SYNOPSIS

MANAGEMENT THESIS
ON

A study of quality & price of Chinese electrical home

appliances sold in Dhanbad city.

BY

ASHOK KUMAR
ENROLL. NO.:- 8NBDB001
MBA (2008 - 2010)

A report submitted in partial fulfillment of

 The requirements of MBA Program of ICFAI National College.

CONTENTS

1. Introduction

2. Limitation of the study

3. Need for the study

4. Literature Review

5. Objective

6. Methodology

7. References
 Introduction

Although there are many chinese electrical home appliances in the Dhanbad market,
the perception towards chinese products is always very negative. The study, therefore,
aims to examine the perceptions of the of the Dhanbad consumers towards chinese
electrical home appliances.
 LIMITATION OF THE STUDY

Time factor :- this is one of the important obstacles as very less time is provided
for preparing the study.

Awareness :- Dhanbad consumers are not aware about chinese home electrical
appliances.

Data collection :- sources of data are limited.

 Need for the study

1) To find the buying behavior of chinese home appliances of Dhanbad customers.

2) To know the perception about chinese home appliances among dhanbad

consumers.

3) To find out satisfaction level of chinese home appliances consumers.

4) To find out the product image of chinese home appliances products.

 Objectives

1) To find out the perception about Chinese electrical home appliances products in
Dhanbad city.

2) Do the price charged by Chinese electrical home appliances products are

justified..

3) To find out the growth opportunity of Chinese electrical home appliances

products in Dhanbad city.

4) To find out the satisfaction level of the Dhanbad consumers.

5) To find out the product image of the Chinese electrical home appliances.

6) To study of the consumer profile.

7) To find out the durability of the Chinese electrical home appliances.

8) To help us understand the relationship between the text book theory and the
reality in life.
 Methodology

Research Design

To conduct the survey I prepared the questionnaire that would help me to work on the
topic of the management thesis and use statistical tools to bring out the findings of the
projects.

Research plan

Research type :- qualitative exploratory research

Research method:- survey method.

Research tool :- structured questionnaire

Sample plan

Sample design :- Non-probability sampling

Sample size :- 200

Sample :- customer of chinese electrical home appliances.

Data collection

Primary data collection method: - Direct personal interview method.

Secondary data collection method: - desk research

Secondary data sources:- printed and digital information

Hypothesis

H0: price is not correlated with perceived quality.

H1: price is correlated with perceived quality.

.
 Questionnaire for customers

1) a) Name of the respondent:-

b) Address:-

c) Place of survey:-

e) Distance between store to store:-

f) Do you use credit/debit card:-

2) Occupation

a) Govt. employee b) Pvt employee c) Business d) Others

3) Gender

a) Male b) Female

4) Age group

a) 0-15 b) 15-25 c) 25-35 d) 35-45 e) 45-55 f) 55+

6) House hold income per year

a) Below 1 lakh b) 1-2 Lakh c) 2-3 Lakh d) above than 3 lakh

7) Are you willing to pay more for quality products?

a) yes b) no

8) What do you consider first before making a bying decesion please rank 1 to 5.

a) Durability b ) country of origin c) price d) Reliability e) Easy to use

9) Which of the following is your preferred country when bying home appliances?

a) China b) Japan c) US d) India e) Others, plese specify ……………..

10) Are you familiar with chinese brand home appliances?

a) Yes b) No
11) Overall how do you rate the quality of Chinese brands home appliances?

a) Very poor b) Poor c) Fair

d) Good e) Very good

12) Would you recommend Chinese brand home appliances to a friend?

a) Definitely not b) Probably not c) Not sure

d) Probably yes e) Definitely yes

13) What is the main reason you purchase Chinese brand home appliances?

a) Affordable b) product design d) Readily available

d) Durability e) Others please specify ………………………

14) Are you still using the products?

a) Yes ( please proceed Q no 17) b) No ( please proceed Q no. 16)

15) Why did you stop using the product?

a) lack of confident b) Not durable c) Old fashion

d) Replacement of product e) Others please specify ……………….

16 Roughly how many months useful life did you receive in using this products?

a) Under 6 months b) 6 to 12 months c) 13 to 24 months

d) 25 to 36 months e) More than 36 months

17) How like are you to buy Chinese brand home appliances in the future?

a) Very unlikely b) Somewhat unlikely c) very likely

d) Somewhat likely e) Not sure

Please express your opinion on the following questions about china made home
appliances, by circling an appropriate number.

Strongly Disagree Neutral Agree Strongly

Disagree Agree

18) In general Chinese brand

home appliance is

• Reasonable price
1 2 3 4 5
• Affordable
1 2 3 4 5
• Relatively in expensive
1 3 4 4 5

19 Chinese brand home

appliance is durable
1 2 3 4 5

20 Chinese brand home 1 2 3 4 5

appliance has good quality.

21 Chinese brand home 1 2 3 4 5

appliance is fashionable.

22 Buying Chinese brand home 1 2 3 4 5

appliance is excellent value for
money.

“Not many years ago, the meaning of ‘made in china ‘ was synonymous with cheap and low
quality products. With remarkable economic growth in china over more than a decade,
today, ‘made in china’ may well mean world class quality.”

23 Do you agree with statement 1 2 3 4 5

above
24) Compare to non Chinese home appliances, Chinese brand home appliances is……

a) Better b) About the same c) Worse d) Not sure

25) How satisfied are you with Chinese brand product that you have purchased?

a) Extremely dissatisfied b) Dissatisfied c) Neutral

d) Satisfied e) Extremely satisfied

26) Considering the price and length of useful life of the Chinese brand home
appliance, how would you rate the value of this product?

a) Poor value b) Fair value c) Good Value d) Excellent value

References
1. www.google.com
2. Wikipedia.com

3. Books & magazine, ICFAI(marketing book).Philip kotler

4. www.ask.com

5. www.yahoo.com

6. Business research method ( icfai)

7. Marketing research ( icfai)

 LITERATURE REVIEW

In the study of customer perception about Vishal mega mart and its impact on bying
behavior in Dhanbad city,i tried to discuss some major and relevant studies addressing
the objectives and strategies and bying behavior of Vishal mega mart customers. It has
come out of the literature review that at least there has been some studies on this area,
Some the major studies are done with the help of following author and their books.

1) Introduction and history of retail sector from retail management *icfai book*

2) About retail industry from marketing management * Philip kotler*

3) Research methodology from marketing research * icfai book*

4) Questionnaire from business research management * icfai book*