Professional Documents
Culture Documents
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
Coach, Inc.
A ccessible luxury brand buyout
It's
late
September
2014.
The
sun
was
still
shining
and
the
water
was
still
warm
at
least
in
this
far
and
away
paradise
on
earth.
You
were
on
your
way
back
to
your
beach
chair
with
two
Cosmoplitans
in
hands
when
your
newly
wedded
wife
nodded
at
the
direction
of
the
small
table
next
to
your
chair.
Your
Blackberry
was
vibrating
like
crazy
and
you
immediately
felt
a
hundred
butterflies
storm
into
your
stomach.
You
carefully
handed
one
Cosmopolitan
to
your
new
life
partner,
whose
eyes
hid
behind
a
pair
of
Dolce
&
Gabbana
sunglasses
and
couldn't
be
deciphered.
Then
you
put
down
your
own
drink
on
the
table,
picked
up
the
phone
and
steered
yourself
as
discreetly
as
possible
through
the
crowded
beach
and
toward
a
quiet
corner
at
the
bar.
Twenty-two
hours
later,
you
were
already
back
in
Manhattan,
on
a
taxi
straight
from
JFK
to
the
office.
However,
you
were
unsure
whether
your
wife
had
left
Bora
Bora
as
well
in
the
flight
6
hours
later
than
yours.
You
had
no
time
to
worry
about
her
anyway.
As
you
walked
into
your
boss'
office
as
instructed
by
his
secretary,
you
found
three
managing
partners,
including
your
boss,
waiting
for
you.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
Always
open
about
his
admiration
for
the
Oracle
of
Omaha
and
his
intention
to
follow
the
same
strategy,
Guo
paid
$1.36
billion
earlier
this
year
to
buy
out
the
majority
shares
of
the
largest
insurance
group
in
Portugal,
Caixa
Geral
de
Depositos
SA,
outbidding
the
famed
PE
firm
Apollo
Global
Management
LLC
along
the
way.
And
having
acquired
in
2010
a
ten
percent
stake
in
Club
Mediterrane,
the
famous
French
vacation
&
resort
group,
Fosun
worked
with
Ardian
Private
Equity
in
Paris
(formerly
AXA
Private
Equity)
last
year
to
buy
out
the
rest
of
Club
Med.
The
deal
launched
with
dispute
with
certain
shareholders
and
ended
with
Fosun
walking
away
in
August
this
year
when
an
Italian
investor
Andrea
Bonomi
joined
the
bidding
war
with
a
$1
billion
offer.
However,
that
did
not
deter
Guo's
plan
to
global
expansion.
In
a
recent
interview
with
Bloomberg
Businessweek,
Guo
made
it
clear
that
their
goal
is
to
upgrade
the
life
of
Chinas
middle
class
and
to
that
end
Fosun
will
continue
its
effort
to
acquire
foreign
brands,
technology
and
financial
assets
in
particular,
businesses
that
can
cater
to
his
countrys
increasingly
affluent
consumers.
Still,
you're
surprised
by
Coach
as
the
target.
While
waiting
for
the
flight
at
the
Bora
Bora
Airport,
you
have
checked
the
basics
of
the
luxury
brand
famous
for
its
women's
bags.
The
market
cap
is
around
$10
billion
currently,
which
means
that
the
ultimate
purchase
cost
would
probably
be
above
$13
billion
at
least.
Even
with
leverage,
this
would
by
far
a
much
larger
deal
than
any
that
Fosun
has
completed
before.
Your
boss,
Managing
Partner
Nicholas
Winterman,
saw
the
hesitation
in
your
eyes
and
said:
We've
been
in
discussion
with
Mr.
Guo
since
Terry
joined
us.
You
know
Terry
went
to
college
with
him
and
has
advised
Mr.
Guo
on
several
international
deals
as
a
friend
for
many
years.
The
conversation
got
really
serious
in
late
July.
Looking
back,
Mr.
Guo
probably
already
made
the
decision
back
then
to
walk
away
from
the
Club
Med
deal.
He
stopped
to
take
a
sip
of
Pu-erh,
his
favorite
since
winning
an
auction
of
the
prized
luxury
Chinese
tea
in
Shanghai
three
years
ago,
then
continued:
Two
days
ago
during
the
call
with
him
I
felt
very
strongly
that
he
wanted
this
and
we
could
be
their
partner.
That's
why
I
called
you
back
oh,
by
the
way,
sorry
for
ruining
your
honeymoon.
I
hope
Sarah
didn't
take
it
too
badly.
It's
Sally,
not
Sarah.
You
whispered
in
your
mind
out
loud
but
didn't
say
anything.
Anyway,
we've
discussed
a
bit
on
this
and
we
quickly
came
to
the
conclusion
that
you'll
be
helping
Nicholas
and
Terry
on
this
one.
said
Henry
Singar,
the
founder
of
your
firm,
LEOPARD
PARTNERS.
He
had
been
typing
away
on
his
iPad
since
you
walked
in
and
now
finally
raised
his
head
to
address
to
you.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
This
would
be
one
of
our
largest
deals
ever
if
we
decide
to
go
for
it.
While
Fosun
is
currently
not
subscribed
to
any
of
our
funds,
they
will
take
their
usual
stance
as
a
Co-
Investment
Partner.
Even
though
Mr.
Guo
said
he's
ready
to
pour
in
any
amount
of
capital
to
do
this
if
it's
the
right
deal,
personally
I
think
we
need
another
co-investor
or
two.
Within
ourselves
we'll
use
LEOPARD
VII,
the
one
that
Terry
recently
helped
us
raise,
as
the
main
vehicle.
Let's
earmark
up
to
40%
of
it
for
now.
If
the
deal
is
right
our
LPs
shall
be
very
happy
that
we
could
put
the
dry
powder
to
work
so
quickly.
But
only
IF
THE
DEAL
IS
RIGHT.
Henry
looked
into
your
eyes
while
enunciating
every
single
syllable
in
his
last
sentence.
The
Investment
Committee
wants
your
initial
assessment
tomorrow
evening
at
around
six.
You've
been
with
the
firm
for
so
long
I
think
you
know
what
to
do.
Take
whoever
is
not
closing
any
deal
right
now
with
you.
Just
tell
their
boss
that
this
is
my
decision.
Henry
wrapped
up
his
order
while
struggling
to
lift
his
260-lb
body
off
the
designer's
sofa.
Your
experience
told
you
that
this
would
be
all
from
their
side
and
it's
time
you
get
to
work.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
For
example,
Coach
Japan
was
formed
in
June
2001
as
a
joint
venture
with
Sumitomo
Corporation.
On
July
1,
2005,
Coach
purchased
Sumitomos
50%
interest
in
Coach
Japan,
which
became
a
wholly
owned
subsidiary
of
Coach,
Inc.
For
its
expansion
into
Europe,
Coach
purchased
a
non-controlling
interest
in
a
joint
venture
with
Hackett
Limited
in
2011.
Through
the
joint
venture,
it
opened
retail
locations
in
Spain,
Portugal
and
the
United
Kingdom
in
fiscal
2011,
in
France
and
Ireland
in
fiscal
2012
and
in
Germany
in
fiscal
2013.
At
the
beginning
of
fiscal
2014,
the
Company
purchased
Hackett
Limiteds
50%
interest
in
the
joint
venture.
Coach
also
acquired
the
retail
businesses
from
its
distributors
as
part
of
the
expansion
strategy:
Fiscal
2009:
Hong
Kong,
Macau
and
mainland
China
(Coach
China).
Fiscal
2012:
Singapore
and
Taiwan.
Fiscal
2013:
Malaysia
and
South
Korea.
By
2012,
there
were
more
than
350
Coach
retail
stores
with
annual
revenue
of
$4.76
billion
in
the
fiscal
year
that
ended
on
June
30.
The
main
source
of
sales
was
women's
handbags,
which
accounted
for
61%
of
the
overall
revenue,
followed
by
the
women's
accessories
that
accounted
for
another
24%.
In
February
2013,
Coach
ushered
in
a
new
ear
by
naming
Victor
Luis
President
and
Chief
Commercial
Officer,
with
Lewis
Frankfort
continuing
as
Executive
Chairman.
Victor
Luis
would
later
be
promoted
to
become
the
CEO
of
Coach,
Inc.
in
January
2014,
as
initially
planned.
Accessible
Luxury
Coach,
Inc.
competed
and
succeeded
in
a
particular
luxury
sector,
Accessible
Luxury,
also
called
Affordable
Luxury,
Aspirational
Luxury
or
the
rather
disparaging
Mass
Luxury.
The
luxury
industry
used
to
be
the
stronghold
of
the
old
European
family-owned
businesses
such
as
Herms
and
Chanel.
The
clients
used
to
be
rich
individuals
who
only
wanted
the
best
of
the
best
in
terms
of
quality,
design
and
customer
services.
This
has
changed,
however,
in
the
90's,
when
clever
marketing
shifted
the
perception
of
the
middle-class
mass.
Once
strictly
beyond
their
financial
and
moral
boundary,
certain
luxury
items
such
as
women's
bags
transformed
themselves
into
reasonably
desired
targets
for
hardworking
white-collar
middle
classes,
even
though
each
item
could
easily
eat
up
a
half-month
worth
of
salary.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
The
new
sector
born
out
of
this
seismic
wave
is
the
Accessible
Luxury.
The
key
difference
between
the
brands
in
this
sector
and
the
good
old
luxury
brands
lies
in
"customer
perceived
value".
Traditional
luxury
customers
are
usually
quite
sensitive
to
the
design
and
build
qualities
of
the
products.
It's
true
that
they
go
with
the
famed
luxury
brands,
but
what's
behind
the
brands
is
the
uncompromising
product
quality,
from
the
stiches
to
the
leather
to
the
metallic
add-ons.
Each
component
has
to
be
impeccable.
Accessible
Luxury,
however,
has
to
carry
price
tags
that
could
be
affordable
by
the
mass
middle
class
while
exuding
a
sense
of
luxury.
The
balance
among
design,
manufacturability,
quality
control
and
the
overall
cost
is
therefore
very
critical.
Throwing
marketing
into
all
these,
the
branding
for
Accessible
Luxury
is
arguably
more
difficult
than
pure
luxury
brands.
For
example,
one
of
the
well-known
strategies
carried
out
by
Coach
in
its
establishment
as
a
luxury
brand
was
its
store
location.
In
the
90's,
Coach
was
known
for
willing
to
pay
higher
rent
just
so
its
retail
stores
could
be
next
to
brands
such
as
Louis
Vuitton
and
Gucci,
especially
in
locations
such
as
airports
where
consumers
had
limited
time
for
shopping
and
tended
to
build
a
collective
impression
toward
shops
that
were
in
the
same
block.
A
casual
passenger
in
the
era
would
get
accustomed
to
seeing
Coach's
delicate
brand
logo
next
to
the
shining
two
letters
of
LV
and
therefore
associate
the
two
easily.
That
strategy
paid
off
as
Coach
found
itself
among
the
leading
brands
that
established
the
Accessible
Luxury
sector.
Like
its
older
brother,
Accessible
Luxury
also
suffers
from
the
paradox
of
"the
more
desirable
the
brand
becomes,
the
more
it
sells
but
the
more
it
sells,
the
less
desirable
it
becomes".
In
many
cases
it's
an
even
bigger
challenge
in
Accessible
Luxury
since
companies
face
competition
both
from
the
top
and
the
bottom,
in
addition
to
those
from
within
the
sector
itself.
And
as
middle-class
consumers
in
a
growing
economy
naturally
move
"up"
to
real
luxury
brands,
the
Accessible
Luxury
brands
have
to
naturally
move
to
countries
where
macro
trend
is
on
their
side.
The
Accessible
Luxury
sector
has
become
attractive
to
the
Private
Equity
firms
in
recent
years.
Part
of
the
reason
is
there's
simply
too
much
dry
powder
out
there
looking
for
deals,
but
more
importantly
this
sector
has
captured
the
imagination
of
PE
firms
that
seek
to
ride
the
macro
growths
of
large
emerging
economies
such
as
China
and
Brazil.
For
example,
last
year
KKR
bought
out
65%
of
the
French
fashion
group
Sandro
and
Maje.
While
it's
a
private
buyout
deal
the
seller
was
L
Capital,
the
private
equity
firm
owned
by
LVMH,
and
Florac,
another
buyout
group
the
deal
was
valued
at
650
million.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
Other
than
buyout
deals,
growth
capital
investments
in
this
sector
have
also
become
popular.
In
January
2013,
Tory
Burch,
the
womenswear
brand
announced
its
welcome
to
two
minority
investors,
BDT
Capital
Partners
and
General
Atlantic,
to
help
with
its
expansion.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
slow-down
from
its
previous
norm
of
10%.
In
addition,
the
anti-corruption
crackdown
led
by
the
government
of
President
Xi
impacted
all
major
luxury
brands
as
gift
purchases
slowed
down
significantly.
However,
the
middle
class
in
emerging
countries
is
still
on
the
rise,
led
by
China
and
followed
by
similarly
vibrant
South-East
Asia
countries
such
as
Indonesia
and
Malaysia.
In
its
report
on
middle
class
trends,
the
Brookings
Institute
mapped
out
the
impressive
growth
of
global
middle
class
beyond
2030
(Exhibit
12)
while
pointed
out
the
main
global
GDP
driver
to
be
Asia
(Exhibit
13).
Among
all,
the
Brookings
Institute
projected
China
to
become
the
worlds
largest
single
middle-class
market
by
2020,
surpassing
the
United
States
(Exhibit
14).
On
the
other
hand,
India
has
the
potential
to
surpass
both
China
and
US
by
2030
to
become
the
largest
middle-class
consumer
market
in
the
world.
In
terms
of
luxury,
Bain
&
Co
updated
in
May
2014
its
widely
followed
report
"Worldwide
Luxury
Markets
Monitor"
(Exhibit
15).
In
terms
of
product
categories,
the
report
described
Accessories,
which
include
bags,
as
"Strong
polarization
in
leather
goods
with
growing
attention
to
quality"
with
"Absolute
and
Accessible
brands
outperforming".
It
also
noted
that
"Men's
segment
outperforming".
Impossible
to
predict,
exchange
rate
fluctuations
impact
global
luxury
purchasing
patterns
deeply,
as
shown
in
the
snapshot
in
Exhibit
16.
Overall
the
US
luxury
market
is
projected
to
grow
from
62
billions
in
2013
to
65-66
billions
in
2014.
In
Japan,
a
complicated
picture
of
Abenomics
and
local
pricing
strategies
led
Bain
&
Co.
to
project
a
growth
of
17
billions
in
2013
to
19-20
billions
in
2014.
Asia
Pacific
as
a
whole
is
projected
to
grow
modestly
from
45
billions
in
2013
to
46-
47
billions
in
2014.
Out
of
this
total
market,
China
is
projected
to
grow
from
15.3
billions
in
2013
to
at
most
16
billions
in
2014
with
the
corruption
crackdown
still
impacting
the
gifting
sales.
Interestingly,
the
report
also
highlighted
the
"wannabe"
group
of
consumers,
namely
young
middle
class,
and
their
preferences
for
"American
trendy
brands"
instead
of
European
bellwethers.
It's
also
worth
noting
that
the
international
purchasing
patterns
of
Chinese
people
are
changing
(Exhibit
18).
Overall
Bain
&
Co.
projected
a
global
4~6%
growth
for
2014
with
regional
breadown
shown
in
Exhibit
18.
The
report
also
hesitantly
project
similar
CAGR
percentages
in
the
coming
years
due
to
the
maturing
and
consolidation
in
the
luxury
markets.
Without
the
booming
phenomena
that
characterized
the
China
growth
in
the
past
decade,
the
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
market
seems
to
enter
a
new
norm
where
brands
have
to
increase
its
focus
on
grasping
organic
growth.
In
terms
of
sales
channel,
Bain
&
Co.
highlighted
travel
retail,
outlet
and
online
stores
as
the
three
trends
in
2014.
Travel
retail
has
recently
become
a
major
source
of
sales
for
luxury
brands,
especially
in
tourist
destinations
in
Europe
and
US.
Outlet
appeals
to
mature
consumers
who
are
seeking
to
cut
budgets.
Many
outlet
openings
in
the
coming
years
will
also
be
in
Asia.
Online
sales
have
seen
solid
growth
in
established
markets
(US
&
Europe),
while
M-commerce
is
quickly
catching
up
in
Asia.
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
seek
better
spots
in
department
stores
and
flagship
stores
in
the
12
major
North
American
markets.
People
who
have
worked
with
Victor
Luis
generally
described
him
as
sharp
and
visionary.
His
hunger
for
talented
co-workers
manifests
itself
in
his
active
involvement
in
regional
hiring
of
key
executives.
Moreover,
instead
of
paying
big
money
now
for
people
who've
been
there
and
done
that
to
replicate
their
success
at
Coach,
he
explicitly
expressed
his
preference
to
have
the
flexibility
for
a
key
hire
to
grow
into
bigger
positions
after
demonstrating
the
potential
to
grow
the
upside
of
the
business.
Exhibit
20
shows
the
most
recent
compensation
package
for
Victor
Luis.
10
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
8. What
added
value
shall
Leopard
bring
to
Coach
after
the
buyout
in
order
to
achieve
the
expected
IRR:
Operation
improvement?
International
strategy?
A
new
CEO?
Or
something
else?
9. What's
the
percentage
of
shares
that
shall
be
allocated
to
the
management
post-
buyout?
10. What
are
the
key
risks
with
the
deal
and
the
firm?
11. How
should
Leopard
prepare
for
a
potential
bidding
war?
12. What
is
the
exit
strategy
in
5
years?
You
also
know
that
the
deck
has
to
open
with
an
Executive
Summary
that
summarizes:
1. Proposed
Price/Premium/Multiples
2. Deal
structure
3. Expected
IRR
You
reminded
the
two
analysts
that
usually
the
nine
other
slides
should
be
20%~30%
financials
and
70~80%
strategy
and
risk
analysis.
The
financial
parts
obviously
have
to
come
from
DCF
analyses
completed
with
sensitivity
tests
on
IRR.
However,
even
the
strategy
part
should
be
backed
up
by
numbers,
not
just
qualitative
description
"Surely
it's
not
a
strategy
nor
a
marketing
case
that
one
would
attempt
to
solve
in
an
MBA
program,"
you
joked
before
realizing
the
two
young
men
did
not
do
an
MBA
but
instead
have
passed
CFA
Level
III
exams,
both
of
them.
You
gave
orders
to
the
two
analysts
regarding
the
debt
assumption.
You
told
them
that
in
the
evaluation
phase
you
usually
assume
only
one
tranche
of
debt
with
a
yield
rate
equivalent
to
that
of
a
corporate
bond
for
large
manufacturers
based
on
the
spread
table
in
Exhibit
21.
You
know
in
reality
the
partners
pride
themselves
for
being
able
to
structure
multi-tranche
debt
financing
and
achieve
an
effective
cost
of
debt
lower
than
your
estimation.
You
want
to
make
sure
that
your
presentation
give
them
the
satisfaction
of
laughing
at
your
pessimism
and
bragging
about
their
track
records.
You
told
them
that
for
the
one
tranche
of
debt,
assume
paying
down
as
much
of
the
principal
as
possible
every
year
with
whatever
free
cash
that's
left.
For
the
sake
of
convenience,
you
also
instructed
the
analysts
to
ignore
the
6-month
difference
in
the
fiscal
year
designation
of
Coach,
Inc.
and
treat
the
fiscal
year
that
ends
on
June
30th
2014
as
the
full
calendar
year
of
2014.
You
ask
them
to
apply
similar
simplifications
to
the
comparables.
If
the
fiscal
year
ends
in
March,
then
the
numbers
are
allocated
to
the
previous
year.
On
the
other
hand,
if
the
fiscal
year
ends
in
June
or
September,
the
numbers
will
be
allocated
fully
to
this
year.
You
also
asked
them
to
assume
that
the
deal
close
on
December
31st
2014,
despite
the
fact
that
the
whole
buyout
process
usually
drags
on
for
months.
11
This
case
is
prepared
by
Jian-Ming
Yang
of
MBA-PT-2013
at
HEC
Paris.
It
is
intended
purely
for
the
Internal
Competition
held
by
the
PE
Club
in
October
2014.
All
rights
are
reserved.
Please
contact
the
author
at
jian-ming.yang@hec.edu
for
requests
of
usage.
You
further
instructed
them
to
take
the
10-year
Treasury
bond
yield
as
the
risk-free
rate.
They
looked
at
you
puzzled,
as
if
you
just
stated
the
most
obvious.
You
couldn't
help
but
recall
all
the
painful
exercises
you
did
in
the
first
month
of
your
Master
in
Financial
Engineering
program
on
selecting
the
most
proper
risk-free
rate
and
equity
premium
for
valuation
in
different
markets.
You
sighed
and
told
them
to
use
5.5%
for
equity
premium.
They
did,
however,
appreciate
you
giving
them
this
particular
number.
Observing
their
reaction,
you
murmured
to
yourself
that
for
a
quick-and-dirty
modeling
this
later
figure
one
does
not
even
matter.
Somewhat
annoyed,
you
further
told
them
to
stick
to
the
textbook
40%
corporate
tax
rate
for
now.
Furthermore
you
knew
that
for
this
kind
of
deal
the
firm
usually
exits
in
5
years.
Given
the
rather
stable
outlook
of
the
luxury
industry
projected
in
Bain
&
Co.'s
report,
you
instructed
the
analysts
to
use
the
same
exit
multiple
as
the
industry
multiple
at
this
moment.
12