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Syed Bhais started business as a trading company in 1947 and involved in the import and
sale of quality domestic appliances in Pakistan . In 1953 it was incorporated as a Private
Limited Company and started assembling of kWh meters in 1959. In 1960 first order was
secured from WAPDA for supply of Single Phase kWh meters.
In 1985 Syed Bhais joined hands with world leader in technology M/s GENERAL
ELECTRIC, USA , by signing a Technical Services Agreement for the manufacturing of
kWh electricity meters and has got the honor to represent GE in Pakistan for various
products and solutions. With branding agreement in 2005 Syed Bhais started exporting
energy meters with GE brand.
AWARDS
WHAT IS STAKE?
A stake is any interest, share or claim a group or individual has in the outcome of a corporation's
policies, procedures or actions towards others.
These are the some important stakeholders of the Syed Bhais (Pvt) ltd.
• Members,
• Employees,
• Owners,
• Suppliers,
• Trade unions,
• Customers,
• Government,
• Competitors. etc
CUSTOMER
These are the some important consumers of the syed bhais (Pvt) ltd’s products;
• Wapda
• International companies
• Atlas Honda Company
• Retailers
• Whole sellers
• General public
To analyze the stakeholder’s power we will see that who the power full stakeholder
(customers) are?
Wapda and general public are the main customers of the organization.
Stakeholders have three kind of powers;
1. Economic power
2. Voting power
3. Political power
ECONOMIC POWER
Customers can affect the organizations stake economically. If the customers of the
organization broke their relation with organization then it will difficult for the
organization to stay in market economically. Wapda is a major customer of the
organization, if it stop the buying from the organization then it will a big loss for it.
VOTING POWER
Customers of the organization, specially the general population, if they use their voting
power against they organization, it means, if they change their opinion about the
organization, then this will more harmful for the organization’s products.
POLITICAL POWER
Political powers influence many time on the company’s stake. Wapda is a major
customer of the organization’s products and Wapda is also a government’s institute. That
is because many a time many political power influence the Wapda’s decisions. In such
conditions, many a time Wapda stop their purchases from the Syed Bhais (PVT) Ltd. So
we can say that political powers influence the organizations stake indirectly.
Syed bhais has these responsibilities and obligations towards the customers.
Carroll’s matrix
LEGAL
It is the organizations legal responsibility towards the customers to provide the good
quality products. The organization is also bound to make the governments authorized
products such as, meters and some other products.
Legal Economic Ethical voluntary
Yes yes yes No
ECONOMIC
ETHICAL
It is the ethical responsibility of the organization to innovate more affective and quality
based good products for the common interest of the customers. It is also ethically
responsibility of the organization to produce more and more products and make further
steps to permote the electric industry in the country.
VOLUNTARY
Using the results of the preceding steps, we can now proceed to outline the
specific strategies and tactics.
TYPOLOGY
HIGH LOW
QUALITY
To ensure customer satisfaction through quality of products and services with active
participation of employees
The organization use a diversified range of inspection and testing instruments to strictly
control every detail in production, therefore, our products meet the customer
requirements of high quality. Its team of qualified and experienced engineers and
technicians ensures that quality is maintained through continuous efforts.
QUALITY IMPROVEMENT
Employee Involvement:
Engineering Instructions.
Reliability Assurance.
Suppliers/Vendors Quality
Management Co-Ordination
Rectification of Operations/Processes.
Close co-ordination with Quality Control and their findings/proposals.
Process Control Plan to achieve Quality Control Plan?s requirements.
Operation Department
The time and events can change the stakes and stakeholders. Different issues are also
affected by media exposure, politics, economics, legal action and public reactions. So the
situation is to be monitored. It is useful to maintain perspective and decide prospective
strategies. Time line method could be one to record such changes.