Ogilv Malta, 7 Big Ben Towers, Tower Street, Msida MSD 1822, Malta.

T: (+356) 2132 0880/1 M: (+356) 9920 7677

Skype ID: ogilvmalta
www.ogilv.com
www.facebook.com/OgilvMalta
www.twitter.com/ogilvmalta
ROLL OUT THE
RED CARPET TO
YOUR SOCIAL
MEDIA
To roll out the Red Carpet and resere your place at these must do Social@Ogilv
Workshops kindly email: social@ogilvmalta.com
Group rates apply. 60+VAT per person for the Introductory Level,
150+VAT per person for the Intermediate Level, and 250+VAT per person
for the Advanced Level. 400+VAT per person for a combined
reseration to take all 3 levels.
Minimum class size is ve persons for the Introductory Level,
and three persons for Intermediate and Advanced.
Personalised one-to-one tuition is also available on request.
If you want to have a chat about your needs, contact us
on skype at: OgilvMalta
Are you looking for an overiew of the
most common social media platforms,
what makes them social, and how
successful brands are using them? Tis
Social@Ogilv Workshop will cover
social networks, video sharing, photo
sharing, microblogging (Twitter), and will
review some of the most common social
media platforms, what makes them
social, and how brands are leveraging
them.
Social media uses web-based technol-
ogy to transform what was a one-way,
static Web into an interactive, customis-
able, and communit-oriented experi-
ence. It is the foundation of Web 2.0
platforms like social networks and online
video sharingbut it has also impacted all
corners of the Web from news media
(timesofmalta.com) to shopping
(Amazon, eBay.) Its not a fad - its a
fundamental shift in the way humans
communicate.
As a result of attending the Introductory
Level Social Media Workshop you will be
able to:
Understand the science and history of
inuence.
Have a baseline understanding of social
media platforms and their business
applications.
Recognise the richness of signals from
the social web, learn the power of the
collective.
Apply some best practice to basic social
media like Facebook, Twitter, LinkedIn
and Pinterest.
Strategists young and old will get some-
thing from this Social@Ogilv Work-
shop, which clearly outlines how to
develop a strategy based on business
objectives and meaningful research.
A must do workshop for those who want
to know how to "Tink" Social Strategy.
You will learn to create social media
strategy and understand when each social
media is appropriate and how to deploy
for maximum business advantage. You
will also learn how to apply integration
best practices with agencies or in-house
teams. We will provide senior strategists
with the information they need to
understand strategic brand engagement
on social media. We will also provide the
latest tips and guardrails for each
platform, so that you can speak authorita-
tively about social media platforms with
your digital agency or in-house teams.
If you are unsure of how popular social
media platforms work at a fundamental
level, we suggest participating in the
Introductory Level Social Media Work-
shop before proceeding with this interme-
diate workshop.
On completion of this Social@Ogilv
Intermediate Workshop you will be
able to:
How to extend your brand onto the
Social web.
Complete Conversation Maps and
Inuencer Maps.
Identify touch points and put your
framework together.
Set up a measurement plan for your
social media plan.
Tis Social@Ogilv Advanced Workshop
is what the label says, advanced, and
designed for leaders and those leading
social media projects. Content planning
has become increasingly complex as
audience behaviours change and
platforms proliferate. Tis Advanced
Workshop will introduce you to the
concepts and frameworks essential to
successful content planning. You will
have a discussion with a copywriter and
art director on how to craft, frame and
tailor words and images. You will also get
a behind-the-scenes look at online video
production, introducing you to the
strategy and the process of developing
a video campaign for a purpose from
pre-production to post. You will gain
guidance on script-writing, storyboard
visualisation, and then the downstream
activities related to managing production
including an overiew on the improve-
ments that editing and graphics can bring
about. You will then learn about promot-
ing video campaigns, from strategy
through channel delivery and beyond.
Te last part of the Advanced Workshop
deals with innovation methodology that
helps you harness the creative power of
individuals, and your collective group to
solve a business problem.
By the end of this course, you shall be
able to:
Build an advanced social media
campaign and "inuence thousands" by
turning ideas into solutions.
Discover how to separate content from
process.
Idea generation and evaluation
techniques.
Discover the real benets of making
videos and the power of going "viral" and
nd out how to connect current users
with potential customers.
Social@Ogilv
Level 1
Level 2
Level 3
S
O
A
P
S
T
A
R
P
O
P
S
T
A
R
S
U
P
E
R
S
T
A
R
Social@Ogilv are rolling out the Red Carpet to you with three
levels of workshop designed to power your social media
engagement so that you can roll out the Red Carpet to all
your fans, consumers, communities, networks and groups.
Brand relationships with consumers are being
modied in the digital space, never more so than with
social media. If you want to build a stronger bond with
consumers, or customers in the B2B space, then these
Social@Ogilv Workshops are for you. Teres three levels;
introductory, intermediate and advanced. Te level you choose
will depend on how knowledgeable you already are about the digital
world. Social@Ogilv is a robust product and serice oering that
builds on our understanding of inuence and keeps us current with
industry trends and client demands. Today, our oering revolves around four
core pillars: Social Media Business consulting, Social Media Marketing &
Communications, Custom Platforms and Measurement. Tese Social@Ogilv
Workshops are a must do for anyone looking to achieve success and under-
stand how social media truly works for business. Get right in on the action of
using social media platforms for business.
Ogilvs New Models for Brand
Marketing Eectiveness - Te Power
of Like and other mysteries. An
introduction to social networks.
How to use social media platforms
for business.

B
u
i
l
d
i
n
g

y
o
u
r

s
o
c
i
a
l

m
e
d
i
a

m
a
r
k
e
t
i
n
g

p
l
a
n
C
r
e
a
t
i
o
n

o
f

y
o
u
r

o
w
n

b
r
a
n
d
e
d

c
o
m
m
u
n
i
t
H
o
w
b
r
a
n
d
s
a
r
e
u
s
in
g
s
o
c
ia
l m
e
d
ia
t
o
b
u
ild
a
w
a
r
e
n
e
s
s