PEDOMAN MEMBAHAS KASUS

2011 US edition
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PEDOMAN MEMBAHAS KASUS MENENTUKAN

STRATEGI

p351

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Steps
1.

Materi
Vision / Mision /
Objectives

Chapterpages
Chap-02 p40 (74)

Informasi yang diperlukan

Tab. 2.2 p46 example of Vision Statement (check-

p80-e-book)
P51 (85) Nine- Mission Statement Component
Tab. 2.4 p52(86) character of mission statement
Tab 2.5 p52 (86) Example of mission statement

2.

Develop Vision /
Mission Statement

3.

Identify External
Opportunities and
Threat

Jika tidak ada maka ikuti step. 1

Chap-03 pp58
(92)

Figure 3.2 p62(96) (Eco., Social, Cultural, Political,

Legal, Tech., Competitive Forces
Tab. 3-8 p71 (105) Top US Competitors in 4
different Industries
Tab. 3-10 p75 (109) intensity competition among
firms in different industries (Profir margin and
ROI)

4.

Construct
Competitive Profile
Matrix (CPM)

Chap.03- p81 (115)

Critical Success factors for each competitor

(weight total is 1 and rating (1 to 4 major
strength)
See also p115.

5.

Construct Extermal
Factor matrix (EFE)

Chap-03 p80 (114)

Opprtunities and Threats (weight and Rating )

6.

Identify
Organizational
Strength and
Weaknessess

Chap-04 p123 (157) Strength / weaknessess :

1)
2)
3)
4)
5)
6)
7)
8)

7. Construct Internal
Evaluation matrix
(IFE)

Chap-04 p122 (157)

8. Prepare :

Chap-6 p172 (206)

1) SWOT Matrix

p180 (214) fig 6-3

2) SPACE matrix

p181(215) fig 6-4

Culture p98 (132)

Management p99 (133)
Marketing p103 (137)
Finance / Accounting p108 (142)
Production/operation p113 (147)
R & D 117 (151)
MIS p119 (153)
Value Chain Analysis p121 (155)

Strategic Position and Action Evaluation (SPACE)

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3) BCG Matrix

p186(220)-fig 6-6

4) I-E matrix

p190(224) Fig.6-10

5) Grand Strategy
Matrix

p191(225)-fig. 6-12

6)

p193(237) Fig. 6-7

Internal-external Matrix see also fig. 6-10- and

fIg6-11
Market growth vs competitive Position

Quantitative Strategic Planning

Matrix

QSPM

Every strategic Alternatives use :

AS attractiveness score
TAS total AS (weight X AS)
Then select which one is better or the best
9. Recommendations
specific strategy (ies)
and LTO (long-term
Objectives)

Chap-05 p134 (168)

Desired Characteristic of Objectives

Balanced Scorecard (p135 (169))

11 - Alternative strategies Tab.

5-4

p137 (171)
10. How to Implement
(Strategy policies
see p 216 (250)

11. Recommend specific

Annual Objectives
and Policies
12. Recommend
procedure for
strategic Review and
Evaluation and
Control

Chap-07 p210 (244) Management and Operations :

Chap-08 p250 (284) Marketing, Finance/Accounting, R&D, and MIS

Product Positioning 260 (294)

EPS / EBIT p262 (296)

Projected Financial Statement p267 (301)

Coy. Worth analysis p274 (308)

Eqity+goodwill+intangible vs (2) Net Income X
5, vs (3) stocl price / EPS X Net Income vs (4)
stock price X # outstanding, vs (5) average of
the four

Chap-07p215
(250)

Annual Objectives

Policies / Hierarchy of Policies (p218 (252))

Chap-07-p249

Management Conflict p220 (254)

Chap-09 p288 (322) See correction actions p294 (328) Tab. 9-5
Rumelts creteria
to evaluate
strategy

Strategic Evaluation Assessment Framework

p292 (326)

Balanced scorecard p296 (330)

Contingency Planning p299 (333)

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p274

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