Professional Documents
Culture Documents
BUSINESS PLAN
1.0 Introduction
Industry profile: Malaysia is a country that full of nature resources. The governments
encourage the entrepreneur to involve in fishery and fisheries sector. There is a lot of
competitor involve in fishery industry but there still cannot fulfill the demand of the
fisheries sector.
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2.0 Purpose
We also used our cash in hand around RM45, 000.This business plan also prepared
as a guideline for managing the proposed venture. Our objective in this business is to
encourage and other people to enter this business and do the same career .Other than
that, our objective is to donate half of profit to other people who really need help
especially for poor person and we also help other people that want to run the same
business but not have enough capital.
Vision
To be a largest fishery company that satisfies our customers needs.
Mission
To be the best product and the best quality have. To be the market leader in 5
years and will open our branch in each state within 10 years.
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Main activity or activities: Want to supply the fresh fish and also to make salt fish if
have the demand from customer.
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(Marketing Executives)
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(Financial Executives)
Jalan
Desiran
Malawati,3/4
Taman
desiran
e) Tel Number:0122014799
f) Date of Birth: 04 September 1990
g) Age: 21 years old
h) Marital Status:Single
i) Academic Qualification: Diploma in Business Information Technology
j) Courses Attended: Latihan Pembanggunan Usahawan
k) Skills: Can speak well in Bahasa Malaysia and English
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Operational executive
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6.0
Administration Plan
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Position
Number Of Staff
General manager
Financial Executive
Operational Executive
Marketing Executive
This is the position and numbers our staff in our company that involves in managing
the business of Talapiee Enterprises.
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Main Task
To plan, implement and control the overall
management of the business.
To plan and monitor the strategic progress
of the business.
To
be
accountable
for
the
overall
major
investment
and
financing
decision
Operational executive
- risk management
People who work directly on a job or task
and have no responsibility for overseeing
Marketing executive
things
done,
other people.
The administration section has to manage
the overall business objective and goals.
There is the schedule of responsibility for the position of the staff in the Talapiee
Enterprises. This schedule will describe in detailed the task and responsibility in our business.
Schedule of Remuneration
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No
Retirement
(RM)
Amount(RM)
1
1
Monthly
salary
(RM)
5100
5100
General Manager
Financial
executive
0peration
executive
Marketing
500
500
5600
5600
5100
500
5600
5100
500
5600
executive
The schedule of remuneration shows that the retirement statement from the General
Manager and the other staff.
Item
Fan
Table
Chair
lamp
Air conditioner
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Quantity
3 set
3 set
4 set
5 set
3
GRAND TOTAL
Price/per Unit
(RM)
100
80
60
20
641
Total Cost
(RM)
300
240
240
100
1925
2805
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Administrative Budget
Administrative budget is combination between the fixed cost, monthly charges
and other financial cost. Talapiee Enterprise has listed down the entire financial item that
incurred in order to manage this business plan.
FIXED ASSET COST
(RM)
MONTHLY COST
(RM)
4,000
-
15300
2,500
-
Furniture
Salaries
Rental
Rental Deposit
Utilities
7.0
OTHER EXPENSES
COST
(RM)
10,000
900
Marketing Plan
7.1
Talapiee Enterprise is an Enterprise that offered to the customer fresh red fish tilapia
also salt fish. We use all of the benefit that we get from the fish to achieve maximum profit in
this business.
Firstly, we have identified the market area and business location. As our business is a
small and medium-sized business, a suitable physical distance is the entrepreneur of the
small medium enterprise. We also considered the other factors such as access to sell the
fresh tilapia fish and home delivery services as well as availability of public transport system in
that area.
Secondly, we supply the fresh fish to the wholesaler with the suitable price. This is our
strategy to make sure this wholesaler will buy the fresh fish for our enterprise in the future.
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7.2
Target Market
Talapiee, which has a fishery industry, which offered to the customer fresh fish and salt fish,
we use all of the benefit that we get from the fish of tilapia to achieve maximum profit in this
business.
It is essential for Talapiee Enterprise try to understand that their needs are our priority. To
identify the target market, marketing department is using three basic of market segmentation
factors. It consists of geographic, demographic and psychographics factors such as:
Geographic Factors.
Our target is the area at the village of Serkam, Merlimau Malacca. We choose
this area because most of the people here is a Muslims. All the community has
eat the fish. Our business location are easy to found because near the main
road and river. Our customer can get the product easily.
Demographic Factors.
Our business has identified the target market based on the committees survey
information in Malacca. The demographic information that we have is given as
below:
Characteristic:
I. Gender: Male and female
II. Income: Average RM2000
III. Social class: Lower and middle class
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Psychographics Factors.
The Talapiee Enterprise has also identified the target market through the
behavior and the attitude of the customer. The information shown below
i). Taste:
The fresh fish tilapia is so sweet and the taste more delicious.
We have
especially
the lower income customer for this project. Therefore, they can afford to buy
the fish for their family.
iii) Wants:
Customer required a fresh fish tilapia and good quality for salt fish to eating.
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7.3
Market Size
Our business is located at a strategic location in Malacca. This business location is nearby
main road, water resources and places which has a big community.
The environment and condition have a good influent either to the trading services objectives
or to the customers satisfaction. It also has a strong potential regarding to the long-term
investment.
There are two major market segments within the target area. First, the market segments are
community at the location and second are community who are doing in the same sector.
The first segment consists of 10000 people nearby our business location, which who will get
the fresh fish from our business. The second segment is about 30 0f entrepreneur which doing
the same sector but they will get the heritage from us.
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STRENGTH
- Gives the best price to regular customer.
- Make a lot promotion to attract the
customers.
-Have Knowledge about business.
OPPORTUNITIES
- Customer wants to try our product.
- Not surround by other competitor.
- Demand fish Tilapia is high.
7.4
WEAKNESS
- Still new in this industry
- The workers lack of experience
- Customer might not know our
Existence
THREATS
- Must compete with other competitor
who has well- known in this industry
- Lack of customer and supplier.
Competitor
Intrduction
For our project, we have chosen fishery industry for our business. We realized that
fishery industry can be commercialized in local and oversea.
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Competitors Analysis
There are many competitors in the development sectors of business. Our competitors
have their own differences. We need to study about what are the special things among
of them and take an opportunity from their weakness. As a new Enterprise involved in
the development sector we need to make that our customers have a trust with us. It is
not easy for us to have good name among of them. Most of the competitors have a
successful record of development and able to attract a potential customer.
FIRST COMPETITOR
Haji Hassan Arshad
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ADDRESS
Lot 360 Jalan Ayer keroh,
76200 Merlimau,
Melaka.
STRENGHTS
- Have a regular customer.
-Already have established for 4years,
-Good care of the fish.
WEAKNESSES
- Price of competitors much expensive.
- Location is not strategic.
- Lack of communication skills.
OPPORTUNITIES
- use low cost to start the business.
- Owner of the shop.
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THEARTS
- Increase in the price of fish
- Cost transportation is quite high
- Have another competitor who is doing the same nature of business industry.
SECOND COMPETITOR
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ADDRESS
LOT 300 Jalan kg Hang Jebat,
76500 Ayer Keroh,
Malaka
STRENGTHS
- More experience
- Have a regular Supply and customer.
- Already established 7 years.
WEAKNESSES
- Lack of communication skills.
- Environment not enough clean.
OPPORTUNITIES.
- Can survive in this industry.
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THREATS
- Increase in the price of fish.
- Have another competitor who is doing the same nature of business industry.
- Have to pay expensive rent for every month.
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ADDRESS
Lot 120 jalan kg gapis nyalas,
74100 Asahan,
Melaka
STRENGTHS
- Have Capital and experience.
- Have regular customer and supplier
- Already established 3 years.
WEAKNESSES
- Not enough workers.
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OPPORTUNITIES.
- Can survive in this industry.
- Owner the shop.
- Have another business activity such as Restaurant.
THREATS
- Increase in the price of fish.
- Have another competitor who is doing the same nature of business industry.
- Have to pay expensive rent for every month.
Market share
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SALES FORECAST(RM)
90,000
60,000
48,000
Talapiee
15,000
BEFORE
ENTRANCE
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AFTER ENTRANCE
PERCENTAGE
OF LOSS
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RM
90000
60000
48000
15000
213000
(%)
32.86
21.126
14.08
33.95
100
70000
45000
30000
68000
213000
9.393
7.043
8.455
-
Estimated market share Talapiee Enterprise is 16% from En Haji Hassan Arshad 0r RM15000
per month (2500 x RM6)
SALES COLLECTION
(FIRST YEAR)
January
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RM
0
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7.8
0
0
0
0
0
15000
15000
15000
15000
15000
15000
90000
144000
180000
Marketing Strategy
Marketing strategy is important to increase their sales and to introduce
the product and services to the market to compare others competitor, we have made
and overall marketing strategies, price strategies and promotion strategies. It is
important for us to make sure that our enterprise to monopoly the market of fishery
industry.
Marketing Strategies
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We provide the business transaction through the phone calls and by email
in our web page especially for those customer and supplier that have no
time. The payment will be made after the distribution.
We have made the catalogue for our supplier and customer. It is easier to
them to buy our product.
Introduce our product and Enterprise to the new supplier and customer by
giving free sample of product.
Direct selling to the any supplier fishery industry around Malacca such as
Merlimau, Ayer Keroh and Asahan. The business hour is suitable for our
customer which is open from Monday to Saturday from 9.00a.m until 8.00
p.m.
Pricing Strategies
o
It is include price demand and price supply is basic for business process.
After we entered market and the demand from customer getting more
stable we increase the price there is suitable.
Our enterprise decide to set lower price for the first time to attract customer
Distribution Strategies
o
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Promotion Strategies
Business card
Signboard/banner
It is use to tell people where are our Enterprise located and easy to find
Website
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7.9
www.Talapiee.Com.MY
http.Talapiee.blogspot.com.my
Marketing Budget
Marketing Department
Position
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Number Of Staff
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TOTAL
In marketing Department, we have two employees which is marketing manager and driver
responsible everything in marketing department job.
Job Specification
Position
Number of staff
Marketing Manager
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no
Monthly Salary
RM
Retirement Fund
RM
Amount
(RM)
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2000
500
2500
Marketing Budget
Items
Fixed Asset
(RM)
Fixed Asset
Signboard/
Banner
Monthly
Expenses
300
Pamphlets/Business Card
TOTAL
8.0
200
300
200
OPERATION PLAN
Introduction
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Operation Vision
Talapiee enterprise vision is to supply fishs to our customers the best service. We always sets
in our minds that customers are always right and what customers needs and want. We try to
produce them the best service, product goods and the quality.
We will make our company to be the best among other competitors. Our products and
services that we provided will satisfy our customers. Then we will keep alert on the customer
needs and want.
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Transformation Process
EXTERNAL ENVIRONMENTAL PROCESS
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INPUT
RAW MATERIAL
Small Fish
Food Fish
i. Starter
ii. Grower
iii. Finisher
MACHINE AND
EQUIPMENT
PVC pipe
TRANSFORMATION
PROCESS
OUTPUT
Fish
(6 months)
Fish
(3 weeks)
CAPITAL
RM50000
Feedback
Feedback
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Received call, short messaging system (SMS), or fax and email order
Take Order
Catch the fish from the pool (after 6 month)
Send to the customer by van
Receive payment
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Small fish
Food Fish
Starter (1-2month)
Grower (3-4month)
Finisher(5-6month)
Total Amount
Amount
Amount
Total Amount
Required for
Required
(RM)
2000 fish
(RM)
2000
3(20kg/pack)
3(20kg/pack)
3(20kg/pack)
0.15
45
42
38
300
135
126
114
675
Small fish
Food Fish
Starter (1-2month)
Grower (3-4month)
Finisher(5-6month)
Total Amount
Amount
Amount
Total Amount
Required for
Required
(RM)
5000 fish
(RM)
5000
3(20kg/pack)
3(20kg/pack)
3(20kg/pack)
0.15
45
42
38
750
135
126
114
1,125
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Quality of materials
Reliability of suppliers
We are doing more than three quotations and finally we decide as follows company to apply
our needs and raw materials. Especially the price and quality can compared with others that
offer us quite expensive.
RAW MATERIALS
Small Fish
SUPPLIERS
Sulaiman
Enterprise
Bukit Katil,Melaka
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3
4
5
Starter
Food Fish
Harun Pets
ii.
Grower
iii.
Finisher
PVC pipe
Limestone
Packaging Plastic
Enterprise
Batu Berendam,
Melaka
Baktiar Hardware
Taman Kenanga,
Melaka
Aies Dcor
Lorong Pandan,
Melaka
Azman Enterprise
Taman Aneka,
Melaka
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Praying Area
Toilet
Office
Toilet
River
Fish Pool
Fish Pool
Fish Pool
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Fish Pool
Fish Pool
Fish Pool
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NO
1
2
3
4
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MONTH
January
February
March
April
QUANTITY
0
0
0
0
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May
June
July
August
September
October
November
December
TOTAL
0
0
1500
1500
1500
1500
1500
1500
9000
Production Schedule
Operation Hour
For operation hour, our business operation side work is seven days per week. The share
members should involve in all operation. (Not specific position)
Our operation will open 12 hour everyday (7.00am to 7.00 pm) that is 7 days a week.
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300
Food Fish:
i) Starter
ii) Grower
iii) Finisher
135
126
114
PVC pipe
=
160
___________
RM 1,435
5000 units
RM 0.29
835
Overhead Cost
Road Tax
600
___________
600
1,435
Operation Expenses
No
1
2
Item
Transportation
Raw Materials
Total
Price (RM)
Total Cost
150
1,725
150
1,725
1,875
Other Expenses
No
Item
Price (RM)
No. Of unit
600
10,000
3 acre
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Total
cost(RM)
600
10,000
10,600
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item
Other
Expenses(RM)
Monthly Expenses
a) Transportation
b) Raw Materials
Monthly
Expenses (RM)
150
1,725
Other Expenses(Yearly)
a) Road
Tax
and
Insurance
b) Land Mortgage
Subtotal
TOTAL
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600
1,875
10,000
10,600
12,475
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9.0
FINANCIAL PLAN
a) Project Implementation Cost
b) Sources of Funds
d) Loan Amortization Schedule
c) Fixed Assets Depreciation Table
d) Cash flow Proforma
e) Profit and Loss Proforma
f) Balance Sheet Proforma
Short-Term Goal
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RM
RM
a. Capital Expenditure
Van
Office & Equipment
13,000
2,805
______________
15,805
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360
Marketing
900
Operation
8,592
______________
9,852
c. Other Expenditure
Pre operating Business
Business registration
70
10,000
Land Mortgage
3,000
Utilities
Road Tax & Insurances
600
_______________
13,670
______________
37,327
GRAND TOTAL
3,732.70
_____________
41,059.70
IMPLEMENTATION COST
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RM
9,000
9,000
9,000
9,000
9,000
45,000
45,000
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9.3 DEPRECIATION
Total of Depreciation
VAN
Type of asset:
Original cost:
Scrap value
Economic life
Method:
Year
0
1
2
3
4
5
Motor Vehicle
13000
0
5 years
Straight line
Annual Depreciation
0
2600
2600
2600
2600
2600
Accumulated Depreciation
0
2600
5200
7800
10400
13000
Book value
13000
10400
7800
5200
2600
0
OFFICE EQUIPTMENTS
Type of asset:
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Office Equipments
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2805
0
5 years
Straight line
Annual Depreciation
0
561
561
561
561
561
Accumulated Depreciation
0
561
1122
1683
2244
2805
Book value
2805
2244
1683
1122
561
0
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Year 1
Year 2
Year 3
45000
90000
135000
0
180000
180000
0
180000
180000
1800
20700
1800
20700
1800
20700
200
300
0
0
0
0
360
360
360
13000
2805
10400
2244
7800
1683
10000
900
70
600
50735
0
900
70
600
37074
0
900
70
600
37074
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84,265
142,926
142,926
90,000
20,700
1,800
Marketing
Business Card
Banner
200
300
Administration
Stationery
360
Depreciation Charge
Office & equipments
Motor vehicle - van
561
2,600
Other expenses
Utility
Road tax & Insurance
Registration
900
600
70
RM
28,091
61,909
Tax 10%
6,191
Net profit
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55,718
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RM
RM
Cost
Accumulated
dep
NBV
13,000
2,805
2,600
561
10,400
2,244
Fixed asset
45,000
TOTAL ASSET
57,644
Equity
Net profit/loss
55,718
Long-Term Loan
MARA loan
1,926
57,644
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180,000
Less: Expenses
Operational
Raw material
Transportation
20,700
1,800
Administration
Stationery
360
Depreciation Charge
Office & equipments
Motor vehicle - van
RM
561
2,600
26,021
153,979
Tax 10%
Net profit
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2,602
151,377
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RM
RM
Cost
Accumulated
dep
NBV
13,000
2,805
5,200
1,122
7,800
1,683
Fixed asset
45,000
98,820
TOTAL ASSET
57,644
Equity
Net profit/loss
151,377
Long-Term Loan
MARA loan
TOTAL EQUITY AND LIABILITIES
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1,926
153,303
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180,000
Less: Expenses
Operational
Raw material
Transportation
20,700
1,800
Administration
Stationery
360
Depreciation Charge
Office & equipments
Motor vehicle - van
RM
561
2,600
26,021
153,979
Tax 10%
Net profit
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2,602
151,377
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RM
RM
Cost
Accumulated
dep
NBV
13,000
2,805
7,800
1,683
5,200
1,122
Fixed asset
45,000
101,981
TOTAL ASSET
153,303
Equity
Net profit/loss
151,377
Long-Term Loan
MARA loan
TOTAL EQUITY AND LIABILITIES
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1,926
153,303
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