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Executive Summary
Balay de Aracan is one of the most promising event center here in San
Juan, Batangas. The business was made to catersmiddle to upper class families,
couples, individuals or even private and public organizations events, reunions, birthday
celebration and many more. Its name was taken on the given name of our parents and
it is located at Brgy. BuhaynaSapa, San Juan, Batangas. The owner and the manager as
well is Mr. Rey Sonny T. Alongalay. The event center has 8 rooms to accommodate
guests, two swimming pools for young and kids, a butterfly sanctuary for butterfly lovers
and an event place that holds different kind of events.
Balay de Aracan has a big opportunity in this kind of industry because there are
little competition in this kind of niche. We are loaning the amount of Php.
6,000,000.00 for the renovation of the butterfly sanctuary and swimming pool and to
buy additional CCTV and WiFi channel to attain customers satisfaction.
The only mission that Balay de Aracan wants to pursue is to vanish the
stress of people especially those who lived in city area. Relax and escape from the
sounds in the city.
Mr. Rey Sonny Alongalay being the owner is the manager of the event
center. He has five (5) years of experience in conducting of an event center. Previously
he work in a variety in service industry in developing and maintaining the business
profitable.
There are twenty nine (29) full time employessone (1) business manager, one
(1) assistant manager, and three department heads. Two (2) chef and five (5) assistant
chef, eight (8) waiter/waitress, five (5) housekeepers, four (4) maintenance and two (2)
security guard.
Mrs. Nerie del Mundo is the assistant manager. She has a great experience in
performing in this kind of business for almost 6 years. Mr. Rommel Salimo, the
property custodian head is the one to sketch and to plan on the construction of the
business. Mrs. Jolyfe Lara, the accounting department head is the one who will check of
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all the accounts of the business and Mrs. Glhadys Salosa is the department head of the
HR. Shes the one to take care of all the employees rights in the business.
Some of our direct competitors are Balai Ising, Dreamland, Bahay Marikit and
Village Plaza. Acquatico, Virgin resort, Estrella de Mendoza and Blue Coral will be our
indirect competitors. They offer different kind of packages to customers. A wide area
that can accommodate guest with the maximum of 50 in our house and 350 in our
event center. We have different amenities for all of our target customers but all of our
competitors are very expensive, meaning only few customers can only afford unlike
Balay de Aracan.
We offer quality services to everyone because we want equal treatment to all.
Our packages and promos are affordable.
As time goes by, Balay de Aracan income projection is to increased its income
by 25% per year.
















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Part I: The Organizational Plan

MISSION
Balay de Aracan has the allegiance to provide an extraordinary place wherein
people feel peaceful mind and to vanish their stress. It aims to contribute happiness to
its clientele by providing them a quality resort, conclusive and peaceful community.


BUSINESS MODEL
Our business is an event center that everyone can celebrate their personal
events. It is not only to all customers who will celebrate their personal events but
also to everyone who wants to relax themselves from a hard day of work. Balay
de Aracan has also a butterfly sanctuary that conserve a different species of
butterfly that nowadays is very hard to see.

OBJECTIVES
1. To increase number of clients by 20% per year through superior service
2. To create an event that will cater to the customer expectations
3. To become the top event center in San Juan, Batangas.
4. Competitive pricing for the quality of services offered








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SWOT ANALYSIS
The following SWOT analysis captures the key strengths and weaknesses within
the company and describes the opportunities and threats of Balay de Aracan.

Strength

Good quality service to customers
Skilled and professional workers
Experienced event team

Weakness

Change of season
Lack of funds
Lack of media and corporate contacts
Lack of support from local authority

Opportunities

Being one of the first provider concentrating on this specific niche
Little competition
Favourable economic condition





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Threats
A slump in the economy that could have a nipple effect on the
business
High competition

PRODUCTS

Plate Souvenir
A plate souvenir to every customer that they can bought on the center,
with logo on center of the plate for them to remember the moment that they eat
together in Balay de Aracan.

T Shirt Souvenir
T shirts with different sizes with the house of Balay de Aracan printed
on the center of the shirt and the logo on the upper back of the shirt.

Mug Souvenir
The name of the business is written on the front of the mug with logo on
the back.



SERVICES
Balay de Aracan is also open for catering services but only around the
places of San Juan, Batangas. Services like:
Wedding
Debut
Christening
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Anniversaries
Birthdays




Administrative Plan

Balay de Aracan is located at Buhay na Sapa, San Juan, Batangas. The name of
the business is taken from the surname of the owner





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Located at BuhaynaSapa, San Juan Batangas.


ORGANIZATIONAL STRUCTURE

General Manager /Owner : Rey Sonny T. Alongalay
Assistant Manager : Nerie R. del Mundo
HR Department Head : Glhadys O. Salosa
Property Custodian : Rommel O. Salimo
Accounting Department Head : Jolyfe S. Lara

The officers of the business determined the direction of the business through its
meeting.





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MANAGEMENT
At present Rey Sonny T. Alongalay is the manager of Balay de Aracan. Mr.
Alongalay has five (5) years of experience in conducting of an event center. Previously
he work in a variety in service industry in developing and maintaining the business
profitable.
There are twenty nine (29) full time employessone (1) business manager, one
(1) assistant manager, and three department heads. Two (2) chef and five (5) assistant
chef, eight (8) waiter/waitress, five (5) housekeepers, four (4) maintenance and two (2)
security guard.
1. The manager guaranteed salary of Php.30,000.00 with yearly increase justified by
profitability
2. Assistant manager salary of Php.20,000.00 plus 5% commission on every event
3. Three (3) department head salary of Php.15,000.00 plus 3% bonus for excellent
year and customer survey
4. Chef salary of Php.15,000.00
5. Assistant chef salary of Php.10,000.00
6. Waiter/waitress, maintenance, housekeeper and security guards salary of
Php.7,000.00











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PERSONAL DUTY
1. Manager/owner
a. Sets company policies
b. Negotiates new and large contracts
c. Approve the purchases of equipment and supplies
d. Receives and signs the check
2. Assistant manager reports to manager
a. Manage account scheduling
b. Acts as the manager when the manager is out of the country for business
purposes
3. Accounting department responsible for:
a. Payroll
b. Cash collection
c. Procurement and inventory
d. Proper accounting
4. HR department
a. To manage employees
b. Hiring, training and recruiting employees
c. Ensuring that the company has the best and most workforce that the market
has the area
5. Property Custodian
a. Execute the maintenance, construction and operation of the business
6. Other employees
a. Assigned to work specific accounts
b. Identifies any problem
c. Follow instruction from department heads and manager


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PERSONNEL
Every personnel and employees will work 8 hours a day depending on their
shifting.

ACCOUNTING
All bookkeeping is kept on computer on regular basis by the accounting
department on the software quickbook. At the end of the year the files are printed
and passed to the accountant Rachelle Ilagan, CPA who has 10 years of experience as a
certified public accountant.

LEGAL
All contracts and other legal matters are handled by Atty. Elizabeth Ann C. Juan.
Elizabeth is the senior partner of a twenty (20) year old of law firm specializing in
business contracting.

INSURANCE
All employees receive different benefits like SSS, Pag-ibig and Philhealth.

SECURITY
Balay de Aracan will have 17 CCTV cameras for the security of our customers.







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PART II: THE MARKETING PLAN

OVERVIEW AND GOALS OF MARKETING STRATEGY
Having a good strategy in promoting the business is the only way to earn a high
profit and to be the number one event center here in San Juan. The most effective and
efficient way to promote the business is through the use of different social media and
having a website.
The main goal in using this strategy is to have an easy access of our possible
customers.

TARGET MARKET
Our target markets are middle to upper class families, couples, individuals or
even private and public organizations. We choose this group because they are the most
able to afford event planners and have the less amount of time to spare for event
planning in general. The demand for this service can only increase considering the rise
in incomes, population and need for interpersonal relations in workplace.

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COMPETITION (Direct Customers)
1. Balai Ising
Strengths: Can accommodate 50 60 clients and has strong brand name
Weaknesses: Very expensive and caters only high class people
2. Dreamland
Strengths: Many amenities and offers low price to customers
Weaknesses: Hard to find and small place to cater customers
3. Bahay Marikit
Strengths: Many rooms to accommodate customers and has beautiful
scenery
Weaknesses: Small area and less facilities and amenities
4. Village Plaza
Strengths: Well known and wide area
Weaknesses: Very expensive and low class facilities

50%
25%
15%
10%
Target Market (Pie Graph)
Private and Public Org.
Families
Individuals
Couples
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COMPETITION (Indirect Competitors)
1. Blue Coral
Strengths: on-sites facilities and equipment. Have been in the market longer and
have establish reputation against customers
Weakness: very expensive
2. Virgin Resort
Strengths: having a wide area and wide choice of suits
Weakness: very expensive and caters only high-class people
3. Estrella de Mendoza
Strengths: can accommodate 50-60 clients and strong brand name
Weakness: lack of strategy for development of place
4. Acquatico
Strengths: offers first class accommodation to customers. Considered as a five
star beach resort in San Juan, Batangas
Weakness: very expensive













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MARKET TRENDS
Balay de Aracan will always provide the newest and trending technologies and
equipment as well as services that we are going to offer to our clients. In pursuing this
kind of strategy, we will have a big impact on our customers.

MARKET RESEARCH
We will provide questions to be answered by almost 100 people for us to know
what are we gonna add and improve on the operation of the business. Questionnares
composing of 30 questions.
Based on our research 45% wants to celebrate their events on an event center
like the Balay de Aracan also 30% wants the services that Balay de Aracan is offering
and 25% choose Balay de Aracan as the most affordable event center here in San Juan,
Batangas.












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Marketing Strategy




GENERAL DESCRIPTION
A least amount of 60,000.00 will be spending on our marketing strategy. It
covers our brochures and flyers only. Mr. Rey Sonny as the manager is an IT expert
thats why hes the one who will do the website and the development of the brochures,
flyers and even the logo of Balay de Aracan.







0%
5%
10%
15%
20%
25%
30%
35%
40%
Current Year Second Year Third Year Fourth Year
Return on Investment
Year of Operation
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MARKET STRATEGY
Balai de Aracans marketing strategy is focus on establishing out brand and
promoting our image through a variety of marketing channels. An overview of our
marketing strategies:



LOGO AND IDENTITY DEVELOPMENT
A professional logo has been developed and this logo will be promoted through
a broad mix of identity pieces including the business cards, stationary, personal
souvenirs and etc.
















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BROCHURES
A brochure is designed to communicate our presence, the services we offer, and
the clients we serve in the community.





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FLYERS
Flyers will be design for posting at the community locations that attract high
traffic volumes of customers within our target market

PUBLIC RELATION
As an owner, we will promote our company and its benefits to the community
though efforts to have articles published in new media and efforts to gain coverage on
local radio and television programing.


WEBSITE
All brochures, flyers and other marketing tools will promote our website,
detailing our services the community. Our website will also provide all information
about us, our operational hours, schedules of event and a registration form for online
reservation.( www.balaydearacan.com.ph )

EMAIL
Email will be used to connect with our clients frequently through monthly
newsletters and updates on uploading on upcoming events and special offers.
( www.balaydearacan@yahoo.com )








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PRICING
Balay de Aracan promote its personal products thats why it is cost efficient.
Product likes personal T-shirt, mugs and etc. The materials that we are gonna use to
produce our product is came from a very good friend of our business.

The price of the event center and the rooms are listed below:

For the month of January to June ( PEAK SEASONRATE)
(PER NIGHT)
Good for 4 persons
Room rates
2 Deluxe Room 8,000
2 Standard Room 5,600
2 Regular Room 3,800

Good for 6 persons
2 Family Room 9,000



Corporate Package
Option
A. (1,500/head)
Including of entrance fee, with buffet lunch, PM snack, dinner and
breakfast. Minimum of 20 person.
B. (1,900/head)
Including of entrance fee, with buffet lunch, PM snack, dinner and
breakfast and tour on our butterfly sanctuary. Minimum of 20 person.

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C. (2,200/head)
Including of entrance fee, with buffet lunch, PM snack, dinner and
breakfast and tour on our butterfly sanctuary plus freebies like t-shirts, mugs and
souvenir plate. Minimum of 20 person.

Day tour Packages includes entrance fee, use of facilitiessuch as pool & butterfly
sanctuary. Minimum of 20 person.
950/head (breakfast, lunch & PM snacks)
750/head (lunch & PM snacks)
620/head (lunch only)

Day tour Packages without meals includes entrance fee, use of facilities such as pool &
butterfly sanctuary.
350/head (adults)
100/head (kids) 8 years old and below


For the month of July to October
1
st
Package for familys maximum of 6 members plus free 2 adults or 3 kids
Time: 1 night and 2 days
Includes:
Buffet (breakfast, lunch, & PM snacks
Each member will receive souvenir shirt from Balay de Aracan
The family will receive family picture with frame
( Total cost of Php. 7,200 )


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2
nd
Package for couples
Time: 2 nights and 3 days
Includes:
First night: Candle light dinner
Second night: Free Romantic movie
The couple will receive couple shirt & couple mug from Balay de Aracan
( Total cost of Php. 7,000 )

3
rd
Package for debut, anniversaries, childrens party & family reunion
A. For children party minimum of 30 persons to 50 persons
Includes:
2 Clowns
Buffet food ( EAT ALL YOU CAN )
Photo booth
Games
Chocolate fountain
Two layered cake
Give aways
Balloons
Sound system
Catering services
( Total cost of Php. 75,000 )




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B. For debut minimum of 50 persons maximum of70 persons
Includes:
Designed balloons
Cake
Buffet food ( EAT ALL YOU CAN )
Flowers
Candles
Live band
Giveaway
Catering services
( Total cost of Php. 150,000 )

C. For anniversaries minimum of 60 persons maximum of 80
Includes:
Cake
Buffet food ( EAT ALL YOU CAN )
Photo Booth
Fire works
Live band
Giveaway
Catering services
( Total cost of Php. 150,000)




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D. For reunion minimum of 70 person maximum of 100 person
Includes:
Photo booth
Shirts
Buffet food ( EAT ALL YOU CAN )
Chocolate fountain
Fireworks
Mini bar (for reunion only)
Giveaway
Live band
Sounds system
Catering services
Tarpaulin
( Total cost of Php. 200,000 )

4
th
Package for the month of November to December
24 hours only
For reunionminimum of 70 person maximum of 100 person includes of:
Photo booth
Shirt
Buffet food ( EAT ALL YOU CAN )
Chocolate fountain
Fireworks
Mini bar
Tarpaulin
Giveaway
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Sound system
Live band
( Total cost of Php. 200,000 )

For Christmas Party minimum of 60 person maximum of 100 person includes of:
Shirts
Photo booth
Games
Buffet food ( EAT ALL YOU CAN )
Mini bar
Live Band
Fireworks
Sound system
Catering services
( Total cost of Php. 250,000 )












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BRANDING
Balay de Aracan Happiness as We serve. A tagline that can attracts the minds of
customers because of the happiness treatment that we are offering. Happiness is the main goal
and objective of our business.

SALES STRATEGIES
The most strategic sales to be use of Balay de Aracan is through internet. We use
these kind of strategy because most of the customers are always depending on the net if they
are searching for an event place to have.

CUSTOMER SERVICE
We are offering our event center for different kind of events and activities. We
have two swimming pools for the young and also for our kids customer. Our business
is enclosed with 17 CCTV that can capture the different happenings inside our business
for the security of our clients. A butterfly sanctuary also is to be opened at day time and
past afternoon to our clients who love to saw the different species of butterflies that
nowadays is hard to see.
We assured everyone an equal treatment from our employees. A high quality of
serving to everyone to satisfy their satisfaction.


IMPLEMENTATION OF MARKETING STRATEGY
Our employees will do their best to attain and to do the services that Balay de
Aracan is offering from the top management up to the low employees.
All of our interested clients can viewe the services that Balay de Aracan is
offering through different kinds of mass media and also the different types of social
media like facebook, instagram, twitter and yahoo.

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ASSESSMENT OF MARKETING
The key to measuring marketing effectiveness lies in the ability to benchmark
performance over time. Measurement is of little value unless it can be used to assess the
current state of operations and help workers determine how to optimize performance.
Ultimately, business can only improve marketing effectiveness if they have a baseline to
compare existing performance. Markers should be utilizing unique metrics to measure
three (3) areas of marketing operations:

Budgeting and execution: metrics for measuring how well the current marketing plan is
tracking against budget on-time executions. These include a top-down and bottom-up
view of budget allocation and the ability to track performance against plan and forecast
accuracy.
Campaign Performance:metrics for measuring close-loop marketing or marketing
campaigns; to help link marketing spend with related performance.
Operational Effectiveness: metrics measuring for the cost marketing operations;
workflow and process cycle time, time spent managing activities, time spent on analysis,
content, re-use shipping cost, etc.











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PART III: THE FINANCIAL DOCUMENTS


SUMMARY OF FINANCIAL NEEDS
Borrowing money is not only expensive for a company, it also represents an
additional businessrisk. In addition to normal risks associated with building new
facilities or launching new products. Borrowing money actually introduces another level
of management to an operation.
We are applying with the amount of Php. 8,000,000.00 for the expansion of our
business. We will use the fund on the following purposes:

Additional pool for our kids customers
Buying of a parcel of land
Butterfly sanctuary
Additional CCTVs and WiFi

LOAN FUND DISPERSAL STATEMENT
The amount of loan is to be disperse on the following:
80% of loan is for the construction of the butterfly sanctuary and on
the buying of the land
15% is for the renovation of the pool
5% is for buying of new CCTV and WiFi






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CASH FLOW STATEMENT

Balay de Aracan
Cash Flow Statement
For the year ending December 31,2013

Cash Inflow
Owners Equity 4,455,960
Service Income 5,750,000
____________________
Total cash inflow 10,205,960


Cash Outflow
Operating Expense 4,133,000
Business Tax 194,040
____________________

Total cash outflow 4,327,040
Cash balance 5,878,928
___________________












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Cash Flow Graph of Balay de Aracan for the year end, December 31,2013:















0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Cash Flow
Cash Balance
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THREE YEAR INCOME PROJECTION


Current Year 2nd Year 3rd Year 4th Year
Service Income 7,187,500.00 8,984,375.00 9,343,750.00 9,703,125.00
Less:

Advertising 40,000.00 50,000.00 52,000.00 54,000.00
Salaries & Wages 4,961,250.00 6,201,562.50 6,449,625.00 6,697,687.50
Telephone & Communication Exp. 30,000.00 37,500.00 39,000.00 40,500.00
Miscellaneous Expense 22,500.00 28,125.00 29,250.00 30,375.00
Dep. Expense (Service Car) 20,750.00 25,937.50 26,975.00 28,012.50
Supplies Expense 10,500.00 13,125.00 13,650.00 14,175.00
Dep. Expense (Furniture & Fixture) 9,750.00 12,187.50 12,675.00 13,162.50
Dep. Expense (Building) 26,000.00 32,500.00 33,800.00 35,100.00
Dep. Expense (Pool) 25,500.00 31,875.00 33,150.00 34,425.00
Repair and Maintenance 20,000.00 25,000.00 26,000.00 27,000.00
Total Expense 5,166,250.00 6,457,812.50 6,716,125.00 6,974,437.50
Net before tax 2,021,250.00 2,256,562.50 2,627,625.00 2,728,657.50
Less:

Business Tax 242,550.00 303,187.50 315,315.00 337,442.50
Net Income 1,778,700.00 2,223,375.00 2,312,310.00 2,401,245.00















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Projected Balace Sheet



ASSETS CURRENT YEAR 1st year(25%) 2nd year(30%) 3rd year(35%)
CURRENT ASSETS

Cash 9,786,250.00 12,232,812.50 12,722,125.00 13,211,437.50
Cost of good solds 58,000.00 72,500.00 75,400.00 78,300.00
Prepaid advertising 43,750.00 54,687.50 56,875.00 59,062.50
Unused supplies 30,250.00 37,812.50 39,325.00 40,837.50
Total Current Assets 9,861,250.00 12,326,562.50 12,819,625.00 13,312,687.50
Prorety, plant,
equipment, building
and pool

Land 2,500,000.00 3,125,000.00 3,250,000.00 3,375,000.00
Furniture and Fixtures 700,000.00 875,000.00 910,000.00 945,000.00
Accumulated Depreciation,
Furniture and Fixtures 70,000.00 87,500.00 91,000.00 94,500.00
Building 600,000.00 750,000.00 780,000.00 810,000.00
Accumulated
Depreciation,Building 60,000.00 75,000.00 78,000.00 81,000.00
Pool 800,000.00 1,000,000.00 1,040,000.00 1,080,000.00
Accumulated Depreciation, Pool 80,000.00 100,000.00 104,000.00 108,000.00
Service Car 500,000.00 625,000.00 650,000.00 675,000.00
Accumulated Depreciation,
Service Car 50,000.00 62,500.00 65,000.00 67,500.00
Total
property,plant,equipment,building
and pool 5,360,000.00 6,700,000.00 6,968,000.00 7,236,000.00
TOTAL ASSET 15,221,250.00 19,026,562.50 19,787,625.00 20,548,687.50
LIABILITIES

Accrued Salaries and Wages 645,850.00 807,312.50 839,605.00 871,897.50
Unearned Service Income 679,350.00 849,187.50 883,155.00 917,122.50
Total Liabilities 1,350,200.00 1,687,750.00 1,755,260.00 1,822,770.00

OWNERS EQUITY

Alongalay's Capital 8,291,600.00 10,364,500.00 10,779,080.00 11,193,660.00
Net Capital 3,825,750.00 4,728,187.50 4,973,475.00 5,164,762.50
Net Income 1,778,700.00 2,223,375.00 2,312,310.00 2,401,245.00
Total Owners Equity 13,896,050.00 17,370,062.50 18,064,865.00 18,759,667.50
TOTAL LIABILITES AND
OWNERS EQUITY 15,221,250.00 19,026,562.50 19,787,625.00 20,548,687.50
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BREAK EVEN ANALYSIS


Formula:
Sales Variable cost = Contribution Margin
5,750,000 26,000 = 5,724,000

FC
Break even analysis =
__________
CM

4,075,000
=
___________________
5,724,000

= 0.71

_________
















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NERIE RAMIREZ DEL MUNDO
Brgy. Mabalanoy, San Juan, Batangas
Mobile Number: 0947-920-3695
Email:neriedelmuno@yahoo.com




PERSONAL INFORMATION:
Date of Birth : January 20, 1993
Place of Birth : San Juan, Batangas
Age : 31 years old
Civil Status : Single
Religion : Roman Catholic
Nationality : Filipino

EDUCATIONAL BACKGROUND:
Primary : Aplaya,Elem School


Secondary : Laiya National High School


Tertiary : Batangas Eastern Colleges


EMPLOYMENT RECORD:
Company Position From To
Eastwest Bank Clerk 2012 2016
Landbank Teller 2016 2020
Mt. Carmel Rural Bank Finance Manager 2020 2030
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CHARACTER REFERENCES:

Mr. Allex Pillone Manager (QCRB)
San Juan, Batangas
09291753281

Mr.Anthony Marasigan Owner of (Bolbok)
San Juan, Batangas
09077507377

Mrs. Jenny Salud Owner of (BEC)
San Juan Campus
09186353368





I hereby certify that the above information are true and correct to the best of
my knowledge and ability.

_________________
Nerie del Mundo











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ROMEL CORTAZ SALIMO
Brgy. Calit Calit , San Juan, Batangas
Mobile Number: 0949-110-3665
Email: romel_salimo@yahoo.com



PERSONAL INFORMATION:
Date of Birth : December 27, 1993
Place of Birth : San Juan, Batangas
Age : 33 years old
Civil Status : Married
Religion : Roman Catholic
Nationality : Filipino

EDUCATIONAL BACKGROUND:
Primary : San Juan East Elem. School


Secondary : Tipas National High School


Tertiary : Ateneo de Manila University


EMPLOYMENT RECORD:
Company Position From To
Bangko Kabayan Rural Bank Financial Analysts 2012 2017
ABC Rural Bank Auditor 2017 2022
ZZZ Corporation Accountant 2022 2033

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CHARACTER REFERENCES:

Mr. John Regalado Manager (Bangko Kabayan)
San Juan, Batangas
09265753281

Mr.Anthony Dimawala College Professor
Sta. Mesa Manila
09077507355





I hereby certify that the above information are true and correct to the best of
my knowledge and ability.

_________________
Romel C. Salimo














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GLHADYS OLIVA SALOSA
Brgy. Palahanan 2.0 , San Juan, Batangas
Mobile Number: 0909-110-6465
Email: salosaglhadys@yahoo.com



PERSONAL INFORMATION:
Date of Birth : August 16, 1994
Place of Birth : San Juan, Batangas
Age : 29 years old
Civil Status : Married
Religion : Roman Catholic
Nationality : Filipino

EDUCATIONAL BACKGROUND:
Primary : Palahanan Elem. School


Secondary : Joseph Marello Institute


Tertiary : Lyceum of the Philippines Unversity


EMPLOYMENT RECORD:
Company Position From To
ArtZ Corporation Accountant 2013 2016
YU Rural Bank Loan Officer 2017 2021
Baket Corporation Budget Analyst 2022 2030

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CHARACTER REFERENCES:

Mrs. Deniese Cornejo Manager (YU Rural Bank)
Makati City
09265734881

Mr. Cedrick Lee CEO ( Baket Corporation)
Sta. Cruz Manila
09077527555





I hereby certify that the above information are true and correct to the best of
my knowledge and ability.

_________________
Glhadys Salosa














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JOLYFE SALIMO LARA
Brgy. Poctol , San Juan, Batangas
Mobile Number: 0926-110-6435
Email: jolyfe04@yahoo.com



PERSONAL INFORMATION:
Date of Birth : December 4, 1994
Place of Birth : San Juan, Batangas
Age : 31 years old
Civil Status : Married
Religion : Roman Catholic
Nationality : Filipino

EDUCATIONAL BACKGROUND:
Primary : Poctol Elem. School


Secondary : Batangas Eastern Colleges


Tertiary : MAPUA Institute


EMPLOYMENT RECORD:
Company Position From To
Quezon City Rural Bank Clerk 2015 2017
BPI Asst. Finance Manager 2017 2020
BDO Finance Manager 2020 2030

41

CHARACTER REFERENCES:

Mrs. Issa Cabrera Manager (Globe)
Makati City
09265732561

Mr. Alex Pillone College Professor
09077527525





I hereby certify that the above information are true and correct to the best of
my knowledge and ability.

_________________
Jolyfe Lara















42

REY SONNY TRILLANES ALONGALAY
Brgy. Alupay, Rosario, Batangas
Mobile Number: 0915-110-6456
Email: rsta_92@yahoo.com



PERSONAL INFORMATION:
Date of Birth : October 11, 1992
Place of Birth : San Juan, Batangas
Age : 35 years old
Civil Status : Married
Religion : Roman Catholic
Nationality : Filipino

EDUCATIONAL BACKGROUND:
Primary : Santo Rosario Academy


Secondary : De la Salle Lipa


Tertiary : UP Diliman


EMPLOYMENT RECORD:
Company Position From To
BPI Budget Analyst 2015 2018
AnaQuisine Corporation Marketing Director 2018 2025
PDIC Finance Manager 2025 2030

43

CHARACTER REFERENCES:
Mrs. Adelaida Uy Manager (Smart)
Sta. Mesa Manila
09265756765

Mr. Cedric See CEO (AnaQuisine Corporation)
09067584748




I hereby certify that the above information are true and correct to the best of
my knowledge and ability.

______________________
Rey Sonny T. Alongalay
















44

OWNERS FINANCIAL STATEMENT
Assets
Cash in Bank (BDO Makati branch) saving account Php.6,700,000
(BPI Quezon City branch)time deposit Php.8,000,000
(ADB Makati City branch) dollar account $100,000 US
Land (2 hectares, agricultural) Php.2,500,000
(* hectares was donated by my grandparents
during my graduation in college)
Tricycle (2) Php.200,000
Brand new car (estimated life of 10yrs.) Php.1,750,000
House and Lot Php.2,000,000
Land (commercial inherited from parents) Php.2,500,000

Liabilities
Car loans payable (monthly payable for 3 yrs) Php.29,500
Insurance Expense(monthly) Php.2,500
Accounts Payable (tricycle 1) Php.60,000

Sources of Income:
Primary sources: Compensation as a financial assistant in multinational
corporation
Commission as a sales agent (part-time)
Other Income:
Income from two tricycle
Income from agricultural land (small farm)




45

RECOMMENDATION LETTER

Mary Ann Coronel
Project 4 Quezon City


To whom it may concern

This letter is my personal recommendation for Rey Sonny T. Alongalay. I found her to
be consistently pleasant, tackling all assignments with dedication and a smile.
Besides being a joy to work with, Rey is a take-charge person who is able to present
creative ideas and communicate the benefits. He has excellent written and verbal
communication skills, he is extremely organized, can work independently and is able to
follow through to ensure that the job gets done.
I highly recommend Rey for being the owner of Balay de Aracan. He is a team player
and would make a great asset to any organization.

Sincerely yours,
Mary Ann Coronel
Customer









46

Manny Hernandez
Felbel Hardware
Alupay, Rosario, Batangas
To whom it may concern:

I Manny Hernandez owner of Felbel Hardware recommend Balay de Aracan to be
your place of relaxation and on your events. I can assure everyone that Balay de Aracan
is the number one event center here in San Juan, Batangas with complete amenities and
facilities.

I highly recommend this event center most specially to all public and private companies
or organization that will provide activities for their employees.


Sincerely,
Manny Hernandez
Owner

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