Professional Documents
Culture Documents
Books: Dess, G.G. and Lumpkin, G.T., 2008—Strategic Management: Creating Competitive
Advantages, 4th edition, McGraw-Hill/Irwin.
Course Overview
This course was historically referred to as ―Business Policy‖ and its sole purpose was to help the
student ―integrate‖ the knowledge he/she had developed in other courses in the MBA program.
Business policy traditionally had little content of its own. However, in recent years it has become
increasingly apparent that general managers (including top executives) not only apply knowledge
from a wide variety of functional areas (e.g., accounting, marketing, finance), but also perform
activities that require knowledge and skills not addressed in those areas. Therefore, it has become
acknowledged that there is a unique body of material that is not taught in the functional area
courses that should be taught in a course such as this. Topics include the nature of managerial
work, strategy formulation and implementation, and organization design. The refinement of
skills in oral and written communication is also a major course objective.
Course Objectives
By the end of this course, you should be able to (1) analyze a particular business situation, (2)
identify the significant problems, and (3) propose and justify explicit solutions that are realistic,
effective, and efficient.
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Achieving the Objectives
You will be required to complete five activities in order to achieve the identified objectives:
2. Complete the homework assignments (1-2 pages). Summarize the key issues in the case
and how the case relates to the material in the chapter. Due: at start of each class.
3. Complete the team simulation project – see details below. Due: see class schedule
4. Complete the ―GROUP PROJECT‖ – see details below. Due: see class schedule
5. Complete a mid-term and final exam. These tests will consist of multiple-choice
questions, essay questions, and case analyses. Closed book, but 1 page of notes OK.
Due: as shown on class schedule.
GRADING
Total 100%
The Foundation simulation will be used. Students will be organized into teams that represent
separate firms within an industry. Each team begins at the same starting point, but advances
based on decisions made by the team. There will be 4 practice rounds (PR) to learn to play the
game, and hopefully identify some fatal strategies. After that, the 8 decision rounds (DR) count
toward your final grade. As the simulation continues, each team will keep a record of decisions
made, and the specific strategic reasons for those decisions. Simulations are fun, but take the
competition seriously – there are winners and losers.
When the simulation ends, each team will give a presentation that covers the actions taken during
the simulation. Be able to defend your decisions and assumptions. Presentations are to be 15-20
minutes.
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Overview of the Group Project
The group project topic must be finalized by Session 6. Each part of this assignment (Industry
and Company) should be approximately 8-10 double-spaced pages-excluding tables, charts,
figures, etc. The papers are due at the final class session. Oral presentation of your paper will
also be during the final class session.
INDUSTRY ANALYSIS
The industry analysis includes two interrelated parts. The first part provides a broad overview of
the industry, its boundaries, and its evolution over time, with particular emphasis on the key
dimensions that have shaped its condition in the last ten years. It establishes who the participants
in the industry are, the nature of the markets, key strategic issues for the industry, growth rates,
profitability, market shares, the products, financial trends, takeovers, the uncertainties in the
environment, the distribution channels, etc.
The second part of the report analyzes the current state of the industry in terms of the ―five
forces‖ framework proposed by Porter. In addition, the key points to be developed are the nature
of competition, various segments in the industry, the general environmental trends that affect the
industry, diversification efforts by participants and probably likely scenarios for the future.
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3. KEY GENERAL ENVIRONMENTAL FACTORS
Technology
Political, social, and economic trends
Internationalization
COMPANY ANALYSIS
The company analysis, in keeping with the pattern that we followed for industry analysis,
consists of two interrelated parts. The first part should provide a broad overview of the firm, its
evolution over time with particular emphasis on it strengths and weaknesses, its financial
performance, its product lines, its distinctive competencies, its structure, its culture, and key
executives who have shaped the company’s policies in the last ten years.
The second part of the analysis identifies the current strategy at corporate, business, and
functional levels and identifies any changes in strategy in the 10-year period. Further, the report
analyzes the company’s performance in the light of the strategy followed and your evaluation of
the current strategy. The report concludes with the key issues that the company is currently
facing. The insights developed from the industry analysis should be of particular help in
identifying the key issues/choices that the company is faced with, recommended actions, and
implementation considerations.
Product lines
The size of the firm (sales, assets, personnel, etc.)
The firm’s distinctive competencies
Key strategic managers
The company’s culture and philosophy
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2. STRENGTHS AND WEAKNESSES
4. CURRENT STRATEGY
Goal consistency
Strategic relevance
Organizational capability
Each group will provide a 20-30 minute presentation during the final class. All group members
must participate in the presentation. RATHER THAN ATTEMPT TO ―COVER‖ THE
ENTIRE PAPER—FOCUS ON THE MOST ―INTERESTING‖ AND ―INSIGHTFUL‖
ASPECTS. The oral presentation counts 10% and the paper counts 10% of the course grade.
SCHOLASTIC DISHONESTY
The university has policies and discipline procedures regarding scholastic dishonesty Detailed
information is available at http://www.utdallas.edu/student/slife/dishonesty.html. Students are
expected to maintain a high level of responsibility with respect to academic dishonesty.
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CLASS SCHEDULE
4 10/17 PM Mid-term exam (Chapters 1-4, 13, and CAPSIM) DR #4 uploaded overnight
BUSINESS STRATEGY TQM Tutorial and Quiz
Chapter 5
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Student Information Sheet
Please return this form and a recent photo (or a copy of your student ID) at the 1st class.
4. Future Plans