Particular

Age of Respondent

Gender Education

Mean

3.98

1.00

3.41

Median

4.00

1.00

3.00

Standard Deviation

.836

.000

.779

Kurtosis

.038

-.619

Skewness

-.470

.838

Mode

Interpretation: Here the data on Age, Gender & Education of the respondent and data of Kurtosis
& Skewness are 0 so from that it can be said that the data are not normally
distributed and further test can be applied. Skew is a measure of symmetry. In our
Test, we have found that skewness of distribution is greater than 0.00. A normal
distribution has skewness =0. So we can say that our distribution is not
symmetric.
Kurtosis is a measure of peakeness and the fat tails that associate with less
densityin the middle. A normal distribution has kurtosis = 1.205 or excess. Here
Kurtosis is less than 1.00. So we can say that our distribution is not symmetric.
Here we have found that our samples are not a normally distributed population
which reflects that further test can be applied.

Skewness: Indicator used in distribution analysis as a sign of asymmetry and deviation

from normal distribution:
Skewness > 0 - Right skewed distribution - most values are concentrated on left
of the mean, with extreme values to the right.
Skewness < 0 - Left skewed distribution - most values are concentrated on the
right of the mean, with extreme values to the left.
Skewness = 0 - mean = median, the distribution is symmetrical around the mean.

Kurtosis- Indicator used in distribution analysis as a sign of flattening or "peakeness" of

a distribution.
Kurtosis > 3 - Leptokurtic distribution, sharper than a normal distribution, with
values concentrated around the mean and thicker tails. This means high
probability for extreme values.
Kurtosis < 3 - Platykurtic distribution, flatter than a normal distribution with a
wider peak. The probability for extreme values is less than for a normal
distribution, and the values are wider spread around the mean.
Kurtosis = 3 - Mesokurtic distribution - normal distribution for example.

Factor Analysis
Q-3 Please Show your level of Response for Berger Paints on followings. Indicate
your opinion regarding Factor by marking {} in box.

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Approx. Chi-Square
Bartlett's Test of Sphericity

.516

Df

59.840
36

Sig.

.008

Interpretation: The Kaiser-Meyer-Olkin Measure of Sampling Adequacy for the various Attributes
categories Measured is 0.516, which indicates the scale is appropriate and helps in
extracting the factor. The ideal measure for this test (KMO>0.50) and here in this
case KMO is 0.516 indicates the variables are measuring a common factor. Again
Bartletts test of spherecity indicated the inter correlation matrix is factorable and
inter-correlation matrix come from a population in which the variables are noncollinear.

Component

1
2
3
4
5
6
7
8
9

Total Variance Explained

Initial Eigenvalues
Extraction Sums of Squared Loadings
Total
% of
Cumulative
Total
% of
Cumulative
Variance
%
Variance
%
2.226
24.729
24.729
2.226
24.729
24.729
1.431
15.902
40.631
1.431
15.902
40.631
1.134
12.602
53.233
1.134
12.602
53.233
1.049
11.656
64.889
1.049
11.656
64.889
.951
10.567
75.456
.813
9.037
84.493
.592
6.579
91.072
.463
5.149
96.221
.340
3.779
100.000
Extraction Method: Principal Component Analysis.

Interpretation: It is cleared from the above table that four components cover 50% of the data
under Principle Component Analysis method and cover considerable variation.
Study reveals the fact Suggestion from which has very high influence in terms of
the selected Berger paint company services. Again rotated component matrix
makes the situation Crystal Clear and helps in identifying the crucial factors.
Component Matrixes
Component
1
Quality of the Product

.706

Brand Image of Company

Sales Team Services

.796
.518

Customer Satisfaction
Attrective Offer & Scheme

.491
.424

Credit Terms
Better Supply of the Goods
Better Financial Transaction
Promotion of Scheme

.663
.576
.233
.490

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Interpretation:
Three factors are clearly promising from the above table, 1. Quality of the
product and its including the Brand image of the company, 2. , 3. Better supply of
goods services of the Berger paint company. It should be including the Sales
team services and 4. Customer satisfaction it should be follow. As rotated model
shows, that level of response of Berger paint and its benefits of the including
services and have higher correlation among all the variables.

Quality of the Product

Brand Image of Company
Sales Team Services
Customer Satisfaction
Attrective Offer & Scheme
Credit Terms
Better Supply of the Goods
Better Financial Transaction
Promotion of Scheme

Q-6 which promotional scheme attracts you while purchasing Berger paints?

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Approx. Chi-Square
Bartlett's Test of Sphericity

df
Sig.

.487
10.251
6
.114

Interpretation: The Kaiser-Meyer-Olkin Measure of Sampling Adequacy for the various Attributes
categories Measured is 0.487, which indicates the scale is appropriate and helps in
extracting the factor. The ideal measure for this test (KMO>0.50) and here in this
case KMO is 0.487 indicates the variables are measuring a common factor. Again
Bartletts test of spherecity indicated the inter correlation matrix is factorable and
inter-correlation matrix come from a population in which the variables are noncollinear.

Total Variance Explained

Component

Initial Eigenvalues
Extraction Sums of Squared Loadings
% of
Cumulative
% of
Cumulative
Total
Variance
%
Total
Variance
%

1.347

33.663

33.663

1.347

33.663

33.663

1.278

31.958

65.622

1.278

31.958

65.622

.750

18.743

84.364

.625

15.636

100.000

Extraction Method: Principal Component Analysis.

Interpretation: It is cleared from the above table that four components cover 50% of the data under
Principle Component Analysis method and cover considerable variation. Study
reveals the fact Suggestion from which has very high influence in terms of the
selected Berger Paint. Again rotated component matrix makes the situation Crystal
Clear and helps in identifying the crucial factors.

Component Matrixes
Component
1
2
Discount

.810

Gift Coupon

.802

Free Tour

.823

Cash Back

-.080

Extraction Method: Principal Component Analysis.

a. 2 components extracted.

Interpretation: -

 Three factors are clearly promising from the above table for Promotional scheme
attracts you while purchase Berger paint, 1 Free tour & discount given promotional
scheme to Berger paint company and its including to the Gift Coupon scheme
attracts you while purchase berger product. As rotated model shows, that Berger
paint company and its promotional schemes provide to dealer including Discount
have higher correlation among all the variables. It can be Berger Company provide
promotional scheme of the dealer Cash back have lower co-relationship among all
variables.