Systems Engineering II Nick Konecny

1

Aspect 2: Written Proposal (Template)
1. Table of Contents
2. Abstract
a. What is needed?
b. MASTs mission
c. Statement of need
d. Program objectives
e. Implementation plan (when and how)
f. Performance index
g. Budget summary
3. Need Statement
a. Explain the consequences of MAST not getting a second research vessel
4. Program Design
a. Objectives of the program
b. Who is the target group
c. What activities will the funds go to
5. Outreach and Dissemination
a. Advertisements
b. Public knowledge
6. Implementation Plan
a. Gantt chart for construction
7. Program Outcomes
a. Percent of participating students
b. Classes offered
c. Total people participating
d. Training needed
e. Assessments accomplished
f. Long-term plans
8. Budget
a. Salaries and benefits
b. Services
c. Supplies
d. Property
e. Admin costs
f. Non-admin costs
g. Future costs
9. Attachments
a. Bibliography
b. Letters of Support:
i. Possible teachers union
Systems Engineering II Nick Konecny
2

Aspect 3: Speech (in line with PowerPoint)
1. Background Slides
a. Introduce the vessel and the stakeholders
b. Explain mast vision, mission, and values
2. Macroenvironment Slides: Explain Factors:
a. Slide 1
i. Political
ii. Technological
iii. Economic
iv. Environmental
v. Sociocultural
vi. Legal
b. Explain surrounding network of MAST
3. Market Analysis Slides:
a. Target market (stake holders)
b. Explain five forces of MAST: threats, power, ease of substitution, competitive rivalry
Systems Engineering II Nick Konecny
3

c. Explain current forecast for MAST
d. Explain marine-based high schools and NJ schools competition
4. Product Description
a. (TBD)
5. Consumer Analysis
a. Explain the students and teachers needs
b. Segment students by interests
c. Explain current student satisfaction with Blue Sea
d. Explain current teacher satisfaction with Blue Sea
e. Explain other analysis scores
f. Summarize the current situation with students
6. Objectives: Explain
a. Time to produce
b. Short term goals
c. Long term goals
7. Market Research
Systems Engineering II Nick Konecny
4

a. Explain each graph and statistic (will vary upon completion of project)
8. Budget
a. General budget information
b. Refer to written proposal for in depth numbers
9. Scenarios
a. Explain possible scenarios
10. Conclusion: Recite
a. MASTs mission
b. Vessel type
c. Vessel price
d. Vessel Goals
11. Demand a call to action






Systems Engineering II Nick Konecny
5

Aspect 4: General Information

General Information Contents:
1. MASTs mission
2. Problems with MAST currently
3. Need for MAST to have vessel
4. Small section on activities for students and teachers
5. Small section on statistics
6. Long term plan estimates
7. Small section for budget