Les' Copaque Lacabana Paradise: Business Proposal

LES COPAQUE LACABANA PARADISE
BUSINESS PROPOSAL
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Table of Contents
1.0 Executive summary .................................................................................................. 3
2.0 Business description ................................................................................................. 4
2.1 History of the company .............................................................................................. 4
2.2 Vision ....................................................................................................................... 4
2.3 Mission ..................................................................................................................... 4
2.4 Objectives ................................................................................................................ 4
2.5 Company ownership .................................................................................................. 5
2.6 Competitive Advantage .............................................................................................. 5
3.0 Management Plan ......................................................................................................... 6
4.0 Product, Service and Process ........................................................................................11
5.0 Industry Market and Analysis ........................................................................................16
6.0 Marketing Plan ............................................................................................................18
6.1 Target market ..........................................................................................................18
Student .....................................................................................................................18
Lecturer and staff .......................................................................................................18
Outsiders / Labuan citizen ...........................................................................................18
6.2 Marketing strategy ...................................................................................................19
Product strategy .........................................................................................................19
Pricing strategy ..........................................................................................................19
Place .........................................................................................................................19
Promotion ..................................................................................................................19
7.0 Operational Plan ..........................................................................................................20
7.1 Production Plan ........................................................................................................20
7.2 Machineries, method of production, raw materials and human resources ......................20
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7.3 Stock Management ...................................................................................................20
7.4 Safety Measurement .................................................................................................21
8.0 Financial Plan ..............................................................................................................22
9.0 Assessments of Risks ...................................................................................................30
10.0 Conclusion ................................................................................................................32

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1.0 Executive summary

Les Copaque La Cabana Paradise is an eating and drinking establishment focusing on
fresh and cold food and drinks to the local in Labuan area. The Les Copaque La Cabana
Paradise will be an upscale specializing in combination cold and fresh food and drink plus secret
recipes from Klebang, Malacca. Based on this distinct menu, Les Copaque La Cabana Paradise
will follow differentiation strategy that will provide unique and hard to find similar taste menu
with Les Copaque La Cabana Paradise. This will provide Les Copaque La Cabana Paradise with
the ability to charge slightly more for its food and drink services than most competitors and in
return to maximize the profit. Les Copaque La Cabana Paradise is partnership ownership.
Entering into this market will not be easy job, the industry is highly competitive, with
periodic overcapacity, low margins, and low entry/exit barriers. In addition, there are a large
number of substitutes, and the suppliers to this market have a great deal of power. In order to
overcome these issues, the company has acquired an excellent locality in the downtown area
and intends to provide a suitably upscale environment to draw in the company's main target
market segment, the business professionals. The company will seek to provide these customers
with the maximum number of services to create the greatest sales volume during the
company's peak hours of operation.
The company will have a comprehensive marketing, advertising, and promotion
campaign that will maximize word-of-mouth marketing and will consist of printed material,
billboards and discounts. The company has planned to offer its products at a slightly higher
price than that of its competitors. This is to provide credibility to its clients as an upscale
establishment that provides a unique menu. This will also provide the funds to cover the higher
than expected operating costs due to the differentiated and expanded menu.
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2.0 Business description
2.1 History of the company
Les Copaque La Cabana Paradise is the realization of the weather and geographic of Labuan
itself. Labuan is one of island in Malaysia. Therefore, Les Copaque La Cabana Paradise exists to
sell food and drink nearby beach. The formation of our companys name is based on Hawaii
concept. Les Copaque La Cabana Paradise is product company that offering cold and fresh food
and drink. Our company established on 20
th
February 2013 for entrepreneurship subject. Les
Copaque La Cabana Paradise is 100 % owned by 11 member partnership. Our company is
involved food and drink product as our core business. We offering fresh and cold food and drink
to customers. Our company have own special secret recipe compare to other company.
2.2 Vision
Based on this distinct menu, Les Copaque La Cabana Paradise will follow differentiation
strategy that will provide unique and hard to find similar taste menu with Les Copaque La
Cabana Paradise. This will provide Les Copaque La Cabana Paradise with the ability to charge
slightly more for its food and drink services than most competitors and in return to maximize
the profit
2.3 Mission
The Les Copaque La Cabana Paradise will be an upscale specializing in a combination cold and
fresh foods and drinks plus with special recipes from Klebang, Malacca focusing on coconut
shakes in Labuan.
2.4 Objectives
Les Copaque La Cabana Paradise seeks to achieve the following goals:
Cash flow self-sufficiency by the end of the year.
Repay debt from original financing by the end of the year.
Provide an income for each partner with income growth possibilities.

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2.5 Company ownership
Les Copaque La Cabana Paradise is a partnership business that combines eleven partners in the
business. We provide food and drink as our product. The business has been operating since 20
th

February 2013 and located at Universiti Malaysia Sabah, Kampus Antarabangsa Labuan, Jalan
Sungai Pagar, 87000 Wilayah Persekutuan Labuan.
2.6 Competitive Advantage
Although our company is still new, there is fierce competition in this business. Some companies
have the same product, and this sparks a tight competition with each other. Price may be one
of the advantages when competing with other competitors because we offer high quality food
at low price.

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3.0 Management Plan
Our company structure is as follows:
GROUP LEADER
A group leader is the highest rank in a group as he takes charge of a groups administrative and
management. He or she is responsible for any outcome of the group. A group leader should
acquire the business minded and experiences as he will lead his group in everything that they
do. The ability to build strong management relationship is also needed for a group leader.
PROJECT MANAGER
A project manager is the person who will in charge of a certain project. He will be given a task
in which he will have to come up with brilliant ideas and innovation in implementing them. The
successfulness of a project really depends on the creativity of the project manager in managing
his own team.
FINANCING MANAGER
The financing manager is regarded as one of the high standing position in any group or
company. He or she reports directly to the board or group leader and carry out the task that
has been given to him or her. Financing manager offers high command capabilities for
individuals and that is why they are rank as the second highest in our group.
MARKETING MANAGER
Marketing manager is a corporate title referring to an executive that is doing the marketing and
promotion for the group. Their challenge is to promote our group products or services in an
effective ways. That is to say, the priorities of functional marketing area have a direct impact on
the marketings objective. A good marketing strategy will attract customers, thus determine the
successfulness of the group project.
OPERATION MANAGER
An operation manager is a corporate officer that is responsible in day-to-day managing
operation. Important person, it is because he or she will monitor the daily operations of the
group and will use their creativity if the project does not work well on the day itself. Operation
manager also divide their members into a small groups for a certain jobs in order to avoid time
wasting and fulfilled their customers service needs.
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BOARD OF DIRECTORS
ORGANIZATION CHART

Muhammad Syukri
Sanawi
(Group Leader/CEO)
Norazam Bin Borhan
(Project Manager)
Afiah Irna Idahyu
(Marketing
Manager)

Nigel Soberg
(Operation Manager)
Nurul Assyiqin Bt Zolarli
(Financing Manager)
Liu Yao Sen
Noradiba Bt
Ahmad
Tang Shi Tian Xing Wen Bin
Liu Yang
Cindy Ooi Ming
Yuen
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BOARD OF DIRECTORS DETAILS
Owners Name Muhammad Syukri Bin Sanawi
Position Chief Executive Officer
Date of Birth 05 December 1992
Identity Card Number 921205-13-6531
Sex Male
Address Kg Moyan Laut 94600 Asajaya Samarahan Sarawak
Academic Qualification Matriculation
Experiences Worked as Sale Assistant

Owners Name Norazam Bin Borhan
Position Project Manager
Date of Birth 19 March 1992
Sex Male
Address Bt 9 Kg Paya Luboh Tangga Batu Melaka
Experiences -

Owners Name Afiah Irna Idayu Bt mostapa
Position Chief Marketing Officer
Sex Female
Address No 196 kg.Serpan Laut,Asajaya,Samarahan,Kuching
Academic Qualification STPM
Experiences -

Owners Name Noradiba binti Ahmad
Position Assist. Chief Marketing Officer
Date of Birth 24 Mei 1992
Sex Female
Address 25, Jln Sr 1/6,Tmn Seri Rambai,Bukit Rambai,Melaka
Experiences -

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Owners Name Liu Yao Sen
Position Asst. Chief Marketing Manager
Date of Birth 2 November 1992
Identity Card Number G43419567
Sex Male
Address L10-4001 Taman Mahkota
Experiences Work as marketing position in china as salesman.

Owners Name Nigel Soberg
Position Operation Manager
Date of Birth 15 November 1991
Sex Male
Address K201, Jalan Batu Kawah, Kuching, Sarawak
Experiences Work as Salesman

Owners Name Tang Shi Tian
Position Asst. Chief Operation Manager
Date of Birth 13 March 1992
Sex Male
Address E1-3, Taman Mahkota
Experiences -

Owners Name Xing Wen Bin
Position Asst. Chief Operation Manager
Sex Female
Address E1-3, Taman Mahkota
Experiences -

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Owners Name Nurul Assyiqin Bt Zolarli
Position Financing Manager
Date of Birth 21 October 1992
Sex Female
Address
52, Jln 4/7, sec 4. Bdr Rinching, 43500, Semenyih,
Selangor
Experiences Working as cashier

Owners Name Liu Yang
Position Asst. Chief Financing Manager
Date of Birth 18,augst,1992
Sex Male
Address L10-4001 Taman Mutiara
Experiences Work for restaurant

Owners Name Cindy Ooi Ming Yuen
Position Assist. Chief Communication Officer
Date of Birth 9 August 1991
Sex Female
Address
No.21 Jalan Yeoh Guan Seok 10350 Pulau Tikus,
Pulau Pinang.
Experiences -

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4.0 Product, Service and Process
We will cool you down is our focus, target and passion in providing variety packages of
products sealed with our commitment and confidence toward its success.
The specialty areas of our motto here is the products that we are going to sell which are mostly
non-fried type of products. With the experience that we have, we do focus more on meeting
the needs of our customers, for a hot place like here in Labuan.
These are the list of our products:
1. Dairy Queen RM 2.50
Originally, it is a banana split just with a different name. A type of desert that use the
banana and a couple scoop of ice-cream. With cherries and some decorations on top, it
does look beautiful.

2. Black Beauty RM 1.20
This black beauty is a banana that is put onto the satay stick and then coated with
chocolate. To add the beauty of it, chocolate rice is also put around the banana. Thus,
give a good taste for it. With just RM 1.20 each, it is guarantee that this product is one
of the most profitable products that we are going to sell.

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3. Golden Pau RM 2.00
From the outside this golden pau looks like an ordinary bun, however, inside of it there
is an ice-cream. This is something new and really a unique product that we came up
with. RM 2.00 each may sound expensive but its not as it is a standard price that any
company/stall would offer.

4. Chocolate Moist Cake RM 1.20
It is a small chocolate cake with a cute look that will definitely attract kids and perhaps
the students especially the female ones. As the name itself, it taste chocolate and
guarantee give the satisfaction to the customers. It is worth to try one as the price is
really cheap.

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5. Coconut RM 2.50
With the scorching weather in Labuan, most people would love to have a drink that can
cool them down. Coconut drink is the best drink that we can provide as it is fresh and
also a healthy drink.

6. Coconut Shake: Regular RM 3.00
Special RM 3.50
Our coconut shake is divided into two which is the regular and special one. The regular
coconut shake is a blended coconut and ice-cream with it. However, for the special one,
it is the same as the regular one just that it has an extra of chocolate rice on top of it.
These coconut shake are sell at reasonable price.

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INDUSTRY AND MARKET ANALYSIS
Sales Projection and Population Size
Basically, our target markets are the UMSKAL-rians include lecturers, staff and students. The
roughly size in UMSKAL population is about 2000 people or more.
As for our sales projection, we are targeting our sales around RM 865.00 for the foods and
drinks that we are about to sell namely: dairy queen, black beauty, golden pau, chocolate moist
cake, coconut drink, and coconut shake.
Key Success Factors
The key success factors are:
1. The hot weather in Labuan
2. Different and unique products compare to the other companies
3. Special discount rate during happy hour
4. Reasonable pricing tags
Trends & Long Term Prospects
The hot weather in Labuan is one of the best reasons why we decide to come up with these
kinds of products. Like us, the others also decide in selling cold-type of products due to
scorching weather. Although this company will challenges from other companies, this company
also provide products that are unique as well as different from others which puts us above the
rest. Steps will be taken to further streamline the company structure and reduce its production
cost.

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Buyers Behavior
Without a doubt, customers nowadays do look for the lowest price for a product and they do
not mind to walk the whole day just to find out which company sells a type of product with a
cheaper price. So as we concerned, our marketing strategy do place a reasonable price for all
the products which is affordable for our customers especially the students. Perhaps, there are
companies that may sell same type of products with a slightly lower price compare to us but we
can guarantee that it is worth to buy ours as our products are really good and tasty.
Competitor Analysis
As we know, most companies came out with the idea of buy 2 free 1 or promote them into
sets with a cheaper price. So, we did also come up with the same type of promotion but in a
different way. The price of our product will be discounted up to 10% for a happy hour. With
that, we expect that the sales of our product will increase drastically during that time of period.

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5.0 Industry Market and Analysis
As we known, there are several types of industries in the market today such as the food
industry, tourism industry, service industry and soon. Les' Copaque La Cabana Paradise has
chosen to produce some product based on food industry. Therefore, the company has made a
further analysis to narrow the nutrition industry because we need to focus what the customer
wants and needs. After doing some analysis as a random query to the user that they want to be
and what product can we sell such heavy foods, fast foods, chilled and cold food and so on, the
opinions of those who have the experience and the weather conditions in Labuan.
Consequently, we have chosen the cold product of food industry which the products can have a
refreshing and cool the body. The sizes of the food industry are big but the narrow of that
industry are small for each included the cold product of food. Even the industry of our company
are small but we can make it more popular among users, more attractiveness to others
company and make sure that our product give the profit potential.
It is the important characteristic in the small industry how to make it become
progressive with other product in the same industry. Les' Copaque La Cabana Paradise are
confident that our product can be sold and the attraction to the customers to buy it. It is
because the weather is very hot in Labuan and it is the main of our reason how to attract the
customers to come to our stall. Other than that, we will also decorate the booth to looks more
lively and beautifully. After we do some decoration to attract the people to come buy our
product, we can put the higher expectation and assume that our company has a higher profit
potential. It is because, the profit potential is an important factor in our business plan and it is
often a key of element in the assessment of high percentage trades in the various asset or
income. To make it reality, Les' Copaque La Cabana Paradise must make sure that have a
demand on our product, the less of competition, higher quality product and services to
customers and the promotion should be ongoing.
Every business, company and whatever we do in this world there must be a competition
to be faced. In business, the competition is a rivalry of two or more businesses that target the
same customers. The competitions that our company faced in the market are come from the
competitors and have substitute products. The narrowest form is competitors which has direct
competition and also called category competition or brand competition. It is our products which
perform the same function compete against each others. The next form is substitute or indirect
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competition, where products which are close substitutes for one another compete. It is because
they have a variety of food to sell from others company or stalls. Les' Copaque La Cabana
Paradise should take some actions to reduce the level of competition between other companies.
Therefore, our company has diversified its product or makes it seem different from their
product. Other than that, we have changed the name of the product is often heard on the more
unique like "banana split" which changed its name to "dairy queen" and the sound will be more
attractive. Moreover, the competition can be diminish by doing a promotion like cheaper price,
give a discount and free gift to our special customers on that's days. We will promote our
product earlier to the target customer such as lecturer, staff, student and citizen of Labuan.
This action is to attract customers to buy the product from Les' Copaque La Cabana Paradise.
The market analysis section in a business plan is the section that is most likely to require
research for information from outside our business, while most others require thinking and
analysis of factors within the business. The market size is the number or value of units sold to
the market in a given period. Les' Copaque La Cabana Paradise will set the market size about
2500 people or more, consisting of student, lecturers, staff UMSLIC and outsider who come to
visit during the Expo. We are confident with customer demand, forecast growth rates will
increase based on the positive feedback and support from customers. We believe the market
growth rate will increase as much as possible in advertising. This would expand our market
share and increase our profitability by bringing potential customers. Extreme food sell a variety
of foods for the first time and look to other sources that sell the same products as our company
as a whole. Our customer is a student who is a potential key target in our sales. This is because
we offer products that could attract the attention of the students especially. We also provide
brochure and poster for citizens in Labuan and others people especially to student those living
in Taman Mutiara.
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6.0 Marketing Plan
6.1 Target market
For general, our target market is everyone that feels hot that day. That is why we hoping on
that expo day will be hot and sunny day.
Student
We all know that the expo will be take place in UMSLIC. Due to big number of student that lives
inside the campus, our main potential customer will be the student of the university.
Lecturer and staff
Our second target customer is the lecturer and staff that work at UMSLIC. This target market
also important because they already have income and we tried to attract them to spent their
money to buy our product. Besides lecturer and staff, we also are hoping that workers like Asli
Jati and the cleaners will support us too.
Outsiders / Labuan citizen
Lastly, the outsiders that come to our expo day should been count to our target market. The
outsiders might come from nearest village or school.

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6.2 Marketing strategy
Product strategy
Les Copaque La cabana Paradise is delivering food and drink that can cool you down in the
sunny day. Our stall is focusing to all our target market. Our entire product is suitable to all
people and most of our product is rare and hard to find in Labuan FT. We will serve at the best
quality to all customers.
Pricing strategy
A pricing policy must fit our main target market, which is student of the university, product and
competition. Even though our mission is to get a high profit but it does not mean we can put a
high price. As a student, we know that they not going to buy the product if the price is high. In
addition, we have to compete the price with other stall that sells the same product as we are.
We have to make sure that our price will be acceptable by every customer.
Place
It is an important to have a strategic place to do a business. Due to we cannot choose the place
to us running our business and the management team have decided to open the stall beside the
main hall of UMSLIC. It was a good and strategic environment for us to run our business. We
just were going to decorate our stall to make it look nice at noticeable to attract customer to
come to our stall. In other hand, we do not want to over decorate our stall to prevent look so
crowded and messy.
Promotion
Promotion is use to reach the customer. For the promotion before the event, we use the social
network to promote our product such as Twitter and Facebook. Besides that, we also distribute
the flyers before and during the event. Our special promotion is the Happy Hour that give our
customer 10% off when they buying our product.

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7.0 Operational Plan
7.1 Production Plan
The booth will be open on 17th and 18th of May 2013. Service will begin at 10:00 AM and end
at 5:00 PM for each day. The location of the business is in UMSLIC area which is easy to walk in
access. The place also provided the parking place for the visitor.
7.2 Machineries, method of production, raw materials and human
resources
Equipment required for this business such as cake mixer, freezer, blender and multi-cooker.
However, we must ensure that each equipment to function properly. Raw materials that we
need are coconuts, banana, ice-cream, flour, coco powder, milo, bread, ice, sugar, eggs,
creamer milk, oils, and container. Ingredients will be stored in a dry storage area and in a walk
in cooler (already on the proposed premises). The method of the production of product
including, blend the coconuts juice for the beverage. Second, for fried ice-creams, we need to
fold the ice-creams with the bread and place it into freezer for a few an hours. Then take it out
and fried with the hot oils. The most challenging part is to make the chocolate cake. Its take a
time to mixed the cake ingredients, and need twenty minutes to cook. After the cake is cooked,
we have to put the chocolate topping on the cake. Lastly, we put some chocolate rice to make
create a nice cake decoration. On the aspect of labor, we have ten active members who are
able to steer the business. We have a few members that have a skill and ability to make all the
products that serve to the customer as well as they have good skills to run the business
operation. Head of baker have the responsibility working long hours, ability to follow recipes,
ability to produce quality product, ability to use ovens and mixers, dishwashing and janitorial
skills. The rest of the member will serve assistant of baker and waitress. The have to assist in
baking, and serve customers, dishwashing, and basic janitorial skills the customer and
distributed the tester of product to attract customer.
7.3 Stock Management
Stock management is flow smoothly, due to easy to access the raw material from supplier like
banana and coconuts because its not the seasonal fruits. For the rest of the stock of raw
materials also easy to obtain in the market.
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7.4 Safety Measurement
We have outlined several security measures such as if the weather is bad and life threatening.
In addition, we also will ensure that all electrical items used have the assurance from SIRIM to
avoid short circuits that could endanger the lives of others.
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8.0 Financial Plan
The companys capital is invested by each of the group members. Each of our members will
contribute RM35 as capital of product deposits, expense, and cost advertising.
Capital: RM35.00 X 11 = RM385.00

Forecasting business Financial
Sale forecast:
Product Price Per Unit
(RM)
First day
(17/5/2013)
Second Day
(18/5/2013)
Total Sales (RM)
Chocolate Moist Cake 1.20 50 50 120.00
Black Beauty 1.20 50 50 120.00
Golden Pau 2.00 25 25 100.00
Dairy Queen 2.50 25 25 125.00
Coconut 2.50 15 15 75.00
Coconut Shake
Regular
Special

3.00
3.00

25
25

25
25

150.00
175.00
Total Sales 865.00

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Detailed of the cost for each item:
Item Price (RM) Units Total (RM)
Coconut 1.50/unit 100 150
Banana 1.50/kg 5 7.50
Ice cream 8.00/unit 10 80
Bread 3.50/unit 3 10.50
Polystyrene 8.00/pack 1 8.00
Cup 9.50/pack 1 9.50
Straw 4.50/pack 1 4.50
Ice 2.00/bag 3 6.00
Sugar 1.50/kg 1 1.50
Milo 7.50/pack 1 7.50
Coco powder 12.00/pack 1 12.00
Creamer 1.50/unit 6 9.00
Egg 12.00/unit 1 12.00
Cooking Oil 2.00/unit 1 2.00
Flour 1.00/kg 1 1.00
Chocolate Rice 3.00/unit 1 3.00
Expo Fee 30.00
Other expenses 100.00
Total Costs 444.00

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Forecasted Profit/ Loss:
Total Costs: RM 444.00
Total Sales: RM 865.00
Forecast Profit: RM 421.00
Margin of Profit: (RM421.00/RM865.00)*100% = 48.76%

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PRO FORMA CASH FLOW STATEMENT
LES COPAQUE LA CABANA PARADISE Company
Cash Flow Statement in Year 2013

1
st
day 28/4/2012 2
nd
day 29/4/2012
Balance b/f 575.55
Cash inflow
Capital
Sales

385.00
432.50

-
432.00
817.50 1,007.50
Cash outflow
Stock
Rental
Promotion
Transportation fee

182.00
20.00
15.00
25.00

182.00
20.00
15.00
25.00
242.00 242.00
Profit/Loss
Balance c/f
575.55
575.55
765.50

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PRO FORMA FINANCIAL SATEMENT
INCOME STATEMENT
Income Statement in Year 2013
RM RM
Sales 865.00
Beginning inventory 0.00
Purchases 324.00
Ending inventory 0.00 (324.00)
Grossprofit
Expenses:
Rental fee 40.00
Transportation 50.00
Promotion 30.00 (120.00)
Operating income 421.00

Estimated Cost and Profit for 3 years

The above is estimate the profit in 2 days. If estimate in three years,
3 years = 1096 days/2= 548 days
Total costs: RM 444.00*548 days= RM 243, 312.00
Total sales: RM 865.00*548 days =RM 474, 020.00
Forecast Profit: RM 421.00*548 days =RM 230, 708.00
DDDDDDDDDD 541.00
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PRO FORMA CASH FLOW STATEMENT
LES COPAQUE LA CABANA PRADISE Company
Cash Flow Statement in Year 2013, 2014 and 2014
1
st
year (RM) 2
nd
year (RM) 3
rd
year (RM)
Balance b/f 114,186.34 227,987.68
Cash inflow
Capital
Sales

385.00
158,006.67

158,006.67

158,006.67
158,391.67 272,193.01 385,994.35
Cash outflow
Stock
Rental
Promotion
Transportation fee

33,245.33
3,653.33
2,740.00
4,566.67

33,245.33
3,653.33
2,740.00
2,740.00

33,245.33
3,653.33
2,740.00
2,740.00
44,205.33 44,205.33 44,205.33
Profit/Loss
Balance c/f
114,186.34
114,186.34
227,987.68
227,987.68
341,789.01

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PRO FORMA FINANCIAL STATEMENT
INCOME STATEMENT
Income Statement in Year 2013, 2014 and 2015
RM RM
Sales 474,020.00
Beginning inventory 0.00
Purchases 99,735.99
Ending inventory 0.00 (99,735.99)
Gross profit
Expenses:
Rental fee 10,959.99
Transportation 13,700.01
Promotion 8,220.00 (32,880.00)
Operating income 341,404.01

374,284.01
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PRO FORMA BALANCE SHEET
Balance Sheet in Year 2013

RM
CURRENT ASSET
Cash 341,789.01
Total assets 341,789.01

OWNER EQUITY
Beginning capital 385.00
Operating income 341,404.01
Total Equity 341,789.01

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9.0 Assessments of Risks
What are risks? The Merriam Webster defines risks as the probability of occurrence of a threat
of damage, injury, liability, loss or any other negative occurrence due to external or internal
vulnerabilities and weaknesses which may be avoided through precautionary measures. The
critically acclaimed T.S. Eliot has said Only those who will risk going too far can possibly find
out how far one can go. (Advanced Riskology) With that said, to live is to take risks. From
policemen to gymnasts, people take risks in their everyday activities all the time. And so, when
starting up a small business, naturally taking risks comes with the territory. To identify the
potential hazards and analyse what could happen in event of a hazard occurring while
determining ways to control the hazard, a risk assessment should be done. The purpose of risk
assessment process is to remove or reduce the risk level by including control measures where
necessary. (FEMA) There are a many problems to be considered here. Figure 1 below shows the
risk assessment of the business.

Issues and Challenges

Impact

Assets at Risk

- Difficulties
when finding
suppliers
- Limited sugar

- Time
- Supply chain
- Operation
delayed until
suppliers and
materials
found
- Raining
weather
- Utilities ( Water
and Electric
supply)
- Competitors
- Customers
reluctant to
visit
- Disrupted
operation
- Lost sales
- Capability to
attract
customers

- Waste of
resources

- Materials used
- Funds
- Suffer a loss
- Members
demoralised
Hazard Identification Vulnerability
Assessment
Impact Analysis
B
e
f
o
r
e

D
u
r
i
n
g

A
f
t
e
r

BUSINESS PROPOSAL
31

Thus, in event of such risks occurring, we have prepared a contingency plan A or a plan B.
Solutions
Scarcity of Materials and Suppliers
In this case, the solution would be just to continue our search of materials and suppliers after the product
selection is completed besides diligently putting in more effort to find what we require. In addition to that,
with regards to the constraint of materials i.e. sugar, we will take initiative of finding other sources of the
ingredient. For instance we could obtain sugar from Kota Kinabalu or anywhere else instead of just Labuan
itself, possibly during the mid-semester break when some of the group members go back to their
hometowns.

Utilities, Competition and Weather
In a circumstance when there is a water shortage or a power outage or a blackout, we have prepared the
technical team and Asli Jatis phone numbers. The purpose for this is so that we are able to contact them to
fix the problem as soon as possible in order for our operation to run smoothly. The solutions for competitors
would be just to outperform them at all cost. We have to devise a better strategy and marketing plan to
attract more customers to the stall. Weather wise, we have to rely on two factors which are faith and
science. The former refers to that we should just pray and have faith that the weather on those particular
two days will be sunny and hot as we are selling food that are refreshing and cooling. The latter on the
hand, would mean that we would have to rely on technology such as weather apps to attain weather
forecasts.

Wastage
If by the end of the day we find that we still have products remaining, then we plan to have an auction to sell
off the products. Also we may reduce the prices to attract customers to buy the products in order to avert
any wastage or losses from occurring.

Figure 1: Risk Assessment of Les Copaque La
Cabana Paradise
BUSINESS PROPOSAL
32

10.0 Conclusion
To sum up, this business proposal should aid us by taking us one step closer to realizing our
objectives and goals. Through this proposal, we have learnt so much in terms of building and
starting up a business. This proposal allowed us to learn how to plan for the uncertain future
while having a clear direction of where the business is headed to. Planning is crucial when it
comes to managing the business more effectively as you will learn to understand your own
business better. (Gleeson, 2011) Besides that, a plan will help prepare for any challenges or
eventualities that may come your way. Furthermore, this proposal had given us the chance to
manage finances not forgetting the opportunity to tests our skills in the field of business which
will come in handy in the future. The business strengths and weaknesses were pointed out also
as a consequence of this proposal, allowing us to constantly improve the business. All these
aspects integrated, results in helping us grow and form our business.
In short, our special and unique spread of products like the golden pau and the coconut shake
based on an island paradise theme sets us apart from the rest of the competitors of our Asas
Pembudayaan Keusahawanan course. If everything goes as planned with no glitches along the
way, then we should be able to attract swarms of our target customers whom are the locals
and the UMSLIC-rians of course. In addition, we would also expect not to exceed our expenses
as well as meet our expected target sales while generating customer satisfaction and value at
the same time.
As a conclusion by following the business plan attentively, together with our combined efforts,
motivation, synergy between the team and undeniable determination sprinkled in with a little
faith and guidance from our lecturer En. Shamsul Bahri Mohd. Nasir, we believe that we are
able to meet whatever challenges that may face us and ultimately achieve the teams goals with
great success.

Les' Copaque Lacabana Paradise: Business Proposal

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LES COPAQUE LACABANA PARADISE

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