PROJECT REPORT

ON
MARKETING STRATEGIES OF ACTION SHOES
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
SUBMITTED BY
HARMEET SINGH CHHABRA
ENROLLMENT NO.-06090201713
SESSION-(2013-2016), SEMESTER 3RD
UNDER THE GUIDANCE OF
MS. HARLEEN KAUR

SRI GURU TEGH BAHADUR INSTITUTE OF

MANAGEMENT AND INFORMATION TECHNOLOGY
(AFFILIATED TO GGSIPUNIVERSITY,DELHI)

ACKNOWLEDGEMENT
I would like to offer my sincere gratitude to various people, who directly or
indirectly contributed in the development of this work and who influenced
my thinking, behavior, and acts during the course of study.
I am indebted to MS.HARLEEN KAUR, Faculty - SGTBIMIT, and
SGTBIMIT College for their support, co-operation and motivation provided
to me during the study. Many others had a direct or indirect by no means
negligible contribution in the completion of the project.
The project has been a learning experience for me and would not have been
possible without the support and guidance of the above mentioned people.
Needless to say, I alone remain responsible for any errors that might have
crept into the pages, despite of my best possible effort to avoid them.

PLACE:DELHI
Date

signature of the scholar

Name: Harmeet Singh Chhabra
ENROLLMENT NO.06090201713

EXECUTIVE SUMMARY

The Customer Values at Action Shoes

We will know when we have achieved our desired state of services when:

We reduce our costs and increase value to the customers.

We grow our market share.

We have become an example of a product & service driven company.

We dont loose any customers for service or product quality reason.

We have customer satisfaction ratings at the top of the industry.

It was my extreme pleasure to undergo my summer training at an esteemed

organization like Action Shoes. These two months of training was a period of
learning and great experience for me. Not only did I become aware of the industry
customs and culture, but it also helped me to acclimatize in the new industry work
environment.

I have made an effort through this research study to make a report which proves
beneficial to both the company and the industry. I have made my report on
various aspects related to the market potential of the new product series of Action
Shoes.

I made a survey of facts by raising a questionnaire related to my topic at Action

Shoes. The response received through the questionnaire was then summarized
and analyzed graphically to reach certain conclusions and suggest the
recommendation which will prove beneficial to the company and the industry as a
whole.

TABLE OF CONTENTS
Chapter TOPIC
DECLARATION
CERTIFICATE
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
2.

3.

4.
5.
6.
7.

PAGE NO.
i
ii
iii
iv

INTRODUCTION
COMPANY PROFILE
2.1 CONCEPTUAL
DISCUSSION
2.2 SWOT ANALYSIS
RESEARCH METHODOLOGY
3.1 Research objectives
3.2 Research design
3.3 Data sources
3.4 Sample design
3.5 Limitations of the research
DATA ANALYSIS AND
INTERPRETATIONS
FINDING&
RECOMMENDATIONS

1-9

CONCLUSION
ANNEXURE
QUESTIONNAIRE
BIBLIOGRAPYH

70-73

10-51

52-56

57-69
70-73