ASSIGNMENT

Advertisement & Sales Promotion

Submitted by,

Satheesh Krishnan G
S1 B MBA
14102

Submitted to,
Ms Elizebath Johnson
Faculty, TIM
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QUESTIONNAIRE
Dear consumer,
We all use different products for several different reasons. Here, I just want you to specify your own
opinion regarding a product which is very common and popular among youths.
the product is AXE DEODORANT. Here are some questions which you all are required to go through
and answer some questions regarding it.

1. How much you are familiar with the product?

Never heard of it I am aware but never used it. Use it only sometimes
Use it on the regular basis.
2. How did you first hear about product?
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TV Radio Magazine Newspaper Internet

Friend/relative/associate
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3. How long have you been using this product?

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Less than 1 month 1 to 6 months 6 months to 1 year 1 to 2 years

2 years or more Never used
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4. What is/are the reason(s) for purchasing this product?Top of Form

Someone asked for it

Makes a great gift

Own one and wanted more

It is a classic

Good for the whole family

Saw it in the store

I like it

It was on the sale

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5. Among the available brands in the market , which brand do you use (Name them)?
a. RegularlyTop of Form

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b. Frequently

c. Seldom

d. Once

e. I hate this

6. What is the factor that attracts you most about the product?Top of Form

Fragrance

Status

Reputation among peers

Attract the opposite sex

Remove body odour

Any other, specify

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8. Overall, how do you rate the product?

Poor

Fair

Good
 Very Good

Excellent

9. This product comes under different price range. Which range do you prefer?

Rs.100 – Rs.200

Rs.200 - Rs.500

More than Rs.500

10. How satisfied are you with PRODUCT ?

Product Brand

Product Price

Very Very Not

Unsatisfied Unsatisfied Neutral Satisfied Satisfied Applicable

Overall
quality

Value
 Purchase
experience

Installation
or first use
experience

Usage
experience

11. How likely are you to recommend this product to others?

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Definitely will recommend

Probably will recommend

Not sure

Probably will not recommend

Definitely will not recommend

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