Professional Documents
Culture Documents
Learning Outcome 1
The learner will: Understand that creativity is a central component of true entrepreneurial
activity; what makes an individual creative; the barriers to creativity and the
creative process.
Assessment Criteria
The learner can:
Indicative Content
Learning Outcome 2
The learner will: Understand how to turn creative ideas into a business opportunity.
Assessment Criteria
The learner can:
Indicative Content
opportunities is a
continuous process.
Learning Outcome 3
The learner will: Understand the key issues that need to be addressed when starting a
business.
Assessment Criteria
The learner can:
Indicative Content
3.2.1 Identify and explain the skills and traits required to start
a small business. These are covered in the Understanding
Entrepreneurship Unit (LO2) and will not be duplicated here.
However, learners should acquaint themselves with the detail
from that unit.
3.4.1 Explain that many people place too much focus on the
product or service and that market demand is key to
commercial viability. Explain the key issues that need to be
determined about customers. These include:
Who is going to buy the product or service?
Why will they buy it?
Is the customer reachable?
Learning Outcome 4
The learner will: Understand techniques for self-assessment of personal skills and how to
produce an action plan for self-development.
Assessment Criteria
The learner can:
Indicative Content
Learning Outcome 5
The learner will: Understand the processes of leading, managing, motivating and working
closely with small numbers of staff in a new or developing business.
Assessment Criteria
The learner can:
Indicative Content
Learning Outcome 6
The learner will: Understand the importance of producing a properly structured business plan
as part of the preparation process of starting a new business.
Assessment Criteria
The learner can:
Indicative Content
Assessment:
Assessment of this unit will be by a three hour examination.
Recommended Reading:
-
rd
Burns, P., Entrepreneurship and Small Business, 3 ed. (2011), Palgrave Macmillan,
Basingstoke (Core Text)
Butler, D., Enterprise Planning and Development, (2006), Elsevier, Oxford
ABE Study Manual, Business Start-up and Entrepreneurship, (2013)