SPECIFICATIONS

Willamette Week is printed web offset. Electronic files (PDF or packaged InDesign file,
300 dpi) can be sent via email to art@wweek.com (please copy your Account Executive)
or delivered on a CD or DVD. We do not accept Microsoft files (Word, Excel, Publisher,
etc). Ad Materials due Friday by noon. For further details, ask your Account Executive.

Credit and Payment Terms

Payment in advance is required from new advertisers until credit has been established.
All cash-with-order customers must pay for their ads by noon on Mondays following
deadline. MasterCard/Visa/American Express accepted. For customers on credit, payment is due 30 days from date of invoice. No advertising will be accepted from advertisers
whose accounts carry balances older than 60 days unless prior approval is obtained from
the credit department. A monthly finance charge of 1.5% will be added to accounts 30
days past due. Any fees charged to Willamette Week to collect on a delinquent account
will be the responsibility of the customer. Any NSFcheck will be subject to a $22 service
charge.

frequency and contract terms

An ad of any size counts as one insertion on a contract. Frequency discounts are granted
only to contract advertisers. A backrate will occur if the contracted frequency has not
been fulfilled by the expiration date of the contract. At that point, insertions that have
been published at the contract price are recalculated at the frequency rate which has been
earned and the advertiser is billed for the difference.

copy and contract regulations

Advertising contracts are not transferable. Publisher shall try but shall be under no obligation to give notice of rate adjustments or changes. Publisher reserves the right, up to the
day of publication, to reject or revise any ad. Position requests are given consideration,
but publisher cannot be held liable for failure to accommodate said requests. If a mistake
in advertising occurs (including but not limited to omission, copy error, or size error)and
is the fault of the publisher, insertion of a make-good advertisement in the next available issue will occur. Publisher will assume no other responsibility for mistakes and the
advertiser expressly agrees that a contract or insertion order shall not be invalidated by
mistakes. It is agreed that the advertiser/agency will indemnify and hold the publisher
harmless from and against any loss, expense, or other liability resulting from any claims
or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and
any other claims or suits that may arise out of the publication of advertising materials
provided by them.

the alternative weekly network

The Alternative Weekly Network is available to clients or agencies who wish to reach a
national or regional readership. Nearly 200 weekly publications form this network to
make it easy for space to be purchased with one call and one invoice. Whether you wish
to buy the Northwest or the nation, we can help you place your buy. One call. One order.
One invoice.
2220 NW Quimby St, Portland, OR 97210
CALL 503.243.2122 | FAX 503.243.4366
Scott Wagner, Advertising Director
advertising@wweek.com
wweek.com

AD rates

& sizes
2015

2015 AD RATES & SIZES

Contact: 2220 NW Quimby st Portland, OR 97210 Phone: 503.243.2122 Fax: 503.243.4366 email: advertising@wweek.com

20u: 9.639" x 12.25"

15U: 9.639" x 9.152"

12V: 5.727" x 12.25"

10U: 9.639" x 6.052"

9U: 5.727" x 9.152"

8v: 3.772" x 12.25"

8H: 7.683" x 6.052"

6V: 3.772" x 9.152"

6h: 5.727" x 6.052"

5h: 9.639" x 2.965"

4v: 1.816" x 12.25"

4h: 7.683" x 2.965"

4s: 3.772" x 6.052"

3v: 1.816" x 9.152"

3H: 5.727" x 2.965"

2v: 1.816" x 6.052"

2h: 3.772" x 2.965"

1u: 1.816" x 2.965"

all rates are per AD

Open Rate
Flex Rate (2-18 ads per year)
4x Consecutive
13x Consecutive
26x/year
36x/year
52x Consecutive

20 units
Full Page

15 units
Jr. Page

12 units
10 units
9 units
Two-Thirds Half Page

8 units

6 units

5 units

4 units

3 units

2 units

1 unit

$2,980
$2,525
$2,420
$2,230
$2,280
$2,125
$1,915

$2,340
$2,025
$1,915
$1,700
$1,780
$1,595
$1,480

$1,920
$1,615
$1,530
$1,430
$1,460
$1,380
$1,275

$1,440
$1,175
$1,090
$1,005
$1,040
$950
$850

$1,115
$890
$820
$775
$800
$725
$665

$935
$755
$690
$655
$665
$615
$555

$745
$595
$555
$520
$530
$490
$450

$585
$505
$480
$420
$425
$385
$375

$400
$340
$315
$290
$295
$265
$245

$215
$195
$180
$150
$155
$140
$130

$1,650
$1,370
$1,300
$1,195
$1,250
$1,170
$1,055

$1,570
$1,260
$1,210
$1,110
$1,170
$1,050
$955

Center Spread/Double Truck - 20.25" x 12.25" - Pricing available upon request

Additional Print
Advertising Options
Cover Spine 1.25" x 12" - $2500 full run only
Cover Wrap 4" x 21" double sided
$7500 full run only
Cover Sticker $10,000 full run only
Rack Cards 12.5" x 8.75" ad on front of WW
boxes - (375 locations) $10 each,
50 minimum, full run $3,500
preprinted inserts - $65 per thousand, 10,000
minimum, can be zoned by route. Full run
$4,50070,000 papers.

premium positions

COLOR

discounts

DEADLINES

15% Premium for all guaranteed pages.

Full-page ads can bump smaller ads on
page 2. (Premium positioning not available

Spot Color: $250 per color per ad.

Full color: $75 per unit ($750 max)

Agency: 15% discount is available to rec-

Space Reservation Deadline:

for ads smaller than four units)

Position requests are given

consideration, but publisher
cannot be held liable for failure to
accommodate them.

Color prices are net.

ognized advertising agencies. To qualify

for this discount, an agency must agree
to (1) provide camera-ready artwork;
(2) abide by our credit policies; and (3)
receive and pay bills for its clients.

Non Profit: A 15% discount is offered to

non profit advertisers.

Friday @ 10:00 am

Special sections and holidays require early

deadlines.