Create Awesome Online Courses: Ultimate Course Planner. 5 Keys to 21st Century Law Marketing Get more, better clients for your law fifirm. System will let you: Develop and implement a media marketing plan that will allow you to Make More money Spend less time and energy marketing get better qualifi fied clients.
Create Awesome Online Courses: Ultimate Course Planner. 5 Keys to 21st Century Law Marketing Get more, better clients for your law fifirm. System will let you: Develop and implement a media marketing plan that will allow you to Make More money Spend less time and energy marketing get better qualifi fied clients.
Create Awesome Online Courses: Ultimate Course Planner. 5 Keys to 21st Century Law Marketing Get more, better clients for your law fifirm. System will let you: Develop and implement a media marketing plan that will allow you to Make More money Spend less time and energy marketing get better qualifi fied clients.
Ultimate Course Planner Table of Contents: 3. The Foundation: Coming Up With Your Idea 4-5. The Foundation: The Essentials 6-9. Planning Out Your Course 10. Concrete Dates 11. VIP Package & VIP Launch 12. Post Launch Create Awesome Online Courses: Ultimate Course Planner 2 The Foundation: Coming Up With Your Idea What topics am I always asked about? What is the most common question I get via email? What is the most common question I get on my blog/show/online platform? What is the most common question I get on social media? What are other folks selling in my niche/on the topics I know? Create Awesome Online Courses: Ultimate Course Planner 3 1. Theatre Law and Business (I already created this course) 2. How I do my marketing with media How do I license music for theatre (I already have this course) N/A I'm not currently positioned as an expert in the niche (although I DO have the knowledge experience, and track record. Blog is growing and email list is just starting. Other lawyers ask me all the time about how I do so much social media, and whether it's effective. Lots of other service providers offer coaching and consulting in the law marketing eld. There are other info products, but nothing in the online, membership based training modality. The Foundation: The Essentials Name Of Your Course: Whats the big idea (the hook)? What is your personal experience in relation to what you will be teaching (your credibility)? Who is your course for? What are the problems you are solving AND/OR ambitions you are helping? Who is your course NOT for? Create Awesome Online Courses: Ultimate Course Planner 4 5 Keys to 21st Century Law Marketing Get more, better clients for your law rm by implementing a 5-part online media marketing system As a lawyer, I've been successfully implementing this approach over the past 10+ years, and experiencing success. Small-rm and solo-practice lawyers who are overworked, under-earning, and who feel pressure on their time, nances and personal lives. System will let you: Develop and implement a media marketing plan that will allow you to Make More money Spend less time and energy marketing Get better quali ed clients Position yourself as THE expert in your practice area Non lawyers Those who don't want to do the hard work of setting up a system and implementing it Those who want a done-for-you solution Those who are afraid to WIN at marketing your law rm Those who don't believe in the power of modern marketing tools, tactics and media Those in practice areas whose clients and referral sources don't use the internet, social media, etc. How much will you sell it for? Whats the value hook? (i.e. are you saving people... Time? Money? Overwhelm?) What is the competition for your course? And how will your course be different from each one of them? Create Awesome Online Courses: Ultimate Course Planner 5 Undecided: Aiming for $997 This course will show you how to create a marketing system that can be implemented in a few minutes a day, on a consistent basis. This will save you thousands of dollars in marketing, web-design, SEO and marketing consultant services. Marketing consultants, SEO Firms, Books, and "conventional wisdom" This is different because it creates a simple, easy to follow system that generates massive content for your online presence, and allows you to "be everywhere".. Visible as a thought leader and expert in your eld. Doesn't cost what these other rms charge for even a single strategy session (need research) Demysties the process Doesn't rely on questionable "black hat" SEO strategies and techniques that can backre Since you and your team are creating the content, posting it, and keeping the system working, you are in CONTROL, and can ramp up or down as needed. Low (relative) Cost, low barrier to entry. Can train your staff to do much of the work Planning Out Your Course Your Core Step-By-Step Modules (map out each one, one at a time) Module #1: Major Point/Concept Key Lesson/Piece Of Advice/Step Key Lesson/Piece Of Advice/Step Key Lesson/Piece Of Advice/Step Rookie Mistake #1: Example: Module #1: How to choose the right kettle bell The brands that are the very best How to order online (and make sure you are getting a good deal) Try these two exercises to make sure you choose the right one Rookie Mistake #1: Going too heavy! Module #1 1. 2. 3. Rookie Mistake #1: Create Awesome Online Courses: Ultimate Course Planner 6 See attached mind map for lesson plan. Module #2 1. 2. 3. Rookie Mistake #2: Module #3 1. 2. 3. Rookie Mistake #3: Module #4 1. 2. 3. Rookie Mistake #4: Module #5 1. 2. 3. Rookie Mistake #5: Module #6 1. 2. 3. Rookie Mistake #6: Create Awesome Online Courses: Ultimate Course Planner 7 See attached mind map for lesson plan. Module #7 1. 2. 3. Rookie Mistake #7: Module #8 1. 2. 3. Rookie Mistake #8: Other types of content to include: Will you be including templates/swipe copy in your course? (yes or no) If yes, list below what you will be including: Will you be including screen casts in your course? (yes or no) If yes, list below what they will be about: Create Awesome Online Courses: Ultimate Course Planner 8 No. Some worksheets and forms, will be included Technical set up for: Setting up a web-hosting account Installing WordPress Installing a theme Installing appropriate plugins Creating your rst blog-post Recording and editing your podcast episodes Setting up media hosting and uploading Creating your podcast episode show-notes and posting episode Shooting and editing video Uploading video to YouTube and optimizing for SEO Embedding video on your blog Setting up social media plugins in browser to allow easy posting See attached mind map for lesson plan. Will you be including a resource guide as part of your course? (yes or no) If yes, what will be included in the guide? Will you be including additional bonuses in your course (interrogations, bonus templates, Q&A session, etc.)? If yes (and you should have at least a couple!) list them below Create Awesome Online Courses: Ultimate Course Planner 9 Undecided. If I do, it will be a product recommendations guide with afliate links Also possibly some books, publications, and other websites. Yes. Live Q&A sessions (VIP Only) 1-on-1 coaching evaluation(VIP only) e-book: The Podcast Blog & New Media Producer's Legal Survival Guide (already exists) "y on the wall" video of me creating my podcast, with narration/explanation audio track. Concrete Dates My course will be recorded, edited and ready to go by (list the date): My first launch video will go live on this date: My cart will open on this date: My VIP launch will conclude on this date: Create Awesome Online Courses: Ultimate Course Planner 10 April 1, 2014 April 5, 2104 April 11 2014 -? April 25, 2014 -? VIP Package & VIP Launch The bonuses I will include in my VIP package are: My first launch video topic: My second launch video topic: My third launch video topic: Who is going be in charge of Customer Service during your launch Create Awesome Online Courses: Ultimate Course Planner 11 My V.A. (philippines), and my wife, if needed. Live Q&A sessions (VIP Only) 1-on-1 coaching evaluation(VIP only) My custom voice-over recording of your podcast intro script.? Old School vs. New: Modern law rm marketing tools and tactics. (rookie mistakes old-school marketers make in the 21st century legal marketplace) How I used modern media to supercharge my law practice and create a steady stream of quali ed clients and referrals. Creating your ideal client avatar and getting ready for laser-focused communication with your target market. Post Launch List three different titles/topics for your epic webinar: 1. 2. 3. Who would be IDEAL affiliates/jv partners to promote your course (list below)? Create Awesome Online Courses: Ultimate Course Planner 12 Podcast your way to better clients and referrals Requires some research. Podcasting What IS a Podcast? Why Podcast? What to podcast about subject matter formats Objections Not expert enough Don't like my voice Who am I to talk about this stuff? Subject is too small (or big) Too many others out there How to podcast Overview Basic setup and workow explained (infographic or slides) Prep Recording Post production Publishing Promoting What you need (Infrastructure Domain Name Web Hosting Wordpress Installation Plugins Powerpress Cache? Social Media Tools Analytics Pretty link Tutorial? Artwork Set up on iTunes? (Does this follow episode creation? Media Hosting What you need (Equipment and Software) Microphone Low end Headsets, etc Mid range ATR 2100 USB Blue snowball Blue yeti High end Heil PR-40 Electro-Voice RE 20 Shure SM ??? And others.... Headphones Recording software or device Audacity Lame plugin setup and installation Or use other mp3 encoder Stand alone device GarageBand iOS options Boss jock Built in recorder Other solutions More advanced equipment Mixers audio cue software for live-to-drive approach Computer interface for skype, etc. Planning the show episodes tools Mindmap or Outlining Text Editor etc. Show Structure Intro Welcome Core content Tell 'em what you're gonna tell 'em Tell 'em Tell em what you told em Announcements and Housekeeping Tease next episode Goodbye Outro Record the Episode Tutorial / case study? Getting used to the sound of your own voice Breathing, diction, and slowing down Tip: stand up! Tip: speak to your avatar 1:1. Be conversational, not pedantic. Edit the episode Audacity Garage band Tip:back to front approach Export publish the episode Post process Levelator Auphonic.com encode Lame encoder Adapter MPEG streamclip? iTunes Id3 tags Upload Create Blog Post and link to audio le Promote the episode When to podcast How often Day of the week Time of day Legal and Ethical Considerations