ENTREPRENEUR OBSERVATION

Name : I Wayan Bagus Surya Murtika

NIM : 19714088
Tutorial : 1A
SBM 2017


1.) Opportunity-based
Opportunity-based that I observe is Ulam Ayu Sanur. It is a culinary business, that sells
food specialized on fish dishes. The background of this business is from the owners hobby,
its cooking for its family. The location of this business is very strategic, because its located
at the main street, its give a big opportunity to it to survive to other competitors. The
employees are senior high school graduated, but they have been train to be a chef,
waiter/waitress for 3 months. The target market are all levels, but mainly priorities are
students, college students, and office workers. They have an organization structure from
owner ( Mrs.Ayu), general manager, human resource development, head chef, head bar, etc.
They use brochures and social media (facebook) to promote their business. Mrs.Ayus
purpose become an entrepreneur are implement her hobby, fill her spare time, looking for
new business opportunities that can be dug again.
2.) Necessity-based
Necessity-based that I observe is Basreng Barokah. It is a traditional snacks from
Bandung. The beginning of this business is from the Owner (Mr.Ayas) became a bus driver (
Bandung-Sumedang) and then he resign because of the time is not suitable, and the income is
not sufficient. Then he inspired by his friend that successfull by selling Basreng, and he tried
it and the result is very good. He started his business by borrowed capital, and then return it
in installments of profit selling basreng. Mr.Ayas is a junior high school graduated. The
target market are all levels, but mainly priorities are minimarket, traditional market,, stall, and
wholesale market. They have an organization structure from owner ( Mr.Ayas and his wife),
and 2 employees. They use the word of mouth to promote their business. Mr.ayas purpose
become an entrepreneur is to full fill their daily needs.

3.) Their Differences
Ulam Ayu Sanur and Basreng Barokah have differences. Ulam Ayu Sanur originated
from sense to take an opportunity and realize it be a business although the business is
from the owners hobby. And, Basreng Barokah originated from the need for daily needs
and their routine every day and without it he cant eat with his family and full fill their
necessity.
4.) My Thinking About Both Of Them
An Entrepreneur must have mindset like optimism, passion, risk taker, consistent ,
and sensitivity to an opportunity. And I think they have that mindset, this is proved by
their success to survive from similar business competitors. And also I think opportunity-
based business goals are to get maximum profit, and help others to get job, so it can
decrease the number of unemployment in this country, besides necessity-baseds goal is
only to full fill their daily needs.

Pictures


1.) Opportunity-based




2.) Necessity-based