
embroidery projects. This gorgeous collection of projects include
a Berry Border Pillow, Harvest Apron, Apple Blossom Kerchief,
Gingerbread Mobile, and Monogrammed Quilt. Many of the proj-
ects are functional, a few are purely decorative, but all of them can
be adapted as desired. Organized into three sections—decorative
embroidery, counted cross-stitch, and crewelwork—the projects
are accompanied by stitch charts, templates, paern pieces, and
instructions for finishing. Luscious photography and Alicia’s hand-
drawn illustrations make this a truly lovely book.
ALICIA
PAULSON is a designer with a successful line of hand-
made, one-of-a-kind gi
s, accessories, crochetwear, and toys,
Cra
s & Hobbies—Embroidery (CRA which she sells under her label, Posie: Rosy Lile Things. She is
1⁄2 x 7⁄8; pages; full-color photographs and charts also the creative force behind the blog Posie Gets Cozy, which
---- receives more than hits per month. She has been fea-
paper with flaps (Canada: )
tured on HGTV and in Country Living, Beer Homes and Gardens,
On sale
//
Creative Home, Romantic Homes, Family Circle Easy Kniing, and
All rights: Crown
Bust magazines.

•
POT TER
CRAFT
National Publicity
Outreach to women’s, cra and sewing media
Online Promotion:
• Advertising on Whipup.net
• Advertising on Cra
ster.org
• Feature title in Cra
ernews e-newsleer
• Cra
blogger outreach
RosyLileThings.com
ALSO BY
ALICIA
PAULSON
Stitched in Time
----
(Canada:
www.PotterCraft.com
MAKEYOUROWNTOYS
Sew So Bears, Bunnies, Monkeys,
Puppies, and More
Sue Havens
Turn “Made in China” into “Made in the Living Room.” In Make
Your Own Toys Sue Havens helps the home sewer create ador-
able so toys whose look falls somewhere between classic cute
and Japanese modern. This highly illustrated book includes bears,
bunnies, puppies, and more—many of which feature extensive
customization.
The levels of difficulty are varied, from two-piece toys to fully jointed
and posable. And of course every toy has corresponding templates
for the home sewer to copy and trace onto fabric. A handful of
the toys even come with additional instructions and templates to
transform the basic shape from one animal into another!
SUE HAVENS is a Brooklyn-based artist and graphic designer.
Cra
s & Hobbies—Sewing (CRA
A graduate of Cooper Union and Bard College, she is currently a
5⁄8 x 5⁄8; pages; full-color photographs and
two-color illustrations with templates fellow in painting for the New York Foundation for the Arts and an
---- instructor at Pra Institute.
paper (Canada: )
On sale //
All rights: Crown

National Publicity

•
POT TER
CRAFT
Outreach to cra, sewing and parenting media

Online Promotion:
• Advertising on Cra
ster.org and Cra
zine.com
• Outreach to family/mommy bloggers

•
POT
• Cra
blogger outreach
ernews e-newsleer
• Cross-promotion on author’s website, SueHavens.com
www.PotterCraft.com
DARETOBESQUARE
QUILTING
A Block-by-Block Guide to Making Patchwork and Quilts
Boo Davis
Want to cover up with a robot? Is a wiener dog just what’s miss-
ing from your couch? The impressive, slightly quirky designs in
Dare to Be Square Quilting take quilts into new graphic territory,
with pictorial representations that blow away the dusty designs of
decades past. And whether you’re a quilting pro or a casual sewer,
these motifs are easily achievable since they’re all made of only
rectangles and squares.
Quilting today is a lot like kniing was about five to ten years ago;
it’s an old-time cra
shedding its old-timey reputation. Yet there
are not many designers creating modern paerns for today’s cra
-
ers—which is all the more reason Boo Davis is an author primed
to rock the quilting world. Her designs, which range from skulls to
owls to alarm clocks, are a far cry from the traditional designs of
years past. Yet all of them draw on simple squares and rectangles,
and all are inspired by traditional techniques. So sewers get to
Cra
& Hobbies—Quilting (CRA
learn piecing classics like the Log Cabin and Basketweave while
1⁄2 x pages; full-color photographs and illustrations
ISBN/EAN ---- they work.
paper (Canada: ) BOO DAVIS is a designer, illustrator, and the founder of Quiltsryche
On sale / /
quilt studio. Her quilts have appeared in Revolver, BUST, HOW, and
British: Howard Morhaim Literary Agency, Inc British Vogue as well as on Boing Boing, UrbanOutfiers.com, and
First Serial: Crown
Thrillist. As a graphic artist she has received recognition from Print
Translation: Howard Morhaim Literary Agency, Inc
magazine, the Society of Publication Design, and the Society of
Professional Journalists, among others.

•
POT TER
CRAFT
National Publicity
Outreach to cra, quilting, sewing and fine art/
design media
Online Promotion:
• Advertising on alternative cra
sites including Cra
ster,
AngryChicken, WhipUp, Bust
• Cra
and quilting blogger outreach
ernews e-newsleer
• Cross-promotion on author’s website, Quiltsryche.com
www.PotterCraft.com
SIMPLYSUBLIMEGIFTS
High-Style, Low-Sew Projects to Make in a Snap
Jodi Kahn
On the heels of the successful Simply Sublime Bags comes a how-
to book for creating quick, easy, and stylish no- and low-sew pres-
ents for every person on your list.
Simply Sublime Gis offers the secrets to whipping up more than
30 sophisticated-looking gi
s quickly and inexpensively. Cra
ed
with easy-to-find, everyday materials, these clever projects are a
breeze to create. Whether it’s a prey set of note cards, a stylish
wallet, or personalized baby onesies, these projects are as much
fun to make as they are to give away.
Clever gi
-wrapping ideas are sprinkled throughout the book,
underscoring the idea that simple, creative touches can make a
present unique and memorable. So before you head to the mall to
buy another sweater, tie, or gi
card, consider what you can create
yourself instead. The results will be simply sublime.
JODI KAHN is a writer and former television producer who has
worked on programs such as Late Night with David Leerman, The
Jon Stewart Show, and Dateline NBC. Her articles have appeared
in several magazines, including Real Simple, Time Out New York,
and online at MSNBC.com. Kahn lives in Larchmont, New York,
Cra
s & Hobbies—Sewing (CRA with her husband and children, where her focus is to add a sense
7⁄16 x pages; - full-color photographs
of flair, fun, and style to our hectic modern lives.
and illustrations
----
On sale //
All rights: Crown
TER
CRAFT

•
POT TER
CRAFT

National Publicity

•
POT
Outreach to cra, sewing, parenting and environmental

media
Online Promtion:
• Advertising on Decor8.com, DIYIdeas.com
• Promote with pop culture websites such as
WhipUp.net and DailyCandy.com
ernews e-newsleer
• Cra
blogger outreach
ALSO BY
JODI KAHN
Simply Sublime Bags

----
paper CAN
www.PotterCraft.com
JILEATON’SKNITTING
SCHOOL
The Complete Guide to Becoming an Expert Knier
Jil Eaton
Acclaimed knitwear designer and author Jil Eaton offers a full
kniing course with 19 essential lessons designed to help new or
lapsed kniers discover the pleasures of kniing. She provides
step-by-step technique instruction to take readers from their first
stitch to kniing stripes, cables, lace, fair isle, pleats, and multitex-
tured paerns. Each kniing lesson features one of her signature
quick-to-knit projects for men, women, and children, allowing read-
ers to practice their newly learned skills. Chapters are organized
according to ability levels, so readers can easily advance at their
own pace. Chock-full of photographs, schematics, illustrations, and
Jil’s expert tips and kniing fixes, Jil Eaton’s Kniing School will
help even a novice knier master the cra
with aplomb.
JIL EATON is an internationally acclaimed knitwear designer,
known for designs that uniquely blend classic style with an irre-
sistible air of whimsy. She publishes and distributes a collection
of hand-kniing paerns worldwide under the Minnowknits label.
Cra
s & Hobbies—Kniing (CRA
7⁄16 x pages; full-color photographs
She regularly contributes to magazines such as Knit Simple. Her
and illustrations previous books include Puppyknits, Aer Dark, Simple Chic, Big
---- Fish, Lile Fish, and Minnow Knits.
On sale //
All rights: Crown

•
POT TER
CRAFT
National Publicity
Outreach to kniing, cra and women’s media
Advertising in Knit Simple magazine
Online Promotion:
ernews e-newsleer
• Cra
blogger outreach
• Cross-promotion on author’s website, Minnowknits.com
• Cross promotion in Knit Simple magazine
ALSO BY
JIL EATON
Minnowknits, Too
978-1-4000-5248-6
$16.95 (Canada: $25.95)
www.PotterCraft.com
THEEARRINGSTYLE
BOOK
Making Designer Earrings, Copping Celebrity Style,
and Geing the Look for Less
Stephanie Wells
Why break the bank for designer earrings, when you can make
your own? The Earring Style Book is a stunning collection of ear-
ring projects that will inspire the millions of women obsessed with
jewelry, to create the same must-have looks seen in major fashion
magazines and worn by some of the biggest celebrities.
Stephanie Wells’ Double Happiness jewelry has been regularly
spoed on A-listers including Oprah, Tyra Banks, Beyoncé, and
Rachael Ray. For the first time, the award-winning designer shares
the secrets to making of her signature earring styles. From
simple elegant crystal drops to dramatic chandeliers, readers will
Cra
s & Hobbies—Jewelry (CRA have all the tools and instructions they need to create an entire
5⁄8 x 5⁄8; pages; full-color photographs and earring wardrobe perfect for any mood and every occasion.
- black-&-white illustrations
STEPHANIE WELLS is the award-winning designer and owner
----
paper (Canada: ) of Double Happiness Jewelry. Her pieces are prized for their
On sale / / handmade quality and stunning originality, appealing to fashion
All rights: Crown magazine editors, celebrities, and everyday women the world
over. Double Happiness sells to stores worldwide, including
Nordstrom and Fred Segal. Her line now includes leather hand-
bags, evening bags, and hair accessories.
National Publicity
Outreach to entertainment, celebrity, cra and

•
POT TER
CRAFT
jewelry media
Online Promotion:
• Image ads on google content network using her name
and her company
• Advertising on BeadandBuon.com
• Outreach to pop culture/fashion sites such as
FabSugar.com, DailyCandy.com, etc.
ernews e-newsleer
• Cross-promotion with author’s website,
DoubleHappinessJewelry.com
Earring kit giveaway
www.PotterCraft.com
NEWINPAPERBACK!
KNITTINGLIBRARYESSENTIALS
CONTINUOUSCABLES
An Exploration of Knied Cabled Knots,
Rings, Swirls, and Curlicues
Melissa Leapman
For the thousands of kniers who have seen, read, and learned from kniing’s
hardest working author comes another indespensible resource for kniing
cables. Melissa includes an abundance of step-by-step instructions on general
techniques, paerns, and more than cable stitches for closed-ring de-
signs—curlicues, rings, swirls, knots, and even intricate Celtic-inspired motifs.
Cra
1⁄2 x 7⁄8; pages; full-color photographs and -color illustrations
----
paper (Canada: )
On sale //
All rights: Crown
CABLESUNTANGLED
An Exploration of Cable Kniing
Melissa Leapman
For those who want stylish paerns, plus an exhaustive catalog of cable
stitches, Melissa Leapman has the perfect book. Inside, there are more than

•
POT TER
CRAFT
garments and more than cable stitches.
Cra
1⁄2 x 7⁄8; pages; full-color photographs and -color illustrations
----
paper (Canada: )
On sale / / PRAISE
FOR
DIANA
KENNEDY
All rights: Crown
“For those who love Mexican cuisine, no beer resource exists.”

—Washington Post
MELISSA LEAPMAN is a widely published knitwear designer, whose paerns have appeared in every premier needlework
publication in the country. She has been a featured guest on DIY’s Kniy Griy, Lifetime TV’s Handmade by Design, Shay
Pendray’s Needle Arts Studio on PBS, and HGTV’s Sew Much More. Her knit, crochet, and design workshops are popular nation-
wide. Melissa is the bestselling author of other books, too, including Hot Knits, Cool Crochet, Melissa Leapman’s Kniing Beyond
Scarves, and Color“If
Kni ing the
the Easy Way.of Mexican food in the United States no longer
mention
conjures up images of rubbery melted cheese, canned tamales,
and taco salads, this is largely a result of [Kennedy’s] efforts.” Melissa Leapman’s
Hot Knits
ALSO BY ---- Kniing Beyond Scarves
ALSO BY
MELISSA
NANCY
LEAPMAN
—New Yorker paper
(CAN:
----
paper
(CAN:
ALDEN Cool Crochet Color Kniing
---- the Easy Way
paper ----
(CAN: paper with flaps
(CAN:
A Touch of Glass
978-0-307-39391-3
$22.95 (Canada: $25.95)
www.PotterCraft.com
American Heart Association. . . . . . . . . . . . . . . . Earring Style Book, The. . . . . . . . . . . . . . . . . . . .
American Heart Association Eaton, Jil * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quick & Easy Meals . . . . . . . . . . . . . . . . . . . . . . Embroidery Companion . . . . . . . . . . . . . . . . . . . .
Apartment Therapy’s Big Book of Small, Encaustic Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cool Spaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Art of Knitted Lace, The . . . . . . . . . . . . . . . . . . .
Fast Track Photographer, Revised

Art of Metal Clay, Revised and and Expanded . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expanded, The . . . . . . . . . . . . . . . . . . . . . . . . . . .
Flowers Chic and Cheap . . . . . . . . . . . . . . . . . . . .
Bags in Bloom * . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gavarry, Lola. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Botanical Drawing in Color . . . . . . . . . . . . . . . .
Gillingham-Ryan, Maxwell . . . . . . . . . . . . . . . . . . .
Boughn, Ellen . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Haab, Sherri . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cables Untangled. . . . . . . . . . . . . . . . . . . . . . . . .
Hansen, Kaye . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cariello, Susan *. . . . . . . . . . . . . . . . . . . . . . . . . .
Hansen, Liv . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cartoon Cute Animals * . . . . . . . . . . . . . . . . . . . .
Harrison, Barbara. . . . . . . . . . . . . . . . . . . . . . . . . .
Ciao Bella Book of Gelato and
Hart, Christopher * . . . . . . . . . . . . . . . . . . . . . . . .
Sorbetto, The . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Havens, Sue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contemporary Landscape Photography . . . .
Heilman II, Carl. . . . . . . . . . . . . . . . . . . . . . . . . . .
Continuous Cables. . . . . . . . . . . . . . . . . . . . . . . .
Heilman-Cornell, Greta . . . . . . . . . . . . . . . . . . .
Creating Animated Cartoons with
Character . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hollender, Wendy . . . . . . . . . . . . . . . . . . . . . . . .
Culinary Careers * . . . . . . . . . . . . . . . . . . . . . . . . . . Hrachovec, Anna . . . . . . . . . . . . . . . . . . . . . . . . .
Dare to Be Square Quilting . . . . . . . . . . . . . . . . . In Fashion * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Davis, Boo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . In the Green Kitchen . . . . . . . . . . . . . . . . . . . . . . . .
•AUTHOR/ TITLEINDEX
DIY Art at Home . . . . . . . . . . . . . . . . . . . . . . . . . . . Iverson, Annemarie * . . . . . . . . . . . . . . . . . . . . . .
Janus, Cicily . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jil Eaton’s Knitting School * . . . . . . . . . . . . . . . . .
www.PotterCraft.com
author/title index
Kahn, Jodi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rankin, Lissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kids’ Cakes from the Whimsical Bakehouse . . .
Kliman, Todd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sanders, Dane. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Knitting Mochimochi . . . . . . . . . . . . . . . . . . . . . . Shapiro, Bill * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shonen Art Studio * . . . . . . . . . . . . . . . . . . . . . . .
Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . Simply Sublime Gifts . . . . . . . . . . . . . . . . . . . . . .
Li, Yishan * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Smilow, Rick * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Lucchesi, Bruno . . . . . . . . . . . . . . . . . . . . . . . . . . . Stoppee, Brian . . . . . . . . . . . . . . . . . . . . . . . . . . .
Make Your Own Toys. . . . . . . . . . . . . . . . . . . . . . Understanding Exposure, 3rd Edition . . . . . . . .

McBride, Anne E. * . . . . . . . . . . . . . . . . . . . . . . . . .
Microstock Money Shots. . . . . . . . . . . . . . . . . . . Waters, Alice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Modeling the Figure in Clay, Wells, Stephanie . . . . . . . . . . . . . . . . . . . . . . . . .
30th Anniversary Edition . . . . . . . . . . . . . . . . . What to Do When No One Has a Clue . . . . . .
Mota, Carlos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Wild Vine, The . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Murray, Joe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Zecchin, Danilo. . . . . . . . . . . . . . . . . . . . . . . . . . . .
New Face of Jazz, The. . . . . . . . . . . . . . . . . . . . . .
Other People’s Rejection Letters * . . . . . . . . . . . .
*Books of interest to young readers

Paulson, Alicia. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pearce, F. W. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Peterson, Bryan . . . . . . . . . . . . . . . . . . . . . . . . . . .
Peterson, Valerie . . . . . . . . . . . . . . . . . . . . . . . . . .
•AUTHOR/ TITLEINDEX
Petersons’ Happy Hour. . . . . . . . . . . . . . . . . . . . .

Photographer’s Lighting Toolbox, The . . . . . . .
Pierson, Stephanie . . . . . . . . . . . . . . . . . . . . . . . .
www.PotterCraft.com
foreign reps
BRAZIL GERMANY ITALY SCANDINAVIA
Mr. Joao Riff Mr. Bastian Schlück Mr. Luigi Bernabó Ms. Ann-Christine Danielsson
Agência Riff Thomas Schlück Literary Agency Bernabó Associates Ann-Christine Danielsson Agency
Avenida Calógeras n° , sl Hinter der Worth Via Cernaia, Häggstigen
- - Centro Garbsen Milan SE Genarp, Sweden
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Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalogue

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potter SUMMER 2010

A Forgoen Grape and the

ALSO BY ALICE WATERS

ALSO BY BILL SHAPIRO

Other People’s Love Letters

ALSO BY THESE AUTHORS:

(Canada: )  hardcover  hardcover

 refreshingly delicious recipes developed to ﬁx them—or at least to

National print aention

Larousse Gastronomique Rachael Ray’s Book of Fresh Mexico

sculptors. This book oﬀers readers an opportunity to experience

The accompanying CD includes gutsy contemporary heroes, cute

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The Cartoonist’s Big How to Draw Humongous Book

all with a clean, modern aesthetic that will complement virtually

Cra s & Hobbies—Graphic Arts (CRA

 paper (Canada:  

covering everything from gear and outdoor safety to exposure and

ALSO BY SHERRI HAAB

The Art of Resin Beaded Macramé Metal Clay and Mixed

paper (Canada: 

Flickr users obsessed with posting and sharing photos to the

ALSO BY BRYAN PETERSON

Learning to See Creatively

Understanding Shuer Speed

have received critical acclaim. Trained as an OB/GYN physician,

Promotion at New York Comic-Con and San Diego

Bryan Peterson’s Understanding The Polymer Clay Cookbook DC Comics Guide to

Cras & Hobbies—Kniing

National Print Outreach to Cra, Kniing and

Promotion at The Cra & Hobby Association and

Promotion at The Cra & Hobby Association and

Outreach to cra , sewing and parenting media

Promotion at The Cra & Hobby Association Trade Show

Outreach to cra , sewing, parenting and environmental

Simply Sublime Bags

Promotion at The Cra & Hobby Association and

All rights: Crown

“For those who love Mexican cuisine, no beer resource exists.”

Art of Knitted Lace, The . . . . . . . . . . . . . . . . . . . 

Fast Track Photographer, Revised

Gavarry, Lola. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dare to Be Square Quilting . . . . . . . . . . . . . . . . . In Fashion * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

DIY Art at Home . . . . . . . . . . . . . . . . . . . . . . . . . . . Iverson, Annemarie * . . . . . . . . . . . . . . . . . . . . . . 

Make Your Own Toys. . . . . . . . . . . . . . . . . . . . . .  Understanding Exposure, 3rd Edition . . . . . . . . 

Other People’s Rejection Letters * . . . . . . . . . . . .

*Books of interest to young readers

Petersons’ Happy Hour. . . . . . . . . . . . . . . . . . . . . 

Ms. Eliane Benisti Tel-Aviv  Ms. Natasha Sanina

Representatives, and General Info.:

Martha Stewart’s Encyclopedia Giada at Home Barefoot Contessa Back to Basics

You might also like

(Canada: ) hardcover hardcover

refreshingly delicious recipes developed to ﬁx them—or at least to

Cras & Hobbies—Graphic Arts (CRA

paper (Canada:

paper (Canada:

Cras & Hobbies—Kniing

National Print Outreach to Cra, Kniing and

Outreach to cra, sewing and parenting media

Outreach to cra, sewing, parenting and environmental

Art of Knitted Lace, The . . . . . . . . . . . . . . . . . . .

Gavarry, Lola. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dare to Be Square Quilting . . . . . . . . . . . . . . . . . In Fashion * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

DIY Art at Home . . . . . . . . . . . . . . . . . . . . . . . . . . . Iverson, Annemarie * . . . . . . . . . . . . . . . . . . . . . .

Make Your Own Toys. . . . . . . . . . . . . . . . . . . . . . Understanding Exposure, 3rd Edition . . . . . . . .

Petersons’ Happy Hour. . . . . . . . . . . . . . . . . . . . .

Ms. Eliane Benisti Tel-Aviv Ms. Natasha Sanina