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Vision Statement

Be and be recognized as ’the

best consumer products and
services company in the world

Mission Statement

We will provide branded

products and services of
superior quality. The lives of
the world's consumers now and
for the generations to come.
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GOALS AND OBJECTIVES:

1. To provide top quality product which maximize customer satisfaction.
2. To conduct our business according to the highest level of ethics.
3. To ensure that our customers get the best value, quality and satisfaction from using our
products.
4. To maintain a management culture that is action oriented, always flexible and never
bureaucratic.
5. To be the most efficient in everything that we do.
6. Our customers feel happiness when they have chosen to use our product is our genuine
concern.

Core Business
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ORGANIZATIONAL STRUCTURE
FIRST YEAR
 Hierarchy of the company
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AFTER FIFTH YEAR

 The organization structure as follows:

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STRATEGICTraining
HRMpurpose:
PLANNING
Improve PROCESS
analytical and communication
Strategic HR planning toskills.
train a sales person:
Training objective:
Strategic Direction He does not meet the sales target
• To
so that enhance
we theto
planned efficiency as well
train him.
as efficacy of the production
team.

• To communicate ideas properly.

Training contents:

• Through demonstration
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HR Planning

Train a sale person within the

Planning total
Salary: RS:
Workforce
12000

Bonus:
5000
Investing in HR
Training cost: 10000
Development
Compensation: 3000
Performance

We will evaluate his performance

either he meet sales target or not.
Assessing
The profit of our company increases
or not.

JOB DESCRIPTION AND JOB SPECIFICATION

CHIEF EXECUTIVE OFFICER
JOB TITLE: CHIEF EXECUTIVE OFFICER
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LOCATION OF JOB: RBNS (PVT) LTD

RESPONSIBLE TO: BOARD OF DIRECTORS

JOB SUMMARY:

Provide leadership to position the company at the forefront of the industry.

Develop a strategic plan to advance the company's mission and objectives and to
promote revenue, profitability and growth as an organization. Oversee company
operations to insure production efficiency, quality, service, and cost-effective
management of resources.

DUTIES AND RESPONSIBILITES:

• Develop a strategic plan to advance the company's mission and objectives and to
promote revenue, profitability, and growth as an organization.
• Oversee company operations to insure production efficiency, quality, service, and
cost-effective management of resources.
• Plan, develop, and implement strategies for generating resources and/or
revenues for the company.
• Identify acquisition and merger opportunities and direct implementation activities.
• Approve company operational procedures, policies, and standards.
• Review activity reports and financial statements to determine progress and status
in attaining objectives and revise objectives and plans in accordance with current
conditions.

• Evaluate performance of executives for compliance with established policies and

objectives of the company and contributions in attaining objectives.
• Promote the company through written articles and personal appearances at
conferences and on radio and TV.
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• Represent the company at legislative sessions, committee meetings, and at

formal functions.
• Promote the company to local, regional, national, and international
constituencies.
• Build a fundraising network using personal contacts, direct mail, special events,
and foundation support.
• Present company report at Annual Stockholder and Board of Director meetings.
• Direct company planning and policy-making committees.
• Oversee foreign operations to include evaluating operating and financial
performance.
• Other duties as assigned.

JOB SPECIFICATION:

KNOWLEDGE:

This is normally acquired through a combination of the completion of a Masters Degree

in Business Administration, Finance or Accounting and ten years of experience in a leadership
role for a large division or company

SKILLS:

• Skills of contracting, negotiating, and change management Experience in strategic

planning and execution
• Skill in examining and re-engineering operations and procedures
• Formulating policy, and developing and implementing new strategies and procedures.
•
• Work requires professional written and verbal communication and interpersonal skills
• Skills of public relations principles and practic

ABILITIES AND ATTITUDE:

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1. Ability to develop financial plans and manage resources

2. Ability to analyze and interpret financial data
3. Ability to identify and secure funding/revenue sources
4. Ability to communicate and interact with officials at all levels of government and
to work effectively with a wide range of constituencies in a diverse community
5. Ability to motivate teams and simultaneously manage several projects
6. willingness to work a flexible schedule and travel

JOB DESCRIPTION
JOB TITLE: MARKETING MANAGER

LOCATION OF JOB: RBNS (PVT) LTD

DEPARTMENT: MARKETING DEPARTMENT

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RESPONSIBLE TO:

JOB SUMMARY:

• . To be responsible for developing and maintaining marketing strategies to meet agree

company objectives

• To evaluate customer research, market conditions, and competitor data and implement
marketing plan alterations as needed.

• To oversees all marketing, advertising and promotional staff and activities.

RESPONSBIL AND DUTIES

 Responsible for the marketing of company products and services to the right
market whether B2B or B2C.

 Demonstrate technical marketing skills and company product knowledge.

 Develop an annual marketing plan in conjunction with the sales department. This
should detail the year’s activity to meet agreed company objectives.

 Budget management. To deliver all marketing activity within the agreed budget.

 To direct marketing staff where budgets are devolved.

 To manage all aspects of print production, receipt and distribution.

 To achieve frequent, timely and positive media coverage across all available media.

 To managing the entire product line life cycle from strategic planning to tactical
activities

JOB SPECIFICATION:
KNOWLEDGE:
MBA in Marketing (At least five years in marketing Manager within professional)
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SKILLS:

• Professional Marketing Qualifications with a proven track record in a senior Marketing

role

• Good Level of education, ideally graduate level

• Excellent written and verbal communication skills

• Excellent IT skills

• Experience of and understanding of web-content management

• High level of creativity and ability to demonstrate evidence of success in a range of

marketing areas such as advertising, branding, promotion, customer care and public
relations

ABILITIES AND ATTITUDES:

 Experience with a company in a

related company sector

 Extensive experience of developing,

maintaining and delivering on marketing
strategies to meet company objectives

 A strong understanding of customer

and market dynamics and requirements

 If applicable, a willingness to travel

and work in a global team of professionals

 A proven ability to oversee all

marketing, advertising and
promotional staff and activities
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JOB DESCRIPTION OF SALE PERSON

JOB TITLE: SALE PERSON

LOCATION OF JOB: RBNS (PVT) LTD

RESPONSIBLE TO: SALES MANAGER

JOB SUMMARY:

RESPONSIBILITIES AND DUTIES:

To plan and carry out all sales activities on assigned accounts or areas. Responsible for
ensuring customer satisfaction and managing quality of product and service delivery

• helping customers understand features of products

• advising customers on the care of purchased goods;
• arranging deliveries;
• arranging for the repair of damaged goods;
• taking special orders for goods not in stock;
• stacking and displaying items in store;
• providing basic technical advice and solution
• develop and maintain a customer database
• develop and maintain sales and promotional materials
• plan and conduct direct marketing activities
• make sales calls to new and existing clients
• negotiate with clients
• develop sales proposals
• present sales contract
• ensure customer service satisfaction and good client relationship
• conduct market research and surveys
• participate in sales event
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• monitor competitors, market conditions and product development

JOB SPECIFICATION:
KNOWLEDGE:

 knowledge of relevant computer applications

 knowledge of principles and practices of sales
 knowledge of customer service principles
 knowledge of basic business principles
 experience in sales
 experience in making presentations
 proven ability to achieve sales targets

SKILLS:

• Effective Communicator
• Ability to Listen
• Asks Great Questions
• Problem Solver
• Well Organized
• Self-Starter and Self-Finisher
• Positive Self Image

• Well Mannered and Courteous

• Naturally Persuasive

• Person of Integrity
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ABILITIES AND ATTITUDE:

 planning and organizing

 persuasiveness
 adaptability
 verbal and written communication
 negotiation
 resilience
 stress tolerance
 goal driven

JOB ADS

 Production Manager
 Assistant Manager
 Security guar
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SELECTION CRITERIA AND INTERVIEW

QUESTION FORM
SELECTION CRITERIA
QUESTIONNAIRES OF MARKETING MANAGER
Name: __________ Occupation: _________

Age: _______ Gender: Male/Female

Q: What do you consider to be the most challenging aspect about being a manager in

business today?

Ans:_____________________________________________________________________

Q: What are the most critical skills a manager needs to succeed in today's business?

Ans: _____________________________________________________________________

Q: What important trends have you picked up in our company?

Ans: _____________________________________________________________________

Q: What are the recent trends in management that you have come across?
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Ans: _____________________________________________________________________

Q: How would you describe your management style?

Ans: _____________________________________________________________________

Q: What methods have you used to evaluate employee’s job performance?

Ans: _____________________________________________________________________

Q: What experience do you have in setting budgets?

Ans: _____________________________________________________________________

Q: What systems have you developed and implemented to improve operating efficiency in

your department?

Ans: _____________________________________________________________________

Q: Why are you considering leaving your present job?

Ans: _____________________________________________________________________

Q: What are you future goals?

Ans: _____________________________________________________________________
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EMPLOYEE ORIENTATION PLAN

ORIENTATION PLAN FOR THREE DAYS:

1ST DAY:

TIMING DESCRIPTION

9:30_ 10:00 am Welcome to employee and addressed manager to

him.

10:00_11:00 am Tell him mission, vision, norms, values, rules and

regulations.

11:00_12:00 pm Clear SWOT analysis.

12:00_12:30 pm Tea time.

12:30_1:00 pm Code of ethics/ performance appraisal criteria.

1:00_2:00 pm Lunch…..

2:00_3:00 pm Tour of facilities.

2ND DAY

TIMING DESCRIPTION

9:30_ 11:00 am Tour of organization.

11:00_12:00 pm Introduce with other employees.

12:00_12:30 pm Tea time.

12:30_1:00 pm Ask him questions or concerns he may

have feedback about interview.

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1:00_2:00 pm Lunch…..

2:00_3:00 pm Held meeting with a person who will guide him all time and visit his
department.

3RD DAY

TIMING DESCRIPTION

9:30_ 11:00 am His senior manager will tell him rules and

regulations of his department.

11:00_12:00 pm Tell him his duties and responsibilities (introduce him

to his co workers and about his work).

12:00_12:30 pm Tea time.

12:30_1:00 pm Offer for help and encouragement

1:00_2:00 pm Lunch…..

2:00_3:00 pm Guide him during his work.

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ENTITLEMENTS
ENTITLEMENTS OF CEO:

PERKS:

• Car

• Laptop

• Office

• Driver

BENEFITS: Vacations, Leaves

ENTITLEMENTS OF BRAND MANAGER:

• ALLOWANCES: TA & DA

• PERKS: Free refreshment

• TIME OFF BENEFITS: Vacations

• BONUSES: Holiday bonus

ENTITLEMENTS OF SECURITY GUARD:

• ALLOWANCE: Transport, medical.

• BENEFITS: Sick leave

• BONUS: Spot bonus award

PAY SCALES
PAY SCALES OF EACH LEVEL IN OUR ORGANIZATION:
CEO (75000-100000)
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Department managers (22000-35000)

Lower level employees (6000_10000)

PERFORMANCE APPRAISALS METHOD

Questions will ask to the

supervisor:

Q: Does he follow supervisory orders?

Q: Does he make mistakes frequently?

Q: Does he complete his work on time

daily?

Q: Does he clearly know about his job

Questions will ask

Questions will ask
to him:
360 to the co workers:
DEGREE
Q: Do you complete
Q: Does he keep busy
your work in time? PERFORMANCE
when not serving the
Q: Do you know customers?
about your job APPRAISAL Q: Does he volunteer
description?
p to help other
Q: Do you loyal with employees?

Question will ask to the Q: Is he respecting

customers:

Q: Does he suggest additional

merchandise to customers?

Q: Does he lose his temper in public

dealings?

Q: Can he manage the difficulties to

deliver goods in time?
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TRAINING PROGRAM

TRAINING PROGRAM OF BRAND MANAGER:

TRAINING PURPOSE:
• To improve the analytical skills in order to enhance the production and minimize the
cost.

TRAINING OBJECTIVES:
• To enhance the efficiency as well as efficacy of the production team. To communicate
ideas properly.

• Maximum utilization of the supplies.

• To augment high grade coordination among production team.

• To improve the capabilities for accomplishment of company’s tasks.

• To manage the production process and production schedules.

TRAINING CONTENTS:
• Importance of analytical skills

We will train him by applying following methods:

• Through demonstration
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• Collaborative pre test

• Visualization

• Flow charts

• Articulation

SELECTION CRITERIA
DEVELOPMENT CRITERIA OF ASSISTANT MANAGER:
Assistant Executive Manager

(Basic salary: Rs.12000) Salary: Rs.120000

After Commission: Rs. 5000

five Bonus: Rs. 1000

years TA and DA: Rs.1000

Executive Manager

(Basic Salary: Rs.25000) Salary: Rs.25000

After Project completion: Rs.5000\

Three Bonus: Rs. 10000

years
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Brand Manager

(Salary: Rs.60000)