Evaluation of Mothers Knowledge, Attitudes, and Practice
Towards the Ten Steps to Successful Breastfeeding in Egypt
Azza M.A.M. Abul-Fadl, 1 Maissa Shawky, 2 Amal El-Taweel, 3 Karin Cadwell, 4 and Cynthia Turner-Maffei 5 Abstract Background: Despite the proven effectiveness of the Ten Steps to Successful Breastfeeding of the Baby-Friendly Hospital Initiative (BFHI), its impact on community practices in Egypt has yet to be assessed. The aim of this investigation was to evaluate the knowledge, attitudes, and practice (KAP) of Egyptian mothers towards the Ten Steps. We interviewed 1,052 breastfeeding mothers with infants less than 24 months of age from 12 governorates representing Upper Egypt (UE) and Lower Egypt (LE). Results: Marked regional variations are noted in the KAP of the samples from UE and LE. These differences can be explained to some extent by socioeconomic factors. Hospital delivery, lower parity, and a higher level of education were characteristic of mothers in LE compared with UE. More mothers in UE did not know about the protective effects of breastfeeding to the mother. In LE, 75% delayed breastfeeding initiation until after the rst hour compared with 61% in UE, with the mothers reporting that they did not experience skin-to-skin care in the rst hours after birth. Nipple pain was given as a cause for supplementation in 56% of mothers in UE and 36% in LE ( p < 0.001). Maintaining milk by expression is practiced by 42.8% of mothers in LE and 12% in UE. Two-thirds of the mothers in both UE and LE offer herbal drinks, and one-third feed infant milk formula before 6 months. Offering paciers is more common in LE, and feeding by bottle is more common in UE, being pressured by the mothers social network. Conclusions: To increase the impact of BFHI on community breastfeeding practices, BFHI should focus on involving the family members with the mother throughout the implementation of the Ten Steps while en- couraging maternal support groups and taking cultural differences into account. Introduction T he Baby-Friendly Hospital Initiative (BFHI) was in- troduced by UNICEF/World Health Organization (WHO) through the Innocenti Declaration in 1991 and revised in 2006; health facilities are urged to change their maternity care practices to become more supportive of breastfeeding based on the Ten Steps to Successful Breastfeeding. 1 Over the past two decades evidence-based medical research has shown the effectiveness of the Ten Steps in reversal of neonatal morbidity and mortality rates from common infectious dis- eases and disabilities that were closely linked to practices that disrupt breastfeeding. 2,3 Social and economic benets have also been shown by implementation of the BFHI in both de- veloped and developing countries. The widespread success of the BFHI, with its proven efcacy as one of the most effective and least costly interventions, has driven the UNICEF and WHO to call for its revival through a 2006 update for ex- pansion and a recommendation that it become integrated into the WHO Global Strategy for Infant and Young Child Feeding. 4,5 Assessment of knowledge, attitudes, and practices (KAP) of mothers is one way to identify high-risk areas and popu- lations in need. This can help to target interventions appro- priately, especially when resources are limited. Over the past decade, BFHI implementation has declined in Egypt, and breastfeeding promotion activities were subsumed into the WHO Integrated Management of Childhood Illness pro- grams. As Egypt now turns to revive BFHI, previous strate- gies need to be revised as new evidence-based strategies 1 Department of Pediatrics, Benha Faculty of Medicine, Benha University, Kaluibiya, Egypt. 2 Cairo Medical Faculty, Cairo University, Cairo, Egypt. 3 Egyptian Lactation Consultant Association, Cairo, Egypt. 4 Healthy Children Project, Inc., East Sandwich, Massachusetts. 5 The Union Institute & University, Cincinnati, Ohio. All the authors contributed equally to this work. BREASTFEEDING MEDICINE Volume 7, Number 3, 2012 Mary Ann Liebert, Inc. DOI: 10.1089/bfm.2011.0028 173 emerge. Assessment of the needs of mothers in Upper and Lower Egypt (UE and LE, respectively) would be helpful in this respect, especially since the Egypt Demographic Health Surveys show that there are distinct ecological and social differences between these regions, with signicantly in- creased rates of poverty in UE. 6 Hence the aim of this work is to study and analyze the KAP of mothers towards practices related to the Ten Steps of the BFHI in a representative sample of the country. Subjects and Methods This is a cross-sectional descriptive study that was con- ducted by interviewing 1,052 mothers who were breastfeed- ing infants less than 24 months of age selected from 12 governorates: ve in UE and ve in LE and the two major urban governorates of Cairo and Alexandria located in LE. Data were collected in the interval of JanuaryMay 2008. The logistics included receiving permission from the central as well as the governorate health ofces of the directorates vis- ited. The work was conducted by local as well as centrally recruited interviewers. The tools used were questionnaires that were locally prepared and adapted and tested. The in- terviews were conducted one to one, face to face, compiled by the interviewer, and sent to the researchers. Ethical considerations were taken into consideration. The mothers participated anonymously and gave informed con- sent for participation and to use their responses. They were made aware that the information collected would be used to develop and improve on the breastfeeding promotional messages and campaigns so that more mothers could breastfeed successfully. Sample characteristics Surveys were conducted and information was collected from a convenience sample of 1,052 mothers recruited from Maternal Child Health Clinics with breastfeeding babies whose ages ranged between 6 weeks to 24 months. Five hundred eleven mothers fromLE and 541 fromUE completed the interviews. The LE governorates included Alexandria (n =77), Beheira (n =155), Cairo, (n= 72), Dakhlia (n= 99), Dameitta (n= 43), Ismailia (n = 60), and Port Saed (n = 5), to- taling 511 motherinfant pairs. The UE governorates included Assiut (n= 110), Aswan (n =217), Luxor (n =40), Qena (n= 84), and Sohag (n =90), totalling 541 motherinfant pairs. Data entry and statistical analysis Data were entered on Excel (Microsoft, Redmond, WA) sheets, coded, and revised for consistency. The Statistical Package for Social Science (SPSS
) version 13 (SPSS, Inc.,
Chicago, IL) was used for the analysis. Mean, mode, median, and SD were used for continuous numerical values. Values were estimated for v 2 tests (Fishers exact test was applied whenever tested values were below 5). Results Demographic prole Most of the mothers interviewed lived in urban areas (61.7%), whereas only 30.2% came from rural areas and 8.1% from slum areas. Half of the mothers (53%) had received at least 9 years of education, whereas 34.2% had received no or little education. The majority gave their occupation as housewives (62.2%); working mothers made up 37.8% of the survey population, whereas 2.3% of mothers worked without pay. Parity Worldwide, mothers with higher levels of education tend to have fewer children. That was true in our survey popula- tion as well. The highest parity was seen among those with minimal or no education (19.5%), whereas those with higher educational level reported the smallest family size (fewer than three children). Delivery practices Fifty-seven percent of the mothers in the UE sample de- livered their babies in hospitals compared with 71.5% in LE. Only 11.1% of the mothers in UE gave birth via cesarean section compared with 20% in LE. Normal vaginal delivery occurred in 88.9% of deliveries in UE and 79.6% in LE. KAP towards Ten Steps Step 3 of the BFHI relates to prenatal education of the mother and urges health workers to inform pregnant women about the benets of breastfeeding. Table 1 shows that there is a signicant difference in the knowledge of the mothers about the benets of breastfeeding between UE and LE. LE mothers tend to have more knowledge about the protective effects of breastfeeding for the mother and child, whereas a signi- cantly lower percentage of mothers in UE knows about the protective effects of breastfeeding, particularly against breast cancer. The lowest level of knowledge is about the potential contraceptive effect of exclusive breastfeeding, particularly among the mothers interviewed in UE. Less than one-third of the mothers in UE and one-half of those in LE report they know how to use breastfeeding as a method of contraception in the rst 6 months. Table 2 shows that less than one-half of the mothers know about the benets of skin-to-skin care; this was signicantly lower among mothers of UE, particularly with regard to its effect on weight gain and breathing. Such ndings indicate that Step 3 needs to be adequately im- plemented in both UE and LE. Figure 1 shows that early initiation of breastfeeding (Step 4 of the BFHI) is signicantly delayed more in LE as three- quarters of the mothers do not initiate breastfeeding until after the rst hour. This is compared with about 39% of mothers in Table 1. Percentage Distribution of Mothers Regarding Their Knowledge About the Value of Breastfeeding in Upper Egypt Versus Lower Egypt Geographical site Knowledge about breastfeeding benets Lower Egypt Upper Egypt p value Protects children from disease 64.9 60.8 0.0001 Protects mothers from cancer 61.5 38.8 0.0001 Can be used as a method of contraception 49.3 30.7 0.0001 174 ABUL-FADL ET AL. UE who initiate breastfeeding in the rst hour. Early initiation through skin-to-skin contact was poorly implemented in both UE and LE. However, this is more prevalent among mothers in the middle age group (2040 years old) compared with very young ( < 20 years old) and older ( > 40 years old) mothers. The difference was signicant at p < 0.006. Lactation management issues and assuring an adequate milk supply are included in Step 5 of the BFHI. Nipple pain is reported as a cause for supplementation in 56% of mothers in UE and 36% in LE ( p < 0.001). Expression of milk is practiced as a method to increase or maintain milk supply by 42.8% of mothers in LE compared with only 12% in UE. More mothers in LE report that the best ways to increase milk supply was to increase uid intake (91.3%), to eat certain types of foods (82%), and to increase frequency of breastfeeding (71.9%) compared with mothers in UE (76.6%, 73.4%, and 69.4%, re- spectively) ( p < 0.001). KAP related to avoiding unnecessary supplements (Step 6 of the BFHI) shows that two-thirds of the mothers in both UE and LE introduce herbal drinks or decoctions to their babies in the rst 6 months. One-third of the mothers in both UE and LE give infant milk formula before their babies are 6 months old. More mothers in LE believe that infants need foods before the age of 6 months (63% in LE compared with 43% in UE). The source of information of mothers about formula and baby food is fromrelatives and friends, followed by media, with the least from health workers. More mothers in the extremes of age ( > 40 years and < 20 years old) gave decoctions. Rooming-in (Step 7) is practiced by almost all mothers in both LE and UE (87.6% and 83.5%, respectively). On-demand feeding (Step 8) occurs in 78.9% and 76.3% of births in LE and UE, respectively ( p <0.03). Most mothers (95%) breastfeed their babies during the night. About 75.5% of the mothers in LE and 79.3% of mothers in UE believe that night feeding is useful ( p < 0.002). Step 9 of the BFHI seeks to limit the use of articial teats and paciers; however, a large proportion of mothers (43.2%in LE and 39.2%in UE) report offering paciers to their babies. Most of these mothers believe that these paciers are the best way to soothe the baby. In two-thirds of the cases a relative is the one who provided the mother with the advice to use a pacier. Many mothers described carrying the baby as a better way to soothe the baby than to give him or her a pacier; however, mothers in LE were more knowledgeable than UE mothers in this regard (80.8% in LE compared with 71.6% in UE; p < 0.001). More than half of the mothers in LE (55%) knowthe negative effect of paciers on breastfeeding compared with 40.4% in UE ( p < 0.001). Table 3 shows that the use of bottles is more common than paciers, as over one-half of mothers use a bottle to feed their baby (56.8% in UE and somewhat less in LE [51.9%]). This may be because almost two-thirds (60.5%) of the mothers in- terviewed in UE think that babies cannot feed away from the breast except by a bottle, compared with only one-third in LE (39.2%). The difference is statistically signicant at p < 0.001. Also, more mothers in LE (66%) than in LE (44%) know the negative effects of bottles on breastfeeding ( p <0.0001). The Table 2. Percentage Distribution of Mothers with Knowledge About the Various Benets of Skin-to-Skin Contact in Lower Egypt Versus Upper Egypt Geographical site Benets of skin-to-skin contact Lower Egypt Upper Egypt p value Provides warmth for the baby 54.8 47.6 0.000 Promotes growth of baby 43.1 40.8 0.000 Promotes weight gain 35.9 26.2 0.000 Better breathing 38.1 26.4 0.000 Better quality of sleep 50.0 44.4 0.000 Less crying 60.2 49.9 0.000 Supports breastfeeding 52.7 54.5 0.000 0 10 20 30 40 50 60 70 80 Immediately Within 1-3 hrs >3 hrs Lower Egypt Upper Egypt FIG. 1. Percentage of timely initiation of breastfeeding in the early postpartum period in Upper Egypt versus Lower Egypt. Table 3. Percentage Distribution of the Knowledge, Attitudes, and Practices of Breastfeeding Mothers Toward Paciers and Feeding Bottles in Lower Egypt Versus Upper Egypt Geographical site KAP for paciers and bottles Lower Egypt Upper Egypt p value Mother gave her baby a pacier 43.2 39.4 0.2 Thinks pacier calms her baby 44.0 47.2 0.3 A relative provided a pacier 63.4 64.2 0.05 Knows that carrying the baby is better than providing a pacier 80.8 71.6 0.001 Mother carried the baby instead of giving a pacier 77.6 66.5 0.003 Mother used a bottle for feeding 51.9 56.8 0.2 Thought that a baby cannot drink except with a bottle 39.2 60.5 0.000 Knows negative effect of Paciers on breastfeeding 55.3 40.4 0.000 Using bottles on breastfeeding 63.4 44.0 0.000 Used bottle in response to Relatives 52.7 55.8 0.000 Mass media 17.4 17.4 0.000 Hospital advertisement 11.1 9.1 0.000 KAP, knowledge, attitudes, and practices. EVALUATION OF COMMUNITY KAP TO BREASTFEEDING 175 practice of feeding babies by bottles comes from pressure by the mothers social network of family and friends (52.7%in LE and 55.8% in UE) and by media (17%) as shown in Table 3. Discussion Prenatal education is a powerful tool for increasing the rates of any breastfeeding. Prenatal education can be highly effective in empowering vulnerable populations, especially the young and illiterate mothers. Printed materials given alone during pregnancy were also found to increase womens knowledge; however, a person-to-person approach might be more effective. 7,8 Effectiveness of prenatal education is in- creased when it is combined with postpartum follow-up. 9 We suggest a multifaceted public health intervention by com- bining education by the health facility and the family-centered approach with educational messages fromthe mass media for encouraging positive breastfeeding attitudes in the family and wider community. Our study indicates that early initiation of breastfeeding continues to be signicantly delayed among all mothers but more in LE than those of UE and that early initiation through skin-to-skin contact is rarely implemented. These ndings could be explained by the higher prevalence of hospital de- liveries among mothers of LE compared with those in UE. Hospital routines may foster early separation of the mother and newborn, delaying breastfeeding. This is in contrast to home deliveries, where early mother and baby contact is common. Hospital practices can affect breastfeeding even months after discharge. 10,11 Mothers overall knowledge about the benets of skin-to- skin care is poor, especially in UE. This is probably due to the effect of education, as the higher the education level of the mother the more likely she was to know more about the benets of both early initiation and skin-to-skin care for the baby and mother. The difference was again statistically signicant for almost all of the benets of skin-to-skin care except its effect on breastfeeding. In another study we re- ported that staff resisted skin-to-skin care and regarded as culturally inappropriate. 12 A systematic review that evalu- ated evidence about promotion programs that are effective at increasing the number of women who start to breastfeed and their impact on the duration and/or exclusivity of breast- feeding showed that BFHI implementation, training of health professionals, social support from health professionals, peer support, and media campaigns were most effective, but they concluded that mostly it was the multifaceted interventions that were most effective in improving such practices. 13,14 Bedding-in was much more common than rooming-in be- cause of the limited number of infant cots in Egyptian hos- pitals. Separation was more common in private hospitals. Younger mothers preferred to keep their baby in a cot near their bed, whereas older mothers seemed to prefer to keep their baby in the same bed. 13 The practice of scheduled feeding by mothers has signi- cantly decreased compared with the preliminary BFHI sur- veys conducted in the early 1990s in Egypt. More mothers with higher education mentioned that they know the benets of responding to their babies cues. 12,14 Pain in the nipple was more common among mothers in UE. In LE it was the commonest cause for supplementation followed by maternal illness. Nipple pain, as a cause for supplementation, was signicantly more commonly reported by younger mothers with little or no education. Incorrect at- tachment at the breast is the commonest cause of nipple pain, particularly in rst-time mothers. This ts the prole of the young, inexperienced, and undereducated mothers. It indi- cates the need for training primary healthcare staff and peer counsellors to counsel and monitor those mothers more clo- sely in the early postpartum period and rst 6 weeks of life to ensure successful continuation of exclusive breastfeeding. 15,16 The practice of feeding babies by bottles is common and could also possibly lead to incorrect latch on and nipple pain. Bottle use is pressured by the social network of family and friends (50%) and less from the media (17%). However, mothers report they are inuenced by hospital advertise- ments of bottles and infant milk formula (11.1% in LE and 9% in UE; p < 0.001). It is clear that more mothers in LE are knowledgeable about the hazards of bottles and paciers and that they prefer to soothe and comfort their baby by carrying them(77.9%) rather than to give them nipples or teats, compared with 66.5% of mothers in UE who practiced holding their babies as a means for soothing them. The use of paciers and baby bottles is prevalent among the younger mothers, who are probably also primiparous moth- ers. These mothers may receive more pressure from their so- cial network to offer their babies teats and nipples, with no knowledge about their negative effect on breastfeeding and without teaching regarding alternative ways to soothing their babies. It is clear that health staff and media campaigns need to focus on raising awareness of young, rst-time mothers and their family members about the hazards of nipples and teats. Such campaigns will need to develop materials that would provide mothers with ways of soothing babies other than use of paciers. 17,18 It was observed that the practice of giving unaltered animal milk to infants before 6 months of age has decreased signi- cantly over the past decade. 6 The rise in the use of infant milk formula reects a change in attitudes of mothers toward the type of supplements to give to babies. The change in practice from feeding animal milk to formula feeds as a supplement with breastfeeding reects either more afuence or access to subsidized formula or unnecessary prescription by pediatric staff inuenced by the aggressive marketing tactics of infant milk formula companies. Egypt has not fully enacted the In- ternational Code of Marketing of Breastmilk Substitutes as a law, and many healthcare staff are not knowledgeable about the Code. In another study we found that many of the staff reported that they accepted free supplies and gifts forminfant milk formula companies. 14 This reinforces the need to train staff (Step 2 of the Ten Steps). 13,14 The knowledge of mothers about the hazards of unneces- sary supplements was signicantly higher in the mothers of LE compared with those of UE. This widespread practice of supplementation without clinical need contributes to the continued morbidity rates in Egypt from diarrhea and other diseases despite the success achieved by the diarrheal control programs in the past. 1923 In other countries, strategies that used the risk approach to improve exclusive breastfeeding rates in the rst 6 months have been shown to be effective in decreasing the introduction of necessary supplements given to babies. The risk approach focuses on highlighting the harms associated with a certain 176 ABUL-FADL ET AL. practice. Learning from the success stories in these countries may be useful in design of social marketing campaigns based on the risk approach. 1519 Only one-half of the mothers participating in this study knewthat exclusive breastfeeding entails feeding babies on no other solid foods or liquids other than breastmilk and with an emphasis on increasing the frequency of a breastfeed (on- demand feeding) and that this is the optimal way to increase milk supply. Other previous KAP studies conducted in Egypt have shown that the most common cause for early cessation of breastfeeding was inadequate breastmilk supply. 20 Methods for increasing milk supply include increasing the frequency of feeding, expressing breastmilk after a feed to ensure adequate emptying of milk, and cuddling and holding the baby as a means of stimulating more brain oxytocin through skin-to- skin contact. 24,25 Such practices were less readily used by mothers, especially by mothers of UE. The use of galactago- gues is not reported as a commonly used method for in- creasing milk supply except among the younger age group of mothers. Teenage childbearing in Egypt represents 10%of the motherhood prevalence, and two-thirds of teen-aged mothers (8%) had their rst child before 18 years of age. 6 Mothers learned about how to increase their milk supply mainly from their social network of family or friends in LE. Rarely were healthcare workers mentioned as a source of breastfeeding information. In LE more mothers mentioned that infant feeding information came from media (43%) compared with 20% in UE. The older the mother and the higher her level of education, the more likely was she to be inuenced by the media. Mothers who were younger and less educated were more likely to be inuenced by information received from their circle of family and friends. 16 Media plays an important role in the mothers lives and represents an important source of information that inuences mothers practices and child health. When used in a culturally effective manner it becomes a vitally important educational tool for reaching out to mothers of different needs and socioeconomic levels in the society. The design and formulation of effective, well-studied media campaigns can shape the health and survival proles of Egyptian children. 2630 Poverty remains a major problem in Egypt, as 19% of the population are below the poverty line, and poverty ap- proaches 4060% in some UE governorates. Poverty is asso- ciated with illiteracy and ignorance, which is prevalent among older family members who can have adverse effects on breastfeeding practices. Also, those mothers living in poverty also suffer from depression, which can adversely inuence breastfeeding duration. 3133 Our study is unique in that it compares the regional dif- ferences between UE, which has higher mortality rates, with those of LE, which has lower mortality rates. 6 Because breastfeeding saves lives, an evaluation of the differences in unfriendly breastfeeding practices can identify some of the determinants associated with higher infant mortality rates. Most important is that family members andsocial networks were identied in this study as key inuential groups. Other in-depth studies have shown how the father, mothers mo- ther, and mother-in-law have a great impact on the mothers decisions and practices in the perinatal period. 34 In this study lower educational levels were consistently associated with poor feeding practices. Given the higher illiteracy rates of older family members, particularly in UE, their inuence would explain the link between the prevailing poor practices and persistently higher mortality rates in UE. 6 This study was limited by the sampling method (conve- nience sample) and that the mothers were beyond the im- mediate postpartum period (up to 24 months). Prospective studies designed to elicit similar information for family members about their KAP towards breastfeeding support in Egypt would be an ideal next step. Conclusions Implementing the Ten Steps of the updated BFHI for achieving successful breastfeeding throughout the community could be a powerful educational tool when expanded to target both home and hospital-based deliveries. This requires in- volving the Maternal Child Health midwives and traditional birth attendants with the training of hospital staff. In addition, work is needed at the community level through peer counsel- ors and mother-to-mother support groups, taking into account cultural differences. Targeting family members throughout the implementation of BFHI educational activities and media campaigns is a need identied by this study for improving the outcome of the BFHI on community practices. Training media personnel on how to address the different needs of mothers in various social classes and age groups and having different levels of education can be also effective in reaching masses. Acknowledgments We would like to express our gratitude to the UNICEF, Cairo Ofce that partly funded the Egyptian Lactation Con- sultant Association to do the survey as well as the ofcials of Maternal and Child Health in the Ministry of Health of Egypt who facilitated and participated in the eld work of the sur- vey. We are particularly grateful to the primary healthcare ofcials and coordinators of breastfeeding in the 12 gover- norates for facilitating and supervising the data collection phase. We would like to thank the Centre of Social and Pre- ventive Medicine at Cairo University for facilitating the ad- ministration of the survey. We would like to thank the Healthy Children Project for funding the participation of their faculty in this research project. Disclosure Statement The Egyptian authors worked as a team, with most vo- lunteering their activity as Egyptian Lactation Consultant Association members, and were responsible for the design, acquisition of the data, analysis of the data, and the writing of this article. The authors from Healthy Children Project in the United States provided technical assistance throughout the study and in the writing of this article. No competing nancial interests exist. References 1. 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Abul-Fadl, M.Sc., M.P.H., M.D., IBCLC Department of Pediatrics Benha Faculty of Medicine Benha University Kaluibiya, 11211, Egypt E-mail: azfadl@yahoo.com 178 ABUL-FADL ET AL.