Barcelona

26-28 May 2015

Hilton Diagonal Mar

Citizen
empowerment:

A megatrend
of the 21st century

51st AESGP Annual Meeting

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Citizen
empowerment:

A megatrend
of the 21st century
Barcelona 26-28 May 2015 Hilton Diagonal Mar

Tuesday

26 May 2015
18.30 Buses leave the hotel Hilton Diagonal for transfer to the Opening event
19.00 Reception at the Casa Llotja de Mar, Passeig dIsabel II, 1, 08003
Barcelona
20.00

Background
The AESGP Annual Meeting has for decades been the best attended and most
signifi cant meeting of the consumer health industry. It brings together more than 400
delegates from all kind of stakeholder organisations and the industry. Major trends
for the sector are elaborated with leading experts in the fi eld. In addition, the AESGP
Annual Meeting is a unique occasion to meet colleagues from the industry and relevant
organisations in the political and commercial environment.

Opening dinner at the Casa Llotja de Mar

Welcome by
Roger Scarlett-Smith, AESGP President
Jordi Ramentol, President anefp, CEO Ferrer
Cristina Iniesta, Health Delegate of City Council & President, Public Health
Agency, Barcelona
Agustin Rivero, Director General, Ministry of Health, Spain
Boi Ruiz, Minister of Health, Catalonia

From Return to the hotel

22.30
onwards

Objective of the meeting

Self-care has become widely recognised as an important part of healthcare. But what
are the implications? How can innovation be brought to the market place so that
citizen empowerment is not only a concept but a growing reality in the 21st century?
New research on the economic and social value, but also trends in regulation of
non-prescription medicines, food supplements and self-care medical devices, will be
presented at the conference and discussed with stakeholders. Key decision makers
and leaders of the consumer health industry will provide their perspectives on how to
make real progress on the provision of high quality self-care products.

Who should attend?

The meeting is highly recommended to all executives of the consumer health industry
(General Manager, marketing, sales, business development, regulatory, research and
development, external and governmental affairs) and to all other parties interested in
the topic of self-care.

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Wednesday

27 May 2015
14.00

08.30
09.00

Welcome coffee / tea

Consumer Health Industry: How to provide
the best service?

An overall perspective for the consumer health industry will be provided by

a distinguished expert of a leading management school.
Pedro Nueno, Professor in the Department of Entrepreneurship, IESE
Business School and Professor and President, CEIBS (Shanghai, Beijing)

Global perspectives on Citizen Empowerment:

What I would change if I could

Representatives from market research, industry and politics will discuss

where we stand with self-care and citizen empowerment and what needs to
be done to make progress in the future.
Roger Scarlett-Smith, AESGP President
Andy Tisman, IMS Health
Dagmar Roth-Behrendt, Former Member of the European Parliament

16.00

This session will discuss the implications of new technologies and new media
on health information and citizens behaviour.

12.30

Lunch | Networking

Jaume Pey, Director General, anefp, Spain

Peter Schneider, Researcher, Austrian Health Institute
Laura Pellis, Senior Researcher Center for Research in Health and
Economics (CRES) at the University Pompeu Fabra (UPF), Barcelona
Toni Gilabert, Director of Pharmacy Management and
Pharmacoeconomics, Catalonia Health Department
Nikos Maniadakis, Associate Dean, National School of Public Health,
Greece

15.30 Break | Networking

New technology new guidance better

self-care

Brian McNamara, Head of Americas and Europe, GSK Consumer

Healthcare
Ryan Olohan, Industry Director, Healthcare, Google Inc
Sastry Chilukuri, Principal, McKinsey&Company
Didier Deltort, Global Monitoring Solutions General Manager, GE
Healthcare, Finland
Carlos Lens, Ministry of Health, Spain

Numerous studies carried out over the last years show the economic and
social value of self-care. However, it is important to update or renew such
studies to be of best possible use. This session will present the results of
new work done on a pan-European level as well as in Spain and Greece.
Participants will get insight in new methodologies applied which should be
helpful for all kinds of similar work in the future.

10.30 Break | Networking

11.00

How to make health care affordable

The new European Union platform for the

promotion of self-care systems

In order to make progress in the wide promotion of self-care, a close cooperation

with all relevant stakeholders is a key prerequisite. Such cooperation has
become far more intensive over the last years and is now supported and
facilitated by the new European Union (EU) project on the promotion of
self-care systems, which is a most useful extension of the work on good
governance of non-prescription medicines carried out under the mandate of
the previous European Commission. The session will give an update of the
new EU project and discuss how to make the new platform relevant for the
European citizens.
Rosa Suol, Director General, Avedis Donabedian Institute, Barcelona
Birgit Beger, Secretary General of the Standing Committee of
European Doctors (CPME)
Cristina Cabrita, Senior Project Officer, Portuguese Consumer
Organization (DECO) on behalf of the European Consumer
Organization (BEUC)
Carmen Pea, President, International Pharmacists Federation (FIP)

17.30 End of 1st day

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Thursday

28 May 2015
14.00

Self-care medical devices and food supplements:

New drivers for the self-care market?

Over the last years, there has been an unprecedented increase in discussions
about safety issues on the European level, the so-called referral procedures.
Questions were raised as to whether all these procedures are justified and if they
do not unnecessarily question existing products and hamper the move to
non-prescription status.

Substance-based, self-care medical devices and food supplements have become

an important part of self-care. However, their regulatory future is uncertain. The
current revision of the medical device legislation addresses the adequate future
legal basis for substance-based medical devices with different approaches under
consideration. In the area of food supplements, the evaluation of botanical claims
continues to be put on hold with uncertainties for the whole marketplace
including in particular herbal medicinal products, for which an elaborated system
has been put in place in the European Union. The session will give an overview on
where the debate stands and what the likely future environment will be.

The session will also look at the intensive ongoing work in relation to the
implementation of the directive on falsified medicines with potentially
considerable implications in the marketplace.

Vincent Warnery, Senior Vice President, Global Consumer Healthcare

Division, Sanofi
Natalie Gauld, Director, Pharmacy Projects and
Alison van Wyk, Professional Services Manager, Green Cross Health,
New Zealand
Sarah Branch, Medicines and Healthcare Products Regulatory Agency
(MHRA), United Kingdom
Beln Escribano, Agency for Medicinal Products and Medical Devices, Spain
Stefano Soro, European Commission

15.45

Break | Networking

16.15

Perspectives for the future

08.30
09.00

Welcome coffee / tea

Hubertus Cranz, AESGP Director General

Valeriu Curtui, Head of the Nutrition Unit, European Food Safety Authority (EFSA)
Gwenole Cozigou, Director, DG GROW, European Commission
Werner Knoess, Chair, Herbal Medicinal Products Committee (HMPC),
European Medicines Agency (EMA)

10.30 Break | Networking

11.00

Switching: A mega trend?

Is the move of medicines from prescription to non-prescription slowing down

or speeding up? How important is it for the future of self-care? What needs to
be done to be successful?

These are key questions for many executives in the consumer health industry.
The session will follow up on the 2014 London conference and expose recent
positive developments and what needs to be done to keep the momentum.

How to ensure availability of safe products?

Suneet Varma, President, Consumer Healthcare, Pfizer

Erin Gainer, Chief Executive Officer, HRA Pharma
Darragh OLoughlin, President, Pharmaceutical Group of the
European Union (PGEU)
Beln Crespo, Agency for Medicinal Products and Medical Devices, Spain

12.30 Lunch | Networking

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The final session will allow a discussion on the future of citizen empowerment
and self-care. Participants will get a good understanding of the priorities of
the European Parliament.
Roger Scarlett-Smith, AESGP President
Peter Liese, Member of the European Parliament
Nol Wathion, European Medicines Agency (EMA)

17.15 Invitation to the 52nd AESGP Annual Meeting 31 May 2 June 2016 in the
Divani Apollon Hotel, Vouliagmeni, Athens, Greece

George Dokios, Executive Director, Association of the Greek Self-Care

Industry, EFEX
18.30 Departure of buses from the Hotel Hilton Diagonal Mar
19.00 Dinner at Restaurant Barceloneta

Calle De lEscar, 22, Moll dels Pescadors Port Vell, 08039 Barcelona
From Buses return to the hotel
21.45
onwards

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Practical
information
Simultaneous translation
The conference languages are English
and Spanish. Simultaneous translation
will be provided into French.

Conference Venue
Hilton Diagonal Mar
Passeig del Taulat, 262-264
08019 Barcelona, Spain
Tel: +34 93 507 00 70
Fax: +34 93 507 00 78

Hotel room reservation

A block booking has been made at the
conference hotel, the Hilton Diagonal
Mar.
Reservations can be made by using the
following registration system
http://www.hilton.com/en/hi/
groups/personalized/B/BCNDMHIGAESA-20150525/index.jhtml
It is recommended to make the
reservations as soon as possible
as the blocked room contingent is
getting fi lled up.

Social programme
Participants and accompanying persons
are invited to attend the reception and
dinner at the Casa Llotja de Mar
(Passeig dIsabel II, 1, 08003
Barcelona) on Tuesday, 26 May
2015 as well as the closing dinner
at the Restaurant Barceloneta
(Calle De lEscar, 22, Moll dels
Pescadors Port Vell, 08039
Barcelona) on Thursday, 28 May 2015.

Accompanying persons are invited to

take part in a guided tour on Wednesday,
27 May 2015. The tour bus will depart
from the Hilton Diagonal Mar at 9.00
hours and will return at 17.00 hours. In
the morning participants will visit the
premises of Codorniu, famous for its
Cava. Lunch will be served there. This
will be followed by a visit of Gothic
Barcelona: the Cathedral, Town Hall
and Santa Maria del Mar.

Registration
The registration form for the meeting is
available at aesgp.eu/51 and should be
made no later than 30 April 2015.

Registration fees
Conference participants: 1.350 Euro
Accompanying family members:
300 Euro

Conference Secretariat
For all questions on participation and
registration, please contact AESGP.

7 avenue de Tervuren, B-1040

Brussels
Tel: +3227355130
info@aesgp.eu
www.aesgp.eu

Designed by

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