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SYED BHAIS (PVT) LTD

HISTORY AND INTRODUCTION

Syed Bhais started business as a trading company in 1947 and involved in the import and
sale of quality domestic appliances in Pakistan . In 1953 it was incorporated as a Private
Limited Company and started assembling of kWh meters in 1959. In 1960 first order was
secured from WAPDA for supply of Single Phase kWh meters.

In 1985 Syed Bhais joined hands with world leader in technology M/s GENERAL
ELECTRIC, USA , by signing a Technical Services Agreement for the manufacturing of
kWh electricity meters and has got the honor to represent GE in Pakistan for various
products and solutions. With branding agreement in 2005 Syed Bhais started exporting
energy meters with GE brand.

THE COMPANY IS PRESENTLY STRUCTURED IN


THREE BUSINESSES:

1. Metering & AMR


2. Transmission and distribution
3. Lighting and Components

AWARDS

• BEST GROWTH AWARD in EUROPEAN POOL from GE MULTILIN for


sales in 2006
• ISO-9000:1994 Certified by DNV International in 1999 and ISO-9000:2000 by
RWTUV in 2002.
• Philips and Syed Bhais jointly won the Philips International Quality Improvement
Competition 2002 for ASEAN
• Highest Export of Engineering Goods in 1987-88 by Govt. of Pakistan.

WHAT IS STAKE?
A stake is any interest, share or claim a group or individual has in the outcome of a corporation's
policies, procedures or actions towards others.

WHAT ARE STAKEHOLDERS?


A stakeholder is any individual or group who can affect or is affected by the actions decisions,
policies, practices or goals of the organization.

STAKE HOLDER ANALYSIS

STAKE HOLDERS OF THE SYED BHAIS (PVT) LTD

These are the some important stakeholders of the Syed Bhais (Pvt) ltd.

• Members,
• Employees,
• Owners,
• Suppliers,
• Trade unions,
• Customers,
• Government,
• Competitors. etc

CUSTOMER

These are the some important consumers of the syed bhais (Pvt) ltd’s products;

• Wapda
• International companies
• Atlas Honda Company
• Retailers
• Whole sellers
• General public

THE NATURE OF STAKEHOLDER’S INTEREST

The customers have different kind of interests from the organization.


Most of the customers are price conscious. They require the products at low prices as
much as possible. Because of different competitors, mostly customer bends towards the
organization, which provides low price products.
The quality of the product is also much important by the customer’s point of view. The
best quality products attract the customers.
Durable products of the company are also a source of satisfaction from the customers
towards the company.
STAKEHOLDER POWER

To analyze the stakeholder’s power we will see that who the power full stakeholder
(customers) are?
Wapda and general public are the main customers of the organization.
Stakeholders have three kind of powers;
1. Economic power
2. Voting power
3. Political power

ECONOMIC POWER

Customers can affect the organizations stake economically. If the customers of the
organization broke their relation with organization then it will difficult for the
organization to stay in market economically. Wapda is a major customer of the
organization, if it stop the buying from the organization then it will a big loss for it.

VOTING POWER

Customers of the organization, specially the general population, if they use their voting
power against they organization, it means, if they change their opinion about the
organization, then this will more harmful for the organization’s products.

POLITICAL POWER

Political powers influence many time on the company’s stake. Wapda is a major
customer of the organization’s products and Wapda is also a government’s institute. That
is because many a time many political power influence the Wapda’s decisions. In such
conditions, many a time Wapda stop their purchases from the Syed Bhais (PVT) Ltd. So
we can say that political powers influence the organizations stake indirectly.

CONSTRUCTING MATRIX OF STAKEHOLDER MORAL


RESPONSIBILITIES

Syed bhais has these responsibilities and obligations towards the customers.

Carroll’s matrix

COMPANY’S OBLIGATIONS TOWARDS THE CUSTOMERS

LEGAL

It is the organizations legal responsibility towards the customers to provide the good
quality products. The organization is also bound to make the governments authorized
products such as, meters and some other products.
Legal Economic Ethical voluntary
Yes yes yes No
ECONOMIC

Economically, it is the responsibility of the organization to produce the economically


priceless products. Priceless products are also the source of attraction for the customers.

ETHICAL

It is the ethical responsibility of the organization to innovate more affective and quality
based good products for the common interest of the customers. It is also ethically
responsibility of the organization to produce more and more products and make further
steps to permote the electric industry in the country.

VOLUNTARY

There is no voluntary responsibility of the organization towards the customers. It is


because the company’s products are much costly and require highly expensive raw
material for the production. So it is impossible for the organization to provide any
services to the customers voluntary.

DIFFERENT STRATEGIES AND TACTICS:

Using the results of the preceding steps, we can now proceed to outline the
specific strategies and tactics.

TYPOLOGY

This typology has two dimensions,


• Potential for threat
• Potential or cooperation

Stakeholder’s potential for threat to organization

HIGH LOW

POTENTIAL FOR THREAT


HIGH 
Potential threat of the customers
towards the organization is very
LOW  much high. it is because, the
organization is private limited
and the competitor of the
organization is Wapda itself. Wapda is a government institute. It means organization have
a big competitor so, it has to work hard and make the quality insurance in the products.
For the quality insurance and looking big hurdles in future, the organization had made a
quality plan. The plan in detail is below;

QUALITY

To ensure customer satisfaction through quality of products and services with active
participation of employees
The organization use a diversified range of inspection and testing instruments to strictly
control every detail in production, therefore, our products meet the customer
requirements of high quality. Its team of qualified and experienced engineers and
technicians ensures that quality is maintained through continuous efforts.

QUALITY IMPROVEMENT

Employee Involvement:

 Quality Measurement Program.


 Eleven minutes Weekly meeting.
 Detailed Quality Control instructions.

Product Service Policy:

 Quality Measurement Program.


 Eleven minutes Weekly meeting.
 Detailed Quality Control instructions.
 Sub-Section Team to follow corrective action field failures.
 Improve response to customer complaints.

Product Engg. – Development

 Engineering Instructions.
 Reliability Assurance.

Suppliers/Vendors Quality

 Supplier Quality Improvement with the co-ordination of Purchase Department.


 Behavior of Purchase Department with Quality Control.

Management Co-Ordination

 To create greater co-ordination among Engineers from Quality Control,


Manufacturing and Operation.
 Study and discussion of root causes and decisions to eliminate chronic deviations.
 Briefing the concerned Engineers for rectification of problems mutually.

Quality Control System

 Develop a Quality Control Plan for each product/component.


 Quality decision support system.
 Implementation of Engineering Instructions.

Response Of Meg. Engineering

 Rectification of Operations/Processes.
 Close co-ordination with Quality Control and their findings/proposals.
 Process Control Plan to achieve Quality Control Plan?s requirements.

Operation Department

 Should respond to Quality Control decisions/plans.


 Not to lead for sub standard parts.
 Production with Quality under all circumstances.
 Updating workers skill/training regularly.
 Endeavor to get Processes/Operations improved through manufacturing.
 Deviation Notice System.
 Behavior of Operation with Quality Control.

POTENTIAL FOR COOPERATION


Organization has a long relation with the customers and a good relation of cooperation
with the customers. But in upcoming condition and in the present of international
competitors, organization is not expecting much favor from the customers.
Because the customers not have much concern with the organization. They have only
concern with the quality products and low price products.

MONITORING SHIFTING COALITIONS

The time and events can change the stakes and stakeholders. Different issues are also
affected by media exposure, politics, economics, legal action and public reactions. So the
situation is to be monitored. It is useful to maintain perspective and decide prospective
strategies. Time line method could be one to record such changes.

Time line method

year Fired Employees Reason


2006 4
Management Process
2007 6
Management Process
* Overall economic crises
2008 150-200 * Political Election crises
* Inflation
* Employee’s demands from the
Company.

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