One person that i admire on rock is Gustavo Cerati, Today I found out that he died after four years

in a coma, so I would like to write about him and his music and why is one on my personal hroes.
I was very young when his band Soda Stereo was at its highest point in the late 80s, Soda Stereo
was a band that built a rock industry in Latin America because it did not exist before, clar that had
rock in Spanish, but not at a sufficiently massive scale. The late eighties Soda Stereo started to
grow and thats why they came to Mxico, I must say that at that time came much more bands
both Argentina and Spain and that also helped in Mxico to create a small rock scene.
Mxico had popular singers in Latin America, but not rock, so I guess for us the Argentine rock or
Spanish rock was a mystery. Bands such as Radio Futura, Toreros Muertos, Hombres G, Nacha Pop,
Alaska, etc, meant modernity and a break with the past imitating the kind of music that was done
in America and Europe at that time and a clear example of this was Soda Stereo.
I dont Know if imitation is god or not, i would say that Soda Soda adapted it well, and we must
remember that society was changing, this meant that Latin America became more open and
urban. Espaa and Argentina suffered authoritarian political systems and these whole bands
represented a break with the past, so when they came here, they found an open field of business
because rock in Mxico was very clandestine.
Soda Stereo had no political content, was not kind of band, his subjects were individual
dissatisfaction, human relations, and the life in the big cities, titles like: Nada Personal,
Sobredosis de TV and La Ciudad de la Furia are examples of this. They were really the first
band of rock mass in Latin America, for me are not the best in the Argentine rock, i prefer Charly
Garcia, but as i said before, they created an industry, making concerts, doing tv shows, using
international producers, doing greatest albums and this last aspect is what interest me most.
The first cassette i had of SS was Doble Vida and I liked their quality, they looked like a brittish
rock band, but i understand his lyrics. After that: Cancin Animal and Dynamo, I saw them live
very times and his music accompanied me always on my walkman, Cerati made part the
soundtrack of my younger live.