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Brand is management is the application of marketing techniques to specific

product, product line or form of product.


Engro Food is a Public ltd Company listed on KSE.
And it also have good brands in market.
It started its operations in 2006 and becomes major player in the food industries.
It launches multiproduct:

Foods
Ice-Cream Flavored Milk
Milk powder
Fruit juice etc

There mission is to build branded food business to improve Quality of life.s


And there aim is to transforming the Co. within 5 years int 1st national food inustery
giant the into regional force and finally in the global Player
They introduced:
In 2006

Olpers milk
Olpers cream

In 2007

Trang
Tarka
Glourious

In 2009

Omor
Owsum

In 2010

Olfruit

Tarang powder

In 2012

Omung dobala
Dairy omung etc
The hierarchal tree of Engro Foods

Engro foods
Olpers

Olpers
milk

Olpers
creama

Olpers
flavered
milkaa

Olpers icecream

Tarang

Olpers Lite

Olpers
Tarka

omore Icecream

Cone

Sticks

Cups

Owsum

Family
Packsa

Olfruite.

Omore
Icecream

Dairy
omung

Omung
Dobala

The explanation is given below:


1. Olpers:
Olpers milk:
This is Ultraheat treated to carefully preserve its rich creamy thickness.
Olpers Cream:
This is rich creamy delight that helps in making different essert.
Olpers Flavored Milk:
Inspired by traditional flavors Badam, Zafran and Rose Olpers milk is prepared with in
rich creamy and aromatic milk.
Olpers Lite:
This low fat and high calcium milk for Adults who want to stay Healthy and active in life.

And it contain all inherent nutrients of milk that can boost energy without extra calories
that cause weight gain.
Olpers Tarka:
Launch in 2007 this is premium Desi Ghee distinct for its pure flavor and aroma.
This is asli desi ghee that is extracted from milk.

2. Tarang:
This is a tea-whitening brand. This is a specialized tea creamer that make perfect cup of
tea.
This is the tetra packs 6th biggest Global brand.
3. Omung Dobala:
Launch in 2012 This low price, nutritional vegetable and dairy blend cream.
Dairy Omung:
This is economical and wholesome UHT dairy lquid brand.It provide hygienic and
nutritious dairy liquid that help in Development of Growing Children.
This is also economical.
4. Olnosh:
This is a fresh meat from the finest source.
Olnosh

Freshe/Chilled

Frozen

Frozen chicken:
This is frozen to perfection (blast 25 degree Celsius) to preserve the tenderness
of meat cuts and ensure superior taste.
5. Omore Ice-cream:

Frozen desserts:
Cups
This is the simple joy of dessert.
Sticks
This is for children and for all also
Cones
This is a treat for all.
Family Pack.
For those who want to share the happy moments and desserts.

This is another type of Engro food hierarchal chart.

Engro
foods

Olpers

Olpers
cream

Olpers
milk

Olpers
flavered
milk

Taran

Olpers
icecream

Owsum

Olpers
Lite

Olfruite

Olpers
Tarka

Olpers
flavered
milk

Fresh/chil
le

Frozen

Dairy
omung/
Omung
Dobala

Omore
Icecream

Olnosh

Cups

Cones

sticks

Family
packs

Omung
Dobala

Omung
Dobala
cream

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