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04.02.

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The video marketing service from the International
Meetings Review Network (IMRN).
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04.02.13
04.02.13
10 REASONS
why you might want International Meetings Review and your local publisher to
create and publish an On Location video review of your destination or venue:
Video results appear in about 70% of the top 100 listings, the type of content most often displayed
in universal or blended search results. (Marketingweek, 2011)
Online video now accounts for 50% of all mobile traffc and up to 69% of traffc on certain networks.
(Bytemobile Mobile Analytics Report, 2012)
The most popular use for mobile action codes, such as QR and bar codes, is linking to mobile
video: 40% of codes link to video content, including product demos and the like. (MediaPost,
August 2012)
When marketers used the word video in an email subject line, open rates rose 7% to 13%
(Experian 2012 Digital Marketer: Benchmark and Trend Report)
Video in email marketing has been shown to increase click-through rates by over 96%. In response, the
number of marketers planning to use video in email campaigns has increased 5x since the beginning of
2009. (Implix 2010 Email Marketing Trends Survey)
A recent study by a major analyst frm showed that video increased email click-through rates 2x-
3x.(Bronto, 2010)
In tests, marketing automation provider Eloqua found that video in an introductory email campaign
led to a 75% reduction in subscriber opt-outs. (Eloqua, 2010)
In one campaign including video in an email campaign drove a 51% increase in subscriber-to-lead
conversion. (Blue Sky Factory Webinar, 2010
In a keynote address at CES, YouTubes Vice President of Global Content Robert Kyncl said that
video would soon be 90% of Internet traffc.(Forbes, 2012)
Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text,
if both are available on the same page. 80% of executives are watching more online video today
than they were a year ago. (Forbes Insight, December 2010).
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IMR On Location combines your local publisher`s expertise and
media brand with IMR`s video production capabilities to make
your story in full HD video, and then provides the value-added
distribution of the IMRN to reach out to over 325,000 meeting
professionals worldwide.
Not a bad start to your video and VSEO (video search
engine optimisation) campaign
04.02.13
Pre-production planning and
scripting
A 2 day On Location flm shoot
5 days video editing and post
production
Copyright use for extended
online, F2F and RFP purposes
Complimentary distribution
within IMR`s Global Alert
Preproduction and on-site
producer/director
50 DVD copies of your On
Location movie
Cost: $25K
(+ travel and expenses).
Also available:
Video blog and social media
management services
Additional flming and video
editing for cut down versions
and mini movies ideal for
additional focuses on venues or
services.
Additional distribution services
also available.
INCLUDED IN
IMR ON LOCATION:
Buy an On Location Movie of Your Destination or Venue
PLUS A YEARS ADVERTISING ON IMR FOR JUST $30K!
Contact Megan Meeres or your local publisher Today!! See next page
(subject to availability)
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04.02.13
Please contact your local publisher below for full IMR On Location details. If your
territory is not listed, please contact Megan@meetingsreview.com
Michael Chow
Michael.Chow@ttgasia.com
+65 6395 7557
Alex Yeomans
Alex@creativehead.com.au
+ 61 2 9438 2300
Karin de Graauw
karin@bbtonline.eu
+32 476 267 567
Steve Lewis
SLewis@cat-publications.com
+44 (0) 1342 306 702
Sonja Chilcott
schilcott@meetingscanada.com
+1 416 510 5226
Karl-Heinz Angst
angst@tw-media.com
+49 (0) 69 7595 1635
Margherita Franchetti
m.franchetti@eventreport.it
+39 02 80689220
Rose DSouza
rose.dsouza@npimedia.com
+971 4 424 3650
Darya Ostrovskaya
ostrovskaya@restec.ru
+7 812 320 6363
Mrs Maria Heijel
maria.heijel@meetingsinternational.com
+46 72 551 70 97
Taryn Fowler
taryn@flmeventmedia.co.za
+27(0)73 238 1967
Goradz Cad
Gorazd.cad@go-mice.eu
+38 6 1 430 51 03
Ben Rudnitsky
brudnitsky@questex.com
+1 202 719 2536
Megan Meeres
megan@meetingsreview.com
+ 44 (0) 20 8961 3706
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