Style Guide for FingerHut

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ADDRESSES: Do not translate. They remain in English for mailing purposes.

AS SEEN ON TV: Do not translate.

AUDIENCE: Use an international Latin American Spanish for US audience. Keep a certain level
of informality (translations should be catchy & commercial) (t in Spanish), leaving
formality and the use of usted for legal texts and notices.

BOLD: The following elements must be bold:
First sentence of the product description
Product number
Price
Price per month (in priceline)
Call outs on graphics (?)

BRAND NAMES: Do not translate.

CAPITALIZATION: Take into account that in Spanish we do not capitalize as much as in
English. Pay special attention to the consistency in lower and upper case use throughout the
whole text. Consider the following cases:
Titles are capitalized only in the initial letter.
Every time there are two elements/products joined by a "+" sign. Example: The
correct Spanish version for <Cosmetics + Fine Fragrances> is <Cosmticos + Fragancias
finas>.
The use of capital letters does not mean that proper accentuation rules must not be
applied. Accentuate all capital as required.

CHARACTER NAMES: Use the Spanish version of a character when available (otherwise do not
translate). Example: SpongeBob SquarePants > Bob Esponja Pantalones Cuadrados.

COLORS (TEXT COLOR): Match the English.

COLOR NAMES (IN PRODUCTS): Translate.

COUNTRY, CITY OR STATE Names: Do not translate.

CUSTOMER SERVICE E-MAIL: Replace customerservice@fingerhut.com by
servicioalcliente@fingerhut.com.
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DATE FORMAT: Use the English format: M/D/YYYY or MM/DD/YYYY (do not use zero for days
or months).

FONT SIZE: Adjust to make the text fit on the page. Font size must be consistent per page
spread.
New customer disclosure - deferred disclosure - ITA disclosure TCPA disclosure
price per month disclosure: no less than 8-point type.
Pre-screen opt-out disclosure:
- short form: no less than 12-point type.
- long form: no less than 8-point type.
For addressee only disclosure: para el destinario solamente: no less than 8-point
type
CAN/SPAM disclosures: no less than 10-point type.

FORMALITY:
Use the t form for marketing materials, covers, catalogs.
Use the Usted form in letters, credit information, certificates.

GRAPHICS: Do not move. Do not reduce the size.

HOW DO I PLACE AN ORDER: Replace the How do I Place An Order? copy on orderblanks by:

Cmo realizo un pedido?

Haga su pedido en lnea:
espanol.fingerhut.com
In English: fingerhut.com

Para recibir su elegibilidad para Pagos diferidos y el obsequio al hacer un pedido en lnea, debe introducir
el nmero de catlogo (que figura en el reverso de este catlogo) de alguna de las siguientes maneras:
Introduzca el nmero de catlogo en Finalizar compra O
Haga clic en Pedido rpido por catlogo y siga las instrucciones.

Llame gratis al: 1-800-556-3208
de lunes a viernes, de 8AM a 10PM hora central.
In English: 1-800-233-3588 anytime

Cuando se comunique telefnicamente, procure tener a mano el formulario rellenado. Le pediremos que
mencione los nmeros impresos sobre su nombre (en amarillo y azul) que figuran en el formulario de
pedido.

Qu hago si tengo preguntas?
Visite espanol.fingerhut.com
Para consultar el estado de sus pedidos y la informacin de su cuenta, haga clic en:
Estado de pedidos
Mi cuenta de crdito en Fingerhut
Llame al 1-800-208-2500
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de lunes a viernes, de 8AM a 10PM hora central.

IMPERATIVE: Use the imperative form. Example: <Compra y ahorra>.

JUSTIFICATION: Use left justification unless centered title in English.

KERNING AND TRACKING (SPACE BETWEEN LETTERS): Adjust to make the text fit on the
page. Kerning and tracking must be consistent per page spread.

LEADING (SPACES BETWEEN LINES): Adjust to make the text fit on the page. Leading must be
consistent per page spread.

MEASUREMENTS:
Do not convert measurements unless specifically requested to do so.
Translate the unit. Example: <5 in> should be translated as <5 pulgadas>.
Use the list of abbreviations in the section Apndices on the Diccionario
Panhispnico de Dudas at http://buscon.rae.es/dpdI/.
Leave a space between the number and the unit of measurement. Example: 5 mm/10
kg/5 h.
Use straight inch marks, not curly quote marks.
Pounds: Use <lb>
Cubic feet: Use <pie
3
>
Abbreviations for largo (lar) - ancho (an) alto (al)- profundidad (prof)
dimetro (dim)

MOVIE NAMES: Use the Spanish version of a movie when available (otherwise do not
translate). Example: Star Wars > Guerra de las Galaxias

NUMBERS: Use US format for numbers but use periods instead of commas. There should be no
spaces between the currency symbol and the amount. Example: $9.99.

PHONE NUMBERS:
Replace 1-800-233-3588 by 1-800-556-3208.
The Spanish ordering 800 number is not 24/7: Replace anytime or 24 hours a day
by de lunes a viernes, de 8AM a 10PM hora central
When both English and Spanish numbers are listed, Spanish needs to be listed first and
generally have more prominence and the English 800 copy stays in English. Example:
Call Toll-Free: 1-800-556-3208
de lunes a viernes, de 8AM a 10PM hora central.
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In English: 1-800-233-3588 anytime
See how do I place an order above for specific text to use for orderblanks.

SEARCH BAR TEXT: Translate.

SLOGANS: Do not translate.

SYMBOLS:
- Dashes separating one or more words from other word(s) are to be replaced
by the equivalent Spanish symbol: colon or comma. In these cases, after colon
or comma, the lower case should be used. For example: the correct Spanish
version for <Halloween Shop - 75% OFF!> would be <Tienda de Halloween:
75% de descuento!>.
+ Use the + sign in order to maintain the look and feel of the original site.
There are no grammatical or language implications with this.
/ No spaces before and after /. Example: Camisola/Liguero.
% No spaces between numbers and the % symbol.
# Replace with <N.>

TIME FORMAT: Use AM and PM, no space between number and AM or PM, example: de 8AM a
10 PM hora central.

TRADEMARKS: Do not translate.

WEB ADDRESS: Replace fingerhut.com by espanol.fingerhut.com.