CB 1

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SCDL- PGDBA- III Semester (Marketing)
Consumer Behaviour code 113
Consumer Behaviour assgn

Select The Blank
Question
In organisational buying, formal buying is represented by an official
and formal ________ .
Correct Answer
Purchase order
Your Answer
Purchase order
Multiple Choice Multiple Answer
Question
Ways to reduce chances of failure are:Correct Answer
Buying lowest price item , Warranties and guarantees , Not
too much to expect
Your Answer
too much to expect
True/False
Question
Land reforms are largely failure in India.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty
Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders
Involve in social activity
True/False
Question
In comparison to outdoor publicity of products/ brands, electronic
media is relatively becoming more important.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
Characteristic of organisational buyer is:Correct Answer
Few in number, high volume business
Your Answer
Question
Political factors affecting organisational buying are :Correct Answer
Defense spending , Lobbying
Your Answer
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Question
Attitudes are resultant of the combination of :Correct Answer
Beliefs and Values
Your Answer
Beliefs and Values
True/False
Question
Today the focus and challenge before all marketers is to rebuild
themselves around their customers.
Correct Answer
True
Your Answer
True
Question
Why marketers focus on high involvement decisions?
Correct Answer
Marketers assume consumers to be equally involved as they
are , They believe consumers think before they act
Your Answer
True/False
Question
The value and volumes of purchases are high in organisational
buying.
Correct Answer
True
Your Answer
True
Question
Primary use of consumer research is for which applications?
Correct Answer
Routine problem , Non routine problem
Your Answer
True/False
Question
Agriculture is mainly subsistence oriented.
Correct Answer
True
Your Answer
True
Question
In depth interviewing tech of consumer research is known for :Correct Answer
Informal approach , Appropriate questions , Identify record
subtle reaction
Your Answer
Informal approach , Appropriate questions , Discover hidden
motivation
True/False
Question
Attitude towards any product/ brand has nothing to do with the
final act of purchase of that product.
Correct Answer
False
Your Answer
False
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Question
Who is the ' father ' of modern consumer movement?
Correct Answer
Ralph Nader
Your Answer
Ralph Nader
True/False
Question
Consumer has a right to voice grievances or suggestions.
Correct Answer
True
Your Answer
True
Question
Buying process involves the following :Correct Answer
Users, Influence and buyer
Your Answer
Match The Following
Question
Correct Answer
Intuitive thinking
Least price conscious Least price conscious
Aggression, hunger, sex
Id
Sensing-thinking type personality

Sensitive thinking
Your Answer
Id
Own decision maker Own decision maker
Short term consideration

Question
Managerial approach of Consumer behavior is :Correct Answer
Micro in nature , Cognitive in nature , Overemphasis
rationality of consumers
Your Answer
Question
Consumer behavior is based on studies of :Correct Answer
Social science , Economics , Psychology
Your Answer
Question
It is the individual's self concept :Correct Answer
Ego
Your Answer
Ego
Select The Blank
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Question
________has opened new avenue in collection of data in actual
users.
Correct Answer
Information technology
Your Answer
Select The Blank
Question
Higher ________ level helps in understanding consumer behavior.
Correct Answer
Sophistication
Your Answer
Selective behavior
Question
Per capita household expenditure is maximum in which state of
India?
Correct Answer
Punjab
Your Answer
Punjab
Question
Under this practice, manufacturer draws line for the supplier to
make supplies only in a fixed area :Correct Answer
Area restriction
Your Answer
Area restriction
Question
It is the stimulus below which consumer cannot detect the stimulus
at all :Correct Answer
Absolute threshold
Your Answer
Subliminal perception
Question
Factors affecting organisational buying behaviour :Correct Answer
Environmental , Organisational , Inter personal
Your Answer
True/False
Question
Individuals belonging to elite professions as Civil Services, Business
executives etc. are accorded same level of status as of ordinary graduates.
Correct Answer
False
Your Answer
False
Question
Disadvantages of observation survey is :Correct Answer
Slow and expensive , Interpretation , Less bias
Your Answer
Slow and expensive , Interpretation
Select The Blank
Question
________ gradually leads to brand loyalty.
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Correct Answer
Your Answer
Habit
Habit
Select The Blank

Question
________ has a symbolic meaning tied to consumer values.
Correct Answer
Product
Your Answer
Product
Select The Blank
Question
________ is defined as repetitive behaviour in absence of
evaluation of alternative choices.
Correct Answer
Habit
Your Answer
Habit
Question
Per capita household expenditure is lowest in which state of India?
Correct Answer
Bihar
Your Answer
Bihar
Select The Blank
Question
Individuals have a specific perception and image of themselves
called ________.
Correct Answer
Self concept
Your Answer
Self concept
Question
This model refers to the actual buying process & product and
company factors affect the process of buying :Correct Answer
Characteristics of product and organisation
Your Answer
Question
Name the Primary need of Human being :Correct Answer
Medicine
Your Answer
Medicine
Question
The Managerial approach in Consumer Behavior :Correct Answer
Is micro level & cognitive in nature
Your Answer
Question
Characteristics of rural market in relation to marketing stimuli
are :Correct Answer
Low product exposure , Low brand awareness
Your Answer
Low product exposure , Low brand awareness , Low rate of
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retail outlets
Question
In the present business scenario CB is complex due to :Correct Answer
Competition , Rapid pace of innovation , Declination of
product differentiation
Your Answer
Question
It is the data which is collected at first hand either by the
researcher or by some other person for the study purpose :Correct Answer
Primary data
Your Answer
Primary data
Select The Blank
Question
Perception of a stimulus below the conscious level is called
________.
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
Question
Ways to increase low involvement product's purchase are :Correct Answer
Coupons , Displays , Price deals
Your Answer
Question
Name the market whose product has a universal application :Correct Answer
Horizontal
Your Answer
Horizontal
Select The Blank
Question
Attitudes with________ of involvement are relatively easier to
change.
Correct Answer
Low level
Your Answer
Low level
Select The Blank
Question
Consumer has a right to get redressal of ________.
Correct Answer
Grievances
Your Answer
Grievances
Question
Peculiar social relations found in rural India are :Correct Answer
More frequent interaction between same people , Caste
influence is strong , Status determined by birth in the family
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Your Answer
Consumer Behaviour assgn :02: Vaishali
Question
Factor of convenience in purchasing :Correct Answer
Is very important
Your Answer
Is very important
Question
Industries in India depend to a major extent on :Correct Answer
Rainfall
Your Answer
Rainfall
Select The Blank
Question
With consumers becoming more cost-conscious, they are now more
________ to pay premiums for brand.
Correct Answer
Reluctant
Your Answer
Reluctant
True/False
Question
Proper analysis of characteristics of social class helps the marketers
to gain better understanding of target market.
Correct Answer
True
Your Answer
True
True/False
Question
Consumers who are highly involved in product are information
gatherers.
Correct Answer
False
Your Answer
True
True/False
Question
Print media is the most important vehicle for communication for low
involvement products.
Correct Answer
False
Your Answer
True
Question
Characteristics of EBM model are :Correct Answer
Coherent , Flexible
Your Answer
Coherent , Flexible
Question
States with poor unemployment level are :Correct Answer
Bihar , West Bengal
Your Answer
Andhra pradesh , Bihar , West Bengal
True/False
Question
Unforeseen factors can also affect the purchasing organisation or
supplies.
Correct Answer
True
Your Answer
True
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Select The Blank

Question
change.
Correct Answer
Low level
Your Answer
Low level
Question
Pulse Polio Movement conducted by Govt. of India through media
advertisement is based on advertisement by :Correct Answer
Influential Personalities
Your Answer
Select The Blank
Question
________ data has the possibility of becoming outdated.
Correct Answer
Secondary
Your Answer
Secondary
Question
A more isolated style becoming more predominant is an outcome of
:Correct Answer
Increased TV channels and electronic media in India
Your Answer
Question
Persons with high authority are accorded :Correct Answer
High status in the society
Your Answer
Select The Blank
Question
________ leads to either satisfaction or dissatisfaction to the
consumer.
Correct Answer
Discrepancy
Your Answer
Research
Question
Your Answer
Question
Types of personality are :Correct Answer
Extrovert , Introvert
Your Answer
True/False
Question
The rank of India among other countries in the world has gone
down in terms of poverty, unemployment and level of development after
independence.
Correct Answer
False
Your Answer
False
Question
The first major reason for the companies to think differently in
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eighties
Correct Answer
Your Answer
Increasing competition

Question
subtle reaction
Your Answer
Appropriate questions , Identify record subtle reaction ,
Informal approach
Select The Blank
Question
________ of India has formulated a regulatory code which is
applicable to all concerned in Advertising.
Correct Answer
Ad club
Your Answer
Press club
Question
Theories based on the principle of perceptual equilibrium are :Correct Answer
Social judgement theory , Heider's balance theory ,
Cognitive dissonance theory
Your Answer
Question
Various purchase situations can be :Correct Answer
In-store , Gift-giving , Unanticipated purchase
Your Answer
Match The Following
Question
Correct Answer
No black marketing
Your Answer
Social responsibility Social responsibility
Infancy stage Consumerism Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958
Marks and Merchandise Marks Act, 1958
Full time forcing
Variation of tie-up sales
Match The Following

Question
Correct Answer
Trade
Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government

publication
Government publication
Types of data Primary and secondary
Primary and secondary
New product launch Non routine problem Communication problem

Survey research
Communication problem
Non-government publication
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Question
Attitudes mean a learned orientation towards an object that
provides a tendency to respond :Correct Answer
Favorably or unfavorably
Your Answer
Question
The essential components towards completing the act of purchase
include :Correct Answer
Awareness of Product , Desire to buy , Feasibility of
purchase
Your Answer
purchase
Question
Various statutory regulations enforced by government are :Correct Answer
MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
Your Answer
control Act , 1950
Select The Blank
Question
________ gives clues to the firm about what existing or
prospective customers think.
Correct Answer
Research
Your Answer
Research
Select The Blank
Question
________ are interested in knowing the feedback of consumers.
Correct Answer
Marketers
Your Answer
Management team
True/False
Question
Minority group consumers tend to be more barnd loyal.
Correct Answer
True
Your Answer
True
True/False
Question
Various sources of information like exhibitions, trade shows, etc
influences one's expectations.
Correct Answer
True
Your Answer
True
Question
Heider's Theory talks about :Correct Answer
Balanced Situations , Imbalanced Situations
Your Answer
True/False
Question
buying.
Correct Answer
True
Your Answer
True
10
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Select The Blank

Question
Consumers in U.S are exposed to ________ ads in a day.
Correct Answer
600
Your Answer
600
True/False
Question
When the product benefits are clear cut, the operating principle is
perceptual defense.
Correct Answer
False
Your Answer
True
Question
How is stimulus generalisation used for brand leveraging?
Correct Answer
Extension of brand under successful brand , Extension in a
different product category
Your Answer
Select The Blank
Question
Correct Answer
Habit
Your Answer
Habit
Question
Horizontal
Your Answer
Horizontal
Question
Changes in female purchasing roles are mainly attributed to :Correct Answer
Economic and financial independence
Your Answer
True/False
Question
Marketing research is a part of consumer research which in turn is
a part of product research.
Correct Answer
False
Your Answer
True
Question
Characteristics of learning process are :Correct Answer
Change in behaviour, temporary or permanent ,
Continuously evolves , Change in behaviour based on experience
Your Answer
Select The Blank
Question
A Social class is________.
Correct Answer
Hierarchical
Your Answer
Hierarchical
Question
It is purposeful and directed towards the specific goal
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Correct Answer
Your Answer
Motives
Motives

Question
Medicine
Your Answer
Medicine
Select The Blank
Question
The behaviourist theory gives little emphasis on consumer
________.
Correct Answer
Attitude
Your Answer
Behaviour
Question
Social Stratification is the :Correct Answer
Division of members of society
Your Answer
Consumer Behaviour assgn :03: Seema
True/False
Question
Study of CB is more complex in India due to multilingual,
multicultural& ethical status.
Correct Answer
True
Your Answer
True
Question
Individuals are strong in which activities while gathering
information?
Correct Answer
Sensation , Intuition
Your Answer
Thinking , Feeling , Intuition
Question
More product knowledge through advanced information leads to
consumers being :Correct Answer
More cost conscious , Less brand loyal
Your Answer
More cost conscious
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
The unit in which secondary data are expressed may not be the
same as is required in the research project.
Correct Answer
True
Your Answer
True
12
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Select The Blank

Question
Lack of customer ________ leads to extinction of brand.
Correct Answer
Satisfaction
Your Answer
Satisfaction
Question
The upper class consists of :Correct Answer
Very small percent of the population
Your Answer
Question
When a consumer buys product he goes through the stage of
purchase :Correct Answer
Dissonance
Your Answer
Dissonance
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Attitude
Question
Customer expectation built up from a particular class of product is
at which level?
Correct Answer
Category
Your Answer
Brand
True/False
Question
The production of crops like sorghum, pearl milet, barley and ragi
have gone down over the years.
Correct Answer
True
Your Answer
True
True/False
Question
Feedback is a very critical element for service oriented industries.
Correct Answer
True
Your Answer
True
Question
Your Answer
Defense spending , Lobbying , Central regulations
13
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Question
Which theory is based on the premise that biological needs are the
root forces that determine human motivation and personality?
Correct Answer
Freud's psychoanalytical theory
Your Answer
Question
Characteristics of low involvement products :Correct Answer
Brand beliefs are formed first by passive learning , Purchase
decision is made , Brand may/may not be evaluated afterward
Your Answer
Select The Blank
Question
The success of consumer research depends upon the cooperation of
________.
Correct Answer
Public
Your Answer
Marketer
Question
Rainfall
Your Answer
Rainfall
Question
Your Answer
Question
Your Answer
Micro in nature , Cognitive in nature
True/False
Question
More members will be involved in decision making if the problem is
an extentive one.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Attitudes based on ________ information are relatively easy to
change.
Correct Answer
Ambiguous
Your Answer
Ambiguous
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Select The Blank

Question
________ is used as a means of maintaining regular contact and
dialogue with the consumer.
Correct Answer
Feedback
Your Answer
Feedback
Question
The objective of this Act is to protect the interests of consumers by
establishing consumer councils for settlement of consumer disputes :Correct Answer
Consumer Protection Act 1986
Your Answer
True/False
Question
The defense mechanism works at the conscious state.
Correct Answer
False
Your Answer
True
Question
Your Answer
Match The Following
Question
Correct Answer
Formal product
consumer
Image, quality etc of company
Traditional organisation
etc of company
Feedback
Your Answer
Services bought by the
No customer complaints handling
Image, quality
Service oriented industries Maximum customer delight
Customer orientation Maximum customer delight Customer benefits and

experience of service
True/False
Question
Correct Answer
True
Your Answer
True
Question
A Brand Evaluation that is an outcome of various factors and which
creates a positive or negative attitude about the product is :Correct Answer
One Dimensional
Your Answer
Multi Dimensional
15
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Question
Expectations built up at the time of transaction between company
and consumer is at which level ?
Correct Answer
Transaction
Your Answer
Transaction
Question
Unforeseen factors that can affect supplies/purchase are :Correct Answer
Labour , Cash flow , Bankruptcy
Your Answer
Select The Blank
Question
Correct Answer
Habit
Your Answer
Habit
Question
purchase
Your Answer
purchase
Question
Absolute threshold
Your Answer
Absolute threshold
Select The Blank
Question
The ego defensive function of attitude explains how attitudes
________ the ego from anxieties & threats.
Correct Answer
Protects
Your Answer
develop
Question
Repetition is important in case of :Correct Answer
Convenience goods
Your Answer
Convenience goods
Question
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Your Answer
Cognitive theory

Question
Buying crackers in Diwali time is an example of :Correct Answer
Consumption situation
Your Answer
Select The Blank
Question
________ is considered as a social institution forming an integral
part of social system.
Correct Answer
Consumerism
Your Answer
Statutory regulation
True/False
Question
Cultural values are dynamic in nature.
Correct Answer
True
Your Answer
False
Select The Blank
Question
Congruity theory of Attitudes is developed by Osgood &________.
Correct Answer
Tannen baun
Your Answer
Tannen baun
Select The Blank
Question
consumer.
Correct Answer
Discrepancy
Your Answer
Discrepancy
Question
Consumerism in India has not progressed due to following
reasons :Correct Answer
Ignorance , Consumerism disorganised , Wealth imbalance
in the country
Your Answer
in the country
Question
The basic levels of organisational buyers are :Correct Answer
Purchaser , Initiator
Your Answer
Purchaser , Initiator , Buyer
True/False
Question
Correct Answer
True
17
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Your Answer
True

Question
Customer orientation includes :Correct Answer
Complaint's redressal , Customer's need satisfaction ,
Customer focussed product
Your Answer
Match The Following
Question
Correct Answer
No black marketing
Your Answer
Social responsibility Consumer Protection Act, 1986

responsibility
Full time forcing
Social
Select The Blank

Question
change.
Correct Answer
Low level
Your Answer
Low level
Bottom of Form
CB assgn: Binu
True/False
Question
Evaluation of brand is done before purchase for low involvement
products.
Correct Answer
False
Your Answer
True
Question
Consumption rituals are series of symbolic behaviour that :Correct Answer
Occur in sequence , Are repeated frequently
Your Answer
Resemble religious rituals , Induce God fearing sentiments
Select The Blank
Question
Employment growth in agriculture is as low as ________ %.
Correct Answer
0.01
Your Answer
0.02
Select The Blank
18
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Question
called ________.
Correct Answer
Self concept
Your Answer
Actual self image
Select The Blank
Question
There is relatively ________ in the dressing styles of urban women
as compared to the rural in past couple of years.
Correct Answer
More change
Your Answer
Insignificant change
Select The Blank
Question
________ involvement may not always lead to a complex decision
making.
Correct Answer
High
Your Answer
Direct
True/False
Question
an extentive one.
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
The components of attitude are :Correct Answer
Cognitive Component , Conative Component , Affective
Component
Your Answer
Cognitive Component , Cohesive Component , Conative
Component
Question
Your Answer
More frequent interaction between same people , Status
determined by birth in the family
Question
Your Answer
Labour , Bankruptcy , Technical problem
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Select The Blank

Question
Industrial growth in rural India has ________.
Correct Answer
Slowed down
Your Answer
Improved
True/False
Question
perceptual defense.
Correct Answer
False
Your Answer
True
Question
Rainfall
Your Answer
Company's profit margin
Match The Following
Question
Correct Answer
No black marketing
Your Answer
Social responsibility Consumer Protection Act, 1986
Infancy stage Consumerism Measure to protect consumer rights

Full time forcing
Trade

Question
Your Answer
Balanced Situations , Correct Situations
Question
Horizontal
Your Answer
Proportional
Select The Blank
Question
Local, state, central regulations etc are ________ factors affecting
organisational buying behaviour.
Correct Answer
Legal
Your Answer
Legal
Match The Following
20
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Question
Correct Answer
Intuitive thinking
Least price conscious Id
Id

Sensitive thinking
Your Answer
Dogmatism
Optimum stimulation level

Question
He is considered the father of psychoanalysis :Correct Answer
Sigmund Freud
Your Answer
Karen Horney
True/False
Question
As per scalogram analysis technique if a respondent replies
positively to a difficult question he will respond positively to all questions which
are simpler than the earlier question.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Satisfaction
Your Answer
Discrepancy
Question
Any communication by experts in that fields makes that
communication more:Correct Answer
Credible
Your Answer
Attractive
True/False
Question
Correct Answer
False
Your Answer
True
Question
Your Answer
Leading , Following
Select The Blank
Question
21
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Correct Answer
Research
Your Answer
Research
Select The Blank
Question
Correct Answer
Consumerism
Your Answer
Consumerism
Question
India?
Correct Answer
Punjab
Your Answer
Maharashtra
Question
It is a method of collecting past and current data by recording
information :Correct Answer
Observation survey
Your Answer
Questionnaire method
Question
Your Answer
Psychology
Question
Your Answer
True/False
Question
Pre-purchase decision are unimportant as compared to post
purchase decision.
Correct Answer
False
Your Answer
False
True/False
Question
Education does not constitute as a parameter for measuring value
& status of individual in society.
Correct Answer
False
Your Answer
True
Select The Blank
Question
22
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________.
Correct Answer
Your Answer
Absolute threshold
Threshold level
True/False
Question
Correct Answer
True
Your Answer
True
Question
It is the process wherein all employees of the firm are required to
interact directly with customers :Correct Answer
Orientation
Your Answer
Orientation
Question
Coherent , Flexible
Your Answer
Coherent , Flexible
Question
Factors affecting
buying behaviour :Correct Answer
Your Answer
Environmental , Organisational
Question
Your Answer
Question
Reasons for rural urban disparities are:Correct Answer
Low priority to agriculture , Failure of land reforms
Your Answer
Question
It is a permanent change in the consumer's behaviour due to past
experience :Correct Answer
Learning
Your Answer
Perception
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Question
When individual deliberately searches for information about product
before purchase, it is called :Correct Answer
Intentional learning
Your Answer
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Stimuli
True/False
Question
Correct Answer
True
Your Answer
True
Question
Expectations related to reliability, durability, style etc of the product
is at which level?
Correct Answer
General
Your Answer
Brand
Question
at which level?
Correct Answer
Category
Your Answer
Brand
Question
Bihar , West Bengal
Your Answer
Andhra pradesh , Bihar , West Bengal
Bottom of Form
Top of Form
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Question
Characteristics of vertical market :Correct Answer
High risk for seller
Your Answer
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Select The Blank

Question
Correct Answer
More change
Your Answer
More change
True/False
Question
When the product is important to consumer but its benefits are not
clear, the operating principle is perceptual vigilance.
Correct Answer
False
Your Answer
True
True/False
Question
independence.
Correct Answer
False
Your Answer
True
Question
This method involves questioning respondents and recording their
responses :Correct Answer
Survey research
Your Answer
True/False
Question
Correct Answer
False
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer

Secular consumption Promotes technology Is type of standard consumption
Opinion leaders

Question
Expectations built up based on customer's knowledge and
information about a particular brand and organisation owning that brand is at a
level of :-
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Correct Answer
Your Answer
Brand
General

Question
Price deals , Coupons , Displays
Your Answer
Displays , Using a film star
Question
Your Answer
Nature of decision making process
Question
The salt brand maximum used in India is :Correct Answer
Tata
Your Answer
Tata
Question
is at which level?
Correct Answer
General
Your Answer
General
True/False
Question
Brand personality is a metaphor for the emotional relationship that
exists between a consumer and a brand.
Correct Answer
True
Your Answer
True
Select The Blank
Question
More frequent interactions take place between the same people in
________ market.
Correct Answer
Rural
Your Answer
Urban
Question
Characteristics of Reference price :Correct Answer
Changes , More knowledge less price range
Your Answer
Static , Changes
Question
The Degree measure of attitude by any person towards any object /
situation is :Correct Answer
How much he likes it , How much he dislikes it
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Your Answer
How much he likes it , How he evaluates it
Select The Blank

Question
Nicosia model establishes a link between organisation and its
prospective ________.
Correct Answer
Consumer
Your Answer
Consumer
Select The Blank
Question
Correct Answer
Ad club
Your Answer
ISO 14000
Question
Today's consumers are greatly influenced by those individuals with
whom they share :Correct Answer
Some common traits & Values , Behavioural peculiarities
Your Answer
Some common traits & Values , Behavioural peculiarities ,
Same financial worth
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Attitude
Question
Your Answer
More cost conscious , Less choosy
Select The Blank
Question
Correct Answer
Protects
Your Answer
Exposes
Question
Your Answer
Question
Factor of convenience in purchasing :-
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Correct Answer
Your Answer
Is very important
Is very important
Select The Blank

Question
Correct Answer
Secondary
Your Answer
Primary
Question
too much to expect
Your Answer
Warranties and guarantees , Buy well known brands
Question
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Primary data has been collected earlier for some other purpose.
Correct Answer
False
Your Answer
True
Select The Blank
Question
Perceptual defense says that one should use ________ language in
advertisements.
Correct Answer
Ambiguous
Your Answer
Clear
Question
If the outcome of post purchase experience is not in line with the
expectation, it is called :Correct Answer
Negative discrepancy
Your Answer
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Select The Blank

Question
A social class is ________ rather than concrete with individuals
able to move into a higher class or drop into a lower class.
Correct Answer
Continuous
Your Answer
Uniform
Question
Which approach is based on the assumption that rural buyers
observe their urban counterparts and have similar aspirations?
Correct Answer
Trickle down approach
Your Answer
Trickle up approach
True/False
Question
Perceptual vigilance helps consumers to collect more information on
products about their benefits before purchase.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________.
Correct Answer
Public
Your Answer
Public
Question
Your Answer
Purchaser , Initiator , Buyer
Question
Your Answer
Cognitive in nature , Macro in nature , Overemphasis
Question
Bihar , West Bengal
Your Answer
Bihar , West Bengal
Select The Blank
Question
Caste influence is ________in rural India.
Correct Answer
Strong
Your Answer
Strong
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True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
Rainfall
Your Answer
Rainfall
Question
Neutral Sources who give opinion about the product are :Correct Answer
Not paid by the manufacturer
Your Answer
Hired by the manufacturer
Question
Economic factors affecting organisational buying are :Correct Answer
Price , Credit , Inventory
Your Answer
True/False
Question
Attitude towards a brand is more easier to change than belief about
that brand.
Correct Answer
False
Your Answer
True
Bottom of Form
Top of Form
Select The Blank
Question
Correct Answer
Ad club
Your Answer
Ad club
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Select The Blank

Question
Price perceptions________ influence the purchasing behaviour of
consumer.
Correct Answer
Directly
Your Answer
Directly
True/False
Question
gatherers.
Correct Answer
False
Your Answer
True
Question
Enculturation takes place through a process of instilling values from
key institutions like :Correct Answer
The family & school , Religious institutions
Your Answer
The family & school , Offices & workplaces
True/False
Question
Correct Answer
True
Your Answer
False
Select The Blank
Question
Correct Answer
Feedback
Your Answer
Feedback
True/False
Question
Any person's attitude towards any brand/products is largely
influenced by his peer group.
Correct Answer
True
Your Answer
True
Question
The average rural household spend on consumables (excluding food
grains, milk, vegetables) in Rs is :Correct Answer
215
Your Answer
215
Question
Characteristics of Attitudes include a feature as " ATTITUDES HAVE
AN .." :Correct Answer
OBJECT
Your Answer
OBJECT
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Question
Two excellent examples that can show that products are means of
sharing experience are :Correct Answer
Food & drinks on social occasions , Flowers for happy/ sad
events
Your Answer
events
Select The Blank
Question
________.
Correct Answer
Public
Your Answer
Public
Question
Your Answer
Adhoc , Gift-giving , Unanticipated purchase
Select The Blank
Question
change.
Correct Answer
Ambiguous
Your Answer
Ambiguous
Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
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Correct Answer
Your Answer
Select The Blank
Question
EBM model is criticised on the ground that it gives vague definition
of the role of ________ .
Correct Answer
Influencing variables
Your Answer
Select The Blank
Question
________ in India has been the major cause for slow rise of
consumerism .
Correct Answer
Illiteracy
Your Answer
Illiteracy
Question
Correct Answer
Your Answer
Karen horney theory
Question
Human process that is included in the EBM model is :Correct Answer
Memory
Your Answer
Satisfaction
Question
Your Answer
Is macro level & cognitive in nature
Question
Opinion Leaders are looked upon by others as :Correct Answer
Trend setters
Your Answer
Trend setters
True/False
Question
Ego is a balancing act between Id and superego.
Correct Answer
False
Your Answer
True
Question
Medicine
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Your Answer
Medicine

Question
What is 'Conative' component of decision making?
Correct Answer
Purchase decision
Your Answer
Purchase decision
Question
Neutral Sources who give opinion about the product are :Correct Answer
Your Answer
Question
Repetition is important in case of :Correct Answer
Convenience goods
Your Answer
Convenience goods
Question
are :Correct Answer
Your Answer
retail outlets
True/False
Question
Organisational buyers totally depend on consumer demands.
Correct Answer
True
Your Answer
True
Question
It is relatively difficult to change :Correct Answer
Strong attitudes
Your Answer
Weak attitudes
Question
Measures by government to protect the interests of consumer
are :Correct Answer
Expansion of public sector , Statutory regulation
Your Answer
Select The Blank
Question
Correct Answer
Strong
Your Answer
Strong
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True/False
Question
Marketers measure attitude towards their brands to help to develop
new products or formulate promotional strategies.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Secondary
Your Answer
Secondary
Match The Following
Question
Correct Answer
Market research
Your Answer
Regular process
Regular process
Complaint resolution mechanism

Integration with decision making level
Satisfaction of each customer
Marketer's challenge Satisfaction of each customer
making level
Xerox synonymous with photocopy machine
Brand level expectation
Integration with decision
True/False
Question
Research provides insight about customer's perception about the
competition.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Protects
Your Answer
Protects
Question
Your Answer
Match The Following
Question
Correct Answer
Your Answer
SurveyData collection method
Internal/Govt. agency
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Consumer Research Analysis of information
Analysis of information
Primary Data Source Data collection method

ORG
External agency
External agency
True/False
Question
There are high chances of product failure if product categorisation
is not there in consumer's mind.
Correct Answer
True
Your Answer
True
Question
One Dimensional
Your Answer
One Dimensional
Select The Blank
Question
Correct Answer
600
Your Answer
600
Question
Customer satisfaction process includes following steps :Correct Answer
Product purchase , After sales service , Repeat purchase
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
Your Answer
Purchase decision is made , Brand may/may not be
evaluated afterward
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Top of Form
Select The Blank
Question
Correct Answer
Reluctant
Your Answer
Anxious
Question
Your Answer
Social judgement theory , Cognitive theory , Cognitive
dissonance theory
True/False
Question
Use of primary data saves more time as compared to secondary
data.
Correct Answer
False
Your Answer
True
True/False
Question
that brand.
Correct Answer
False
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Advance info and knowledge on products leads to Reduction in brand loyalty

same as olden times
Are
Today's male purchasing roles

Include childcare and involvement in cooking
also
Imply no change in Buying Patterns
Today's female purchasing roles
Are changed because of more financial
independence Reduction in brand loyalty
Greater time pressures for individuals result in
More convenience utilization
thru use of vending machines / internet buying etc
More convenience
utilization thru use of vending machines / internet buying etc
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Question
It is the systematic collection and analysis of consumer information
for the purpose of effective decision making :Correct Answer
Consumer research
Your Answer
Consumer research
True/False
Question
Greater the degree of brand loyalty, less important are situational
factors.
Correct Answer
True
Your Answer
True
Question
In the early seventies companies maximized profits through :Correct Answer
Mass production
Your Answer
Selling at a very high price
Select The Blank
Question
Members of the same social class show ________ Lifestyles.
Correct Answer
Similar
Your Answer
Variable
Select The Blank
Question
To create product differentiation, manufacturers have to
continuously ________ their products.
Correct Answer
Upgrade
Your Answer
Diversify
Question
Critical information required at ' after sales' level to enhance
consumer satisfaction are :Correct Answer
Repair and maintenance , Consumer follow up
Your Answer
Repair and maintenance , Consumer follow up , Courteous
and attentive service
Question
Your Answer
Question
in the country
Your Answer
in the country
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Question
Your Answer
Less choosy , Less brand loyal , Less demanding
Question
Your Answer
Low status in the society
Question
Your Answer
Users& Buyers
Question
It is a general sum of traits of characteristics of the person :Correct Answer
Personality
Your Answer
Personality
Question
too much to expect
Your Answer
Buying lowest price item , Not too much to expect , Buy well
known brands
True/False
Question
Correct Answer
False
Your Answer
True
Question
eighties
Correct Answer
Your Answer
Dramatic increase in quality of consumer
Match The Following
Question
Correct Answer
Your Answer
Optimum stimualtion level is less than the present statusRelief seeking Relief
seeking
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Ideal self image

see them
How they would like to see themselves
Optimum stimulation level is more than present status

would like to see themselves
How they actually
Restless
Optimum stimulation level is equal to present living status

How they would like the society to see them
How they
Satisfied

Question
Characteristics of brand loyal consumers are :Correct Answer
Self confident , Store loyal
Your Answer
Question
purchase
Your Answer
Awareness of Product , Feasibility of purchase , Group
purchasing
Select The Blank
Question
consumer.
Correct Answer
Discrepancy
Your Answer
Discrepancy
Select The Blank
Question
Correct Answer
Continuous
Your Answer
Continuous
Select The Blank
Question
Attitudes are ________ in nature.
Correct Answer
Dynamic
Your Answer
Dynamic
Question
Your Answer
More in number, low volume business
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Question
Your Answer
Gift giving situation
Select The Blank
Question
Correct Answer
Purchase order
Your Answer
Negotiation
Question
Reduction of manpower through voluntary retirement schemes has
resulted into :Correct Answer
More people being self-employed
Your Answer
Select The Blank
Question
Correct Answer
Marketers
Your Answer
Management team
Question
It refers to an increase in probability of activity without specifying
its nature :Correct Answer
Drives
Your Answer
Drives
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
How much he likes it , How he evaluates it
True/False
Question
supplies.
Correct Answer
True
Your Answer
True
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Question
Defense mechanism induces a person to unconsciously imitate
behaviour of another person who has handled the conflict successfully :Correct Answer
Identification
Your Answer
Repression
Select The Blank
Question
advertisements.
Correct Answer
Ambiguous
Your Answer
Ambiguous
True/False
Question
There is a close relationship between brand loyalty and habit.
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Automotive manufacturers in India are concentrated in which
place?
Correct Answer
Chennai
Your Answer
Chennai
Question
Your Answer
Defense spending , Lobbying , Central regulations
Question
It is the source of strong inborn drives and urges :Correct Answer
Id
Your Answer
Super id
Question
Which are the varoius types of risks?
Correct Answer
Financial risk , Psychological risk , Physical risk
Your Answer
Financial risk , Physiological risk , Psychological risk
Question
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Your Answer
High discrepancy
Select The Blank

Question
Information about a new product stored in bits and pieces in
consumer's mind is called ________.
Correct Answer
Schema
Your Answer
Schema
Question
Advantage of secondary data is :Correct Answer
Economical , Time saving , Indicate deficiencies
Your Answer
Select The Blank
Question
Organisational buyers buy products/services from ________.
Correct Answer
Manufacturer
Your Answer
Manufacturer
Top of Form
True/False
Question
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Unforeseen factors
DMU
Your Answer
Breakdown, bankruptcy
Decides number of members in
Perceived risk Decides number of members in DMU

Degree of centralisation
Company specific problems Influences expectations
Perceptual distortion Influences expectations
Product specific problem
Select The Blank

Question
Correct Answer
Feedback
Your Answer
Brochures
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Select The Blank

Question
making.
Correct Answer
High
Your Answer
Direct
Question
It refers to an increase in probability of activity without specifying
its nature :Correct Answer
Drives
Your Answer
Cues
Question
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
users.
Correct Answer
Your Answer
Better road links
Select The Blank
Question
________.
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
Question
Your Answer
History , Economics
Question
Rapid pace of innovation , Declination of product
differentiation , Competition
Your Answer
Competition , Rapid pace of innovation , Lethargy of Young
generation
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Question
Sigmund Freud
Your Answer
Sigmund Freud
Select The Blank
Question
Involvement is ________ needs specific.
Correct Answer
Consumer
Your Answer
Product
Select The Blank
Question
change.
Correct Answer
Low level
Your Answer
Low level
Question
Which model concentrates on the purchasing process?
Correct Answer
Sheth
Your Answer
EBM
True/False
Question
Organisational buyers do not have a uniform demand.
Correct Answer
True
Your Answer
True
Question
eighties
Correct Answer
Your Answer
Development of Individual taste
Question
Your Answer
Organisational , Intra personal , Inter personal
Question
Mass production
Your Answer
True/False
Question
purchase decision.
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Correct Answer
Your Answer
False
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
It constitutes the moral factor of personality :Correct Answer
Ego
Your Answer
Super id
Question
Your Answer
The family & school , Religious institutions , Offices &
workplaces
Question
Correct Answer
Your Answer
different product category , Extension in a different product mix
Select The Blank
Question
Correct Answer
Sophistication
Your Answer
Selective behavior
Question
The first step in creating good consumer research is to :Correct Answer
Define the problem
Your Answer
Define the problem
Question
These are temporary settings that occur in the environment at a
specific time and place :Correct Answer
Situational influences
Your Answer
True/False
Question
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buying.
Correct Answer
Your Answer
True
True

Question
Marketers try to associate their product with symbols of :Correct Answer
Achievement , Personal development
Your Answer
Achievement , Other brands & products , Foreign brands &
products
Question
Horizontal
Your Answer
Vertical
Question
Purchase situation where purchaser does not evaluate alternate
brands and price and purchases goods, is called:Correct Answer
Unanticipated purchase situation
Your Answer
True/False
Question
It is never possible for anybody to change his or her class.
Correct Answer
False
Your Answer
True
True/False
Question
Existing laws of consumerism till date are incapable of
implementing and enforcing the objectives of consumerism.
Correct Answer
True
Your Answer
True
Question
control Act , 1950
Your Answer
Essential commodities Act, 1955 , Consumer protection Act
Select The Blank
Question
________ is the consumer's adaptation to an advertisement over a
time due to boredom and familarity.
Correct Answer
Ad wearout
Your Answer
Ad static
Question
The components of attitude are :-
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Correct Answer
Component
Your Answer

Cognitive Component , Conative Component

Question
Personality
Your Answer
Learning
Question
Brand loyalty should have which components?
Correct Answer
Behavioural , Attitudnal
Your Answer
Behavioural , Attitudnal , Primary stimuli
Question
subtle reaction
Your Answer
Informal approach , Identify record subtle reaction ,
Discover hidden motivation
Question
Correct Answer
Your Answer
Physiological risk , Psychological risk
Question
It is the movement of citizens and Government to protect the rights
of consumers, is called :Correct Answer
Consumerism
Your Answer
Statutory regulation
True/False
Question
Correct Answer
False
Your Answer
True
Select The Blank
Question
Correct Answer
Grievances
Your Answer
Sufferings
Select The Blank
Question
change.
Correct Answer
Ambiguous
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Your Answer
Ambiguous
Match The Following

Question
Correct Answer
Your Answer
Psychological risk
Risk of losing self esteem
enhance social attractiveness
Risk in purchasing items which
Social risk
Risk in purchasing items which enhance social attractiveness
Risk due to loss of property
Performance risk
the purchased product not achieving desired results
Risk to human body
Physical risk
results
Risk to human body the purchased product not achieving desired
True/False
Question
Cognitive learning theory is relevant for convenience products.
Correct Answer
False
Your Answer
False
Question
Your Answer
Complaint's redressal , No competition , Customer focussed
product
Bottom of Form
Bottom of Form
Bottom of Form
Top of Form
Question
Trait theory is based on the following assumptions :Correct Answer
Relative differences help in characterising their
personalities , Relatively stable behavioual tendencies among individuals ,
Difference in the degree to behavioural tendencies
Your Answer
Relatively stable behavioual tendencies among individuals ,
Difference in the degree to behavioural tendencies , Emotional relationship
between consumer and brand
Question
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Your Answer
Continuously evolves
Select The Blank
Question
Correct Answer
Hierarchical
Your Answer
Invaluable and precious
Question
Your Answer
More in number, low volume business
Select The Blank
Question
consumer.
Correct Answer
Discrepancy
Your Answer
Discrepancy
Question
If the outcome of post purchase experience is in line with the
Positive discrepancy
Your Answer
Low discrepancy
Question
Correct Answer
Transaction
Your Answer
Category
Question
Correct Answer
Your Answer
Non routine problem , In emergency
Question
Attribution theory attributes behaviour to the :Correct Answer
Situation
Your Answer
Product
Question
It is based on differential threshold of a consumer :Correct Answer
JND
Your Answer
Absolute threshold
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Question
Your Answer
Select The Blank
Question
Correct Answer
Habit
Your Answer
Motives
True/False
Question
products.
Correct Answer
False
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Getting new customers is more economical than retaining the
existing customers.
Correct Answer
False
Your Answer
True
Question
Your Answer
Heider's balance theory , Cognitive theory
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Every ________ youngster in Bihar, Assam and West Bengal is
unemployed.
Correct Answer
Seventh
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Your Answer
Fifth
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
In a three element system imbalance will exist if all the relations
are ________.
Correct Answer
Negative
Your Answer
Equal
Question
While evaluating information, individuals are strong in following
activity :Correct Answer
Thinking , Feeling
Your Answer
Intuition , Thinking
Question
It is the period when customer starts using the product/service to
meet his specific needs :Correct Answer
After sales
Your Answer
During sales
Select The Blank
Question
Correct Answer
Satisfaction
Your Answer
Satisfaction
Question
Customer buys the product with following minimum attributes :Correct Answer
Reliable delivery , Durable , Style
Your Answer
Durable , Style , Luxury
Select The Blank
Question
Correct Answer
Research
Your Answer
Research
Question
It states that stronger the initial stimulus, greater the change
required for the stimulus to be seen as different :Correct Answer
Weber's law
Your Answer
Perceptual vigilance
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Question
at which level?
Correct Answer
Category
Your Answer
Category
True/False
Question
Correct Answer
True
Your Answer
True
Question
Rights and power of consumers are protected in relation to :Correct Answer
Seller
Your Answer
Exporter
Question
Different attitude measuring techniques are :Correct Answer
Summated rating scale , Thurstone scale
Your Answer
Vernier scale , Summated rating scale , Thurstone scale
Match The Following
Question
Correct Answer
Your Answer
Optimum stimualtion level is less than the present statusRelief seeking How they
actually see them
Ideal self image

would like to see themselves
Satisfied
Restless

Restless
How they
Satisfied
True/False
Question
When the benefits of product are not clear but is an important one,
then one should use ambiguous messages in ads.
Correct Answer
True
Your Answer
True
Question
establishing consumer councils for settlement of consumer disputes :-
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Correct Answer
Your Answer

Select The Blank

Question
________ type of personality is interested in building a social
relationship.
Correct Answer
Extrovert
Your Answer
Introvert
Match The Following
Question
Correct Answer
Your Answer
Information through exhibitions, print media

Conditioned stimuli
Cognitive learning
Incidental learning
Insight Habit
Routinzed decision making
Habit Incidental learning
Secondary stimulus Conditioned stimuli
Select The Blank

Question
The output of Nicosia model is ________ .
Correct Answer
Human behaviour
Your Answer
Human behaviour
True/False
Question
gatherers.
Correct Answer
False
Your Answer
True
True/False
Question
perceptual defense.
Correct Answer
False
Your Answer
True
Question
Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer
Different
Your Answer
Different
Select The Blank
Question
Correct Answer
Marketers
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Your Answer
Management team
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ leads to habitual purchasing behaviour if the consumer is
satisfied with the brand over a period of time.
Correct Answer
Learning
Your Answer
Learning
Question
Dissonance
Your Answer
Ordinance
Question
It is the selection, organisation and interpretation of marketing and
environmental stimuli into a cohesive picture :Correct Answer
Perception
Your Answer
Attitude
Question
Orientation
Your Answer
Satisfaction
True/False
Question
competition.
Correct Answer
True
Your Answer
True
Question
purchase
Your Answer
Feasibility of purchase , Group purchasing
Bottom of Form
CONSUMER BEHAVIOUR
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SET-1
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Question To create product differentiation, manufacturers have to continuously
________ their products.
Correct Answer Upgrade
Question Organisational buyers buy products/services from ________.
Correct Answer Manufacturer
Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values
Question Every ________ youngster in Bihar, Assam and West Bengal is
unemployed.
Correct Answer Seventh
Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality
of consumers
Question If the outcome of post purchase experience is in line with the
expectation, it is called :Correct Answer Positive discrepancy
Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product
differentiation
Question ________has opened new avenue in collection of data in actual
users.
Correct Answer Information technology
Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different
Question Types of personality are :Correct Answer Introvert , Extrovert
Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
Question Higher ________ level helps in understanding consumer behavior.
Correct Answer Sophistication
Question The production of crops like sorghum, pearl milet, barley and ragi
Correct Answer True
Market research
Regular process Regular process
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Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals ,
Difference in the degree to behavioural tendencies , Relative differences help in
characterising their personalities
No black marketing Social responsibility
Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing
Question Pre-purchase decision are unimportant as compared to post purchase
decision.
Correct Answer False
Question Customer expectation built up from a particular class of product is at
which level?
Correct Answer Category
Question It is the period when customer starts using the product/service to
meet his specific needs :Correct Answer After sales
Question It is a general sum of traits of characteristics of the person :Correct Answer Personality
Question Any person's attitude towards any brand/products is largely
Correct Answer True
Question Expectations built up based on customer's knowledge and information
about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand
Question It constitutes the moral factor of personality :Correct Answer Ego
Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals
Question Which type of involvement is temporary in nature?
Correct Answer Situational involvement
Question The washing powder brand maximum used in India is :Correct Answer Nirma
Question By and Large Attitudes are :Correct Answer Interconnected
Question Individuals are strong in which activities while gathering information?
Correct Answer Sensation , Intuition
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Question Factor of convenience in purchasing :Correct Answer Is very important

Question ________ leads to either satisfaction or dissatisfaction to the
consumer.
Correct Answer Discrepancy
Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate Questions , Identify record
subtle reaction
Question More members will be involved in decision making if the problem is
an extentive one.
Correct Answer True
Question Expectations built up at the time of transaction between company
Correct Answer Transaction
Question Various sources of information like exhibitions, trade shows, etc
Correct Answer True
Question When the benefits of product are not clear but is an important one,
Correct Answer True
Question ________ is defined as repetitive behaviour in absence of evaluation
of alternative choices.
Correct Answer Habit
Question The first major reason for the companies to think differently in
eighties
Correct Answer Increasing competition
Question The salt brand maximum used in India is :Correct Answer Tata
Question Congruity theory of Attitudes is developed by Osgood &________.
Correct Answer Tannen baun
Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase
Question A consumer is likely to be more involved with a product when the
product is ________.
Correct Answer Expensive
Question Attitudes are ________ in nature.
Correct Answer Dynamic
Question
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There are high chances of product failure if product categorisation is
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not there in consumer's mind.

Correct Answer True
Question Persons with high authority are accorded :Correct Answer High status in the society
Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing
Question In organisational buying, formal buying is represented by an official
Correct Answer Purchase order
Question
Consumerism
Your Answer
Consumerism
Question
Horizontal
Your Answer
Horizontal
Question
Which type of involvement indicates an on-going interest in the
product category?
Correct Answer
Enduring involvement
Your Answer
Question
The washing powder brand maximum used in India is :Correct Answer
Nirma
Your Answer
Nirma
Question
Roles of attitudes in developing marketing strategies are :Correct Answer
To define segments , Develop new products , Develop promo
strategies
Your Answer
To define segments , Develop promo strategies , Beat the
competition
Select The Blank
Question
Correct Answer
Research
Your Answer
Research
Question
Absolute threshold
Your Answer
Absolute threshold
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Question
Your Answer
Select The Blank
Question
A consumer is likely to be more involved with a product when the
Correct Answer
Expensive
Your Answer
Expensive
Select The Blank
Question
________.
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
Select The Blank
Question
Correct Answer
Learning
Your Answer
Learning
Question
Perception
Your Answer
Perception
Question
Your Answer
Question
Medicine
Your Answer
Medicine
Select The Blank
Question
Correct Answer
Dynamic
Your Answer
Dynamic
Question
Which model has stimuli as the input and human behaviour as the
output?
Correct Answer
Nicosia
Your Answer
Nicosia
Question
Types of restrictive trade practices are :Correct Answer
Full time forcing , Area restriction , Predatory pricing
Your Answer
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Match The Following

Question
Correct Answer
Your Answer
Smell Cosmetics and food products

Feel
Paper products, fabrics
Cosmetics and food products
Warm and sensual
Red colour
Warm and sensual
Warm and sensual
Blue colour
Cool and friendly
Aggressive and unfriendly
Select The Blank

Question
Correct Answer
Habit
Your Answer
Habit
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Select The Blank
Question
change.
Correct Answer
Low level
Your Answer
Low level
Question
Status is :Correct Answer
Prestige or value attached to the holder of the position
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Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
600
Your Answer
600
Question
Your Answer
Question
Which type of involvement is temporary in nature?
Correct Answer
Situational involvement
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Select The Blank
Question
Correct Answer
Tannen baun
Your Answer
Tannen baun
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True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Secondary
Your Answer
Secondary
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
Bihar , West Bengal
Your Answer
Bihar , West Bengal
Question
Tata
Your Answer
Tata
True/False
Question
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
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New product launch Non routine problem Non routine problem

Survey research
Routine problem

publication

Question
Company specific problems highlighted in Sheth model are :Correct Answer
Degree of centralisation , Organisational orientation ,
Organisation size
Your Answer
Organisation size
Question
It is a practice by marketers to indulge in temporary sales at prices
below cost. What is it called?
Correct Answer
Predatory pricing
Your Answer
Predatory pricing
Question
Your Answer
Repair and maintenance , Consumer follow up , Courteous
and attentive service
Select The Blank
Question
making.
Correct Answer
High
Your Answer
High
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
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Question
Correct Answer
Your Answer
Question
Your Answer
Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
buying.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Schema
Your Answer
Schema
Select The Blank
Question
Correct Answer
0.01
Your Answer
0.01
Select The Blank
Question
Correct Answer
Habit
Your Answer
Habit
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Question
Your Answer
Question
Mass production
Your Answer
Mass production
True/False
Question
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer

Opinion leaders
Select The Blank

Question
________.
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
Select The Blank
Question
Correct Answer
Purchase order
Your Answer
Purchase order
Select The Blank
Question
Correct Answer
Secondary
Your Answer
Secondary
66
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Question
Your Answer
Question
Factors affecting perceived risks about the product are :Correct Answer
New product , Technologically complex , High price
Your Answer
Question
control Act , 1950
Your Answer
control Act , 1950
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
Your Answer
Question
Marketers focus on what kind of product?
Correct Answer
High involvement
Your Answer
High involvement
True/False
Question
Correct Answer
True
Your Answer
True
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Select The Blank

Question
________.
Correct Answer
Public
Your Answer
Public
Select The Blank
Question
Correct Answer
Dynamic
Your Answer
Dynamic
Question
Bihar , West Bengal
Your Answer
Bihar , West Bengal
Question
Status is :Correct Answer
Your Answer
Question
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
consumerism .
Correct Answer
Illiteracy
Your Answer
Illiteracy
Match The Following
Question
Correct Answer
Market research
Your Answer
Regular process
Regular process

customer
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Satisfaction of each
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Question
Memory
Your Answer
Memory
Question
product category?
Correct Answer
Your Answer
Question
Response depends upon :Correct Answer
Drive , Motive , Cues
Your Answer
True/False
Question
products.
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
After sales
Your Answer
After sales
Question
Tata
Your Answer
Tata
Question
In the present business scenario CB is complex due to :-
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Correct Answer
Your Answer
Question
In which model, a brand is selected if it excels in respect of one of
the attributes arranged in order of priority?
Correct Answer
Lexicographic model
Your Answer
Lexicographic model
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
unemployed.
Correct Answer
Seventh
Your Answer
Seventh
Question
By and Large Attitudes are :Correct Answer
Interconnected
Your Answer
Interconnected
Question
Your Answer
Select The Blank
Question
users.
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
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Correct Answer
False
Your Answer
False
Select The Blank
Question Caste influence is ________in rural India.
Correct Answer Strong
Your Answer Strong
Question What happes when the consumer gets information on its own?
Correct Answer Incidental learning
Your Answer Incidental learning
True/False
Question Proper analysis of characteristics of social class helps the marketers
Correct Answer True
Your Answer True
True/False
Question Organisational buyers totally depend on consumer demands.
Correct Answer True
Your Answer False
Select The Blank
Question ________ type of personality is interested in building a social
relationship.
Correct Answer Extrovert
Your Answer Extrovert
Question Pulse Polio Movement conducted by Govt. of India through media
advertisement is based on advertisement by :Correct Answer Influential Personalities
Your Answer Influential Personalities
Question This method involves questioning respondents and recording their
responses :Correct Answer Survey research
Your Answer Survey research
Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business
Your Answer Few in number, high volume business
Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style
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Your Answer

Question Repetition is important in case of :Correct Answer Convenience goods
Your Answer Convenience goods
True/False
Question In comparison to outdoor publicity of products/ brands, electronic
Correct Answer True
Your Answer True
Select The Blank
consumer.
Your Answer Discrepancy
Select The Blank
Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Marketers
True/False
Question Unforeseen factors can also affect the purchasing organisation or
supplies.
Correct Answer True
Your Answer True
Select The Blank
Question ________ involvement may not always lead to a complex decision
making.
Correct Answer High
Your Answer Low
True/False
Question There are high chances of product failure if product categorisation is
Correct Answer True
Your Answer True
Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in
the country
Your Answer High literacy rate , Ignorance , Wealth imbalance in the country
Question Buying process involves the following :Correct Answer Users, Influence and buyer
Your Answer Users, Influence and buyer
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Question Name the market whose product has a universal application :Correct Answer Horizontal
Your Answer Horizontal
Select The Blank
Question Involvement is ________ needs specific.
Correct Answer Consumer
Your Answer Situation
of consumers
Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of
consumers
True/False
Question Today the focus and challenge before all marketers is to rebuild
Correct Answer True
Your Answer True
Question Characteristics of rural market in relation to dependency on Nature
are :Correct Answer High dependence on natural factors for livelihood , Abundance
of natural resources
Your Answer High dependence on natural factors for livelihood , Abundance of
natural resources
Your Answer Interconnected
Your Answer Sensation , Intuition
Question Name the Primary need of Human being :Correct Answer Medicine
Your Answer Medicine
Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective
Component
Your Answer Cognitive Component , Conative Component , Affective
Component
Question It is a general sum of traits of characteristics of the person :-
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Correct Answer Personality

Your Answer Personality
True/False
Correct Answer True
Your Answer True
Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range
Your Answer More knowledge less price range
Select The Blank
Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary
Select The Blank
Question There is relatively ________ in the dressing styles of urban women
Correct Answer More change
Your Answer Less change
Select The Blank
Question Individuals have a specific perception and image of themselves called
________.
Correct Answer Self concept
Your Answer Self concept
Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently
Your Answer Occur in sequence , Are repeated frequently
Question The essential components towards completing the act of purchase
include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase
Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too
much to expect
Your Answer Buying lowest price item , Warranties and guarantees , Not too
much to expect
Select The Blank
Question Information about a new product stored in bits and pieces in
Correct Answer Schema
Your Answer Schema
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Match The Following

Question Correct Answer Your Answer
Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information
Primary Data Source Data collection method
ORG External agency Internal/Govt. agency
Question Types of personality are :Correct Answer Extrovert , Introvert
Your Answer Extrovert , Introvert
Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & cognitive in nature
Select The Blank
Your Answer Tannen baun
Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase
Your Answer Attractive sales team , Product purchase , After sales service
True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer True
True/False
Question As per scalogram analysis technique if a respondent replies positively
to a difficult question he will respond positively to all questions which are simpler
than the earlier question.
Correct Answer True
Your Answer True
Match The Following
Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk in
purchasing items which enhance social attractiveness
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Performance risk the purchased product not achieving desired results the
purchased product not achieving desired results
True/False
Question Brand beliefs & brand evaluation are identical in nature.
Your Answer False
Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal
Your Answer Over confident , Self confident , Store loyal
Question
Store loyal , Self confident
Your Answer
Store loyal , Over confident , Self confident
True/False
Question
Correct Answer
False
Your Answer
True
Select The Blank
Question
Correct Answer
Grievances
Your Answer
Grievances
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
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Your Answer
Is micro level & non cognitive in nature
True/False
Question
supplies.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Behavioural , Attitudnal , Primary stimuli
Select The Blank
Question
Correct Answer
Product
Your Answer
Price
Question
Bihar , West Bengal
Your Answer
Bihar , West Bengal
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Learning
Your Answer
Learning
Question
Medicine
Your Answer
Medicine
Select The Blank
Question
Correct Answer
Slowed down
Your Answer
Become stagnant
Select The Blank
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Question
Correct Answer
Hierarchical
Your Answer
Hierarchical
Question
Tata
Your Answer
Tata
Question
Your Answer
Question
Your Answer
Question
Trend setters
Your Answer
Trend setters
Question
Thinking , Feeling
Your Answer
Sensation , Thinking
Question
Perception
Your Answer
Perception
Select The Blank
Question
Correct Answer
Reluctant
Your Answer
Reluctant
Match The Following
Question
Correct Answer
78
Your Answer
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Formal product
handling
complaints handling
Feedback
service
No customer complaints
No customer
Service oriented industries Customer benefits and experience of
Customer orientation Maximum customer delight Service oriented industries
Select The Blank

Question
Correct Answer
Upgrade
Your Answer
Upgrade
Question
Your Answer
Static , More knowledge less price range
True/False
Question
Correct Answer
True
Your Answer
False
Question
Characteristics of rural market in relation to dependency on Nature
are :Correct Answer
High dependence on natural factors for livelihood ,
Abundance of natural resources
Your Answer
Question
product category?
Correct Answer
Your Answer
High involvement
True/False
Question
Correct Answer
True
Your Answer
True
79
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Question
Motive , Cues , Drive
Your Answer
Select The Blank
Question
Correct Answer
Schema
Your Answer
Schema
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Predatory pricing
Your Answer
Price discrimination
Select The Blank
Question
Correct Answer
Habit
Your Answer
Habit
True/False
Question
products.
Correct Answer
False
Your Answer
False
Question
are :Correct Answer
Your Answer
retail outlets
Question
Rights and power of consumers are protected in relation to :Correct Answer
Seller
Your Answer
Seller
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Question
Correct Answer
Your Answer
Match The Following
Question
Correct Answer
Your Answer

social activity
Involve in
Secular consumption Promotes technology Are employees of the company

Opinion leaders
Promotes technology

Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
High involvement
Your Answer
High involvement
Question
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Correct Answer
Your Answer
Sheth
EBM
Select The Blank

Question
consumer.
Correct Answer
Directly
Your Answer
Indirectly
Select The Blank
Question
change.
Correct Answer
Low level
Your Answer
Low level
Question
Your Answer

Question
output?
Correct Answer
Nicosia
Your Answer
Nicosia
Select The Blank
Question
Correct Answer
Tannen baun
Your Answer
Tannen baun
True/False
Question
Correct Answer
False
Your Answer
False
Question
Horizontal
Your Answer
Horizontal
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Question
Memory
Your Answer
Memory
Question
It is the individual's self concept :Correct Answer
Ego
Your Answer
Ego
Question
Component
Your Answer
Component
True/False
Question
Super ego operates both at the conscious and unconscious level.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Research
Your Answer
Research
Question
Your Answer
Question
Area restriction , Predatory pricing , Full time forcing
Your Answer
Question
Personality
Your Answer
Personality
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Question
Correct Answer
Your Answer
Match The Following
Question
Correct Answer
No black marketing
Your Answer

Full time forcing
Trade

Question
The popular tea brand maximum used in India is :Correct Answer
Lipton
Your Answer
Brooke Bond
Question
control Act , 1950
Your Answer
Drugs control Act , 1950 , MRTP Act , 1969 , Essential
commodities Act, 1955
Question
Currently as there is a substantial increase in the price wars, the
only beneficiary ultimately is :Correct Answer
The end customer
Your Answer
The end customer
Question
too much to expect
Your Answer
too much to expect
True/False
Question
purchase decision.
Correct Answer
False
Your Answer
False
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Select The Blank

Question
Correct Answer
Strong
Your Answer
Strong
Question
Your Answer
Select The Blank
Question
________.
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
Question
Economics , Psychology , Social science
Your Answer
Question
subtle reaction
Your Answer
subtle reaction
True/False
Question
Correct Answer
False
Your Answer
False
Question
events
Your Answer
events
Select The Blank
Question
Correct Answer
Purchase order
Your Answer
Purchase order
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True/False
Question
data.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Consumer
Your Answer
Consumer
Question
Your Answer
True/False
Question
Marketers today rely more on behavioural data generated through
scanners and less on perceptual data generated through surveys.
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
are ________.
Correct Answer
Negative
Your Answer
Negative
True/False
Question
Correct Answer
True
Your Answer
True
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Question
in the country
Your Answer
in the country
Select The Blank
Question
Correct Answer
Dynamic
Your Answer
Dynamic
Question
What is also known as subliminal perception?
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
Question
is at which level?
Correct Answer
General
Your Answer
Category
Select The Blank
Question
Correct Answer
Feedback
Your Answer
Feedback
Select The Blank
Question
Correct Answer
Human behaviour
Your Answer
Human behaviour
Select The Blank
Question
users.
Correct Answer
Your Answer
Question
Survey research
Your Answer
Survey research
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True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
Organisation size
Your Answer
Organisation size
Match The Following
Question
Correct Answer
Unforeseen factors
Your Answer

members in DMU
problems
Decides number of
Company specific problems Company specific
Influences expectations

Question
Survey research
Your Answer
Question
Sigmund Freud
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Your Answer
Sigmund Freud
Match The Following

Question
Correct Answer
Market research
Your Answer
Regular process

General level expectation
Regular process

customer
Category level expectation
Select The Blank

Question
consumer.
Correct Answer
Directly
Your Answer
Directly
Question
Correct Answer
Purchase decision
Your Answer
Purchase decision
Question
One Dimensional
Your Answer
Multi Dimensional
Question
Your Answer
More cost conscious , Less choosy , Less demanding
Question
Your Answer
Over confident , Store loyal
Question
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Credible
Your Answer
Enthusiastic
True/False
Question
independence.
Correct Answer
False
Your Answer
True
Question
Mass production
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
Consumer research
Your Answer
Consumer research
Question
Your Answer
Select The Blank
Question
Correct Answer
Consumer
Your Answer
Consumer
Question
Your Answer
Question
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eighties
Correct Answer
Your Answer
Match The Following

Question
Correct Answer
Formal product
delight
complaints handling
Feedback
Your Answer
Maximum customer
No customer
Service oriented industries Image, quality etc of company
Customer orientation Maximum customer delight Customer benefits and

experience of service

Question
Today's consumers are greatly influenced by those individuals with
whom they share :Correct Answer
Some common traits & Values , Behavioural peculiarities
Your Answer
Some common traits & Values , Behavioural peculiarities ,
Same financial worth
True/False
Question
Correct Answer
False
Your Answer
False
Question
Marketers try to associate their product with symbols of :Correct Answer
Achievement , Personal development
Your Answer
Achievement , Foreign brands & products , Personal
development
Question
Correct Answer
Your Answer
different product mix
Question
are :-
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Correct Answer
Your Answer

Statutory regulation , Restrictive trade practices
Select The Blank

Question
Correct Answer
Similar
Your Answer
Variable
True/False
Question
Correct Answer
True
Your Answer
False
Select The Blank
Question
________.
Correct Answer
Public
Your Answer
Public
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Sophistication
Your Answer
Sophistication
True/False
Question
Correct Answer
True
Your Answer
True
Question
The upper class consists of :Correct Answer
Your Answer
Sizeable percent of the population
Select The Blank
Question
Correct Answer
Continuous
Your Answer
Uniform
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Question
Ego
Your Answer
Id
Question
Correct Answer
Absolute threshold
Your Answer
Limen
Question
Your Answer
Question
Your Answer
How much he likes it , How much he dislikes it , How he
evaluates it
Select The Blank
Question
Correct Answer
Manufacturer
Your Answer
Manufacturer
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Stimuli
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
True
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True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
change.
Correct Answer
Ambiguous
Your Answer
Ambiguous
Select The Blank
Question
Correct Answer
Learning
Your Answer
Attitude
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
Interconnected
Your Answer
Instinctive
Select The Blank
Question
Correct Answer
Ad wearout
Your Answer
Ad adapt
Question
Medicine
Your Answer
Medicine
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Select The Blank
Your Answer Grievances
Select The Blank
Your Answer Diversify
Select The Blank
Your Answer Manufacturer
Your Answer Beliefs and Values
Select The Blank
unemployed.
Your Answer Seventh
of consumers
Your Answer Micro in nature , Cognitive in nature
Your Answer Positive discrepancy
differentiation
Your Answer Competition , Rapid pace of innovation , Declination of product
differentiation
Select The Blank
users.
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Your Answer Information technology
Your Answer Different
Your Answer Extrovert , Introvert
control Act , 1950
Your Answer Essential commodities Act, 1955 , Consumer protection Act
Select The Blank
Your Answer Selective behavior
True/False
Correct Answer True
Your Answer True
Match The Following
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level General
level expectation
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Category
level expectation
Your Answer Relatively stable behavioual tendencies among individuals ,
Match The Following
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No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumer Protection Act, 1986
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks
and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
True/False
decision.
Your Answer False
which level?
Your Answer Category
Your Answer After sales
Your Answer Personality
True/False
Correct Answer True
Your Answer True
Your Answer Brand
Your Answer Super ego
Question Ways to increase low involvement product's purchase are :-
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Correct Answer Coupons , Displays , Price deals

Your Answer Coupons , Displays , Using a film star
Your Answer Low involvement
Your Answer Nirma
Your Answer Isolated
Your Answer Intuition , Thinking
Your Answer Is very important
Select The Blank
consumer.
Your Answer Expectation
Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record
subtle reaction
Your Answer Informal approach , Appropriate questions , Identify record subtle
reaction
True/False
an extentive one.
Correct Answer True
Your Answer True
Your Answer Transaction
True/False
98
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Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank
Your Answer Brand loyalty
eighties
Your Answer Increasing competition
Your Answer Tata
Select The Blank
Your Answer Tannen baun
Your Answer Brand beliefs are formed first by passive learning , Purchase
Select The Blank
Your Answer Expensive
Select The Blank
Your Answer Dynamic
True/False
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Correct Answer True

Your Answer True
Your Answer High status in the society
Your Answer Full time forcing , Area restriction , Predatory pricing
Select The Blank
Your Answer Purchase order
CONSUMER BEHAVIOUR
SET-1
unemployed.
of consumers
differentiation
users.
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control Act , 1950
Correct Answer True
Market research
Full time forcing
decision.
which level?
Correct Answer True
about a particular brand and organisation owning that brand is at a level of :-
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Correct Answer
Brand

consumer.
subtle reaction
an extentive one.
Correct Answer True
Correct Answer True
Correct Answer True
Question
eighties
102
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Correct Answer
Correct Answer True
CONSUMER BEHAVIOUR
SET-1
unemployed.
Question
103
Managerial approach of Consumer behavior is :-
www.oqp.in
Correct Answer
of consumers
Micro in nature , Cognitive in nature , Overemphasis rationality

differentiation
users.
control Act , 1950
Correct Answer True
Market research
Full time forcing
decision.
which level?
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Correct Answer True
consumer.
subtle reaction
an extentive one.
Correct Answer True
105
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Correct Answer True
Correct Answer True
eighties
Correct Answer True
Question
environmental stimuli into a cohesive picture :-
106
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Correct Answer
Your Answer
Perception
Perception

Question
Dissonance
Your Answer
Dissonance
True/False
Question
perceptual defense.
Correct Answer
False
Your Answer
False
Question
Your Answer
Select The Blank
Question
Correct Answer
Consumer
Your Answer
Consumer
Question
Your Answer
Question
Thinking , Feeling
Your Answer
Thinking , Feeling
True/False
Question
Correct Answer
True
Your Answer
True
107
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Question
Sigmund Freud
Your Answer
Sigmund Freud
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
consumerism .
Correct Answer
Illiteracy
Your Answer
Illiteracy
Question
Your Answer
Question
Your Answer
Select The Blank
Question
relationship.
Correct Answer
Extrovert
Your Answer
Extrovert
Question
Bihar , West Bengal
Your Answer
Bihar , West Bengal
Question
Personality
Your Answer
Personality
Question
information?
Correct Answer
Your Answer
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Match The Following

Question
Correct Answer
Your Answer
Feel
Red colour
Warm and sensual
Warm and sensual
Blue colour
Cool and friendly
Cool and friendly

Question
Correct Answer
Predatory pricing
Your Answer
Predatory pricing
Select The Blank
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Correct Answer
Slowed down
Your Answer
Slowed down
Question
Your Answer
Labour , Bankruptcy , Technical problem
Question
Your Answer
Question
Organisational buying process is based on :Correct Answer
Utilitarian concept
Your Answer
Utilitarian concept
Question
Correct Answer
Your Answer
Select The Blank
109
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Correct Answer
Legal
Your Answer
Legal
Question
Your Answer
Question
are :Correct Answer
Your Answer
Expansion of public sector , Statutory regulation , Restrictive
trade practices
Select The Blank
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________ behaviour indicates addiction.
Correct Answer
Compulsive
Your Answer
Compulsive
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Low involvement situation
True/False
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Correct Answer
True
Your Answer
True
True/False
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Correct Answer
False
Your Answer
False
True/False
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purchase decision.
Correct Answer
Your Answer
False
False

Question
Your Answer
Match The Following
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Correct Answer
No black marketing
Your Answer

Full time forcing
Trade
True/False
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Correct Answer
True
Your Answer
True
Select The Blank
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Correct Answer
Dynamic
Your Answer
Dynamic
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Correct Answer
Your Answer
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Mass production
Your Answer
Mass production
Select The Blank
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Correct Answer
Product
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Your Answer
Product
Select The Blank

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change.
Correct Answer
Ambiguous
Your Answer
Ambiguous
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Your Answer
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Medicine
Your Answer
Medicine
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Correct Answer
Ralph Nader
Your Answer
Ralph Nader
Question
Your Answer
True/False
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Correct Answer
True
Your Answer
True
Select The Blank
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Correct Answer
Ad wearout
Your Answer
Ad wearout
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at which level?
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Correct Answer
Your Answer
Category
Category

Question
Your Answer
True/False
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Correct Answer
False
Your Answer
False
Select The Blank
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Correct Answer
Continuous
Your Answer
Continuous
Select The Blank
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________.
Correct Answer
Attitude
Your Answer
Attitude
Select The Blank
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change.
Correct Answer
Low level
Your Answer
Low level
True/False
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Correct Answer
False
Your Answer
False
Select The Blank
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Correct Answer
Dynamic
Your Answer
Dynamic
Question
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Perception
Your Answer
Perception
Question
Orientation
Your Answer
Orientation
True/False
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Marketers measure attitude towards their brands to help to develop
new products or formulate promotional strategies.
Correct Answer
True
Your Answer
True
Question
In EBM model, which search is required if enough information is
available in the memory?
Correct Answer
Internal
Your Answer
Internal
Question
It is a permanent change in the consumer's behaviour due to past
experience :Correct Answer
Learning
Your Answer
Learning
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
Your Answer
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True/False
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Correct Answer
True
Your Answer
True
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Correct Answer
0.01
Your Answer
0.01
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information?
Correct Answer
Your Answer
Question
Survey research
Your Answer
Survey research
Select The Blank
Question
Correct Answer
Sophistication
Your Answer
Sophistication
Question
Your Answer
Question
Correct Answer
Predatory pricing
Your Answer
Predatory pricing
Match The Following
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Correct Answer
Intuitive thinking
Least price conscious Least price conscious
115
Your Answer
Id
Id
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Sensitive thinking
Select The Blank

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Correct Answer
Expensive
Your Answer
Expensive
Question
Correct Answer
Ralph Nader
Your Answer
Ralph Nader
True/False
Question
Brand beliefs & brand evaluation are identical in nature.
Correct Answer
False
Your Answer
False
True/False
Question
Getting new customers is more economical than retaining the
existing customers.
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
Component
Your Answer
Component
Question
Correct Answer
Your Answer
Select The Blank
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consumer.
Correct Answer
Your Answer
Discrepancy
Discrepancy

Question
Your Answer
Question
events
Your Answer
events
Question
Define the problem
Your Answer
Define the problem
Select The Blank
Question
are ________.
Correct Answer
Negative
Your Answer
Negative
Select The Blank
Question
advertisements.
Correct Answer
Ambiguous
Your Answer
Ambiguous
Question
Your Answer
Question
Advantage of secondary data is :Correct Answer
Your Answer
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________ consumption behaviour lies in between materialistic and
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Correct Answer
Fixated
Your Answer
Fixated
Question
Your Answer
Select The Blank
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users.
Correct Answer
Your Answer
True/False
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Correct Answer
True
Your Answer
True
Select The Blank
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Correct Answer
Hierarchical
Your Answer
Hierarchical
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Correct Answer
Your Answer
Match The Following
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Correct Answer
Market research
Your Answer
Regular process
Regular process

customer
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Question
Id
Your Answer
Id

True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
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consumerism .
Correct Answer
Illiteracy
Your Answer
Illiteracy
True/False
Question
Higher the value of purchase, lengthy is the negotiation process.
Correct Answer
True
Your Answer
True
Question
Coherent , Flexible
Your Answer
Coherent , Flexible
Question
It is an object existing in the environment as perceived by the
individual. What is it called?
Correct Answer
Cues
Your Answer
Cues
True/False
Question
Correct Answer
True
Your Answer
True
Question
In depth interviewing tech of consumer research is known for :-
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Correct Answer
subtle reaction
Your Answer
subtle reaction


Question
Your Answer
Question
Your Answer
Question
Your Answer
Select The Blank
Question
relationship.
Correct Answer
Extrovert
Your Answer
Extrovert
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
Correct Answer
Your Answer
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True/False
Question
purchase decision.
Correct Answer
False
Your Answer
False
Question
Consumers in India are approximately exposed to how many
advertisements in a day?
Correct Answer
30
Your Answer
30
Question
Trait theory is based on the following assumptions :Correct Answer
Relatively stable behavioual tendencies among individuals ,
Your Answer
Relative differences help in characterising their
personalities , Relatively stable behavioual tendencies among individuals ,
Difference in the degree to behavioural tendencies
Match The Following
Question
Correct Answer
Your Answer
Ideal self image

like to see themselves
How they would
Restless

Satisfied
Restless
Satisfied
seeking

Question
It states that stronger the initial stimulus, greater the change
required for the stimulus to be seen as different :Correct Answer
Weber's law
Your Answer
Weber's law
Question
Your Answer
Match The Following
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Question
Correct Answer
No black marketing
Your Answer

Full time forcing
Trade
Select The Blank

Question
Correct Answer
Product
Your Answer
Product
Select The Blank
Question
Correct Answer
Tannen baun
Your Answer
Tannen baun
Select The Blank
Question
Correct Answer
Secondary
Your Answer
Secondary
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Trend setters
Your Answer
Trend setters
Question
Mass production
Your Answer
Mass production
Question
Organisation size
Your Answer
Organisation size
Question
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Your Answer

Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
True
Question
Medicine
Your Answer
Medicine
Select The Blank
Question
unemployed.
Correct Answer
Seventh
Your Answer
Seventh
Select The Blank
Question
called ________.
Correct Answer
Self concept
Your Answer
Self concept
Question
Your Answer
Question
It is based on differential threshold of a consumer :Correct Answer
JND
Your Answer
Threshold level
Question
Your Answer
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Question
Correct Answer
Grievances
Your Answer
Grievances
Question
Your Answer
Question
The popular tea brand maximum used in India is :Correct Answer
Lipton
Your Answer
Lipton
Question
are :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Ad wearout
Your Answer
Ad wearout
Question
Area restriction
Your Answer
Area restriction
Select The Blank
Question
Correct Answer
Upgrade
Your Answer
Upgrade
Select The Blank
Question
change.
Correct Answer
Ambiguous
Your Answer
Ambiguous
124
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Question
Absolute threshold
Your Answer
Subliminal perception
True/False
Question
Correct Answer
True
Your Answer
True
Question
eighties
Correct Answer
Your Answer

True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Reliable delivery , Durable
Select The Blank
Question
Correct Answer
Consumer
Your Answer
Consumer
Select The Blank
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Correct Answer
Strong
Your Answer
Strong
Question
Dissonance
Your Answer
Dissonance
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Question
Correct Answer
Research
Your Answer
Employees
Question
Your Answer
Question
product category?
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
600
Your Answer
600
Question
Your Answer
Question
Correct Answer
Sheth
Your Answer
Sheth
Select The Blank
Question
Correct Answer
Legal
Your Answer
Legal
Match The Following
Question
Correct Answer
Your Answer

126
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Opinion leaders

Question
level of :Correct Answer
Brand
Your Answer
Category
True/False
Question
Greater the degree of brand loyalty, less important are situational
factors.
Correct Answer
True
Your Answer
True
Question
is at which level?
Correct Answer
General
Your Answer
Brand
Question
The ability of consumers to detect the variations in sensory
elements is determined by :Correct Answer
Threshold level
Your Answer
Threshold level
Question
Your Answer
Question
India?
Correct Answer
Punjab
Your Answer
Maharashtra
True/False
Question
Correct Answer
True
Your Answer
True
127
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True/False
Question
gatherers.
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
Bihar , West Bengal
Your Answer
Bihar , West Bengal
Select The Blank
Question
________.
Correct Answer
Public
Your Answer
Public
Question
Your Answer
Question
It is relatively difficult to change :Correct Answer
Strong attitudes
Your Answer
Strong attitudes
Question
Your Answer
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True/False
Question
perceptual defense.
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
False
Your Answer
False
Question
output?
Correct Answer
Nicosia
Your Answer
Nicosia
Question
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
consumer.
Correct Answer
Directly
Your Answer
Directly
Select The Blank
Question
Correct Answer
Satisfaction
Your Answer
Satisfaction
129
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Question
The washing powder brand maximum used in India is :Correct Answer
Nirma
Your Answer
Nirma
Question
Your Answer
Question
The absolute threshold level at which perception occurs is called :Correct Answer
Limen
Your Answer
Stimulus
Question
Which method involves a detailed probing of the respondent by a
specialist interviewer?
Correct Answer
In-depth interviewing
Your Answer
Question
Your Answer
Question
Correct Answer
Your Answer
Question
Your Answer
Match The Following
Question
Correct Answer
Formal product
company
130
Your Answer
Image, quality etc of
No customer
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complaints handling
Feedback
Service oriented industries Service oriented industries
Customer orientation Maximum customer delight Maximum customer delight
Select The Blank

Question
Correct Answer
Human behaviour
Your Answer
Human behaviour
Question
Your Answer
True/False
Question
that brand.
Correct Answer
False
Your Answer
True
Select The Blank
Question
Correct Answer
0.01
Your Answer
0.01
Question
Correct Answer
High involvement
Your Answer
High involvement
Question
Your Answer
Question
Mass production
Your Answer
Mass production
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
131
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Correct Answer
Schema
Your Answer
Schema
Select The Blank
Question
Correct Answer
600
Your Answer
600
Question
eighties
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
Your Answer
Question
Is very important
Your Answer
Is very important
Question
Your Answer
Select The Blank
Question
advertisements.
Correct Answer
Ambiguous
Your Answer
Ambiguous
Question
Define the problem
Your Answer
Define the problem
Question
Your Answer
132
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Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
change.
Correct Answer
Low level
Your Answer
Low level
Question
Correct Answer
Ralph Nader
Your Answer
Ralph Nader
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Component
Your Answer
Component
133
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Question
Medicine
Your Answer
Medicine
Select The Blank
Question
relationship.
Correct Answer
Extrovert
Your Answer
Extrovert
Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
True
Question
Your Answer
Question
Organisation size
Your Answer
Organisation size
Question
Correct Answer
Your Answer
Question
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
True/False
134
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Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Sheth
Your Answer
Sheth
Question
215
Your Answer
215
Question
Your Answer
Select The Blank
Question
consumerism .
Correct Answer
Illiteracy
Your Answer
Illiteracy
True/False
Question
products.
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
Consumerism
Your Answer
Consumerism
Select The Blank
Question
135
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Correct Answer
Feedback
Your Answer
Letter
Select The Blank
Question
Correct Answer
Your Answer
Question
strategies
Your Answer
strategies
Question
Your Answer
Match The Following
Question
Correct Answer
Unforeseen factors
Your Answer

members in DMU
problems
Decides number of
Company specific problems Company specific
Select The Blank

Question
Correct Answer
Sophistication
Your Answer
Sophistication
Select The Blank
Question
Correct Answer
Similar
Your Answer
Similar
Match The Following
136
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Question
Correct Answer
Market research
Your Answer
Regular process
Regular process

customer

Question
What happes when the consumer gets information on its own?
Correct Answer
Incidental learning
Your Answer
Incidental learning

Question
Brand
Your Answer
Brand
Select The Blank
Question
Correct Answer
Reluctant
Your Answer
Reluctant
Question
Your Answer
Buyer & trader
Select The Blank
Question
called ________.
Correct Answer
Self concept
Your Answer
Self concept
137
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Question
purchase
Your Answer
purchase
Select The Blank
Question
Correct Answer
More change
Your Answer
More change
True/False
Question
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Market research
Your Answer
Regular process

Regular process

customer

Question
Your Answer
Question
Medicine
Your Answer
Medicine
Question
eighties
138
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Correct Answer
Your Answer

Question
Your Answer
Drive , Cues , Reinforcement
Question
Your Answer
Micro in nature , Cognitive in nature
True/False
Question
that brand.
Correct Answer
False
Your Answer
True
Question
Mass production
Your Answer
By providing value based products
Select The Blank
Question
Correct Answer
Habit
Your Answer
Brand loyalty
Match The Following
Question
Correct Answer
Formal product
company
complaints handling
Feedback
service
Your Answer
No customer
Select The Blank
139
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Question
Correct Answer
Dynamic
Your Answer
Dynamic
Question
Your Answer
Competition , Rapid pace of innovation
Select The Blank
Question
users.
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Sophistication
Your Answer
Selective behavior
Question
Orientation
Your Answer
Satisfaction
Question
Credible
Your Answer
Environment friendly
True/False
Question
Correct Answer
True
Your Answer
True
140
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Question
Your Answer
Select The Blank
Question
consumer.
Correct Answer
Discrepancy
Your Answer
Expectation
Question
Your Answer
Question
Your Answer
Select The Blank
Question
Correct Answer
Tannen baun
Your Answer
Tannen baun
True/False
Question
gatherers.
Correct Answer
False
Your Answer
True
Question
Your Answer
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
141
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Your Answer
True

Question
Your Answer
High priority to agriculture , Failure of land reforms
Question
Your Answer
Area restriction , Tie up sales , Predatory pricing
Select The Blank
Question
Correct Answer
Ad wearout
Your Answer
Ad adapt
True/False
Question
Correct Answer
False
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Select The Blank
Question
Correct Answer
Grievances
Your Answer
Grievances
True/False
Question
Correct Answer
False
Your Answer
False
142
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True/False
Question
Correct Answer
True
Your Answer
False
Question
Your Answer
Question
Component
Your Answer
Component
Question
Your Answer

True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
How much he likes it , How he evaluates it , How he
measures it
True/False
Question
Correct Answer
False
Your Answer
False
143
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Select The Blank

Question
consumerism .
Correct Answer
Illiteracy
Your Answer
Illiteracy
Question
Your Answer
Occur in sequence , Are repeated frequently , Resemble
religious rituals
Select The Blank
Question
change.
Correct Answer
Low level
Your Answer
Low level
Select The Blank
Question
Correct Answer
Purchase order
Your Answer
Purchase order
Question
in the country
Your Answer
High literacy rate , Ignorance , Wealth imbalance in the
country
Question
Your Answer
The family & school , Religious institutions , Offices &
workplaces
Select The Blank
Question
________ behaviour indicates addiction.
Correct Answer
Compulsive
Your Answer
Compulsive
Select The Blank
Question
144
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Correct Answer
Your Answer
Hierarchical
Hierarchical
Select The Blank

Question
Correct Answer
Upgrade
Your Answer
Upgrade
Match The Following
Question
Correct Answer
Unforeseen factors
Your Answer

problems
Company specific
Company specific problems Product specific problem

Question
Your Answer
Change in behaviour based on experience , Change in
behaviour, temporary or permanent , Continuously evolves
Question
Your Answer
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
145
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Question
competition.
Correct Answer
True
Your Answer
False
Question
Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer
Different
Your Answer
Different
Select The Blank
Question
Correct Answer
Consumerism
Your Answer
Consumerism
Question
Your Answer
Question
place?
Correct Answer
Chennai
Your Answer
Chennai
Question
Characteristics of Attitudes include a feature as " ATTITUDES HAVE
AN .." :Correct Answer
OBJECT
Your Answer
OBSESSION
Question
Correct Answer
Predatory pricing
Your Answer
Predatory pricing
True/False
Question
data.
Correct Answer
False
Your Answer
True
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True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Attitude
Question
Area restriction
Your Answer
Area restriction
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
True
Select The Blank
Question
consumer.
Correct Answer
Directly
Your Answer
Directly
Match The Following
Question
Correct Answer
Your Answer
New product launch Non routine problem Routine problem

Survey research

publication
147
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True/False
Question
purchase decision.
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Marketers
Your Answer
Marketers
Question
Your Answer
True/False
Question
independence.
Correct Answer
False
Your Answer
True
Question
Your Answer
Question
are :Correct Answer
Your Answer
Expansion of private sector , Statutory regulation
Question
Your Answer
Select The Blank
148
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Question
Correct Answer
Secondary
Your Answer
Secondary
Question
Organisational buying process is based on :Correct Answer
Utilitarian concept
Your Answer
Utilitarian concept
Question
Memory
Your Answer
Satisfaction
Question
information?
Correct Answer
Your Answer
Question
Your Answer
Networking and Transmission

True/False
Question
perceptual defense.
Correct Answer
False
Your Answer
True
Select The Blank
Question
change.
Correct Answer
Ambiguous
Your Answer
Sensitive
Select The Blank
Question
Correct Answer
Expensive
Your Answer
Price insensitive
149
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Select The Blank

Question
Correct Answer
Consumer
Your Answer
Consumer
Question
Interconnected
Your Answer
Interconnected
Question
control Act , 1950
Your Answer
MRTP Act , 1969 , Essential commodities Act, 1955 ,
Consumer protection Act
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Financial risk , Physiological risk
Question
Your Answer
Question
Correct Answer
Incidental learning
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
150
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True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Research
Your Answer
Feedback
Select The Blank
Question
Correct Answer
Feedback
Your Answer
Brochures
Question
Your Answer
Select The Blank
Question
Correct Answer
Manufacturer
Your Answer
Manufacturer
Question
Correct Answer
Cues
Your Answer
Motives
True/False
Question
Correct Answer
True
Your Answer
True
Question
Survey research
Your Answer
Survey research
151
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Question
Thinking , Feeling
Your Answer
Feeling , Sensation , Thinking
Question
Correct Answer
Internal
Your Answer
Intensive
Question
events
Your Answer
Exporting consumables to other nations , Food & drinks on
social occasions
True/False
Question
Correct Answer
True
Your Answer
False
Question
Your Answer
After sales service , Repeat purchase
Select The Blank
Question
are ________.
Correct Answer
Negative
Your Answer
Positive
Question
subtle reaction
Your Answer
Informal approach , Appropriate questions , Discover hidden
motivation
True/False
Question
152
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Correct Answer
Your Answer
False
False

Question
Durable , Style , Reliable delivery
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
It is purposeful and directed towards the specific goal
Correct Answer
Motives
Your Answer
Cues
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Carl Jung's theory
Select The Blank
Question
Correct Answer
Learning
Your Answer
Perception
Question
Who wrote this" Consumerism is shame of the total marketing
concept "?
Correct Answer
Peter Drucker
153
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Your Answer
Peter Drucker

Question
Your Answer
More cost conscious , Less choosy , Less brand loyal
Select The Blank
Question
making.
Correct Answer
High
Your Answer
Direct
Question
Which type of involvement is temporary in nature?
Correct Answer
Your Answer
Question
Correct Answer
Purchase decision
Your Answer
Purchase decision
Question
are :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Protects
Your Answer
Protects
Match The Following
Question
Correct Answer
Your Answer
Consumer Research Analysis of information
Analysis of information
Primary Data Source MIS

ORG
External agency
Internal/Govt. agency
SurveyData collection method
154
Data collection method
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Question
Correct Answer
Your Answer
Behavioural , Primary stimuli
True/False
Question
Correct Answer
True
Your Answer
False
Question
Your Answer
Question
A more isolated style becoming more predominant is an outcome of
:Correct Answer
Your Answer
Increase in std of living

Question
Correct Answer
Your Answer
Question
Brand Beliefs are :Correct Answer
Characteristics of Brands
Your Answer
Perceptions of quality of Brands
Question
Your Answer
Question
155
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Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
are :Correct Answer
Your Answer
Select The Blank
Question
users.
Correct Answer
Your Answer
Question
too much to expect
Your Answer
too much to expect
Match The Following
Question
Correct Answer
Market research
Your Answer
Regular process
Regular process

customer
Select The Blank

Question
consumer.
Correct Answer
Directly
Your Answer
Directly
156
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True/False
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supplies.
Correct Answer
True
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True
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Medicine
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Medicine
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Mass production
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Mass production
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place?
Correct Answer
Chennai
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Chennai
Question
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True/False
Question
Correct Answer
True
Your Answer
False
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unemployed.
Correct Answer
Seventh
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Seventh
Question
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eighties
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Correct Answer
Your Answer

Question
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True/False
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True
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True
Question
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Cues
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Cues
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Orientation
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Orientation
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Secondary
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Secondary
Match The Following
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Physical risk
Risk to human body Risk to human body
Psychological risk
Social risk
Performance risk
the purchased product not achieving desired results
purchased product not achieving desired results
the
True/False
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Correct Answer
False
Your Answer
False
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Question
called ________.
Correct Answer
Self concept
Your Answer
Self concept
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________.
Correct Answer
Absolute threshold
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Threshold level
True/False
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False
Your Answer
False
Question
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True/False
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Correct Answer
False
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False
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output?
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Nicosia
Your Answer
Nicosia
Question
Coherent , Flexible
Your Answer
Coherent , Flexible
True/False
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True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Attitude
Select The Blank
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Correct Answer
Your Answer
Select The Blank
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Hierarchical
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Hierarchical
True/False
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True
Your Answer
True
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Slowed down
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Slowed down
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Question
Your Answer
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Your Answer
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in the country
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in the country

Question
Currently as there is a substantial increase in the price wars, the
only beneficiary ultimately is :Correct Answer
The end customer
Your Answer
The Ruling Govt
True/False
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True
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False
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Strong
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Strong
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Transaction
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Brand
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Your Answer
are , They believe consumers do not think before they act , They believe
consumers think before they act , They believe consumers act and then think
Select The Blank
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Human behaviour
Your Answer
Motivation
Question
Your Answer
Brand beliefs are formed first by passive learning , Brand
beliefs are formed first by active learning , Purchase decision is made , Brand
may/may not be evaluated afterward
Question
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Incidental learning
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Unintentional learning
True/False
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buying.
Correct Answer
True
Your Answer
False
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are :Correct Answer
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Expansion of public sector , Expansion of private sector ,
Statutory regulation , Restrictive trade practices
True/False
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competition.
Correct Answer
True
Your Answer
False
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
False
Question
Your Answer
Defense spending , Lobbying , Central regulations ,
Corporate culture
Question
Trend setters
Your Answer
Political Leaders
Question
Characteristics of rural market in relation to dependency on Nature
are :Correct Answer
Your Answer
Abundance of natural resources , Low dependence on natural factors for livelihood
, Scarcity of natural resources
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600
Your Answer
30
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Habit
Your Answer
Brand loyalty
Question
Your Answer
Reliable delivery , Durable , Style , Luxury
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Your Answer
Question
Your Answer
Low priority to agriculture , High priority to agriculture ,
Success of land reforms , Failure of land reforms
Question
Your Answer
Balanced Situations , Correct Situations , Imbalanced
Situations , Incorrect Situations
Select The Blank
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Correct Answer
Consumerism
Your Answer
Protection
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How much he likes it , How much he dislikes it , How he
evaluates it , How he measures it
True/False
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products.
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Your Answer
False
False
Select The Blank

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Consumer
Your Answer
Buyer
Question
Your Answer
Vernier scale , Summated rating scale , Thurstone scale ,
Measuring scale
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Per capita household expenditure is lowest in which state of India?
Correct Answer
Bihar
Your Answer
Uttar Pradesh
Question
Brand
Your Answer
Brand
Question
Your Answer
Purchaser , Initiator , Gatekeeper , Buyer
Question
215
Your Answer
275
Question
Your Answer
Clearly or abruptly
Select The Blank
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making.
Correct Answer
Your Answer
High
Low
Match The Following

Question
Correct Answer
Your Answer
New product launch Non routine problem Primary and secondary

Survey research

publication
Non routine problem

Question
After sales
Your Answer
During sales
True/False
Question
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
Behavioural , Attitudnal , Primary stimuli , Secondary stimuli
Select The Blank
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________ consumption behaviour lies in between materialistic and
addictive behaviour.
Correct Answer
Fixated
Your Answer
Egoistic
Match The Following
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Correct Answer
Formal product
handling
etc of company
166
Your Answer
No customer complaints
Image, quality
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Feedback
service

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Your Answer
Prompt redressal , Repair and maintenance , Consumer
follow up , Courteous and attentive service
True/False
Question
Correct Answer
True
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
False
Question
concept "?
Correct Answer
Peter Drucker
Your Answer
Peter Drucker
Question
at which level?
Correct Answer
Category
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Category
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The ability of consumers to detect the variations in sensory
elements is determined by :Correct Answer
Threshold level
Your Answer
Limen
Question
One Dimensional
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Uniform in nature

Question
Your Answer

Question
Develop promo strategies , To define segments , Develop
new products
Your Answer
strategies , Beat the competition
Question
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Situation variables
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Correct Answer
Satisfaction
Your Answer
Delight
Question
Bihar , West Bengal
Your Answer
Andhra pradesh , Gujarat , Bihar , West Bengal
Question
Your Answer
Labour , Cash flow , Bankruptcy , Technical problem
Question
Correct Answer
Absolute threshold
Your Answer
Limen
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control Act , 1950
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MRTP Act , 1969 , Essential commodities Act, 1955 ,
Consumer protection Act , Drugs control Act , 1950
True/False
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Correct Answer
True
Your Answer
False
True/False
Question
an extentive one.
Correct Answer
True
Your Answer
False
Select The Blank
Question
Correct Answer
Habit
Your Answer
Motives
Question
Tata
Your Answer
Tata
Question
Organisation size
Your Answer
Degree of centralisation , Degree of decentralisation ,
Organisational orientation , Organisation size
Question
product category?
Correct Answer
Your Answer
High involvement
Question
It is a method of collecting past and current data by recording
information :Correct Answer
Observation survey
Your Answer
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Question
Your Answer
Occur in sequence , Are repeated frequently , Resemble
religious rituals , Induce God fearing sentiments
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change.
Correct Answer
Low level
Your Answer
Medium level
True/False
Question
that brand.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Similar
Your Answer
Dissimilar
Question
Which model is also known as Systems model?
Correct Answer
Nicosia
Your Answer
Blackwell
Select The Blank
Question
Correct Answer
Product
Your Answer
Price
Question
Your Answer
Unintentional learning
Select The Blank
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Correct Answer
Purchase order
Your Answer
Purchase order
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Your Answer
Adhoc , In-store , Gift-giving , Unanticipated purchase
True/False
Question
Correct Answer
True
Your Answer
False
Question
Correct Answer
Sheth
Your Answer
Blackwell
Question
Define the problem
Your Answer
State the limitations
Question
Your Answer
Environmental , Organisational , Intra personal , Inter
personal
Question
Consumer research
Your Answer
Consumer perception
Select The Blank
Question
consumer.
Correct Answer
Discrepancy
Your Answer
Discrepancy
Match The Following
Question
Correct Answer
Your Answer
Feel
Red colour
Warm and sensual
Status and authority
Blue colour
Cool and friendly
Warm and sensual
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Aggressive and unfriendly
True/False
Question
Correct Answer
True
Your Answer
False
Question
Your Answer
Medium status in the society
Question
Correct Answer
Purchase decision
Your Answer
Feedback
True/False
Question
Correct Answer
True
Your Answer
False
Question
Ego
Your Answer
Ego
True/False
Question
data.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________.
Correct Answer
Public
Your Answer
Public
True/False
Question
Correct Answer
True
Your Answer
False
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True/False
Question
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Intuitive thinking
Least price conscious Id
Id

Sensitive thinking
Your Answer
Optimum stimulation level

Dogmatism

Question
subtle reaction
Your Answer
subtle reaction , Discover hidden motivation
Select The Blank
Question
Correct Answer
Ad wearout
Your Answer
Ad adopt
Question
Correct Answer
Internal
Your Answer
Extensive
Question
purchase
Your Answer
purchase , Group purchasing
Question
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Your Answer
Continuously evolves , No change in behaviour , Change in behaviour based on
experience
Question
Correct Answer
Your Answer
Financial risk , Physiological risk , Psychological risk ,
Physical risk
Question
Is very important
Your Answer
Is not considered at all
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Select The Blank
Question
Correct Answer
Research
Your Answer
Research
Question
Characteristics of vertical market :Correct Answer
Your Answer
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information?
Correct Answer
Your Answer
Question
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
Question
are :Correct Answer
Your Answer
Question
Your Answer
Select The Blank
Question
________.
Correct Answer
Public
Your Answer
Public
Question
Coherent , Flexible
Your Answer
Coherent , Flexible
Question
Id
Your Answer
Id
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Question
Tyre manufacturers belong to which market?
Correct Answer
Vertical
Your Answer
Vertical
Select The Blank
Question
________.
Correct Answer
Absolute threshold
Your Answer
Absolute threshold
True/False
Question
Correct Answer
True
Your Answer
True
Question
events
Your Answer
events
True/False
Question
competition.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Marketers
Your Answer
Marketers
Question
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
eighties
Correct Answer
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Your Answer

Question
Your Answer
Select The Blank
Question
Correct Answer
Purchase order
Your Answer
Purchase order
Match The Following
Question
Correct Answer
Your Answer
Ideal self image
like to see themselves
How they would
Restless

Satisfied
Restless
Satisfied
seeking
Match The Following

Question
Correct Answer
Formal product
company
complaints handling
Feedback
Your Answer
No customer
Service oriented industries Service oriented industries

Question
Your Answer
Select The Blank
177
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Question
Correct Answer
Learning
Your Answer
Learning

Question
Medicine
Your Answer
Medicine
Question
Correct Answer
Predatory pricing
Your Answer
Predatory pricing
Question
Your Answer
Question
One Dimensional
Your Answer
One Dimensional
Select The Blank
Question
change.
Correct Answer
Ambiguous
Your Answer
Ambiguous
Select The Blank
Question
Correct Answer
Expensive
Your Answer
Expensive
Question
Your Answer
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product category?
Correct Answer
Your Answer
Question
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
concept "?
Correct Answer
Peter Drucker
Your Answer
Peter Drucker
Question
Mass production
Your Answer
Mass production
Select The Blank
Question
Correct Answer
Protects
Your Answer
Protects
Select The Blank
Question
________.
Correct Answer
Attitude
Your Answer
Attitude
Select The Blank
179
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Question
Correct Answer
Secondary
Your Answer
Secondary
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
independence.
Correct Answer
False
Your Answer
False
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Consumer Behaviour assgn

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Involve in social activity

Involve in social activity

Multiple Choice Single Answer

Multiple Choice Single Answer

Least price conscious Least price conscious

Aggression, hunger, sex

Sensing-thinking type personality

Short term consideration

Short term consideration

Multiple Choice Multiple Answer

Select The Blank

Select The Blank

Multiple Choice Multiple Answer

Social responsibility Social responsibility

Infancy stage Consumerism Consumerism

Variation of tie-up sales

Match The Following

Variation of tie-up sales

Reports by Federation of Indian Chambers of Commerce Non-government

Primary and secondary

New product launch Non routine problem Communication problem

Multiple Choice Single Answer

Select The Blank

Multiple Choice Single Answer

Select The Blank

Multiple Choice Single Answer

Select The Blank

Image, quality etc of company

No customer complaints handling

Service oriented industries Maximum customer delight

Customer orientation Maximum customer delight Customer benefits and

Multiple Choice Single Answer

Social judgement theory , Heider's balance theory ,

Multiple Choice Single Answer

Multiple Choice Multiple Answer

Social responsibility Consumer Protection Act, 1986

Infancy stage Consumerism Consumerism

Variation of tie-up sales

Variation of tie-up sales

Select The Blank

Select The Blank

Social responsibility Consumer Protection Act, 1986

Infancy stage Consumerism Measure to protect consumer rights

Variation of tie-up sales

Variation of tie-up sales

Multiple Choice Multiple Answer

Least price conscious Id

Aggression, hunger, sex

Sensing-thinking type personality

Short term consideration

Optimum stimulation level

Multiple Choice Single Answer

prospective customers think.

Select The Blank

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Involve in social activity

Involve in social activity

Multiple Choice Single Answer

Multiple Choice Multiple Answer

How much he likes it , How he evaluates it