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The Convention is the most important instrument of control snuff available to WHO and marks a
milestone in the promotion of public health . It is an evidence-based treaty that reaffirms the right
of the people to the highest attainable standard of health , gives legal dimensions for international
health cooperation and establishes strict criteria for monitoring compliance .
In 2008, WHO introduced a set of measures to combat the use of snuff and assist countries to
implement the WHO Framework Convention . Known by its acronym MPOWER , the measures are
considered " good products " and " best products " in the area of control of snuff . Each measure
corresponds to at least one provision of the WHO Framework Convention on Control of Snuff .